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					The Connection Between Affiliate Marketing and CPA Networks

<p>Trends come and go in affiliate marketing, but one trend that seems to
be sticking around is the CPA Network. Also known as cost-per-action,
pay-per-action and cost-per-acquisition, CPA is a proving to be more cost
effective and reliable than many of the pay-per-click (PPC) campaigns
that have monopolized affiliate marketing in the past.</p><p>The reason
for the success and popularity of CPA Networks? It's the fact that
merchants and website owners do not have to pay for advertising unless it
benefits their business in some way. Much different from pay-per-click
campaigns in which the merchant pays for a click on a link whether it
brings about a sale or productive site visit or not, CPA networks are
based on performance marketing. This type of marketing means that
merchants only pay the affiliate webmasters (also known as publishers)
when a desired action takes place.</p><p>Desired actions or acquisitions
may include a download from a website, a site registration, newsletter
sign-up or a product purchase. Regardless of the action, the idea with
CPA is that the merchant is seeing an actual benefit to his/her business.
Unfortunately, this isn't always the case with PPC campaigns, which is
why too many Internet marketers experience PPC draining their bank
accounts rather than filling them.</p><p>CPA networks provide an
alternative to paying for ads upfront and are great options for marketers
who are starting out with little funds to contribute to advertising
efforts. It can be discouraging for a new Internet marketer to find that
advertising expenses are more than profits. In fact, many new business
owners give up when they experience this scenario. But with the
performance-based marketing innate in CPA Networks, business owners can
be certain that they only pay when they see real results.</p><p>In order
to get involved in CPA, you will need to join a CPA Affiliate Marketing
Network. These networks offer a way for you to benefit from CPA while
having a middle-man (the network) doing the work for you. For example,
the network serves as a liaison between merchants and affiliate
webmasters, looking out for the best interests of each in order to
achieve ultimate success with advertising efforts. By ensuring the right
ads are placed on the right websites, the networks benefit both merchants
and webmasters and make the relationship lucrative for each.</p><p>While
there are many existing CPA networks online, it makes sense to be
selective before you join a network. Learn as much as you can about the
network, the businesses and websites that are network members as well as
the network's track record for success. Research, just like in any area
of Internet marketing, really pays off when you are deciding the right
CPA network for your business.</p><p>CPA networks are proving to be more
than another Internet marketing fad. What's more, they are nearly risk-
free, as you only have to pay once your business has experienced results.
This makes CPA networks one affiliate marketing trend to
follow.</p><p>For more information on <a target="_new"
href="http://www.thewebreviewer.com/articles/article/123/CPA-
Network.htm">CPA Networks</a> and <a target="_new"
href="http://www.thewebreviewer.com/affiliate-marketing-
programs.htm">affiliate marketing</a> visit TheWebReviewer.</p>

				
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posted:7/13/2010
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