The New Year - It's On by ProQuest

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It's a new year, and it's on. Learn from '09, assemble and execute a smart business plan, network with other landscape contractors, and put your best foot forward with an aggressive marketing strategy and service culture second to none. It's a proven formula that helps businesses excel in the best of times, and builds a foundation for growth when times are tough.

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									   PRO
   TALK                     Rod Dickens, Senior Editor
                            (920) 720-0573
                            rod.dickens@cygnusb2b.com




   The New Year – It’s On                                                                                  Published By




   I
          ’m not alone when I say it’s refresh-      together a plan allowed them to adjust to
          ing to see ’09 in the rearview mirror.     market conditions and make a profit when                   1233 Janesville Avenue, P.O. Box 803,
                                                                                                                    Fort Atkinson, WI 53538-0803
          Sure, at my age, you don’t especially      sales and profit were hard to find.                         (920) 563-6388 • Fax (920) 563-1702
          enjoy watching the years go by, but           It’s about planning, Bailey emphasized.                          For display advertising:
                                                                                                                   (800) 547-7377 • Fax (920) 563-1702
   this one was an exception to the rule.            Without a plan you drift, and drifting along
                                                                                                                     For classified advertising:
       Without being overly optimistic, I think      last year was simply not the way to go.                (800) 547-7377 Ext. 1346 • Fax (866) 596-0280
   it’s a good bet that 2010 will see some           This is sound advice from an industry vet-                             For list rental:
                                                                                                                 Elizabeth Jackson, Merit Direct LLC
   recovery, and those contractors who tight-        eran who has experienced several industry                (847) 492-1350 Ext. 18 • Fax (847) 492-0085
                                                                                                                      ejackson@meritdirect.com
   ened up their operations this past year will      ups and downs.
                                                                                                          For product or reader inquiry information:
   be able to take advantage of new growth              To help readers make plans this year,                       www.promagazine.com
                                                                                                       and click on e-inquiry button or fax (630) 739-9700
   opportunities. And there will be opportuni-       PRO has added a few new editorial twists.
                                                                                                      For change of address or subscription information:
   ties that will arise from a pent-up demand           Jim Paluch is back in PRO with a year-                (920) 563-1745 or fax (920) 563-1704
   for services, an ongoing need to keep prop-       long series on how landscape contractors                       Cygnus Content Licensing:
                                                                                                            For information and opportunities contact
   erties well-maintained, and new sustain-          can find a better way of doing business.               Patrick Nadler, Vice President of Business
   able initiatives in both the residential and         Jeffrey Scott is helping put together a            Development at (800) 547-7377 Ext. 1392 or at
                                                                                                                   pat.nadler@cygnusb2b.com
   commercial marketplace.                           year-long series on business development
       Of course, these opportunities won’t          strategies for contractors looking to grow     P U B LI S H ER . . . . . . . . . . . . . . . . Rick A. Monogue
   come knocking, and they will have to align        their companies beyond a million bucks.                                         rick.monogue@cygnusb2b.com

   with the “new reality” of doing business             PRO has also become the official            EDITORIAL
                                                                                                    Associate Publisher . . . . . . . . . . . . . . . . Gregg Wartgow
   today. Getting closer to your current cus-        publication of the American Landscape                               gregg.wartgow@cygnusb2b.com

   tomers, being responsive and driving out          Maintenance Association, which means           Senior Editor . . . . . . . . . . . . . . . . . . . . . . . . . . .Rod Dickens
                                                                                                                                       rod.dickens@cygnusb2b.com
   costs will be more important than ever            that PRO is where you will find ALMA
   before. A highly competitive environment          news, along with tips and insights from        Associate Editor . . . . . . . . . . . . . . . . . . . . . . . Lisa Danes
                                                                                                                                     lisa.danes@cygnusb2b.com
   will also call for separating yourself from       ALMA founder and president Tommy Ganz,
                                                                                                    Graphic Designer . . . . . . . . . . . . . . . . . . . Carey Arneson
   the competition by strengthening your             staffers and contractor members.                                      carey.arneson@cygnusb2b.com
   brand and providing absolutely exemplary             Remember, too, that this is the             A D V E R TI S I NG
                                                                                                    Sales Representative . . . . . . . . . . . . . . . . . . . Dan Martin
   customer service.                                 digital age—and we have an endless                                         dan.martin@cygnusb2b.com
       When you look back at last year, though,      number of free resources for you at
                                                                                                    National Automotive Manager . . . . . . . . . . Tom Lutzke
   it’s surprising to see that not every land-       ProMagazine.com.
								
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