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New Titles for the The Accidental Library Marketer By Kathy Dempsey Library Mashups: Exploring New Ways to Deliver Library Data Foreword by Judith Gibbons Edited by Nicole C. Engard The Accidental Library Marketer fills a need for Foreword by Jenny Levine library professionals and paraprofessionals who As web users become more savvy and demanding, find themselves in an awkward position: They libraries are looking for new ways to allow patron need to promote their libraries and services in the participation and keep their websites dynamic- age of the Internet, but they’ve never been taught ally and collaboratively up-to-date. Mashups—web how to do it effectively. This results-oriented A-to- applications that combine freely available data from Z guide by Kathy Dempsey—long-time editor of various sources to create something new—offer a the Marketing Library Services newsletter— very powerful way to meet patrons’ expectations reveals the missing link between the everyday and provide exemplary web-based service. promotion librarians actually do and the “real marketing” that’s guar- In Library Mashups, Nicole C. Engard and 25 contributors from all over anteed to assure funding, excite users, and build stronger community the world walk readers through definitions, summaries, and practical uses relationships. Combining real-life examples, expert advice, and check- of mashups in libraries. Examples range from ways to allow those without lists in a reader-friendly style, this is the complete how-to resource for programming skills to make simple website updates, to modifying the successful library marketing and promotion. library OPAC, to using popular sites like Flickr, Yahoo!, LibraryThing, 2009, 304 pp, softbound, ISBN 978-1-57387-368-0, $29.50 Google Maps, and Delicious to share and combine digital content. This essential guide is required reading for all libraries and librarians seeking a dynamic, interactive web presence. Library Partnerships: 2009, 352 pp, softbound, ISBN 978-1-57387-372-7, $39.50 Making Connections Between School and Public Libraries By Tasha Squires Information Representation Foreword by Gail Bush and Retrieval in the Digital Age, Connecting to share ideas, resources, and programs Second Edition offers school and public libraries an exciting means By Heting Chu of achieving their own goals as well as those of the This second edition of Heting Chu’s popular work community at large. In this timely guide, young on information representation and retrieval (IRR) adult library consultant Tasha Squires delves into features numerous updates and revisions, including
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