Our Greatest Asset is You OUR READER by ProQuest


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									                Publisher’sViewpoint             By Carol Enman

              Our Greatest Asset is You
                                    OUR READER
     I       t’s true that most industry publications are funded
             by manufacturer’s advertising dollars and because
             of this you might have the impression that they
    are more important to us than you. To some perhaps this
                                                                 systems. You said that technology is a challenge and an
                                                                 opportunity. Integration is a trick to accomplish no mat-
                                                                 ter what markets you serve...and your business growth is
                                                                 directly aligned with your systems capabilities and your
    is true but to us, not so at all.                            vertical market understanding. You agreed that integrating
       Each month as we write stories or select content to       products, networking technology and managing data are
    publish we think about what you’re looking to learn. And     the next big evolution and you want to grow through these
    the bottom line here is that we are always                                      opportunities. You’re worried about cash
    trying to earn your attention with our con-                                     flow, new business development, the lack
    tent. We know that you don’t read stories Integration is a trick to of compliance standards and more.
    if they are not talking to you. Further, we                                        After defining your needs, we set about
    believe that the better we address your
                                                         accomplish no              designing an editorial plan to address
    concerns, the more time you will spend          matter what markets them. And thus you will see some dif-
    reading our issues. And thus ultimately
                                                     you serve...and your ferences in our look and layout starting
    manufacturers get what they need, which                                         this month, not just in the content that
    is premium visibility where they can        
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