Rosada Factory Outlet
pagina 1 van 3
You can view the online version of this newsletter by clicking on this link.
Newsletter
This issue of our monthly e-newsletter contains the latest information about the development of ROSADA factory outlet in the Netherlands. If you have any questions or would like further information, call the office of MDG Europe at +31 (0)20 676 01 53 or send an e-mail to info@rosada.biz.
Construction update
Now that the building is rising from the ground, ROSADA is clearly visible to every passer-by. Within two weeks from now, the entire foundation will be laid. The ground beams of the first three buildings are being poured, and the steel structures of four other buildings are already standing. The construction site is a beehive of activity, and there's a lot more taking place behind the scenes. Many components are manufactured off-site: Prefabricated concrete hollow-core slabs are poured, steel structures are drilled, welded, galvanized, and coated, and wooden facades are produced. These components are installed as soon as they arrive at the site. This smart approach makes it possible for us to realize ROSADA even quicker.
ROSADA in 2006!
Now that 2006 has begun, MDG is looking forward even more to the grand opening of ROSADA. It is becoming increasingly easy to picture what the outlet center will look like, and how major fashion brands with special discounts will encourage price- and quality-conscious shoppers to visit it regularly. The cozy streets and the shops' pleasant interior design will stimulate shoppers to buy. Day trippers from the Netherlands and Belgium will be able to enjoy themselves in ROSADA throughout the week with a top shopping experience, entertainment, and good food. And to top it all off, they will be able to enjoy either a wonderful night out in Roosendaal or one of the attractions in De Stok - the recreation park next door. At the end of 2006, ROSADA will be in place - a unique outlet center with a huge visitor potential: A place where brands will offer their customers a qualitative supplement to traditional stores and have the opportunity to reduce their stock quicker. This is more than just a resolution for 2006: It's a reality that MDG stands behind!
Don Chapman, the architect...
Don Chapman, the American architect from Florida, designed the ROSADA concept. He has already built some 50 factory outlet centers
http://www.rosada.biz/newsletter/03/eng.html
1-2-2006
Rosada Factory Outlet
pagina 2 van 3
(FOCs) in Europe and the USA. What inspired you when designing the FOC? ROSADA is being built in a relatively small area, so it has to be very compact. And because it's so close to the highway, I think it's important that the FOC is given a 'face'. By that, I mean that people can literally see it. How do you work? Do you first create a design in your mind before putting it to paper? I always want to learn something about the culture of the country. I drive around the region and look at the styles, the architecture, what buildings have remained standing throughout the centuries, because that is apparently deemed important and beautiful in that region. The advantage that I, as a foreigner, have is that things stand out to me that others no longer see. Then I start thinking, and make the first sketches. What are some of the specific elements in ROSADA's architecture? Scale and color are important aspects for making people feel comfortable. The main thing is that by far the most important group of customers women - feel comfortable. Safety and coziness are important to women; they need to experience a friendly ambience. Colors help in that regard, as does the way the facades look. For ROSADA, we've chosen soft tints. The aim is to create a pleasant environment, because that makes people more inclined to buy.
Our neighbors: De Stok swimming pool
ROSADA is situated next to the first-class De Stok recreation park, which will increase the attractiveness of visiting ROSADA regularly. The De Stok swimming pool is one of the leisure facilities in the recreation park of the same name. It is a complete aquatic facility. The indoor section has three pools: A recreational pool with currents, a water slide, and various other elements to increase the customer's enjoyment; a special pool with an adjustable floor to accommodate such activities as baby swimming and therapeutic training; and the competition pool for various water sports. The swimming area of the heated outdoor pool is scheduled to be expanded in May by 450 m2. There are plans for a new children's pool, a second diving tank, and a large rest area with a beach volleyball facility and playground equipment for children. The rest area will be sheltered by a new earthen wall and extra plants and shrubs. Consequently, MDG expects that the swimming pool and ROSADA will increase each other's attractiveness, resulting in higher visitor counts.
"Build ROSADA without concessions"
Now that the building is actually materializing, it won't be long before the shopping public will be entering ROSADA's doors. Our many years of experience as a builder of outlet centers have taught us that it is very important to investors that the contractor assumes all the risks related to the construction. Investors must have 100 % trust in the contractor. However, it's impossible to please everybody. Even now, when I'm visiting
http://www.rosada.biz/newsletter/03/eng.html
1-2-2006
Rosada Factory Outlet
pagina 3 van 3
one of the outlet centers in Europe with my wife (often on business), the way in which I experience an outlet center varies. Choices must be made. At ROSADA, a contemporary, regional environment has been chosen whose characteristics will blend well with future developments around Roosendaal. As general builders, our job is to turn ideas into reality. At the same time, we have to keep an eye on the costs and the time-frame. But by operating innovatively, we can keep within budget and meet the delivery date without having to make any concessions. One thing is crystal clear: At the end of this year, ROSADA will stand out not only literally, but also figuratively. Felix Volders, Director of Strabag, ROSADA building company
Let us know if you no longer wish to automatically receive this newsletter by clicking here.
http://www.rosada.biz/newsletter/03/eng.html
1-2-2006