One final thought about templates. Don't forget that InDesign will open older Quark files and Markzware offers Quark-to-InDesign or InDesign-to-Quark conversion plug-ins for $199 each. While most printers support both popular page layout programs, the prepress staff is usually most comfortable in one platform or the other. Markzware also offers a plug-in that converts Microsoft Publisher files to InDesign files.
by John Giles digital original Quark Marketing Services & QR Codes Q uark has announced the launch of Quark- design and templates, and getting more printers to buy Promote.com, a new online service aimed at Quark 8 in the hope that they can support Quark 8 users. promoting QuarkXpress 8 and creating new Is the program a good deal for printers? If Quark pours business for printers. The special website money into advertising and marketing to consumers, service is expected to help entrepreneurs and small busi- then printers may see new customers trying to find nesses in the U.S. easily create their own high-quality, someone who can output Quark files. If you are already professional marketing materials that can be picked up at a QuarkXpress user, you will want to sign up since it is a neighborhood printer or received by mail in just a few free and it might drive a customer your way. If you aren’t days. According to the company, the service allows people a QuarkXpress 8 user already, it is going to cost you for with no previous design or printing experience to custom- the upgrade. The question becomes is it worth getting the ize professionally designed templates for business cards, upgrade if you aren’t guaranteed work? postcards, flyers, brochures, appointment cards, coupons, Printers using QuarkXpress 8 will want to market the letterhead, and envelopes. service locally and then convince the customer to send Quark hopes it can promote business for printers who them the print job. use QuarkXpress 8. The customer using the service can Quark already offers printers and service bureaus the opt to have the templates forwarded to a local printer for QuarkAlliance Community Output Provider program. The easy pickup. Quark has partnered with franchises such as service helps printers keep current with the latest software Allegra Network, AlphaGraphics, PIP, Signal Graphics, and as well as offering access to first-line technical support. Sir Speedy as well as independents. To apply, go to www.quark.com and visit “Partners.” The In addition to printers, QuarkPromote.com will also higher version of the QuarkAlliance authorized partner include a free directory of professional graphic design- program has an enrollment fee of $495. As a partner, you ers that customers can use to find a nearby designer can use the Quark-authorized partner logo in your mar- should they need other types of specialized materials. The keting collateral and on your website. You will also benefit designer and customer can then work together to create from co-marketing opportunities and a shared booth pres- a logo, advertisement, or other items that go beyond the ence at trade shows when available. In addition to techni- QuarkPromote.com templates. cal and marketing support, members receive complimen- The new program looks similar to the now defunct tary software of selected programs and software discounts. Microsoft Publisher Service Provider Program (PSPP). The company also offers a complimentary version of the Printers who use QuarkXPress 8 can list their name and program at no cost. address on the site and if a customer orders a template, he If a printer wants to provide higher-end design services can see a list of printers in his area who use QuarkXpress without a designer, he should look at the templates from 8. He can download the template, ma
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