Google Emulates Bing and Endeca

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Google Emulates Bing and Endeca Powered By Docstoc
					  16        InformationToday
July/August 2010    www.infotoday.com




                                                                                                                                                                        When I use a mobile device to run a
                   Redefining Search                                                                                                                                    query for pizza, the system knows my lo-
                                                                                                                                                                        cation and quickly plots pizza restau-


       Google Emulates Bing and Endeca                                                                                                                                  rants on a map. I can tap a pizza marker
                                                                                                                                                                        and see such information as the phone
                                                                                                                                                                        number of the restaurant or another
                                                                                                                                                                        hotlink. Related restaurants or services
       by STEPHEN E. ARNOLD             |                                                                                                                               will appear if I have provided the system
                                                                                                                                                                        with enough behavioral data for it to go



       I
             f you spend some time with a dia-                                                                                                                          beyond pizza. The facet method merges
             mond cutter in Rotterdam, Nether-                                                                                                                          with the interface. A mobile device bene-
             lands, you will learn about marking,                                                                                                                       fits from this type of smart query.
       cleaving, sawing, girdling, and faceting.                                                                                                                            Business intelligence (BI) systems
       Faceting is the last step in a logical se-                                                                                                                       offer this type of one-click interactivity.
       quence of actions. If one of the steps is                                                                                                                        Clarabridge, a vendor of enterprise soft-
       done wrong, the facet work may have lit-                                                                                                                         ware, can be configured to display a report
       tle or no value. In diamond-cutting, the                                                                                                                         to a manager that presents data about
       word “facet” refers to the flat faces on a                                                                                                                       sales and revenue. The interface can also
       geometric object or, in this case, a pre-                                                                                                                        link to other types of reports for the same
       cious stone. In search, there is now con-                                                                                                                        data or display related information perti-
       siderable emphasis on providing sugges-                                                                                                                          nent to the information the user is review-
       tions or search assistance often placed                                                                                                                          ing. Many firms are using facets to give the
       under the umbrella notion of a facet. Not                                                                                                                        user more information options accessible
       only is the term inappropriate for search,                                                                                                                       with a click. Without assisted navigation
       it is misleading.                                                                                                                                                links, the user of a BI system would pick
                                                                                                                                                                        up the telephone and call the IT depart-
                                                                                                                                                                        ment to get a custom-coded report. Not
                                                                                                                                                                        surprisingly, assisted navigation in BI and
                         Many firms are             Endeca’s Guided Navigation displays one-click options in the left-hand column. Note the tabs that allow one-click   other enterprise applications has sparked
                         using facets to            access to additional listings. The top sellers suggest books that are of particular interest.                       a surge in demand.
                                                                                                                                                                            You can now find facets in systems de-
                           give the user            news, images, and videos. The facets are                  links to related content. You may have                    livered from longtime enterprise search
                       more information             one-click Boolean NOTs. The more inter-                   used the Borders.com online system,                       vendors such as Autonomy as well as
                                                    esting options appear when you click on                   which is powered by Endeca. If you have                   from relative newcomers such as Exalead.
                      options accessible            a More link.                                              not, navigate to www.borders.com and run                  Vendors of enterprise resource planning,
                            with a click.              When you click on More under the sub-                  the query ancient Rome. You will see                      customer support, and back-office ac-
                                                    heading More search tools, the Google dis-                search results and hotlinks that permit                   counting systems have jumped on the
                                                    play reveals such choices as time limiters                a Boolean NOT in the left-hand column.                    facet bandwagon.
          Some search and retrieval                 (Latest, Past 24 hours, Past week, and so                 Borders implemented tabs to make it
       experts inexplicably use the word “facet”    on). You can view Related searches, the                   easy to spot how many titles are listed
       to describe a hyperlink that makes it        Google Wonder wheel (a 2D visual of re-                   in a particular category. This type of                                   From oil spills
       easy for a system user to retrieve in-       lated terms), and the quite useful Time-                  graphic touch is an example of design
       formation related in some way to the         line, which displays search results along                 for user experience.                                                      to glitches in
       original search query. The search and        an x-axis in chronological order.                                                                                                airport security,
       retrieval experts have inexplicably seized   Too bad Google does not allow                                           Finding
       upon the term “faceted” to describe a sys-   the casual searcher to sort                                                                                                    the consequences
       tem that helps a user to retrieve infor-     results by something called                                             ‘Customer Favorites’
                                                                                                                                       
				
DOCUMENT INFO
Description: Some search and retrieval experts inexplicably use the word "facet" to describe a hyperlink that makes it easy for a system user to retrieve information related in some way to the original search query. The search and retrieval experts have inexplicably seized upon the term "faceted" to describe a system that helps a user to retrieve information in this way. In a surprising move in spring 2010, Google imitated Bing, which imitated Endeca. Google's use of facets has been greeted with some catcalls and some cheers. The more interesting feature of the Google facet operation is the list of "Something different" items at the foot of the facet column. The Bing/Google approach tries to reach the world outside explicit index terms and categories. The value of facets boils down to the classification and controlled vocabulary that the system uses.
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