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									                                                                                                         turn rancid. Ethoxyquin has been linked to liver damage and red blood cell prob-
     "While canned pet foods are cooked and sealed without the                                           lems. Along with BHA and BHT, it’s suspected of causing long term conditions and
                                                                                                         is being investigated. Another compound that is worrying is sulfur dioxide or 220.
     need for preservatives, those with fresh ingredients that are
                                                                                                         While this article is not a chemistry assignment on preservatives, additives, anti-
      refrigerated or frozen can quickly oxidise and turn rancid."                                       oxidants, humectants, emulsifiers, stabilisers or other compounds, we do intend to
                                                                                                         demystify some of the foods on offer as to their real ingredients as opposed to what
Though commonly used over the years, one of the dangers of sulfur preservatives in                       is listed on labels as marketing hype. We’ll warn you on what to look for when pick-
excessive amounts is that it affects the animal’s absorption and retention of the vital                  ing up a roll, fresh meat pack or other preparations from the pet food fridge.
nutrient thiamine leading to problems and sometimes death. This has been document-
ed in both humans and pets, but while there are limits to the amount of sulfur com-                      For those of you who want to be able to translate food ingredient codes to common
pounds in our food, pet foods are not included. Hence we have had the sorts of sensa-                    chemical names, the Food Standards government site at http://www.foodstandards.
tional reporting of pet deaths and sickness as happened last year on Today Tonight.            
                                                                                                         has a complete list. Some are simple as 100 (turmeric) or 150 (caramel). Others are
That was enough to send meat merchants back to the basics and try to remove sul-                         more daunting.
fur dioxide from the list of ingredients and use other, safer alternatives including
citrus based compounds. Though they can’t generally extend shelf life as long as the                     Now, it’s far more common to find packaging that trumpets “No Artificial
artificial preservatives, citric acid, Vitamin E, vitamin C and rosemary are among the                   Preservatives” and naming the healthier fruit ingredients without identifying their
most commonly used antioxidants. Citric acid and Vitamin C are provided by ingre-                        role in keeping food fresher. But the key to freshness with meat products is tempera-
dients such as cranberries, blueberries, apples and citrus fruits.                                       ture control and keeping foods properly chilled at the right temperature is vital.

There are preservatives too with letter designations such as BHA, BHT and others.                        So while we were perusing a variety of fresh meat products at the neighbourhood
One of the more questionable preservatives is ethoxyquin, which has been approved                        Coles, we thought we’d have a look at the ingredients on the most colourful packaged
in animal feeds for over 30 years and is used to stop rancidification of fats in meats.                  products with smiling dogs and satisfied cats as well as the generic looking house
                                                                                                         brands. What we encountered was shocking and led us to make an invitation to the
While canned pet foods are cooked and sealed without the need for preservatives,                         manufacturers to submit their food for this story. We approached Coles for their two
those with fresh ingredients that are refrigerated or frozen can quickly oxidise and                     lines of Coles Natural and white label. They declined. We approached Victorian based
                                                                                                                                                   4Legs which has a range of several dog ball
                                                                                                                                                   products. They declined. VIP Foods, prob-
                                                                                                                                                   ably the largest manufacturer of pet rolls,
                                                                                                                                                   fresh meat and mince packs based out of

                                                                                                                                                   Queensland, also declined.

            It’s all about                                                                                                                            So we did what a good journalist would do.
                                                                                                                                                      We bought some.

            balance and                                                                                                                               The biggest surprise was the 4Legs brand
                                                                                                                                                      which we had used occasionally over the
                                                                                                                                                      years as anything from a lazy night feed
                                                                                                                                                      to hiding pills in its ground meat and carb
                                                                                                                                                      balls. If you look at the label, you see the
                                                                                                                                                      major claims ‘Food for Health’, ‘Home
                                                                                                                                                      Cooked’ and then in small letters ‘with’ and
                                                                                                                                                      then in huge letters (in one formulation)
                                                                                                                                                      ‘Lamb, Rice and Vegies’. It’s easy to debate
                                                                                                                                                      the point of ‘Food for Health’ because any
                                                                                                                                                      food can make the claim and it’s pretty
                                                                                                                                                      hazy. As for ‘Home Cooked’, there is no
                                                                                                                                                      way this food could be made in a house in
                                                                                                                                                      the volume it’s turned out. Maybe if it was
                                                                                                                                                      made in vats in a factory in the town of
                                                                                                                                                      Home could that be true.
                                                                                                                                                      It does state that there are no preserva-
                                                                                                                                                      tives, no added colours, no added flavours,
                                                                                                                                                      no added salt or sugar. This is true, sort of.
                                                                                                                                                      If you look at the ingredients you will see
                                                                                                                                                      ‘food acids’ which are a preservative and
                                                                                                                                                      ‘flavour’ and ‘natural colour’. I guess they
                                                                                                                                                      mean no artificial preservatives, colours or
                                                                                                                                                      But the biggest fib comes with the three
                                                                                                                                                      main ingredients touted in large print on the
                                                                                                                                                      front of the pack. In reality, the ingredients
                                                                                                                                                      in order of weight are listed in tiny print on
                                                                                                                                                      a clear panel which makes it difficult to read
                                                                                                                                                      instead of the purple panel where the jolly
                                                                                                                                                      dog barks: Chicken, durum flour, lamb, rice,
                                                                                                                                                      vegetable protein, coating [coconut, carrot,
                                                                                                                                                      oatbran, wheat germ, parsley, garlic], sun-
                                                                                                                                                      flower oil, carrageenan, guar gum, essential
                                                                                                                                                      vitamins & minerals.
                                                                                                                                                      The first thing to note here is that far from
                                                                                                                                                      being mostly lamb, it’s mostly chicken.
                                                                                                                                                      Lamb is the ingredient after flour, then rice,
                                                                                                                                                      and as for Vegies, that’s vegetable protein,
                                                                                                                                                      not fresh vegetables and the next vegeta-
        At Nutrience we believe that pet food should contain the perfect balance of quality                                                           ble item in the food is only in the coating,
        meat-based proteins with herbs, vitamins and minerals but no wheat, artificial colours                                                        which is more coconut than carrot.
        and preservatives.
                                                                                                                                                      Similarly, 4Legs Beef Macaroni and Vegies
                                                                                                                                                      contains (in order of weight) Chicken, durum
        Your pets will love the taste almost as much as you like the price and soon you’ll                                                            flour, beef, pasta, vegetable protein, coating
        both be loyal supporters of Nutrience. But let your favourite furry friends be the judge.                                                     [coconut, carrot, oat bran, wheat germ, pars-
                                                                                                                                                      ley, garlic], sunflower oil, carrageenan, guar
                                                                                                                                                      gum, essential vitamins & minerals.
        Nutrience is available at leading pet and veterinary outlets Australia wide.
        For further information or your nearest stockist, call 1800 663 664 toll free                                                                 How do they get away with it? Simple. It’s
                                                                                                    New Thinking in Pet Nutriti on                    that word in small print ‘with’. By cleverly
        or visit
                                                                                                                                                      positioning it on the front of the package
                                                                                                                                                      with the words Lamb or Turkey in their
                                                                                                                                                      Gravy dishes for example, 4Legs actually
urban animal November 15, 1
  Nutrience Ad 08 Balance 19 x 26c1 2007 • 24                                                                                    1/11/07 2:44:33 PM
is saying those are minor ingredients, even though they are in HUGE text. When it
comes to the small print called the Ingredients list, the reality hits. Take their gravy
                           Lamb & Rosemary with Gravy… Ingredients: Chicken, chick-
                           en stock, durum flour, lamb, starch, rosemary, liver, carra-
                            geenan, salt, vitamins & minerals, food acids, flavour, guar
                            gum, sunflower oil, natural colour, xanthan gum.
                            Lamb is the fourth ingredient behind stock and flour
                             while rosemary comes after starch in volume.
                              Turkey & Thyme with Gravy… Ingredients: Chicken,
                                                        chicken stock, durum
                                                        flour, turkey, starch,
                                                             thyme, liver, car-
                                                              rageenan, salt, vita-
                                                              mins & minerals,
                                                             food acids, flavour,
                                                             guar gum, sunflower
                                                            oil, natural colour,
                                                        xanthan gum.
                                              Once again, there’s more flour than
                                turkey and more starch than thyme.
Which is why if you look at the Nutritional Analysis, there’s only 7% crude pro-
tein, an equal amount of crude fat (7%) and only a little more than 1% crude fiber.
Which leaves the rest to be mostly carbohydrates and water one would think. There
are no standards that apply for total nutritional analysis for pet food products as
opposed to human products.
When we originally bought 4Legs for our pets, we read the label but didn’t know
then as much as we do now about pet foods. Imagine our surprise when we learned
that using ‘with’ on a pet food meant that it only had to contain 3% of that or those
ingredients and that a designation of ‘dinner’, ‘formula’, ‘platter’, ‘nuggets’ or other   tive 220 plus vitamin and mineral supplements. We’re not talking beef here and by
similar designation meant the ingredients only need to comprise 25% of that food           lumping all three muscle and organ meats together, they can be in any proportion to
description. Here are the industry rules on contents.                                      each other.
                                                                                           If you roll over the tube of Coles Dog Roll with Chicken (remember that ‘with’ word)
                                                                                           you’ll read the ingredients as Meats and/or meat by products (Chicken, pork, beef,
  Pet Food Label "Rules"                                                                   kangaroo), cereal and/or cereal by products, gelling agents, flavour, salt, preserva-
  In order to have some truth in labeling, the following descriptions are the gen-         tives, vitamins and minerals, colours.
  eral rules of the pet food industry associations.                                        Rough translation. It can be one or any of those meats AND byproducts OR byprod-
  The 95% Rule: If the product says “Salmon Cat Food” or “Beef Dog Food,” 95%              ucts in any proportion since they are lumped together. By using the ‘with’ word in
  of the product must be the named ingredients. A product with a combination               the main description, chicken can be as little as 3%. Cereal can mean any grain.
  label, such as “Beef and Liver for Dogs,” must contain 95% beef and liver, and           Cereal by products usually mean gluten or grain protein but can also be the ‘mill
  there must be more beef than liver, since beef is named first.                           run’ off the floor of processing plants. And as for preservative, since it’s listed only
                                                                                           as preservative and not by name, it’s probably 220 or similar. And why would dogs
  The 25% or “Dinner” Rule: Ingredients named on the label must comprise                   need colours?
  at least 25% of the product but less than 95%, when there is a qualifying
  “descriptor” term like “dinner,” “entree,” “formula,” “platter,” “nuggets,” etc. In      When it comes to cats, take the VIP Prime Steak Mince with Salmon in the five
  “Beef Dinner for Dogs,” beef may or may not be the primary ingredient. If two            compartment package. You may think that the word Prime on this package might
  ingredients are named (“Beef and Turkey Dinner for Dogs”), the two ingredients           mean the human grade designation of steak like prime vs choice. It doesn’t and
  must total 25%, there must be more of the first ingredient (beef) than the sec-          we’re not talking beef either. The main ingredient is kangaroo followed by salmon,
  ond (turkey), and there must be at least 3% of the lesser ingredient.                    sea kelp and gel. And though the label features a large salmon jumping out of the
                                                                                           water in front of a contented cat, the ‘with’ designation means fish can be as little as
  The 3% or “With” Rule: A product may be labeled “Cat Food with Salmon” if it             3% of contents.
  contains at least 3% of the named ingredient.
                                                                                           We looked at a number of other products but really, they were pretty much the same.
  The “Flavour” Rule: A food may be labeled “Turkey Flavor Cat Food” even if               Besides, we didn’t want to buy too much.
  the food does not contain such ingredients, as long as there is a “sufficiently
  detectable” amount of flavor. This may be derived from meals, by-products, or
  “digests” of various parts from the animal species indicated on the label.

OK, Let’s take on a few other foods that weren’t submitted to us by their manufac-
turers before we go onto the ones that were. In scanning the pet products in the
supermarket case we found a few surprises
We found VIP Pet Foods Lamb Chunkers which is actually not chunks of raw meat
but formed pieces of mince with the ingredients listed as: fresh lamb meat, mechani-
cally deboned meat, fine ground lamb, cereal binder and by-products derived from
If you’re not familiar with the term ‘mechanically deboned meat’, that means any
kind of carcass that has had the bits of meat clinging to the bones flayed off by
metal or plastic deboning machinery to use every last bit which may include ten-
dons and gristle that is scraped away. Meat doesn’t mean lamb in this case even
though lamb was the first item and third.
And in case you’re not familiar with ‘byproducts derived from chicken’ it’s defined
as what’s left over when the lean muscle meat is stripped away. Whatever remains
of the carcass not generally consumed by humans -- bones, blood, necks, feet,
intestines, ligaments, undeveloped eggs and almost all the other parts exclusive of
feathers except in such amounts as might occur unavoidably in good processing
practices--is used in pet food and known as "by-products" or other names on pet
food labels.
VIP manufactures mince packs, rolls, tub food and fresh cooked products under its
own label and also for other brands. You’ll find rent-a-vet Katrina Warren and her
dog Toby smiling from their ads and website. You’ll also often find the ingredients
include preservatives and in some cases only the number 220.
Let’s go on to house brands. Coles Mince for Dogs in the white plain package has
pretty plain ingredients. They are listed as Kangaroo meat, heart and liver, preserva-                                                           25 • November 15, 2007 urban animal
                                          One major brand new product that              Premium Choice cryovac packs have a shelf life of up to six months without
                                          impresses us is the new line of Bush’s        preservatives and come in a variety of life stage formulas—Puppy, Adult, Senior,
                                          fresh products. While Bush’s has a broad      Weight Loss, Allergy and a Cat version. They contain totally raw and unprocessed
                                          range of canned, kibbled, pouch and roll      ingredients starting with free range kangaroo at 85-90%. The remaining ingredi-
                                          products as well as cryovac packs and pet     ents are from Dr Syme’s Complete Mix which is available as a separate product
                                          rolls, this one stands out. Packaged in the   that can be soaked, sprouted and fermented as a total balance additive to fresh
                                          same sort of plastic meat trays as human      meat and vegetables if you prefer to make your own mix.
                                          food in adjacent aisles, you can easily
                                                                                        The Complete Mix that is added into the Premium Choice starts with raw whole
                                          see the food through a large clear plastic
                                                                                        grains—oats, barley, soybean and flax seed; either whole, rolled or crushed—but no
                                          window and the ingredients listed clearly
                                                                                        wheat or flour and not bleached or processed. Undigestible whole oat grains are
                                          right next to it in a third of the package.
                                                                                        deliberately added to pass through the stools and help prevent anal gland impac-
                                                                                        tion. Tasty indeed!
                                                                                        Garlic is used for flavour and aroma and also discourages intestinal parasites and is
                                                                                        antibacterial. Green food content includes parsley and barley grass. Calcium content
                                                                                        is boosted by calcium carbonate, yeast adds B vitamins iron and phosphorous and it
                                                                                        also contains kelp for iodine, lecithin and vitamin C. All up, its nutritional analysis
                                                                                             is 13.8% protein, 3.3% fat, 15.6% carbohydrates and 1.2% fibre.
                                                                                                               You’ll find massive amounts of info at Dr Bruce’s site www.
                                                                                                                         Another good product submitted is Uncle Tom’s Pet
                                                                                                                         Food line of fresh mince and vegetables for adults,
                                                                                                                        a separate puppy formulation and a cat product. All
                                                                                                                      are in frozen rolls and available from creator Tom
                                                                                                                      Thompson’s PetCare 2000 chain of stores as well as in
                                                                                                                      other pet shops and specialist markets.

In the case of Diced Beef With Vegetables and Rice you can see chunks of beef and
copious amounts of peas, shredded carrot and rice grains. The contents listed are
tender beef, cooked vegetables and rice, meaty digest, seaweed and plant extracts,
added calcium and phosphates (for strong teeth and bones in their words), ph bal-
anced with food acid, natural colour and antioxidant. It contains 5% fat as opposed
to 9% protein and a negligible .1% salt.
Their Beef Steaks are three preformed slabs of meat with the ingredients listed as
tender beef with added meaty digest, seaweed and plant extracts, added calcium and
phosphates (for strong bones and teeth in their words), ph balanced with food acids
and antioxidant. This one is 9.5% protein, 6% fat and no salt.
If the term meaty digest is unfamiliar, industry definition is: “Animal digest which
                                                                                        The Puppy Mince with Veg contains kangaroo meat, beef/mutton fat, calcium from
results from chemical and/or enzymatic hydrolysis of clean and undecomposed ani-
                                                                                        raw ground bone and marrow, fresh spinach, carrots and cod liver oil. It comes in
mal tissue. The animal tissues used shall be exclusive of hair, horns, teeth, hooves
                                                                                        at 17% protein, 8% fat and 1% calcium with only .3% fibre. The Fresh Mince and
and feathers, except in such trace amounts as might occur unavoidably in good fac-
                                                                                        Veg formula contains the same ingredients with rice flour after the vegetables and
tory practice and shall be suitable for animal feed.”
                                                                                        comes out at 16% protein, 6% fat and 1% calcium. The cat food is similar with
One of the great foods provided to us that is found in major pet stores is Vet’s All    aspic added as well as bentonite for cleansing the stomach and cod liver oil for
Natural Premium Choice which was developed by Victorian veterinarian Dr. Bruce          hairball prevention.
Syme in conjunction with Marrickville manufacturer Sydney Pet Foods. SPF also
                                                                                        So far, we’ve used examples of the big boys and the smaller players in fresh and
manufacture Paringa meat rolls and fresh meat packs which are found in major pet
                                                                                        frozen product. Unfortunately, we were not able to include either Dr Billinghurst’s
stores, but not to be confused with Premium Choice.
                                                                                        BARF products nor the Baliz Woof Woof line despite offering them the opportu-
                                                                                        nity to submit. But when we shifted our attention to the more boutique end of the
                                                                                        market, every local pet food maker eagerly submitted their products and tons of
                                                                                        background material.

                                                                                        Luciana Callaghan has been doing Sassy Treats for over six years and makes a
                                                                                        variety of products of which 80% are standard and about 20% are custom made.
                                                                                        For example, a dog or cat may have grain allergies, supplement allergies or meat
                                                                                        allergies so she adds or removes standard ingredients to suit and even does veg-
                                                                                        etarian meals. Sassy Treats started off with their treats line which expanded into
                                                                                        delivered meals. So your dog or cat can do dessert in a healthy way too.
                                                                                        Though Luciana spends as much time delivering as she spends in the kitchen, her
                                                                                        foods are available at a variety of pet stores and non pet outlets too. These include
                                                                                        Kellyville Pets, Ueathealthy in Surry Hills, Pets in the City Mosman and other occa-
                                                                                        sional outlets. And to our delight, she even developed a Dalmatian special sushi
                                                                                        which she experimented with as a way to help the finicky Dali eat more fish.
                                                                                        I had a chuckle when I saw Sassy Treats 600 gram frozen pack of Thai Main
                                                                                        Course. Thai? Well it certainly looks like a takeaway with organic and natural
                                                                                        ingredients, no preservatives and no colours. It had fresh chicken, organic brown
                                                                                        rice, corn, carrot, brewers yeast, lecithin, linseed oil, kelp and eggshell powder. It’s
                                                                                        a maintenance diet and is a basic meal for six months up to adult. Its nutritional
                                                                                        analysis on the pack is 12% protein, 26% carbohydrate 12% total fat, 1 % fibre.

urban animal November 15, 2007 • 26
    27 • November 15, 2007 urban animal
The Porridge product comes in both 600 gram and 250 gram sizes for different size           Helen McNall has been working on a truly nutritionally complete line of prepared
dogs or convenience. It’s used for pancreatic maintenance and underweight gain. The         pet foods with human grade ingredients for the past two years. After intense
ingredients are chicken, organic barley, organic oats, carrot, broccoli, zucchini, brew-    research, overseas trips to study similar product concepts and consulting with pet
ers yeast, lecithin, linseed oil, kelp and eggshell powder.                                 nutritionists, she’s come up with a brand called Heart & Bowl which is just starting
                                                                                            to roll out to retailers. They do not do home delivery, preferring to wholesale.
Complete information can be found at
                                                                                            From optimal human-grade raw ingredients, cooking process, chilling and freezing
                                                                                            with total hygiene from first cut to last package, Heart & Bowl is striving to meet
                                                                                            and exceed industry standards for totally nutritional and balanced diets. Each meal
                                                                                            is packed in a microwave safe bowl.
                                                                                            As an example of the Heart & Bowl line, the 225 gram frozen pack of Steak &
                                                                                            Kidney Casserole & Vegetables with Pasta, suitable for a small dog appetite, con-
                                                                                            tains in order; beef, broccoli, carrots, mushrooms, beef kidney, veal liver, pasta,
                                                                                            garlic, cold-pressed flaxseed, canola and wheat germ oils, ground flax and sun-
                                                                                            flower seeds and almonds, bone meal, brewer’s yeast, lecithin, wheat germ kelp
                                                                                            and Celtic sea salt with vitamins and minerals. It only needs to be lightly warmed
                                                                                            to serve, about 30 seconds in a microwave. Look on the bottom and you’ll see that
                                                                                            it’s 20% protein, 7% fat, 9.3% carbohydrate, 3% fibre and .1% salt.
Bonnie Hahn’s card reads ‘Animal Lover’ as her occupation for Doggielicious which
delivers fresh organic meals and is also available in her own custom made refrig-           Heart & Bowl’s other
erators at selected stores such as Dogue in Manly and Bondi, For Dog’s Sake in              formulas include
Chippendale and Bowhouse in Bondi Beach. For delivery she offers a seven day pro-           Stir Fry Chicken
gramme for busy households as well as a five day and a la carte option.                     and vegetables with
                                                                                            Rice, Lamb Hotpot
The biggest problem we had when presented with Doggielicious product was being              & Vegetables with
able to restrain ourselves from eating them, especially the Bow Wow Brownies. In            Pearl Barley and Stir
addition to cooked meals, Doggielicious has vacuum packed lamb bones, chicken               Fry Pork and veg-
wings and necks, lamb shanks and a large beef marrow bone.                                  etables with Hokkien
There are two main types of prepared meals. The raw Tzartziki lamb dish is 85%              Noodles. Sounds
organic lamb mince, hearts and kidneys, 5% biodynamic yoghurt with cultures, 5%             like the local Asian
brown rice bran and 5% natural supplements and flaxseed oil which includes rice             takeaway doesn’t it?
bran, dolomite, rosehips, kelp, barley, spirulina, alfalfa, garlic, nettle and blackstrap   It’s currently avail-
molasses. The Kangaroo Tartare is 85% organic hearts and kidneys and diced kanga-           able at Paddo Pets
roo rump with the same selection of non meat additives.                                     in Paddington and
                                                                                            All Natural Pet Care
On the cooked side, the Chicken and Pea Risotto has 50% organic chicken, 35%                in Russell Lea with                              Heart and Bowl's preprepared gourmet meals
Arborio rice cooked in chicken broth and 15% biodynamic peas, carrots, organic              other outlets being
celery and roast pumpkin with flaxseed meal. There are also other attractive options        added from November onwards.
such as Hungarian Goulash, Liver Fried Rice, Italian Meatballs & Gluten Free Pasta
Shells and Rustic Lamb Ragu. Sounds like a restaurant home delivered to your dog.           Find out more and where at
And the meals are freshly prepared, cooked fresh and delivered the same day but can         Also new in the market is the Bone A Fido line of prepared meals which are pri-
be frozen.                                                                                  marily delivered in the North Shore area. We encountered them at the Pittwater
Details at                                                        Dog Day In The Park event in October and they don’t yet have a website and are
                                                                                            gradually expanding their delivery pawprint outside of the Northern Suburbs.
                                                                                            Current contact is by mobile 0417 276608.

                                                                                                    Bone A Fido for the Northern Beach set

                                                                                            Their four products are Muttloaf, Meatballs, Lamburger and Salmon Puffs priced at
                                                                                            $5.50 each for between 500-750 gram frozen portions depending on product. There
                                                                                            are no artificial colours, flavours additives or preservatives and the Muttloaf, a
                                                                                            chicken and vegetable baked loaf contains chicken, carrot, spinach, zucchini, eggs,
                                                                                            organic amaranth, cottage cheese, oats, parsely garlic and fish oil as an example.
                                                                                            All their products are vacuum sealed and snap frozen.
                                                                                            There are other custom food makers in the local pet market and even more brands
                                                                                            in the supermarkets and pet sheds freezers. As the market grows and consumers
                                                                                            demand more variety, purity and convenience, we’ll not only see more brands but
                                                                                            also more information on contents and nutritional analysis.
                                                                                            In the end, the final determiner of what’s right for your pet is often found after
                                                                                            the bowl is emptied. Were they eager to snuffle in, did they find the food palatable
                                                                                            and were they active after finishing. If so, you know you’re onto a winner.
                                                                                            In our next issue, we’ll be looking at canned pet foods. We’ve already sent our
                                                                                            invitations to the major producers—Iams, Eukanuba, Purina, Royal Canin, Hills,
                                                                                            Advance, Optimum, Pedigree, Dine, Natures Gift, Lovitts, Eagle Pack, Whiskas,
                                                                                            Fancy Feast, Nutro, Innova, Evo, Natural Balance, Nutrience and more. They’re
                                                                                            probably reading this article trying to decide, but if you have any brands you
                                                                                            think we should approach, the deadline for submission is January 10.
                                                                                            All products reviewed here were without regard to advertising and all results were
                                                                                            not made available prior to publication. It is Urban Animal’s policy not to do
                                                                                            For further information on pet food contents go to
                                                                                            and for specific info on what ingredients are at

urban animal November 15, 2007 • 28

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