15 minutes with ... CHARLIE STUCKEY

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15 minutes with ... CHARLIE STUCKEY Powered By Docstoc
					             15 minutes with ...
                            C h a r l i e                        S t u c k e y
                                                   CEO     Of   thE    $77    milliOn      -assEt
                                  P E O P l E s s t a t E B a n k & tr u s t , B a x l E y, G a .




                                                     IB: the financial crisis and recession
                                                     have hit Georgia banks hard, yes?
                                                     stuckey: it’s been a disaster. Baxley is 90
                                                     miles west of Savannah with lots of farm-
                                                     ing and pine trees. The timber industry and
                                                     small mom-and-pop businesses are in a bad
                                                     way. The bank is fortunate to be doing well,
                                                     though. We lend with both our heart and our
                                                     head to stay safe.

                                                     IB: Peoples state bank promises that
                                                     employees will call customers by their
                                                     first name. how do you manage that?
                                                     stuckey: Our goal is to have each customer
                                                     greeted with a smile. We know most of our
                                                     customers, but if not, tellers look at the check
                                                     or deposit slip and call each person by name.
                                                     The women who answer the phone have a
                                                     mirror there to see their own smile, and cus-
                                                     tomers hear that in their voices. if i’m treated
                  
				
DOCUMENT INFO
Description: In an interview, Charlie Stuckey, CEO of the $77 million-asset Peoples State Bank & Trust, talked about the bank and his hobby. The bank's goal is to have each customer greeted with a smile. They know most of their customers, but if not, tellers look at the check or deposit slip and call each person by name. The women who answer the phone have a mirror there to see their own smile, and customers hear that in their voices. According to Stuckey to grow a bank these days, you've got to get employees involved. Fifty percent of their new products and service sales come through employee referrals. For fun, Stuckey and his wife enjoy do-it-yourself projects.
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