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Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian; by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman; is reviewed.
28 InformationToday February 2010 www.infotoday.com will deliver books to their seconds to catch their attention and to offices. Present these mes- draw them in, so keep it simple. sages in multiple formats The strategies outlined here can work (on paper, in an email, on for any library, regardless of type or size. a Facebook page, on a blog, Sidebars and other visually distinct parts or whatever else is appro- of the text offer examples and quotations. priate). Be responsive and The volume itself is an example of eye- transparent; allow com- catching design. Without using color print- ments on blogs and pub- ing, the designers take advantage of font licly respond to comments size and style and grayscale printing to and complaints. Don’t act make features stand out. as though you are trying I found this book to be quite inspiring, to control what your influ- and I want to share it with colleagues encers say because that who are eager to get engaged in new mar- will just shut them off. En- keting efforts. courage them without pres- sing. You may be amazed at what happens. Be sure Taking a Bite Out of Marketing to measure the results, maybe using analytics for your blogs and webpages. Gwen M. Gregory is the associate di- rector for technical services at the Biro Law Library at Chicago’s John Marshall by GWEN M. GREGORY | Everyday Keep track of what works so that you can Law School. Her email address is 8gregory incorporate it into future efforts. @jmls.edu. Send your comments about Bite-Sized Marketing: Strategies The chapter on new marketing tools is this article to email@example.com. Realistic Solutions for With this variety rather long, but it covers a lot of ground, the Overworked Librarian of expertise, the au- including blogs, Twitter, PowerPoint, by Nancy Dowd, Mary Evangeliste, thors share many podcasting, and Flickr. Once again, the and Jonathan Silberman useful tidbits with emphasis is on a quick overview with Chicago: ALA, 2010 their readers. From practical suggestions rather than an ex- ISBN: 978-0-8389-1000-9 the first page, the au- haustive discussion of each tool. If you 140 pages; $48, softcover Gwen M. Gregory thors emphasize that want to learn more about blogs, there marketing doesn’t are plenty of resources out there. These Words M arketing is a bad word for many have to be a big project or even have a chunks of information are gleaned from information professionals. Why new logo. Rather, this book is “about in- the authors’ experience working on li- should we have to convince peo- tegrating marketing into every day and brary marketing, and they will help you at Work ple to use the library? Isn’t it obviously a making it manageable.” As they say on decide which of the many options is right good thing? the second page, “The real secret to mar- for you to try. ere’s the latest installment of Google, Microsoft, and the other in- f
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