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Buyers flip for her flops by ProQuest


Consumers can buy the basic SwitchFlop shoe for $35, then pick up the interchangeable Velcro straps at $12 apiece to create a new look at a fraction of the price of a new pair of shoes. A serial entrepreneur, Davidson is the former CEO of Magic Cinemas, a New Jersey theater chain he has since sold; previously he was one of the first Taco Bell franchisees in the state.

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									                                                                                                                                                       Pinpointing a location
          THIS       WEEK

                                                                                                                                     Small-business owners discuss what they look
                                                                                                                                       for in a town before setting up shop. Page 17

                                                                                                                    ®                                            Small Business Spotlight
                                                                                                                            $2.00                               FEBRUARY 1, 2010             
Betting they can cut red tape

                                                                                                                                                         Christie reviews

                                                                                                                                     Christina Mazza
New Assembly committee targets
gaming industry regulations. page 5

                                                                                                                                                         transition team’s
                                                                                                                                                         ‘bold’ proposals
                                                                                                                                                         Reports focus on job creation, green energy
on the cutting edge                                                                                                                                                      By anDrEW kitChEnMan
Universal Display could see big gains
                                                                                                                                                         NEW JERSEY BUSINESSES could find themselves operating
from its organic LED technology. page 5
                                                                                                                                                         in a very different state over the next four years if Gov. Chris
                                                                                                                                                         Christie enacts some of the far-reaching
                                                                                                                                                         set of proposals put forward by his 19 tran-
                                                                                                                                                         sition subcommittees.
                                                                                                                                                               Ideas range from requiring a superm-
                                                                                                                                                         ajority of the Legislature to approve tax
                                                                                                                                                         hikes to taking over the stalled and vacant
                                                                                                                                                         Xanadu megamall project.
                                                                                                                                                               The labor report advocates taking
                                                                                                                                                         the word “labor” out of the title of Depart-     Chris Christie
                                                                                                                                                         ment of Labor and Workforce Development, and refocusing
                                                                                                                                                         the department on economic development. “The current
thawing the credit freeze                                                                                                                                name suggests a bias toward organized labor, and a change in
A local real estate group aims to create                                                                                                                 the name will help the department more closely align with all
a funding source for new projects. page 7                                                                                                                stakeholders,” the report said.
                                                                                                                                                               The reports were “full of bold ideas,” Christie said.
Making it                                                                                                                                                                              ➤➤   See REPORTS on page 9
page 12

                                                                                                                                                         EPA program: Waste
Marketing tips
page 13
                                               Lindsay Phillips, 25, got the idea

                                                                                                                                                         not, if you seek to save
opinion                                        for her own line of flip-flops
page 14                                        when she was still in high school.

                                            Buyers flip for her flops
off the Clock
page 30                                                                                                                                                  Agency shows benefits to recycling, using less
  a new look to nJBiz                                                                                                                                                          By shankar p.
  This week’s edition incorporates a
  number of useful new features. Learn
                                            Entrepreneur’s $17M footwear company gets kick from recession                                                RUTGERS UNIVERSITY last year saved about $522,000 by
                                                                                                                                                         managing and reducing waste at its New Brunswick and
  about what’s changed on page 14.
                                                     By BEth FitzgEralD                  and more than $17 million in 2009.                              Piscataway campuses. Monmouth University, in West Long
                                            LINDSAY PHILLIPS was in high school                “Being so young, I just went with my                      Branch, saves about $100,000 annually with its solar-power
 To subscribe to NJBIZ, call 866-288-7699   when she invented “SwitchFlops” — flip-      natural instincts — and I knew I had to do                      installations, and earned another $45,000 last year by partici-
                                            flops whose patented Velcro straps peel      this,” said Phillips, whose company is now                      pating in an energy-savings program with its utility provider.
                                            off and on for an instant fashion change.    based in the Cedar Knolls section of Hanover.                   And PSEG, of Newark, has steadily cut the annual cost of

                                            Today, Phillips, 25, helps lead the explo-   “You have to get started, and you can always                    managing 200,000 tons of waste from about $20 million in the
                                            sive growth of Lindsay Phillips Inc. —       tweak the business along the way.”                              early 1990s to about $4.5 million last year.
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