"In the print campaign, the headlines are designed to be impactful toward business, convey passion for our industry and educate prospects more about NSSF," according to NSSF officials. "The copy gives all the specific reasons to join NSSF, but doesn't get into the tactical or commoditybased incentives that...
NSSF Launches New Membership Campaign Anonymous The Shooting Industry; Jan 2010; 55, 1; Docstoc pg. 20 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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