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Concord Litho was breaking new ground and pushing the limits of what could be done in-line on the webs even way-back then...
MONDAY, January 4, 2010 • $2.00 Adding Value: Specialty Finishing By Debora Toth What if you could finish a job with an exotic accordion fold? Or produce a special scratch ‘n sniff scent? What about a morphing lenticular image? In today’s com- petitive environment, firms are seeking to differentiate themselves from their peers. Printers are no exception. “Printing is becoming a commodity, and printers need a special angle to differentiate themselves from every- one else,” said Greg Morhardt, sales manager, Rochelle Printing, Ill. “If you can capture a part of the market that no one else has and do it well, you’ll stand out.” Dan Maurer, vice president, postpress product man- agement, Heidelberg USA, pointed to the economic downturn and resulting excess capacity as a reason for specialty finishing to emerge as a growth market. “Prices for standard products like booklets, folded pieces, books and mailers have dropped as printers and binderies compete for a smaller market and print buyers are under pressure to search for best prices,” he said. “This effect is compounded with the rise in Web-to-print providers making geographic proximity for these standard prod- Getting Tough with Your Customers ucts less important than it was just a few years ago. At the same time, specialty finishing applications—such By Pamela Mortimer tough customer. In addition to as die cutting, foil stamping and embossing, novelty Things are tough all over—tough dealing with the issue at hand, a folding, sample gluing and mailing applications—have economy, tough business and difficult customer often raises an emerged as a growth market.” often enough, tough customers. A equally difficult question—what to tough customer can be someone do about it. There could be many Making a Scene who is highly demanding, sim- different solutions depending on In Rochelle Printing’s case, its specialty niche is its pat- ply impossible or even someone the niche market, but overall there ented CyberCene Flex-n-Tuck products. For the past five who seems like a great client until are some standard ways in which years, the company has been marketing these products it comes time to pay the bill for companies can successfully deal to help its customers add visual impact to point-of- services rendered. At one point or with tough customers, regardless purchase materials, greeting cards, ceiling danglers, another, everyone in business is of the circumstances. Regrettably counter/case toppers, tents, signage, cartons and similar going to have to face at least one continued on page 8 items. With the standard CyberCene, 2D promotional continued on page 6 Inside: ■ Plan for the End of the Recession ■ Packaging 101 ■ Evaluate Your Environment Check out our line of ﬁne papers and envelopes! PERIODICALS POSTAGE PAPER MART INC. 1-800-772-2001 PAPER Fine Printing Papers and Envelopes MART INC. www.papermartinc.com For All Your Envelope Needs, Plain and Printed 6 Specialty Finishing lawn, to Peel-n-Reveal devices. The firm was the first testing site continued from page 1 for Scentisphere microencapsulated scented varnishes more than five years ago. Scentisphere is the exclusive North American images are printed on clear rigid polyester and are then mounted distributor of these varnishes, which are made by Flint Ink in con- on a die cut, folded, 18 point frame to create a multi-dimensional, junction with Scentisphere using a new, patented microencapsula- almost 3D-looking, free-standing display.
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