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Syfy Comic Con 2010 Multi-Media Initiative

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Syfy Comic Con 2010 Multi-Media Initiative Powered By Docstoc
					         SYFY CELEBRATES 10TH ANNIVERSARY AS
     LANDMARK SPONSOR OF COMIC-CON INTERNATIONAL
                IN SAN DIEGO, JULY 21-25

 WAREHOUSE 13, EUREKA, CAPRICA, STARGATE UNIVERSE
AND SANCTUARY PANELS ALONG WITH SPECIAL SCREENING
        OF MEGA PIRANHA HOSTED BY TIFFANY!

       DIGITAL INITIATIVES INCLUDE DEDICATED WEBSITE
                       AND IPHONE APPS

        SNEAK PREVIEW OF MEGA PYTHON VS GATOROID

                        Star-Studded Syfy-EW Comic-Con Party

New York, NY – July 13, 2010 – Whether on stage, online, via mobile, walking the
streets, the red carpet or biting into a juicy burger, Syfy will celebrate its 10th anniversary
as a landmark sponsor of Comic-Con International in San Diego (July 21-25) through a
diverse multi-media campaign that will interact with tens of thousands of fans inside and
outside the Convention Center, it was announced today by Blake Callaway, Senior Vice
President, Brand and Strategic Marketing, Syfy.

Syfy’s 2010 Comic-Con plans will feature five panels showcasing stars and creative
talent from its popular series Warehouse 13, Eureka, Caprica, Stargate Universe and
Sanctuary; a special screening of the Syfy Saturday Original Movie Mega Piranha,
hosted by 1980s pop music idol Tiffany, who co-stars along with Debbie Gibson in the
upcoming Mega Python Vs Gatoroid – and will introduce an exclusive clip from the film,
and extensive Digital and Mobile offerings from the launch of Syfy.com/Comiccon to
iPhone apps.

On the ground marketing initiatives will include Syfy Brand Ambassadors blanketing San
Diego’s downtown Gaslamp District distributing more than 25,000 coveted premiums. At
the core of activity will be the return of Comic Con 2009’s most talked about marketing
initiative, Café Diem. Based on the fictitious restaurant in Eureka (with menu items
ranging from Lou Diamond Flapjacks, Cylon Caesar Salad and Syfy Myty to Greaterade,
a word play on the marketing tagline Imagine Greater), Café Diem last year reached
more than 150K customers.

For the fourth consecutive year, Syfy will be holding its annual star-studded party with
Entertainment Weekly. Syfy will also be partnering with Xbox 360 and Zune, kicking off
their first ever Comic-Con advertising partnership.

Said Callaway: “This is Syfy's 10th year at Comic-Con, which has become a marquee
event for fans and the media. Our first trip to San Diego was just a few marketing
employees. Now we mobilize a small army of stars, show creators and staff so those
attending the convention can fully experience the imagination of the Syfy brand. In
particular, we’re very excited for the return of our branded restaurant Cafe Diem,
inspired by our hit show Eureka, one of many creative initiatives we’ll be providing during
the five days of Comic-Con.”

                         SYFY 2010 COMIC-CON CAMPAIGN

PANELS
Friday, July 23:

Stargate Universe – Featuring Robert Carlyle (Dr. Nicholas Rush), David Blue (Eli
Wallace), Ming-Na (Camile Wray), and Louis Ferreira (Colonel Everett Young),
moderated by Robert Cooper (Series Co-Creator).

Caprica – Featuring Alessandra Torresani (Zoe Graystone), Sasha Roiz (Sam
Adama), Ronald D. Moore (Co-Creator/Executive Producer) and David Eick (Executive
Producer) and moderated by Geoff Boucher of the Los Angeles Times.

Syfy Friday Night Screening – All-new episodes of Eureka guest-starring Wil Wheaton
and Haven, featuring a special introduction from Jaime Paglia (Co-Creator/Executive
Producer/Writer, Eureka), Haven co-star Eric Balfour and Wheaton.

Syfy Original Movies and Chiller Present Mega Piranha – Late-night screening of this
terrifyingly fun Syfy thriller Mega Piranha hosted by star and 80’s pop music icon,
Tiffany. As co-star of the upcoming Mega Python Vs Gatoroid, Tiffany, along with the
movie’s director Mary Lambert (Pet Sematary), will introduce an exclusive clip from the
movie. Plus the screening will feature bonus looks at scary good entertainment from
sibling channel Chiller.

Saturday, July 24:
Sanctuary – Moderated by Josh Gates (Destination Truth) and featuring Amanda
Tapping (Helen Magnus), Robin Dunne (Will Zimmerman), Martin Wood (Executive
Producer), & Damian Kindler (Executive Producer).

Warehouse 13 & Eureka – Back-to-back Warehouse 13 and Eureka panels, featuring
Warehouse 13's Eddie McClintock (Pete Lattimer), Joanne Kelly (Myka Bering), Saul
Rubinek (Artie Nielsen), Allison Scagliotti (Claudia Donovan), Jack Kenny
(Showrunner/Executive Producer) and Eureka’s Colin Ferguson (Jack Carter), Salli
Richardson-Whitfield (Allison Blake), Neil Grayston (Douglas Fargo), James Callis
(Dr. Grant), Jaime Paglia (Co-Creator/Executive Producer/Writer), and Bruce Miller
(Executive Producer/Writer). The Eureka panel will be moderated by Allison Scagliotti
and the Warehouse13 panel will be moderated by Neil Grayston.

DIGITAL/MOBILE
    Syfy.com/Comiccon will contain a complete schedule of Syfy events, links to the
      store, fan club, video coverage of all Syfy panels and the ability to view photos
      from the Café Diem photo booth during the Convention.
    Last year the Comic-Con iPhone App generated more than 60k downloads and
      more than two million page views. The 2010 version provides the ability to share
      Comic-Con photos; view, rank and order photo booth prints, check into Syfy
      events with Foursquare and follow Syfy on Twitter.
    @Syfy will be tweeting from San Diego.
      Using the social networking site Foursquare, consumers will be able to check into
       Syfy talent panels and Café Diem to win a prize pack.

CAFÉ DIEM
   At the 2009 Comic-Con, Syfy transformed Maryjane's restaurant at Hard Rock
     Hotel San Diego into Cafe Diem and sales were the highest they have ever been
     for a four-day period.
   This year, patrons will be able to take photos with their favorite Syfy show
     backdrop (Ghost Hunters, Eureka, Warehouse 13 and Stargate Universe), then
     go to Syfy.com/Comiccon to download their photo or share it with their friends on
     Facebook and Twitter, among other social networking sites.

PARTY
   For the fourth consecutive year, Syfy will be partnering with Entertainment
     Weekly for the hottest exclusive (Saturday, July 24) industry event, including
     talent from Syfy series Warehouse 13, Eureka, Caprica, Stargate Universe and
     Sanctuary. Last year’s attendees included Jennifer Love Hewitt, Seth
     MacFarlane, Zachary Quinto and Jesse McCartney, along with the casts of Glee,
     Vampire Diaries and True Blood.

Xbox 360, Kinect for Xbox 360 and Zune
    For the first time ever, Syfy has a Comic-Con sponsor, Xbox 360 and Zune.
    Within the Syfy/Entertainment Weekly party, Xbox will receive a branded suite in
      which partygoers can demo their newest gaming system, Kinect for Xbox 360.
    At Café Diem, Xbox 360 and Zune will have a presence including branded menu
      items and promos, all of which will highlight Syfy programming on the Zune
      entertainment service on Xbox 360.
      Zune will carry all extended Syfy trailers from Comic-Con on their platform after
       the show panels and can be viewed on Xbox LIVE.

OUTSIDE THE CONVENTION CENTER
   Syfy Brand Ambassadors will take over the downtown Gaslamp district, flanked
     by a seven-foot Imagine Greater balloon, distributing more than 30K coveted
     premiums.

STORE
   Consumers can go to The Rock Shop within The Hard Rock Hotel or to
     syfy.com/comiccon to purchase Syfy merchandise including Destination Truth,
     Warehouse 13, Eureka, and Ghost Hunters International t-shirts as well as new
     specialty items such as the Fargo bobble heads.

Syfy is a media destination for imagination-based entertainment. With year round
acclaimed original series, events, blockbuster movies, classic science fiction and fantasy
programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business
(Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992
as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of
NBC Universal, one of the world's leading media and entertainment companies. (Syfy.
Imagine greater.)
Contact:
Gary Morgenstein   212-664-6407   gary.morgenstein@nbcuni.com

				
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