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CONTENT CALENDAR Body contouring

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CONTENT CALENDAR Body contouring Powered By Docstoc
					2010 CONTENT CALENDAR
P R O D U C T D I S P L AY A D V E R T I S I N G D E A D L I N E S
                                                                                                      ALL ISSUES INCLUDE:
                                 Patient Handouts: Daily Skin Care Regimen • Ethnic Skin Care • Sun Protection • Pre- and Post-procedure • Home Care for: Laser Treatments, Fractionated Laser, Chemical Peels
                                                                Marketing 101, Clinical Case Studies, Medical Aesthetics, Skin Care, Literature Reviews/Updates, Wellness



                                     JAN/FEB                            MAR/APR                             MAY/JUNE                              JULY/AUG                                SEPT/OCT                               NOV/DEC
                                                                  Pros, Cons of Light and Laser vs.                                             Identifying Candidates for          Checklist for Patients to Promote        Aging Hands: Focus on Fat
        Web Spotlight           Credit Programs for Patients                                                Skin Sensitivity Issues
                                                                       Facial Serum, Creams                                                        Abdominal Etching                       Informed Decisions              Injections and Pigment Creams

                                                                                                                                                    7/1 • 7/15 • 7/29                                                           11/4 • 11/18 • 12/2
      E-newsletter Issues        1/14 • 1/28 • 2/11 • 2/25            3/11 • 3/25 • 4/8 • 4/22             5/6 • 5/20 • 6/3 • 6/17                                                     9/9 • 9/23 • 10/7 • 10/21
                                                                                                                                                       8/12 • 8/26                                                                 12/16 • 12/30

                                                                                                                                                   6/28 • 7/12 • 7/26                                                          11/1 • 11/15 • 11/29
   E-newsletter Ad Deadlines     1/11 • 1/25 • 2/8 • 2/22             3/8 • 3/22 • 4/5 • 4/19              5/3 • 5/17 • 5/28 • 6/14                                                    9/3 • 9/20 • 10/4 • 10/18
                                                                                                                                                       8/9 • 8/23                                                                  12/13 • 12/27

       Print Ad Deadline                    1/8                                 3/19                                 5/14                                  7/9                                    9/3                                   11/5

      Bonus Distribution       American Academy of Cosmetic       American Academy of Anti-Aging              PRI-MED New York                   American Academy of                     American Academy of                    American Academy of
                                Surgery, American Academy of       Medicine, American College of                                               Dermatology, Controversies                Anti-Aging Medicine,                   Anti-Aging Medicine,
                                Dermatology, PRI-MED South,        Obstetricians & Gynecologists,                                             & Conversations in Laser and           Medical Spa Expo & Conference,                PRI-MED East
                                    PRI-MED Southwest              American Society for Aesthetic                                             Cosmetic Surgery Symposium                PRI-MED Mid-Atlantic,
                                                                  Plastic Surgery, American Society                                                                                        PRI-MED Midwest
                                                                    of Laser Medicine & Surgery,
                                                                            PRI-MED West

        Special Focus               Practice Profitability                 Light and Laser                        Sun Health                         Body Contouring                       Facial Rejuvenation                Aesthetics in Dermatology

           Features              Frost & Sullivan Report on           A Review of Fractionated          Malignant Melanoma: Update on             Whole Body Sculpting                 Identifying Candidates for           Effective Treatments for Skin
                                    Market, M&A Activity                   Technologies                        Vaccine Research                                                       Combination Treatment Plans             Disorders and Adult Acne
                                                                                                                                             New Approaches in Non-surgical
                                Incentives from Companies           Body Contouring with Lasers            Becoming an Expert on               Skin Tightening Procedures              Low-Tech Approaches for             Combating Hair Loss in Women
                                during Economic Slowdown                                                   Photoaging Assessment                                                     Microderm and Chemical Peels
                                                                    Light and Laser for Vascular                                            Understanding Cellulite: What It Is                                            Acne and Other Scar Removal
                                The Power of Packages and                     Lesions                     Boosting Your Bottom Line            and Effective Treatments              Eye Rejuvenation: Injectables,
                               Promotional Items for Patients                                              by Offering Sunscreen,                                                    Lasers, Eyelash Enhancement
                                                                                                              Cosmeceuticals

       Custom Projects                                               Skin Care Supplement: Sun           Body Contouring Supplement              Injectables Supplement               Light and Laser Supplement:          Digital-Only Supplement: End of
                                                                     Protection and Photoaging                                                                                                   Safety                    Year “Best Of” Marketing Guide




                                                                                                                                                                 Article topics and conference issues are subject to change without notification


                                                                                                                                           PHONE: 610-278-1400, (800) 355-5627                      VISIT: www.advanceweb.com/healthyaging
                                                                                                                                                EMAIL: haproduct@advanceweb.com                         2900 Horizon Drive, King of Prussia, PA 19406

                                                                                                                                                                                                                               HA_2010ContentCal_PRO 4.27.10

				
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