; What is Social Media?
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What is Social Media?

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Part I of 3 in a series helps to demystify social media by explaining how your bank can use it and the risks associated. This information is being provided to help your bank make decisions on whether or not to use social media in your marketing plan and if so, how to best implement the new medium. This is also a precursor to the KBA's own implementation of social media in the latter part of 2010. The media trend that is on the tip of everyone's tongue these days: Social Media. It is the hot topic that has people, organizations and businesses divided on its appropriateness in their marketing plan. Some businesses are being built by using social media. Social media is a new form of interacting that allows any individual to become a source of information via new technologies that do not require any prior experience.

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