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					Cebu Educational Development Foundation
                  for
        Information Technology
PRELIMINARY PRESENTATION
      ON RESULTS OF
  ICT HR SURVEY ON CEBU

 CEDF-IT FLAGSHIP PROJECT #1

  CEDF-IT Special General Membership Assembly
         Thursday, 12th of February 2004
               Cebu Country Club
      CEDF-IT VISION
Our vision is to help transform Cebu
into a major ICT hub (Software & E-
Services Hub) in the country through
proactive intervention in the ICT
Human Resource sector; and, to serve
as a catalyst to responsive academe-
industry-government-NGO linkage.
 PRESENTATION OUTLINE


 Background of Survey Project
 Objectives of the Survey
 People Behind the Survey
 Selected Results
 Trial Message
 Next Steps
                BACKGROUND
   The First Cebu ICT Summit in March 2001 recognized
    HR development as a key area for intervention in
    transforming Cebu into a major ICT hub.

   CEDF-IT was established to address HR development
    in teachers training, curriculum standardization,
    industry-academe linkage, and other related concerns.

   From its inception, CEDF-IT realized the need for a
    comprehensive understanding of ICT HR baseline
    supply and demand potentials of Cebu for a more
    effective involvement strategy.
    PEOPLE BEHIND THE SURVEY

   USAID approved a technical assistance grant for
    CEDF-IT, to be implemented through its AGILE
    Project.

   CEDF-IT commissioned a professional research
    group – H & B Asia Research International to assist
    in the technical and field work components of the
    survey.

   A “Committee of Five” from CEDF-IT’s membership
    was formed with the Executive Director as Project
    Manager to oversee implementation.
  THE COMMITTEE OF FIVE

Frederick B. Kintanar     NEC
John Gregory B. Escario   CIT
Victoria H. Zosa          USC
Josefino A. Ronquillo     CHED
Anthony R. Zosa           Survey Analyst
        GENERAL OBJECTIVES
           OF THE STUDY

   To arrive at a more comprehensive baseline
    understanding of IT HR supply potentials of Cebu;
   To establish a Cebu-specific profile to reflect
    industry trends vis-à-vis existing local capabilities;
   To determine gaps between industry demand and
    academe supply, if any; and,
   To determine directions toward closing the gaps, if
    indeed any exist.
        SPECIFIC OBJECTIVES OF
          THE PRESENTATION

   To send a message emerging from the CEDF-
    IT experience and validated by the data that
    Cebu can be a “Software and e-Services
    Hub”; and,
   Sharpen the message about Software
    Development in line with the overall
    strategy that CEDF-IT would like to put
    forward.
     QUESTIONS WE WOULD
      WANT ANSWERED – 1

Supply-side. Cebu specific profile.
   On the average, how many graduate from
    the major IT courses each year, in Cebu?
   How many of these graduates are getting
    “appropriately employed”?
   What are the reasons for the “oversupply,
    underemployment”?
      QUESTIONS WE WOULD
       WANT ANSWERED - 2

Demand-side. Industry trends.
   On the average, how many does Industry
    need each year, in Cebu?
   What “quality” does Industry demand?
     QUESTIONS WE WOULD
      WANT ANSWERED - 3
Strategic Intervention. Gaps and suggested
directions to close the gaps.
    What interventions can we implement
     to improve the situation? With respect
     to the curriculum? “Career”guidance?
     Facilities – hardware and software?
     Faculty development?       Professional
     certification examinations?    Quality
     Assurance in IT Education?
    What skills should our schools focus on
     now and in the next two years?
       QUESTIONS WE WOULD
        WANT ANSWERED - 4
Implications on Cebu’s vision.
   What is implied for Cebu is to envision
    itself of being or becoming a “Software &
    E-Services Hub”?
   What are the perceived advantages of
    Cebu as an IT hub?
   What other measures do we need to
    implement to further enhance these
    strengths?
STUDY FOCUS: B3 SOFTWARE DEV
        (A Backdrop to the Presentation)
A.   National Niches    B.   Cebu Niches
     1. Contact Centers      1. Software Dev (#3)
     2. General BPO          2. Engineering Design (#6)
        (Finance, HR)           Services -- Dash,
     3. Software Dev            Tsuneishi, Lear)
     4. Medical/Legal        3. Data Conversion (#4)
        Transcription            --Innodata, like A4)
     5. Animation            4. Contact Centers (#1)
     6. Engineering          5. Animation (#5)
        Design Services      6. Other E-Services when
                                they come (#2, etc.)
          BS GRADUATES IN IT & CS
                                                                      TO
                                     PAST GRADUATES               GRADUATE       TOTAL
        DEGREE            SY 2000-2001 SY 2001-2002 SY 2002-2003 SY 2003-2004 SY 2000-2004
    Base = total school
       respondents                   18 schools (20 school representatives)           18 schools
BS DEGREES                   1,597          1,920            1,551            2,217
                                                                                        7,285
Index from previous SY       100%           120%             81%              143%
 CS                           702            928              674             742       3,046
 CpE/ CoE                     537            640              524             605       2,306
 IT                           89             126              143             721       1,079
 ICS                          239            206              178             110        733
 CCS                          29             20               32              35         116
 IM                            1              -                -               4          5
ASSOCIATE DEGREES             506            628              934             1,278
                                                                                        3,346
Index from previous SY       100%           124%             149%             137%
ACT                           316            379              649              937      2,281
ACS                           190            201              129              209       729
AcoE                           -             48               156              132       336
TOTAL                        2,103          2,548            2,485            3,495    10,631
   BS GRADUATES IN IT & CS

1000
                                   CS
 900
 800                               CpE/ CoE
 700                               IT
 600                               ICS
 500                               CCS
 400                               IM
 300                               ACT
 200                               ACS
 100
                                   AcoE
   0
       2001   2002   2003   2004
APPROPRIATELY EMPLOYED CORE


          2,200 graduates




            100 to 300
           appropriately
         employed graduates
SUPPLY-SIDE ISSUES & CONCERNS

   On the average, how many graduate from
    the major IT courses each year, in Cebu?
   How many of these graduates are getting
    “appropriately employed”?
   What are the reasons for the “oversupply,
    underemployment”?
       SEGMENTING THE MARKET


                              IT Intensive Tech Intensive IT-empowered
Software Development
Engineering Design Services
Other e-Services


     IT Intensive                   needs IT Grads
     Tech Intensive                 needs Eng’g / Tech Grads
     IT-empowered                   needs computer literacy
SELECTED SOFTWARE EXPORTERS
    Company        Year Founded   IT Specialist Employees   Investor Country
     e-Sprint          1989                  30               Philippines
        NEC            1989                 262                  Japan
     ADTEX             1993                 115                  Japan
       JAMP            1996                  22                  Japan
        Lear           2000                  50                    US
     Lexmark           2000                 190                    US
Alliance Software      2000                  50               Philippines
      Bigfoot          2002                 272               US/Germany
        NCR            2002                  57                    US
    FARCITE            2003                  25                  Japan
      Epson            2004                  25                  Japan
              TOTAL                        1098
     LOCAL INDUSTRY HIRING


                     Total Current     Planned (%)
                      IT personnel increase (+) or (-)
Cost Center               304              13%
Revenue Center            538              22%
 From 100 to 300 software programmers hired per year
  since 2000
                      IT SKILLS
                           Importance to Business       Knowledge Level (%)
                                                      Not-             Advanced
          Skills                        Next 2
                             NOW                    aware to   Basic      to
                                         years
                                                    minimal            Expertise

Network protocols and
equipment                    4.24        4.48         9%       32%       41%
SQL Database
technologies                 3.96        4.03        15%       23%       34%
NET and other
Microsoft technologies       3.52        4.06        10%       46%       35%
Multi-media
presentations                3.47        3.64        11%       25%       41%
Messaging Solutions
(MS Exchange, etc.)          3.41        3.79        10%       20%       12%
HTML and general web-
pages                        3.41        3.79         5%       33%       50%
Visual Basic (excluding
VB.NET)                      3.14        3.71        12%       40%       38%
Multi-media comms/
Video Conferencing           2.98         3.3        12%       29%       34%
Groupware (Lotus
Notes, etc)                  2.93        2.96        67%       16%       17%
Document Mgt Systems         2.85        3.19        46%       26%       28%
Linux and Linux-based
software                     2.84        3.57        58%       32%       83%
Database-Web
Integration (in general)      2.7        4.12         54%      23%       22%
ASP                          2.21        3.71         90%       5%        7%
                        IT SKILLS
                            Importance to Business            Knowledge Level (%)
                                                      Not-aware              Advanced
             Skills
                             NOW       Next 2 years      to         Basic       to
                                                      minimal                Expertise

PHP                           2.93         2.96         89%          6%         4%
JSP                           2.85         3.19         93%          3%         3%
Knowledge bases               2.84         3.57         60%          23%       16%
Supply Chain Management
                              2.70         4.12         94%          5%         1%
(E-Procurement, etc.)
E-Learning                    2.21         3.71         51%          20%       27%
XML and Web Services          2.14         3.29         56%          25%       19%
ERP/MRP Solutions             1.70         3.41         89%          7%         5%

Commercial Unix and Unix-
                              2.61         3.46         74%          21%        5%
based packages
CAD                           2.60         3.15         48%          21%       30%
Java                          2.54         3.00         22%          37%       41%
C/C++                         2.53         3.56          7%          26%       66%
Portals                       2.41         2.79         87%          9%         4%
CRM                           2.29         2.74         94%          3%         2%
      MATCHED IT SKILLS
1.    Commercial Unix & Unix-based packages
2.    Database-Web Integration
3.    ASP
4.    PHp
5.    JSP
6.    Java
7.    XML & Web Services
8.    CAD
9.    E-Learning, Supply Chain Management
10.   Document Management System
11.   Knowledge Bases
12.   Portals
13.   ERP/MRP Solutions
14.   CRM
 UNMATCHED IT SKILLS
1.  Net and other Microsoft Technologies
2.  Visual Basic
3.  Linux and Linux-based software
4.  HTML and General web pages
5.  SQL Database technologies
6.  C/C++
7.  Network protocols & equipment
8.  Multi-media communications, Video
    Conferencing
9. Multi-media presentations
10. Groupwares
11. Messaging Solution
DEMAND-SIDE ISSUES & CONCERNS


     On the average, how many does Industry
      need each year, in Cebu?
     What “quality” does Industry demand?
                 MEAN RANK OF MAJOR
                    ICT PROGRAMS
            90




                                               4
                                            .5
                                            80
            80




                                                         7
                                                      .0
                     9




                                                   70
            70
                  .1
                 63
Mean Rank




            60

                            4
                         .2
                         50
            50

            40

            30

            20

            10

             0
                  Graduate                   Faculty

                              CS/IT   CPE
 LABORATORY FACILITIES
 VIS-A-VIS HANDS-ON TIME
           Student   Graduate

200

150

100

50

 0
      Laboratory       Hands-on Time
     COMPARATIVE RANKING
     OF MAJOR ICT SCHOOLS
Graduate's Ranking           Industry Rep's Ranking

12
10
8

6
4
2
0
     1   2   3   4   5   6     7   8   9 10 11 12
    STRATEGIC INTERVENTION
   What interventions can we implement
    to improve the situation?
     Curriculum development?
     “Career”guidance?
     Facilities – hardware and software?
     Faculty development?
     Certification examinations?
     Quality Assurance in ICT Education?

   What skills should our schools focus
    on now and in the next two years?
IMPLICATIONS ON CEBU’S VISION

   What is implied for Cebu to envision itself
    of being or becoming a “Software & E-
    Services Hub”?
   What are the perceived advantages of Cebu
    as an IT hub?
   What other measures do we need to
    implement to further enhance these
    strengths
            ANNUAL TARGETS PER AREA
                                                       Milestone
                                                       Total Jobs
                   Software Development                  5,000
                   Engineering Design Services           5,000
                   Other e-Services                      30,000



                              Base    20%      30%         40%       50%      50%



                              2003    2004    2005        2006      2007     2008

Software Development          1,000   200      360         624      1,092    1,638
Engineering Design Services   800     160      288         499       874     1,310
Other e-Services              8,000   1,600   2,880       4,992     8,736    13,104

                              2003    2004    2005        2006      2007     2008

Software Development          1,000   1,200   1,560       2,184     3,276    4,914
Engineering Design Services   800     960     1,248       1,747     2,621    3,931
Other e-Services              8,000   9,600   12,480      17,472    26,208   39,312
  BENCHMARKING BANGALORE

 2004 20%      45000
               40000                    Software
 2005 30%      35000                    Development
               30000
                                        Engineering
 2006 40%      25000
                                        Design
               20000
                                        Services
 2007 50%      15000
                                        Other E-
               10000
                                        Services
 2008 50%       5000
                   0
                     03

                     04

                     05

                     06

                     07

                     08
                  20

                  20

                  20

                  20

                  20

                  20
Benchmark: History of Bangalore Industry Growth = 50%
           Created 100,000 jobs in 10 years
      ADVANTAGES OF CEBU
         AS AN IT HUB
100                   Availability of
                      Human Resources
 80
                      Good IT
                      schools/programs
 60
                      Good Economy
 40

 20                   Overall Business
                      Environment
  0
                      Government
                      Support
Industry Perception
    MEASURES TO ENHANCE CEBU’S
          ROLE AS IT HUB
    100               Enhance
                      Government
                      Support
      80              Strengthen
                      Institutional
      60              Linkages
                      Improve Human
                      Resources
      40
                      Provide Good
      20              Facilities

       0              Promote Cebu as
                      IT Hub

Industry Perception
            TRIAL MESSAGE
   Software and e-Services Hub
    -- IT Hub is too vague
   Goal: in Top 5 of Southeast Asia, the top ranking
    non-capital City
    -- Singapore, KL, Manila, Bangkok, Cebu, Penang,
       Jakarta, Bandung, Ho Chi Minh City, ...
    -- “the best value for customers, a great quality of
       life for investors”. We have lower hiring costs
       and living costs than the others in the top five.
FLAGSHIP PROGRAMS FOR 2003-2005
 1.   HR Survey & Monitoring Unit
 2.   CEDF-IT IT Teachers Academy
 3.   TESDA/SPC/CEDF-IT Professional
      Certification Standards & Examinations
 4.   CEDF-IT R & D Center and
      Institutionalization Unit
 5.   CHED/CEDF-IT Quality Assurance in IT
      Education
 6.   Innovation & Entrepreneurship Hub
          What’s Next?

    ROADMAPPING
conference-WORKSHOP
         Main Objective?
To map out CEDF - IT’s MedIuM-Term
   Strategic Development Plan

             When?
  Towards the end of April 2004

				
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