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Financial Advisor Sales and Marketing Business Plan

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Financial Advisor Sales and Marketing Business Plan Powered By Docstoc
					            Intro to a Career in Financial
                       Services
                 North Shore Community College
                        Economics Club

                                 Ami Howes
                     Managing Associate, Financial Advisor
                         Strategic Financial Partners
             Security products and financial planning services offered through qualified registered
              representatives and financial planning of New England Securities, Boston Ma and
                                         registered investment adviser.
                   Strategic Financial Partners is not affiliated with New England Securities
                                  This material is for recruiting purposes only
L05072561
Exp5/2008
                   Sales
 Why should I consider a career as a
  Financial Advisor?
 How do I determine if this is a career for
  me?
 How do I become qualified?
 How do I make money?
 What do I do everyday?
 What is financial planning?
                  Non-Sales
   Operations

   Marketing

   Case Design

   Specialization
 Why consider a career as a
    Financial Advisor?
 Top   2% of Wage Earners in the U.S.

 Independence   and Flexibility

 Impacting   people’s lives
How do I determine if this is a
      career for me?
   Compatible Personality Traits
    – Goal Orientation
    – Need for Control
    – Social Confidence
    – Social Drive
    – Detail Orientation
    – Good Impression
    – Need to nurture
    – Skepticism
    How do I become qualified?
   NASD Background Information

   Licensing (State & Federal)

   Training (Classroom & Field)
     How am I compensated?
   Commissions
    – Sell mutual funds, stocks and bonds
    – Sell insurance products (Life, LTC, DI,
      Annuities)


   Fees
    – Manage assets
       What do I do everyday?
   Meet with People
    – Prospects
    – Clients
    – Centers of Influence
   Marketing
   Make Appointments
   Case Preparation & Presentations
   Administration
   Client Service
    What is Financial Planning?
 Coordination and Integration of a client’s
  entire financial picture
 Ensuring a client’s plan is both efficient and
  maximizes all available opportunities
 Creating a program that understands the
  need for adaptation and flexibility in the
  future
                   Non Sales
   Operations
    – Licensing
    – New Business
    – Sales Management & Administrative Support
    – Compliance
    – Client Service
             Marketing
 Advisor Business Planning
 Determining Market Segmentation
 Client/Prospect Appreciation Events
 Product Promotions
 Sales Contests
 Seminar Coordination
 Company Education & Recognition Events
            Case Design
 Review fact finding questionnaire
 Set up financial model
 Complete problem I.D. worksheet
 Work with Advisor on building plan and
  action steps
           Specialization
 Advanced Markets
 Investments
 Business Planning
 Special Needs
 Group Benefits
 Recruiting
 Training

				
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