Brand and Operations Manager Resume Example by mplett

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									                                       JESSE KENDALL
                123 Elm Street, Miami, FL 33183, 305-555-5555,

Certified trainer in retail management, profit management, and loss prevention. Highly motivated,
commercially focused brand and retail operations professional with strong business analysis, planning, and
problem-solving skills. History of succeeding in dynamic work environments by empowering and leading
others to achieve goals and customer expectations. Background in developing and delivering highly effective
training programs and operational plans. Track record of generating million-dollar business growth and
engineering red-to-black profit turnarounds.

                                 PROFESSIONAL EXPERIENCE
                                  BRAND & OPERATIONS MANAGER
                         ABC Group (Retail Company), Miami, FL, 20xx-Present
Maximize sales and profit contributions of the brand by executing planning and sales functions. Achieve
targets through the timely management of OTB (open to buy), merchandise buying, stock allocation,
inventory replenishment, stock management, and retail price architecture. Establish lasting professional
relationships and best working practices. Develop marketing initiatives, employ innovative promotional
strategies, and ensure the brand is appropriately represented and portrayed in the market. ABC is a ISO
9001:2000 certified company.

Key Achievements
         Increased sales by 15% over the previous year by astutely implementing aggressive sales
         management techniques with a team of 18 Store Managers and 84 staff members.
         Successfully developed and computerized sales register and retail formats for daily use.
         Boosted customer retention by 21% over the previous year.
         Achieved stockholding levels and 97% stock availability targets.
         Developed highly effective strategies, price benchmarks, advertising campaigns, and brand
         enhancements for ABC brand in 20xx. Participated in Jennyfer business conferences in France
         twice in 20xx and 20xx.
         Played a stellar role in US $5.5 million buying initiative for ABC, BCD, and CDE brands.
         Seamlessly managed communications with trade organizations, consumers, and the media.

                                  BRAND & OPERATIONS MANAGER
                                 BCD Retailer, Miami, FL, 20xx-20xx

Directed daily operations of three stores. Created and launched all consumer and retail promotions, co-
promotions, corporate sponsorships, marketing collateral, advertising efforts, and media relations. Drove
brand sales by developing best-selling products and packaging.

Successful Initiatives
         Increased store traffic with Buy One, Get One Free promotions, retained customers by designing a
         gift voucher system, and optimized performance by installing PDP and training programs.
         Improved staff performance by developing a new appraisal format for retail staff and
         management; received appreciation from the Business Director in 20xx.
         Enacted initiatives for mystery shopping program to raise customer service standards in the GCC
         Met business growth and profit objectives by developing and implementing highly effective brand
         strategies, advertising initiatives, and marketing programs.
         Raised store profit standards by introducing internal audit and operational checklists.
         Introduced weekly brand newsletter and training calendar/materials for the sales staff.

                   Bachelor of Business Administration, XYZ University, Miami, FL, 20xx

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