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					Cover Letters: SELF-PRESENTATION                                   S.Fox CLOC

                         PLANNING 10

“Some say that a well-written cover letter is an excellent door opener for an interview.
The letter that accompanies your resume should be brief, clear, neat and honest. It should
be addressed to a specific person, and it may signify an important aspect of the resume.
Use your cover letter to form a chain linking you to the employer:

        Connecting: State your reason for writing and your employment objective.
         Mention the person who referred you to this employer or the source of the
         reference, such as a classified ad.

        Add More Links: Describe your experience in brief.

        Solder the Links: State what you can do for the company and tell how you will
         help this employer solve his or her problem.

        Hold onto the Chain: Prepare the way for the next step by requesting an
         interview and indicating when you will call to set it up. . . .

        After the Interview: Write a letter to thank the interviewer, encourage a reply,
         request more information, accept or decline the offer.

(Source: Coming Alive from Nine to Five: The Career Search Handbook 3rd ed., Betty Neville Michelozzi, Mayfield
Publishing, CA: 1988.)

What makes a Good Cover Letter?
1.       No spelling or typing errors. Not even one.

2.      Address it to the person who can hire you. Resumes sent to the personnel
department have a tougher time of it. If you can find out (through networking and
researching) exactly who is making the hiring decision, address the letter to that person.
Be sure the name is spelled correctly and the title is correct. A touch of formality is good
too: address the person as "Mr.," "Ms.," "Mrs.," "Miss," "Dr.," or "Professor." (Yes, life
is complicated.)

3.      Write it in your own words so that it sounds like you--not like something out of
a book. (Electra gets in trouble with libraries when she says things like this.) Employers
are looking for knowledge, enthusiasm, focus.

4.       Being "natural" makes many people nervous. And then even more nervous
because they are trying to avoid spelling errors and grammatical mistakes. If you need a
little help with grammar (do they still teach grammar?)--check out the classic work on
simple writing, Strunk & White's Elements of Style, published in 1918 and now online.

5.     Show that you know something about the company and the industry. This is
where your research comes in. Don't go overboard--just make it clear that you didn't pick
this company out of the phone book. You know who they are, what they do and you have
chosen them!

6.      Use terms and phrases that are meaningful to the employer. This is where
your industry research and networking come in. If you are applying for an advertised
position, use the requirements in the ad and put them in BOLD type.

Make sure your cover letter contains each of these requirements and shows how you
measure up.

Source: TheWallStreet


                                                           9999 Lower Street
                                                           Vancouver, B.C.
                                                           X1L 4BT

                                                           November 24th, 2008

Ms. Laurel Lawson
Educational Administrator
School District #43
Port Coquitlam, B.C.

Dear Ms. Lawson,

As a word processor at Datatime Company last summer, I had occasion to meet with
people from District #43. It was your sales representative, Lorraine Herbst, who referred
me to you. I was impressed with both your system and your staff. This June receive my
bachelor’s degree in marketing and sales from Simon Fraser University. I would like to
be considered for a training position in promotions and marketing with District #43.

I am an energetic, enthusiastic person with a commitment to striving for excellence. My
involvement in student affairs has led me to plan and execute a successful campaign for
student body vice-president. In this capacity, I met and negotiated with faculty
representatives and board of trustee members and hosted visiting guests of the college.
My senior project in marketing won departmental recognition and put me on the Dean’s
Honor Roll.

With these qualifications I feel that I can make a positive contribution to District #43. I
look forward to meeting with you. Please feel free to contact me at (604) 555-5555.

                                                           Sincerely yours,

                                                           Chris Cross


                                                        409 Long Island Drive
                                                        Mermaid Point,
                                                        X8A 1A2

                                                        April 24, 2010

Ms. Murmel Moss
Personnel Director
Deerpark Medical Centre
Vancouver, B.C.
X1A 2R3

Dear Ms. Moss,

It was enjoyable meeting your representative, Dr. William Cane, at the Health Care
Management Association Conference on April 6. I was interested to learn that you are
looking for an administrator with computer capability.

I feel that my background would prove valuable in the reorganization and expansion that
you are planning for your center. My expertise lies in two areas. The first is the way
health care is actually planned for, scheduled, and delivered in outpatient ambulatory
care. The second area, and my most recent experience, has been in setting up a complete
computer system to handle doctor and patient appointment scheduling, patient needs and
flow, and statistics.

Since I am planning a visit to Vancouver this summer, I look forward to getting together
with you to review my qualifications for the administrative position. I will call you in
about ten days for an appointment.

                                                        Sincerely yours,

                                                        Barbara Gordon
                                                        (202) 555-5555

encl: 1


Your name
Mailing address
City, state, and zip
Telephone number(s)
Email address

Today’s date

Your addressee’s name
Professional title
Organization name
Mailing address
City, Province, Postal Code

Dear Mr. (or Ms.) last name,

Start your letter with a grabber—a statement that establishes a connection with your
reader, a probing question, or a quotable quote. Briefly say what job you are applying for.

The mid-section of your letter should be one or two short paragraphs that make relevant
points about your qualifications. You should not summarize your resume! You may
incorporate a column or bullet point format here.

Your last paragraph should initiate action by explaining what you will do next (e.g., call
the employer) or instigate the reader to contact you to set up an interview. Close by
saying “thank you.”

Sincerely yours,

Your handwritten signature

Your name (typed)

Enclosure: resume