wwwngaorgcdafilesEGIWGarciappt

							  Successful Strategies for
Community Interventions and
       Sustainability




     www.state.ct.us/dph

    Joxel Garcia, MD, MBA
       Commissioner
    Economics of Public Health

 Public Health is inextricably linked to economic
  vitality of our state
 Without healthy people and communities, we can
  never hope to achieve economically & socially
  vibrant cities
 Transportation, housing, economic and workforce
  development and other urban
 development issues affect health status
 of all Connecticut residents
    Connecticut’s Approach
      Building Healthy Communities

   Problem
   Impact
    – Health Implications
    – Economic Implications
    – Social Implications
   Solutions
    – Program
    – Regulations/Legislation
    – Partnerships
    Social Marketing Fundamentals

   Elements of Social Marketing
       Understand “Customer Needs” / Target Audience
          Social and demographic makeup
          Psychosocial features


       Distribution Channels: Making the “Product” Available
          Promotion and utilizing mass media
          Interpersonal contact is essential
    Social Marketing Fundamentals

   Social Marketing “P’s”

       Partnership - social and health issues are complex and
        require a team effort to create change

       Policy - create an environment that supports change for the
        long run

       Politics - political diplomacy with community
        organizations
    Conserve Connecticut
 Housing/Buildings
 Employment/Workforce Development
 Transportation
      Housing/Buildings
 Indoor Air Quality
 Asbestos
 Asthma
 Childhood and Adult Lead Poisoning
 Prevention of Falls and Fall-Related
  Injury in the Elderly
       Transportation
 Motor Vehicle Crashes
 Emergency Medical Services Transport
 Access to Healthcare Facilities
    Employment/Workforce
        Development
 Healthcare Workforce Issues
 Health Careers
 Child Daycare
 Women, Infants and Children
  Supplemental Nutrition Program
            Key Partners
   Governor’s Office      Transportation
   Legislature            Motor Vehicle
   Local Health
                           Consumer
   Labor
                            Protection
   Economic
    Development            Social Services
   Education              Universities
   US EPA                 Healthcare
   OSHA                    Institutions
   MCO’s                  Associations
 Partnerships: Making It Happen

 Faith based organizations
 Community action groups
 Health outreach committees
 Public service entities
 Educational institutions
        Urban Health Initiatives

 “Door-to-Door”
 “House Calls”
 Creating opportunities to
  bring public health to
  communities
 Asthma Summit 2001
Keeping Connecticut Healthy




      www.state.ct.us/dph

     Joxel Garcia, MD, MBA
         Commissioner