Over the years, [Tom Ashley], through CRBA, has led and participated in a number of pro bono community service projects that utilize the company's expertise in the aging-in-place niche. In 2008, the Capital Region Builders Association was awarded a CADRE award for its work on behalf of a local Good Samaritan who had lost his legs while helping fix a tire for a stranded motorist. That project received funding from the accounting firm KPMG along with $23,000 in donated materials.
NA HB R EMODELER OF T HE MON TH Local Leader A former cabinetmaker entered the remodeling market intent on learning the business; 10 years later he’s an industry leader. By Pa t r i c k L . O ’ To o l e T o know that Tom Ashley of a wide range of remodeling is the current president of projects. But in the process of Ashley, far left, with the team that the Capital Region earning three professional des- aware of the recession.” made improvements to the home of Builders Association (CRBA), a ignations — Certified Graduate Ashley’s commitment to Carl Falconer Sr. They earned a CADRE 1,250-member organization, and Remodeler, Certified Aging-in- carving out a niche as an aging- Award for Community Service in 2008. that he is currently a member of Place Specialist and Certified in-place specialist involved tak- the NAHB board of directors on Green Professional — Ashley ing work that many remodelers behalf of a local Good Samaritan the national level, or that he once learned that a focused approach would consider too unprofitable. who had lost his legs while served as the chairman of the on aging-in-place and green Through a state-run Medicaid helping fix a tire for a stranded CRBA remodelers council for would best match his skills with program that helps disabled citi- motorist. That project received two years, is to also know these the local market opportunity. zens make modifications to their funding from the accounting positions are a byproduct of only The niche strategy worked. residences to enable them to stay firm KPMG along with $23,000 10 years of dedication to the Expand Inc. grew from under in their homes, Expand Inc. has in donated materials. The firm remodeling industry. $300,000 in remodeling revenue learned the ropes of filling out has also done work on behalf Ashley, the owner of Expand during its first few years to nearly the paperwork and the tight bud- of the March of Dimes, a local Inc., near Baton Rouge, La., $1 million in revenue by the end geting this work requires. Alzheimer’s research group, and entered the remodeling industry of 2008. Ashley also acknowl- “One of the reasons we got the Children’s Miracle Mansion. with his brother Randy, focused edges that some of his growth into the waiver work was that In the for-profit realm, Ashley’s on growing a f ledging business, is based on a spike in repair people had seen us on TV,” firm also won a national “Homes period. Toward that end he and restoration work related to Ashley explains. “This is a group for Life Award” this past fall for joined an association thinking he natural disasters — Hurricane of people in the community who a bathroom remodel that enabled would benefit from networking. Katrina in 2005 and Gustav in do not have the funds to do the a couple to stay in their home. But he soon found the education-
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