next island ppt

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next island ppt
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7/14/2010
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Next Island



The first 3D virtual world for the mass market

Launching Sept 2010

A Next Generation Virtual World

• Advanced 3D graphics technology

- Crytek2 engine



• Real Cash Economy

- Currency linked to the Bank of Sweden



• Time Travel

- First virtual world with time travel

• Mass-market focus

- New & casual gamers, virtual world enthusiasts

July 14, 2010 Copyright © 2010 Next Island 2

A Perfect Storm

Avatar Farmville

Wildly Successful Film Casual World









Next

Island









Crystal Palace

$330k Virtual Sale

July 14, 2010 3

Industry

• Rapid Market Growth

- Multi-billion dollar industry with 15% monthly growth

- Success of Habbo, Linden Labs, Zynga

- Currently a niche market, soon to be mainstream



• Market Evolution

- Casual Worlds  Creation of a new sector

• New gamers looking for more





Casual Games Facebook Farmville Virtual Worlds





July 14, 2010 Copyright © 2010 Next Island 4

Calypso & the Entropia Universe

• Entropia is a virtual world platform

- 1st: Calypso

- Next: Next Island



• Proven Revenue Model

- Calypso profitable since 2004



• Proven game play mechanics

• Revenue Share with Entropia platform



July 14, 2010 Copyright © 2010 Next Island 5

Competitive Positioning

Advanced

3D, Physics









Casual Intense

Virtual Worlds MMO Gaming









Simple

July 14, 2010 6

2D, Flash

The Next Island Advantage

• The first video game with Time Travel

- First destination: Ancient Greece, Olympics,

Mythology (new TT destinations every 3

months)

• More advanced 3D graphics

- Best of any virtual world with stunning scenery

like World of Warcraft

• Real Cash Economy

- Banking license backs user accounts

- First virtual world with this feature

July 14, 2010 Copyright © 2010 Next Island 7

The Next Island Advantage

• Improved Gameplay

- Larger world, more content, more social

interaction

- Noob friendly

- 200 virtual professions, time travel

- Quests

• Tease market with iPhone, Facebook,

iPad game based on backstory

• Concentrated Marketing Effort

- TV mass-marketing, social networks

July 14, 2010 Copyright © 2010 Next Island 8

Targeted Users

• Casual gamers - Facebook gamers,

Farmville, iPhone gamers

• Noobs – new to gaming

• Women Gamers

• Second Life, Maple Story, Runescape

• Current Calypso players

• More than 200 million in these markets

July 14, 2010 Copyright © 2010 Next Island 9

Marketing Plans

• Television

- Katlean (TV personality) on National TV

• Heavily promoting Next Island

• This is in-place

• Facebook, iPhone adventure game based

on backstory

• Promotions and Giveaways

- Starter kits, free virtual goods

• Strategic Partnerships

• Social Media advertising and contests

July 14, 2010 Copyright © 2010 Next Island 10

Business Model

• Average active user spends $20/month

• 20 hours of game play, $1 spent per hour

• Based on Calypso proven business model



• Revenue Sources

• Virtual item purchase & repair, virtual services

• Fees for P2P virtual world transactions

• Game card sales, corporate destinations,

advertising, and sponsorships





July 14, 2010 Copyright © 2010 Next Island 11

Financial Projections

(in thousands & thousands of USD)









Year 1 2 3 4 5

Active Users 15 157 349 538 828



Revenue $1,847 $18,895 $41,988 $64,597 $99,380



Op. Expense ($120) ($156) ($203) ($264) ($343)



Op. Income $1,727 $18,739 $41,785 $64,333 $99,037







July 14, 2010 Copyright © 2010 Next Island 12

Financing

• Over $1.4 Million invested by insiders

- Funded primarily by CEO David Post + other insiders

- 3 Years Development time

• Finished & polished game ready for launch

• Company just completed $400k investment -

convertible bridge loan

• Expanding this round to $1 million – valuation

below $6 million



• Looking at possible $3M Series A round,

although might not be necessary



July 14, 2010 Copyright © 2010 Next Island 13

Management Team

• David Post, CEO serial entrepreneur w/proven track

record and each led an emerging industry

- Page America (sold for ~50x)

- Cellular Systems (sold for ~150x)

• Katlean De Monchy, Spokesperson TV

personality

• Erik Reynolds, Marketing/PR iPhone app developer

• Jon “Neverdie” Jacobs, Studio Chief



July 14, 2010 Copyright © 2010 Next Island 14

Summary

• Rapidly expanding virtual world industry

- The next step in digital entertainment



• More advanced than other virtual worlds

- Better graphics, polished interface, more fun



• Proven technology and revenue model

• Experienced team with great track record

• Potential for awesome investor returns

July 14, 2010 Copyright © 2010 Next Island 15


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