In an interview, Stora Enso's CEO, Jouko Karvinen, talked about his management of the company. Karvinen is happy, humbled and feel privileged for receiving the European CEO of the Year award for a second time by the vote of true forest industry experts. According to Karvinen, the definite high point in his experiences over the last three years has been the Stora Enso people. Otherwise the high point has been the increasing understanding that starting the company's improvement actions early have been crucial and the right path. However their restructuring and improvement action has caused a lot of misery for many. In parallel with the cost reduction work that needs to continue, he said the company now also wants to build new, profitable growth through plantation-based pulp, fiber-based packaging as well as selected paper grades. Montes Del Plata, the company's brand new joint venture with the Chilean company Arauco, has already hit the ground.
the PPI interview “I think the definite high point has been the Stora Enso people – their loyalty, commitment and professionalism in a rather difficult environment” J By MARK RUSHTON, Editor ouko Karvinen, CEO of Stora Enso, has been Stora Enso’s chief executive Jouko voted for by investment analysts and portfolio managers covering the pulp and paper industry Karvinen has again been voted RISI’s as RISI’s European CEO of the Year. This is the second European CEO of the Year time Karvinen has picked up the award, he also won it in 2008 when he had only been in the post for 12 months and one week. Analysts have been impressed with Karvinen’s leadership since he became CEO in 2007. One of the EuropEan CEo analysts responding to RISI’s CEO of the Year survey said: “He has shown strong leadership through restructuring since the outset of his appointment of the Year and all through 2009. He has also demonstrated clearly that he understands both the needs of the industry and of investors”. Another respondent noted that Karvinen “continues to tackle difficult mea- sures while also positioning the company for future growth, such as its acquisition of the ENCE assets in Uruguay.” The following interview was conducted when Karvinen was, unsurprisingly, travelling around Latin America recently: Pulp & Paper International (PPI) F e b r u a r y 2 0 1 0 15 the PPI interview PPI: The last time PPI interviewed you was “There will never be a day when we when you won our CEO of the Year in 2008 after just say: ‘We are done, we are the best.’” 12 months in the job. Now you are a seasoned CEO in the pulp and paper industry, how does it feel to be awarded such a prestigious title again?
Pages to are hidden for
"EUROPEAN CEO OF THE YEAR"Please download to view full document