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For agencies to be successful, there must be strong leadership driving the effort. The challenge is to clearly determine what the agency is trying to accomplish with its Internet marketing efforts. This is where it becomes difficult. Most agencies lack specific goals. To be effective, the strategy must be very specific, in crystal-clear terms, by department and by individual employee. Think of your marketing efforts in terms of find, sell and keep. Some of the fastest growing agents in the US have discovered how to improve their business in each of these critical areas. To achieve real organic growth in 2010, agents must adjust their marketing strategies to meet the growing demands of modern consumers. Market expertise, community involvement and a strong referral base will never be replaced by technology or the Internet. That said, some of the fastest growing agents in the country know they must have a bulletproof plan to capitalize on this segment of the market.
THE GREATEST GROWTH OPPORTUNITY SINCE THE TELEPHONE Tim Sawyer Rough Notes; Jan 2010; 153, 1; Docstoc pg. 82 Reproduced with permission of the copyright
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