Handling Clueless Customers
With consumer customers shopping Audio Tools for You and Your Customers
more and more for parts, it is demanding Below are some ProCasts (commonly referred to as podcasts) to help you and your
more out of dealers. These customers often landscape customers operate more effectively and profitably. Listen for yourself or pass
require more time and effort when making the information on to your most valuable customers.
the sale. Managing your time and patience, Husqvarna Head Talks Early Impressions, Future Intentions
while providing satisfactory customer ser- In an exclusive interview with GreenIndustryPros.com, Michael Jones, Husqvarna’s
vice, is key. Below, a couple of dealers give new head of sales and service in Latin and North America, discusses his first few
their best advice for handling the demand- months on the job, early impressions of the industry, and how independent servicing
ing parts customer and getting the sale. dealers will continue to play an important role in Husqvarna’s growth strategy.
Low Turnover – Very low turnover
You’re Charging Too Much – Part 1
means parts people become more and more
Tommy Ganz and Rick Beaver of the American Landscape Maintenance Association
experienced and can quickly sift through
(ALMA) help contractors break down pricing in a multi-part series. They cover man-hour
and pick out what the customer needs. As
rates, production ratios, and how it all works together for better bidding.
their skill level increases, they can easily
help the customer figure out what they are The Trick to Solving Any Business Problem
looking for with little information. Jim Paluch, a longtime consultant to the Green Industry, describes how dealers
Long Hours – Staying open later on and contractors can clear just about any hurdle by asking themselves a handful of
the weekdays and offering some weekend critical questions.
hours often beats out the competition when
Visit GreenIndustryPros.com/ProCast to listen to these and many other
trying to reach consumer customers. helpful ProCasts filled with valuable and specific information you can
Big Parts Inventory – A large parts put to use in your business immediately.
inventory means a higher likelihood that you
have the part a customer is looking for. They
may be willing to special order, but if the Rotary Announces Ariens Acquires
repair is urgent, they will be happier if you Sales Changes