Home Based Business Income Opportunities by ugd11381

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									          Business and Investment
          Opportunities in Sweden
           Based on Invest in Sweden Report 2008/09




July 13, 2010                       www.isa.se
                INVESTMENT OPPORTUNITIES

                BUSINESS SECTORS


                ISA - BUSINESS FACILITATOR




July 13, 2010                                2
                INVESTMENT OPPORTUNITIES
                 Market development
                 R&D
                 Test market
                 Private equity



                BUSINESS SECTORS


                ISA - BUSINESS FACILITATOR




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      INVESTMENT OPPORTUNITIES




           Fertile environment for business and
           innovation
            Outward-looking

            Dynamic

            Flexible

            Transparent

            Progressive
                                           www.imagebank.sweden.se. Lars Dahlin



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      INVESTMENT OPPORTUNITIES




           Investment hotspot

            One of the world’s most attractive locations
             for foreign investment

            Strong supply of skills and technologies

            Strategic location in Northern Europe and
             the Baltic Sea region

            Multinational corporate community

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      INVESTMENT OPPORTUNITIES – MARKET DEVELOPMENT




           Sweden for expansion in Northern Europe

          Among Europe’s best-performing
           economies

          Impressive industrial diversity

          The largest market in the region

          Preferred base for regional
           operations


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      INVESTMENT OPPORTUNITIES – MARKET DEVELOPMENT




           FDI to the Baltic Sea region
           2003-2007, US$ billion and country share in percent



                    Sweden                  70.7          46

                    Finland                 24.9          16

                    Denmark                 19.6          13

                    Norway                  18.5          12

                    Baltic States           20.2          13

                    Total                  153.9          100


                   Source: Unctad, 2008




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      INVESTMENT OPPORTUNITIES – R&D




           Sweden for global R&D

          Leading innovation supplier

          Global R&D centers in broad fields

          Excellence in complex systems and
           multidisciplinary research



                                                www.imagebank.sweden.se Campus IT University




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      INVESTMENT OPPORTUNITIES – R&D




           R&D expenditure
           2006, percent of GDP


                     Israel                                                    4,5

                   Sweden                                                3,7

                    Finland                                        3,4

                    Japan                                     3,3

                     Korea                                   3,2

                Switzerland                            2,9

                        US                       2,6

                    Taiwan                       2,6

                  Germany                    2,5

                    Austria                2,4




   Source: IMD, 2008


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      INVESTMENT OPPORTUNITIES – R&D




           University-industry research collaboration
           2008, country rank

                            1.   US

                            2.   Switzerland

                            3.   Sweden

                            4.   Finland

                            5.   Singapore

                            6.   Germany

                            7.   Denmark

                            8.   Belgium

                            9.   UK

                           10.   Taiwan



                    Source: World Economic Forum, 2008



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      INVESTMENT OPPORTUNITIES – TEST MARKET




           Sweden as a test and launch market

          Trendsetting nation

          Sophisticated corporate
           and public users

          Dedicated test labs and
           test environments


                                                    www.imagebank.sweden.se Kristian Löveborg



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      INVESTMENT OPPORTUNITIES – TEST MARKET




           Test market for international companies

          Adobe                                Ford
          BBC                                  Microsoft
          Calvin Klein                         Samsung
          Coca-Cola                            Toyota
          DHL                                  Vodafone



   Source: Invest in Sweden Agency, 2008                     www.imagebank.sweden.se Kristian Löveborg



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      INVESTMENT OPPORTUNITIES – TEST MARKET




           Take-off times in different markets

                Sweden                                                  4

                 Norway                                                 4

                Denmark                                                 4

                 Finland                                                         4,5

                    Italy                                                              6,5

                Germany                                                                6,5

                  Spain                                                                      7

                 France                                                                          7,5

                     UK                                                                                8,5

                 Greece                                                                                      9




   Source: Marketing Science, “The international take-off of new products”,
   Gerard J. Tellis, University of Southern California, 2003


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      INVESTMENT OPPORTUNITIES – PRIVATE EQUITY




           Capitalize on Sweden through indirect
           investments

            Experienced management teams

            Investments targeted at technology sectors

            Proven exit capability

            Private equity - a mature industry



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      INVESTMENT OPPORTUNITIES – PRIVATE EQUITY




           Exit multiples
           2007




                    All private equity investments                         4.5

                    Buy-out                                                5.1

                    Venture                                                2.0




 Source: Swedish Private Equity & Venture Capital Association, 2008



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      INVESTMENT OPPORTUNITIES – PRIVATE EQUITY




           Financing sources
           Average 2005-2007, percent



                                                                             Rest of Europe 38 %

                                                                             Sweden 31 %

                                                                             US 18 %

                                                                             Other Nordic countries
                                                                             9%
                                                                             Rest of world 4 %



   Source: Swedish Private Equity & Venture Capital Association, 2008


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                INVESTMENT OPPORTUNITIES

                BUSINESS SECTORS


                ISA - BUSINESS FACILITATOR




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      BUSINESS SECTORS




           Opportunities in numerous business
           sectors
          Automotive
          Cleantech
          Information and communication technologies (ICT)
          Life sciences
          Packaging
          Real estate
          Business processes
          Financial services
          Travel and hospitality
          Retail

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      BUSINESS SECTORS – AUTOMOTIVE



           One-stop shop for design, development
           and testing in automotive
          Global center for automotive R&D

          Strong test and demonstration
           environments

          Leadership in clean automotive
           technologies

          Tradition of complex systems design


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      BUSINESS SECTORS – AUTOMOTIVE




           Opportunities in automotive




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      BUSINESS SECTORS – AUTOMOTIVE




           Examples of foreign investors
                 Ford Motors (US)                Sakthi Automotive (India)
                 General Motors (US)             Johnson Controls (US)
                 Renault (France)                IAC (US)
                 Hyundai Mobis (South Korea)  Atlet (Japan)
                 Wipro Infrastructure         Weigl (Germany)
                  Engineering (India)          ISMT – Structo (India)
                 Bharat Forge (India)




    Source: Invest in Sweden Agency, 2008


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      BUSINESS SECTORS – CLEANTECH



           Green laboratory for energy and
           environmental solutions
          Leader in renewable energy and
           sustainability

          Innovative renewable energy
           companies

          At the forefront in second-
           generation cellulose based biofuels

          System expertise in bio energy

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      BUSINESS SECTORS – CLEANTECH




           Opportunities in cleantech




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      BUSINESS SECTORS – CLEANTECH




           Leader in climate-friendly energy use
           - share of renewables in the final energy demand by 2020


                Sweden                                                                            49

                  Latvia                                                                     42

                 Finland                                                              38,0

                 Austria                                                         34

                Portugal                                                    31

                Denmark                                                    30

                 Estonia                                              25

                Slovenia                                              25

                Romania                                              24

                 France                                          23,0




   Source: European Commission “Energy for a changing world”, 2008


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      BUSINESS SECTORS – ICT




           Global center of excellence in ICT

          Strong R&D capabilities

          Advanced users of new technology

          Well placed for development
           and early commercialization

          One of the world’s strongest cluster
           for mobile communication technologies


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      BUSINESS SECTORS – ICT




           Opportunities in ICT




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      BUSINESS SECTORS – ICT




           Centers of excellence in Sweden
          Cambridge Silicon Radio, UK – Blutetooth and software GPS
          Checkpoint, US/Israel – mobile security
          Electronic Arts, US – gaming development
          General Motors, US – online video collaboration
          Huawei, China – wireless R&D
          Motorola, US – IP TV
          Oracle, US – telecom service delivery platforms
          Sogeti, France – software testing
          Symantec, US – wireless security
          ZTE, China – wireless R&D
   Source: Invest in Sweden Agency, 2008


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      BUSINESS SECTORS – LIFE SCIENCES




           European leader in life sciences

          One of Europe's strongest
           pharmaceutical pipelines

          Globally recognized research
           institutes

          Preferred clinical trials locations

          Great for epidemiological and
           genetic research

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      BUSINESS SECTORS – LIFE SCIENCES




           Opportunities in life sciences




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      BUSINESS SECTORS – LIFE SCIENCES




           Unique resources for research
           - a selection of Swedish registers and biobanks


          Causes of Death Register
          Multi-Generation Register
          Karolinska Institutet Biobank
          Medical Biobank
          Swedish Hospital Discharge Register
          Twin Gene Biobank
          Twin Register




   Source: Invest in Sweden Agency, 2007


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      BUSINESS SECTORS – LIFE SCIENCES




           Global licensing partners
           - a selection
          Amgen (US)
          Boehringer Ingelheim (Germany)
          Bristol-Myers Squibb (US)
          Eisai (Japan)
          Genentech (US)
          GlaxoSmithKline (UK)
          Guangdong Lantai Viewland (China)
          Kyowa Hakko (Japan)
          MediGene (Germany)
          Roche (Switzerland)
          Wyeth (US)

   Source: Invest in Sweden Agency, 2007


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      BUSINESS SECTORS – PACKAGING




           Advanced and sustainable packaging
           solutions
          Excellence in materials and
           packaging technology

          Thriving R&D and test environments

          Ideal base to gain consumer insight

          Holistic approach to packaging



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      BUSINESS SECTORS – PACKAGING




           Opportunities in packaging




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      BUSINESS SECTORS – PACKAGING




         R&D network open to foreign companies


                                                                   Mid Sweden University
                       The Packaging Arena
                                                                   Communicative packaging
                       Consumer driven
                       packaging innovation


                                                              iPack/STFI-Packforsk
                                                              Media and Electronics
           Chalmers /SIK                                      packaging systems
           Biomaterial and Active
           packaging


                                                           Printed Electronics Arena
                                                           Printed electronics –
                                                           Packaging - Logistics


      Lund University/NGIL
                                                   Jönköping Business School
      Innovative logistic
                                                   Transport and distribution
      systems – Food safety
                                                   solutions




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      BUSINESS SECTORS – PACKAGING




           Examples of foreign investors
          Cascades (France)
          Combiblock (Germany)
          Dainippon Ink and Chemicals (Japan)
          Lafarge Group (Ireland)
          Mondi Packaging (Austria)
          Nordic Paper (Norway)
          Papier-Mettler (Germany)
          Smurfit Kappa (Ireland)
          Stora Enso (Finland)
          Sealed Air (US)
          Voith (Austria)
   Source: Invest in Sweden Agency, 2008


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      BUSINESS SECTORS – REAL ESTATE



           One of Europe’s largest real estate
           markets
          High liquidity

          Outstanding transparency and
           low transaction costs

          Investor-friendly business
           procedures

          Stable investment market


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      BUSINESS SECTORS – REAL ESTATE




           Opportunities in real estate




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      BUSINESS SECTORS – REAL ESTATE




           International investor presence
           - a selection


               Acta (Norway)                               ING Real Estate (Netherlands)
               Bank of Ireland Private banking             Investea (Denmark)
               Blackstone Group (US)                       MEAG (Germany)
               Boultbee (UK)                               Northern European Properties (UK)
               CGI (Germany)                               Oppenheim Immobilien (Germany)
               CGS (Germany)                               Orion Capital Managers (UK)
               Citycon (Finland)                           Orkla (Norway)
               Credit Suiss Asset Mgmt (Germany)           ProLogis (US)
               DnB Nor (Norway)                            Unibail-Rodamco (France)
               Ejendomsinvest (Denmark)                    Valad Property Group (Australia)
               GE Real Estate (US)                         Vital (Norway)
               GIC Real Estate (Singapore)
   Source: Invest in Sweden Agency, 2008


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      BUSINESS SECTORS – BUSINESS PROCESSES




           Natural hub for Northern Europe

          Gateway to three attractive
           markets: Scandinavia,
           Northern Europe and the EU

          Preferred location for
           regional HQs

          Strong language and computer
           skills

          Competitive operating costs
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      BUSINESS SECTORS – BUSINESS PROCESSES




           Hub for regional headquarters
           2006, share in percent




                                                   Sweden 56 %
                                                   Denmark 32 %
                                                   Norway 10 %
                                                   Finland 2 %




   Source: Oresundsinstituttet, 2006


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      BUSINESS SECTORS – BUSINESS PROCESSES



           Preferred location for regionalized
           business activities
          Adidas                                   Goodyear Dunlop
          Akzo Nobel                               Henkel
          Black & Decker                           Honda
          Bosch Automotive                         Ingram Micro
          Canon                                    Michelin
          Daimler                                  Samsung
          DHL                                      Sodexho
          Dixons Group                             Yamaha
          General Electric

   Source: Invest in Sweden Agency, 2008


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      BUSINESS SECTORS – FINANCIAL SERVICES




           Financial center of Scandinavia

          Major growth sector

          One of the largest stock and derivatives
           exchanges in Europe

          Diverse range of foreign banks and
           financial service companies




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      BUSINESS SECTORS – FINANCIAL SERVICES




           Examples of foreign investors

          Bank of Scotland                    Goldman Sachs
          Calyon Bank                         LB Kiel
          Citigroup                           Morgan Stanley
          Deutsche Bank                       Royal Bank of Scotland
          Eurohypo                            UBS Warburg
          GE Capital




   Source: Invest in Sweden Agency, 2007


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      BUSINESS SECTORS – FINANCIAL SERVICES




      Largest stock exchanges in Northern Europe
      – share of stock trading 2007, percent




                                                                  Stockholm 41 %
                                                                  Oslo 23 %
                                                                  Helsinki 23%
                                                                  Copenhagen 10%
                                                                  Other 3 %
                                                                 Other = Iceland, Estonia, Latvia
                                                                 and Lithuania




   Source: OMX Nordic Exchange, Oslo Stock Exchange, 2008



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      BUSINESS SECTORS – TRAVEL AND HOSPITALITY




           Growth market for travel and hospitality

          Undeveloped industry in expansion
           mode

          Increasing visitor volumes

          Unexplored natural environment

          Strong focus on sustainable development
           - ecotourism on the rise

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      BUSINESS SECTORS – TRAVEL AND HOSPITALITY




           Best potential for travel and tourism
           2008

                        Ranking      Country


                                1.   Switzerland

                                2.   Austria

                                3.   Germany

                                4.   Australia

                                5.   Spain

                                6.   UK

                                7.   US

                                8.   Sweden

                                9.   Canada

                              10.    France

   Source: World Economic Forum, “Travel & Tourism
   Competitiveness Report 2008”



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      BUSINESS SECTORS – TRAVEL AND HOSPITALITY




           Environmental sustainability
           2008

                        Ranking      Country


                                1.   Sweden

                                2.   Switzerland

                                3.   Denmark

                                4.   Germany

                                5.   France

                                6.   Norway

                                7.   Finland

                                8.   Austria

                                9.   Netherlands

                              10.    UK

   Source: World Economic Forum, “Travel & Tourism
   Competitiveness Report 2008”


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      BUSINESS SECTORS – RETAIL




           Wealth of retail opportunities

          Positive annual growth

          Appetite for new concepts

          Good supply of retail space

          Solid rises in disposable income




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      BUSINESS SECTORS – RETAIL




           Retail investments in Sweden

          Esprit, Germany – Clothing
          Jysk, Denmark – Home furnishings
          K-rauta, Finland – Home improvements
          Media Markt, Germany – Electronics
          Specsavers, UK – Optics
          The Body Shop, UK – Beauty products
          The Phone House, UK – Electronics
          Zara, Spain - Clothing
   Source: Market Magasin, 2007


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                INVESTMENT OPPORTUNITIES

                BUSINESS SECTORS


                ISA - BUSINESS FACILITATOR




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    ISA SERVICES – YOUR BUSINESS FACILITATOR




           ISA supports you with facts and analysis

          Facts, analysis and individual solutions
          Basic facts about Sweden
          Sector-specific information
          Visiting programs
          Match-making with Swedish companies
          Business cases




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    ISA SERVICES – YOUR BUSINESS FACILITATOR




           Tailor-made business offers for you

          Open a sales office
          Start R&D business
          Set up a production facility
          Invest in a fund
          Take part in research cooperation
          Establish a regional headquarters




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    ISA SERVICES – YOUR BUSINESS FACILITATOR




           ISA gives you practical service

          Legal framework
                 Rules & regulations, costs, taxes, employment


          Network
                 Contact with commercial players, regional partners,
                  authorities etc.


          Market data




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     ISA BASIC FACTS




           ISA at a glance
           Background
              Started activities in 1996
              Responsible to the Ministry for Foreign Affairs
              Director-General: Per-Erik Sandlund
           Personnel
            70 employees in 4 countries
            90 % have business backgrounds
            Sector specialists
           Budget
            SEK 93 million
            64% governmental funding
           Results
            In 2008: 116 investments and about 500 new
                jobs
               Has participated in 1,600 investments since inception




July 13, 2010                                               54
    ISA SERVICES – YOUR BUSINESS FACILITATOR




         Partners in 17 regions
                                                              Norrbotten County

                                                              Västerbotten
                                         Jämtland County      County

                                                              Västernorrland
                                         Dalarna County       County

                                         Värmland             Gävleborg County
                                         County
                                                              Stockholm
                                         Örebro County        Business Region

                                         Skaraborg            Östergötland
                                                              County
                                         Business Region
                                         Göteborg             Jönköping County

                                         Sjuhärad             Kalmar County

                                                              Kronoberg County
                                         Business Region
                                         Skåne


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    ISA SERVICES – YOUR BUSINESS FACILITATOR




           ISA’s international network

                ISA Offices
                Sweden - isa@isa.se
                Japan – japan@isa.se
                China – china@isa.se
                North America – usa@isa.se
                India – india@isa.se



                Throughout the world, ISA cooperates with
                Swedish embassies and consulates




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         Welcome to invest in Sweden
                www.isa.se




July 13, 2010       www.isa.se

								
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