CareerGuide
From the editor
Publisher, Karmen Maurer
Editorial
Vice President, Associate Publisher/
To some, a Career Guide for eldercare professionals might seem to be an oxymoron. Editorial Director, John O’Connor
Editor, James M. Berklan
For too long, employment in this field has been undermined by low pay, low prestige, Associate Editor, Liza Berger
limited opportunities for career growth—and inadequate training. Contributing Writer, Julie Williamson
Contributing Writer, John Andrews
But hopeful signs are beginning to emerge.
Art & Production
At a time when many other sectors are looking to trim payrolls, the demand for Group Design Director, Sandra DiPasqua
Graphic Designer, Terry Rinella
competent help in eldercare continues to explode. The need is especially acute for
administrators, registered nurses, certified nurse assistants, licensed practical nurses, Circulation
direct caregivers, physical therapists, occupational therapists, social workers, speech Circulation Director, John Crewe
Group Circulation Manager, Sherry Oommen
therapists and activity professionals, to name a few. Circulation Manager, Paul Silver
And as the nation’s population of frail seniors continues to escalate, demand will Advertising Sales
only heighten in the years ahead. Clearly, those who fine-tune and enhance their Midwest/West Coast Account Manager,
Ginger Kost
abilities will have an advantage. They will be viewed as more valuable, and will gain
East Coast Account Manager, Denise De Vito
an edge when opportunities to advance arise. Sales Executive, Andrew Riviere
The 2010 McKnight’s Career Guide examines why eldercare is a meaningful career Office Manager
choice that offers significant rewards. It offers an overview of the current reality, and Christine Marzillo
also examines emerging career-development options. We’ve also included a handy Advertising Production
listing of the field’s largest employers. Whether you’re a seasoned pro or just getting VP of Production and Manufacturing,
Louise Morrin Boyle
started, we hope you’ll find reason for optimism in the pages ahead.