With the unemployment rate in the US close to 10%, employed and unemployed people need to re-examine new career rules, according to ClearRock, an outplacement and executive coaching firm. ClearRock outlined eight new career realities: 1. Expect to have several different jobs. 2. Always be prepared for unexpected career events. 3. Have a fallback plan, including consulting and self-employment. 4. Never stop networking. 5. Focus on perfecting your own personal employment brand. 6. Keep your resume current. 7. Toot your own horn. 8. Serve as a mentor for a new hire or promoted employee.