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Brand Partnerships Manager Purpose of Role To create revenue-generating partnerships with brands using EMI artists and assets Key Dimensions of the role Department/function Brand Partnerships , Licensing & Synchronisation Reporting Lines Sen Director of Brand Partnerships Location Wright’s Lane Direct reports None Key deliverables: Deliverable Related tasks Brand Partnership Create revenue generating opportunities through creative partnerships with brands and Essentials agencies using EMI assets (physical, digital, artwork, performances – any and all assets) Create “one stop shop” brand partnerships which involve multiple EMI assets in the same deal, e.g. artwork, digital, synchronisation Understanding of mechanics of music deals, including where EMI’s contractual rights start and end, copyright ownership, artist royalty payments, music publishing, artist approvals etc. Understanding of processes behind matching artist to brand and vice versa P&L analysis Maximize the use of consumer research to exploit revenue opportunities and to increase brand equity Consistently direct interactions toward long-term win-win solutions while securing EMI’s best interests; achieve partnership relationships with applicable key accounts Ability to multi-task and prioritise Keep clear status of on-going work, including regular updates to the new business tracker document. Research Keep updated on relevant brand-related news using all necessary resources (brand’s own press releases, on-line news sites, physical publications etc). Obtaining contact details (e-mail address, phone number) for senior executives in brands we intend to target Communication You will have both telephone and face to face contact with Staff, Artists, Artists Management companies and other industry contacts Presenting pitches to brands and agencies using mock-ups, jpegs, Powerpoint presentations etc. Treat all information as sensitive and confidential. Ambassador Use a professional yet suitable style and manner in all communications – adapt to the situation or audience Be an ambassador for EMI’ s music assets within the broader brand/ agency world Team Membership Deliver services that are highly regarded by your peers and managers Understand, monitor and take actions for your area to influence the cost effectiveness of Brand Partnerships and the profitability of EMI Manage your work to ensure that focus is placed on the highest value generating projects Be the Consumer Champion for EMI Develop and actively manage your skills base to keep current with the latest thinking in Brand Partnerships including keeping the department informed of news-worthy articles and developments in industry publications, e.g. “Marketing Week”, “Marketing”, “Retail Week” etc. Share out and receive in case studies and information with other EMI Brand Partnership departments Be a role model for the EMI success factors Innovative Support the creation, development and communication of high quality ideas to continually 1 strategies improve the quality of work and performance of the Brand Partnerships department, by contributing with new ideas on how to work with existing brand partners as well as identifying new brand partners to approach. Key Relationships Manager/s Artist managers and label contacts Business Affairs New Channel Development Art department/agency regarding generation of mock-ups for brand presentations External guests EMI Success Factors – Essential Requirements for the Role The eight EMI Success Factors define the core skills and competences we look for in people at EMI. A full description of all 8 can be found on the EMI intranet. This job description focuses on the 2-3 success factors that are really critical for this role. The remaining success factors are still important however, and any important development areas should be identified and considered during the selection process and subsequent development planning. Success Factor Level Descriptors Required (1-4 where 1= “essential” Results Driven 1 Works in partnership with the Brand Partnerships team to deliver business results Business Acumen 1 Understands the business implications of all day-to-day decisions Consumer Focus 2 Is skilled at understanding and interpreting consumer data. Keeps up to date with consumer and market trends Always keeps the consumer in mind when solving problems. Implements a variety of strategies and tools to build value creating relationships Building Relationships 1 Is a good team player. Adapts to a range of team roles as required. Works collaboratively within and outside own area. Adapts approach and personal style that works best with person with whom he/she is interacting. Establishes rapport quickly with a range of people internally and externally Behaves in a way that builds trusted business relationships with others. Fresh Thinking 2 Anticipates changes within the music industry and contributes ideas and fresh thinking to the Brand Partnerships department Constantly anticipates future trends to drive activities; Constantly re-examines and questions current approaches to ensure they remain relevant. Innovates to improve things in own business area Responds to changing technology and industry trends Gathers information and feedback from others at EMI and externally and applies to own area of responsibility Considers different approaches to addressing opportunities and problems. Actively generates ideas. Deals with ambiguity, making positive use of the opportunities it presents Other Specific Requirements Essential Agency experience in a sales and/or marketing role; to include revenue generation, brand management, and consumer research Strong knowledge of and passion for a wide variety of musical genres Degree qualified or equivalent Fluency in English Willingness to travel domestically Extensive knowledge of all the following Microsoft office systems: Powerpoint, Word, Outlook, Excel. Knowledge of Photoshop would be advantageous 2 Attention to detail Discretion Desirable Demonstrated experience increasing brand awareness and company revenue through well-executed marketing efforts Established network of key brand and/or agency contacts 3
"Brand Partnerships Manager - EMI Music"