NHRA announces 2010 NHRA extends K&N
Full Throttle Series Horsepower Challenge contract
television schedule NHRAK&Nsigned a contract extension
Engineering Inc. for the
K&N Horsepower Challenge, a lucrative
N HRA will launch its 10th anniversary season with
ESPN, the worldwide leader in sports television,
with a prime-time telecast of the most anticipated NHRA
bonus event for Pro Stock competitors,
through the 2012 event.
Full Throttle Drag Racing Series race in years: the 50th The K&N Horsepower Challenge,
annual Kragen O’Reilly NHRA Winternationals contested during the Summit Racing
presented by Valvoline, Feb. 14 from 8 to 11 p.m. ET. Equipment NHRA Nationals in Norwalk, is
Highlighting the schedule is a commitment to an eight-driver event that features the seven
consistent race-day broadcast times; 17 of the 23 events racers who accumulate the most points based
are scheduled in the coveted Sunday night prime-time on qualifying during the 23-race series and one who is selected by fan vote.
slot on ESPN2. Once again, the Mac Tools U.S. As part of the event, K&N will present a new Harley-Davidson motorcycle to a fan at the
Nationals presented by Lucas Oil will feature more race. Eight fans will receive a trip to the event, where one will win the Harley-Davidson. Each
than 10 hours of coverage, beginning with qualifying finalist will be paired with a driver during the pre-race ceremony and be introduced on stage
Sunday, Sept. 5, and concluding with a five-hour with the driver.
broadcast Monday, Sept. 6, beginning at 1 p.m. ET. “We are pleased to extend the sponsorship of this important bonus event for Pro Stock
The network will dedicate more than 100 hours of racers with our friends at K&N Engineering,” said NHRA Senior Vice President-Sales &
original programming to NHRA with live or same-day Marketing Gary Darcy. “The K&N Horsepower Challenge certainly brings an increased
coverage of qualifying Saturday and eliminations level of excitement to the NHRA Summit Racing Equipment NHRA Nationals.”
Sunday. All broadcasts will be aired in high definition The Challenge winner will earn $50,000, and the runner-up will earn $10,000. The
on ESPN2HD. two semifinalists will earn $3,000 each, and the four first-round finishers will receive
Additionally, the popular pre-race show that debuted $2,500 each.
in 2007, NHRA Race Day presented by Lucas Oil, will “K&N is committed to making the Horsepower Challenge the premier Pro Stock event at
again be produced on-site to allow fans attending Summit Racing Equipment Motorsports Park,” said K&N Engineering Vice President Steve
Sunday a chance to watch and participate. It will air on Williams. “This year, we are paring up eight lucky fans with the top eight drivers for a chance
each of the 23 Sundays of the NHRA Full Throttle to win a Harley-Davidson Street Bob motorcycle; all they have to do is go to KNfilters.com,
Series. vote for their favorite driver, and register to win.”
The shows are developed by the production team at The Challenge features a purse of $145,000: $76,000 for the race and $3,000 for the Pro
ESPN, which has produced NHRA programming since Stock low qualifier at each of the 23 events in the series.
2001. Paul Page returns as host with Mike Dunn, who
will provide expert analysis and insight. Dave Rieff and
Gary Gerould will return as pit reporters. Veteran
announcer John Kernan, who joined the team in 2007,
2010 NHRA testing policy outlined
will serve as a pit reporter at select races.
NHRA Race Day presented by Lucas Oil will be
hosted again by Rieff and Dunn. Each show includes
T o help curtail escalating costs
associated with the op