Case of the First Lady

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Case of the First Lady Powered By Docstoc
					                                                                                                       by Tom Crouser

       case                    study

Case of the
First Lady
  The following story is based upon a number of situations.      in the downstairs area, street-side. So they bought the
Names, locations, and other facts have been changed to illus-    house and the print shop was free.
trate and simplify the case presented. As such, any resulting      One of the advantages, they thought, was that there
similarity to any one business or person is coincidental.        were no other printers in town. Hmm. They seemed to
                                                                 overlook the fact that the town only had 400 permanent

          he rules change in our kinds of businesses. There      residents, although there were many events and festivals
          are some 20,000 companies that raise capital on        throughout the year which brought in tourists by the
          the stock exchange, but there are 12-15 million        tons—especially in the fall when the leaves were chang-
          of us whose money is raised from the family:           ing. That gave it the appearance of a much larger market.
from cash, credit, or sweat equity. Our big company breth-         With the print shop came Denzel. He was the press
ren have rules everyone lives by and so do companies             operator and truly was protective of his Ryobi 3302. Fact
our size. But they are not the same rules. Take the case of      is, it was the cleanest press Michael had ever seen. But
Michael and Lisa and their press operator, Denzel.               then, Michael really didn’t know what he was looking at.
  Mike, in his prior life, spent 20 years in advertising and
public relations for a Fortune 500 company in Atlanta.           Silver Cloud, Gray Lining
This job brought him in constant contact with printers,            So the couple got the kids settled in school. Lisa took
and in his last post within the company he was the print         over duties in the print shop as the graphics and writer-
buyer for the public relations department.                       type person, while Michael dealt with the big picture and
  Lisa was a communications major in college and was             Denzel printed. This is where it begins to get messy.
working for the same firm when she met Michael. Even               Oh yes, there were problems with the market being
though they didn’t hit it off right away, their three years      too small to support everyone, let alone a family with
of working on substantial projects together gave them            two teenagers. And yes, there’s the question of how to
enough time to smooth over the rough edges. They were            run a print shop, as well as the countless technical issues
married in 
Description: So in this one story, there are many stories. The one that is most significant, however, is [Denzel]. Denzel is not the easiest guy to work with, even though he is being paid $26 per hour. The wage is a remnant of the previous owner who paid Denzel handsomely since the owner was retired in place and willing to let Denzel do whatever he wanted. Denzel believes he is the press operator and shouldn't have to do anything but run and maintain the press.
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