In the author's opinion, one of the greatest obstacles to producer success is that most producers do not view themselves as entrepreneurs. Rather, they see themselves as agency employees. An entrepreneur, by definition, is one who assumes the responsibility and the risk for a business operation with the expectation of making a profit. The author had a much harder time finding a good definition for employee. But the general description is: "a paid worker," or "somebody who is paid by somebody else to do a job." As such, an employee doesn't assume risk for the operation, other than possibly a personal one. On what's so great about being an entrepreneur and the owner of Me Inc, in a word: freedom. Going back to the definition of an entrepreneur, it's all about taking responsibility and assuming the risk for a business with the expectation of making a profit.