The Accidental Library Marketer by ProQuest


A global leader in serving libraries of all types, ProQuest LLC (“ProQuest”) supports the breadth of the information community with innovative discovery solutions that power the business of books and the best in research experience. More than a content provider or aggregator, ProQuest is an information partner, creating indispensable research solutions that connect people and information. Through innovative, user-centered discovery technology, ProQuest offers billions of pages of global content that includes historical newspapers, dissertations, and uniquely relevant resources for researchers of any age and sophistication—including content not likely to be digitized by others.

More Info
									New Titles for the      The Accidental Library Marketer
                        By Kathy Dempsey
                                                                                                         Library Mashups: Exploring
                                                                                                         New Ways to Deliver Library Data
                        Foreword by Judith Gibbons                                                      Edited by Nicole C. Engard
                        The Accidental Library Marketer fills a need for                                Foreword by Jenny Levine
                        library professionals and paraprofessionals who                                 As web users become more savvy and demanding,
                        find themselves in an awkward position: They                                    libraries are looking for new ways to allow patron
                        need to promote their libraries and services in the                             participation and keep their websites dynamic-
                        age of the Internet, but they’ve never been taught                              ally and collaboratively up-to-date. Mashups—web
                        how to do it effectively. This results-oriented A-to-                           applications that combine freely available data from
                        Z guide by Kathy Dempsey—long-time editor of                                    various sources to create something new—offer a
                        the Marketing Library Services newsletter—                                      very powerful way to meet patrons’ expectations
                        reveals the missing link between the everyday                                   and provide exemplary web-based service.
promotion librarians actually do and the “real marketing” that’s guar-             In Library Mashups, Nicole C. Engard and 25 contributors from all over
anteed to assure funding, excite users, and build stronger community            the world walk readers through definitions, summaries, and practical uses
relationships. Combining real-life examples, expert advice, and check-          of mashups in libraries. Examples range from ways to allow those without
lists in a reader-friendly style, this is the complete how-to resource for      programming skills to make simple website updates, to modifying the
successful library marketing and promotion.                                     library OPAC, to using popular sites like Flickr, Yahoo!, LibraryThing,
2009, 304 pp, softbound, ISBN 978-1-57387-368-0, $29.50                         Google Maps, and Delicious to share and combine digital content.
                                                                                   This essential guide is required reading for all libraries and librarians
                                                                                seeking a dynamic, interactive web presence.
                        Library Partnerships:                                   2009, 352 pp, softbound, ISBN 978-1-57387-372-7, $39.50
                        Making Connections Between
                        School and Public Libraries
                        By Tasha Squires                                                                 Information Representation
                        Foreword by Gail Bush                                                            and Retrieval in the Digital Age,
                        Connecting to share ideas, resources, and programs                               Second Edition
                        offers school and public libraries an exciting means                         By Heting Chu
                        of achieving their own goals as well as those of the                         This second edition of Heting Chu’s popular work
                        community at large. In this timely guide, young                              on information representation and retrieval (IRR)
                        adult library consultant Tasha Squires delves into                           features numerous updates and revisions, including
To top