February 2010 www.infotoday.com
will deliver books to their seconds to catch their attention and to
offices. Present these mes- draw them in, so keep it simple.
sages in multiple formats The strategies outlined here can work
(on paper, in an email, on for any library, regardless of type or size.
a Facebook page, on a blog, Sidebars and other visually distinct parts
or whatever else is appro- of the text offer examples and quotations.
priate). Be responsive and The volume itself is an example of eye-
transparent; allow com- catching design. Without using color print-
ments on blogs and pub- ing, the designers take advantage of font
licly respond to comments size and style and grayscale printing to
and complaints. Don’t act make features stand out.
as though you are trying I found this book to be quite inspiring,
to control what your influ- and I want to share it with colleagues
encers say because that who are eager to get engaged in new mar-
will just shut them off. En- keting efforts.
courage them without pres-
sing. You may be amazed
at what happens. Be sure
Taking a Bite Out of Marketing to measure the results,
maybe using analytics for
your blogs and webpages.
Gwen M. Gregory is the associate di-
rector for technical services at the Biro
Law Library at Chicago’s John Marshall
by GWEN M. GREGORY | Everyday Keep track of what works so that you can Law School. Her email address is 8gregory
incorporate it into future efforts. @jmls.edu. Send your comments about
Bite-Sized Marketing: Strategies The chapter on new marketing tools is this article to email@example.com.
Realistic Solutions for With this variety rather long, but it covers a lot of ground,
the Overworked Librarian of expertise, the au- including blogs, Twitter, PowerPoint,
by Nancy Dowd, Mary Evangeliste, thors share many podcasting, and Flickr. Once again, the
and Jonathan Silberman useful tidbits with emphasis is on a quick overview with
Chicago: ALA, 2010 their readers. From practical suggestions rather than an ex-
ISBN: 978-0-8389-1000-9 the first page, the au- haustive discussion of each tool. If you
140 pages; $48, softcover Gwen M. Gregory thors emphasize that want to learn more about blogs, there
marketing doesn’t are plenty of resources out there. These
arketing is a bad word for many have to be a big project or even have a chunks of information are gleaned from
information professionals. Why new logo. Rather, this book is “about in- the authors’ experience working on li-
should we have to convince peo- tegrating marketing into every day and brary marketing, and they will help you at Work
ple to use the library? Isn’t it obviously a making it manageable.” As they say on decide which of the many options is right
good thing? the second page, “The real secret to mar- for you to try. ere’s the latest installment of
Google, Microsoft, and the other in-