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Veronis Suhler and Associates

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					        Technology Can Help
       YOU Make a Difference

                                   Alan Walker
                             Technology and Data Systems Director
                                  Prosser School District



                                                              1




Overview of Session
    • Make a Difference

    • Presenting (~$)
      – Conference, Workshop, Consulting
    • Writing – Publishing ($)
      – Book, Magazine
    • Web ($)
      – Website, Blog, Wiki
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                                                                    1
Make a Difference
    • Educators
      – We are different!




     Technology Can Help YOU Make a Difference   3




Presenting – Down and Dirty

    • NERVOUS!
      – Ready room
      – Excited not nervous
    • People walking out
    • BE YOURSELF
    • HAVE FUN


     Technology Can Help YOU Make a Difference   4




                                                     2
Presenting

    • Getting your proposal accepted
      – Catchy title
      – Title-Description match
        presentation
      – Outline
      – Research
      – Look at previous presentations
      – Try to stick to the ‘theme’

     Technology Can Help YOU Make a Difference   5




Presenting

    • Preparing your proposal
      – Outline first
      – Remember your description
      – PowerPoint to GUIDE
          • Outline out basics
          • Pictures
          • Humor – stories
          • Be yourself


     Technology Can Help YOU Make a Difference   6




                                                     3
Presenting

    • Preparing your proposal
      – Don’t script the presentation
      – Present to another (listen?)
      – Time
          • Prepare
          • Present




     Technology Can Help YOU Make a Difference   7




Presenting

    • Prior to Presentation
      – Night before – Day of
          • Sleep
          • Nerves
      – Mental preparation
      – Self talk
      – People walking in


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                                                     4
Presenting

    • Be Prepared
      – Backup Files – CD, Thumb Drive,
        Email
      – Overhead Transparencies
      – Projection Devise (Check)
      – Bring your own laptop
      – Check the room out early!
      – Watch and learn from other
        presenters

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Presenting

    • During Presentation
      – S L O W down
      – HAVE FUN
      – Choose ‘smiler’ to focus on
          • Draw energy from people
      – Goofing up – be yourself
      – People walking out
      – Close your session

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                                                      5
Presenting

    •$
      – Consulting
      – Fees??
      – Post presentation (Adsense -
        affiliate)
      – Business cards




     Technology Can Help YOU Make a Difference   11




Present to…
    • Students - classroom
    • School - colleagues
    • District
      – Committee
      – Organizations
    • Region - World
      – Committee
      – Organizations
      – Conferences (NCCE, OSPI, NECC)
     Technology Can Help YOU Make a Difference   12




                                                      6
WHAT to Share

    • Craft – Something you do well or
      enjoy sharing
      – Reading       (Literature Circles, Shared Reading,
         Particular Units, Genre, Theme)
      – Math (Problem solving techniques, Ideas)
      – Writing (4 Square, Journaling, Creative, Units)
      – History (Events, Lessons)
      – Science (Lab ideas, Lessons)

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WHAT to Share

    • Lessons – activities, instruction,
      coaching
      – Oregon Trail
      – WASL Prep Lessons and Activities
      – ‘Animation in the Classroom’
      – ‘Swiss Family Robinson’



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                                                                  7
WHAT to Share

    • Insight
      – Discipline
      – Classroom Management
      – Beginning the year Strategies
    • Tricks and Tips
      – Organization          (Getting Organized with
         Microsoft Outlook)
      – Classroom Setup and Arrangement
         (Excel room arrangement)


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WHAT to Share

    • Ideas
      – Snazzy Bulletin Boards (Website)
      – Classroom Games (Spin the Bottle)
      – ‘OT’ – Organizational Time (End of
         Day)
      – 25 Cent Sale – Giving Back
      – How to Raise Big Bucks ($$ for Field
         Trips)



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                                                             8
HOW – Get Involved

    • Attend meetings
      – Community
      – District
    • Join a committee
      – School (Choice?)
      – District (Channel you passion)
    • Listen and SHARE      (Fierce
     Conversations, Susan Scott)


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HOW – Publish (Print)

    • Magazine
      – 25,000 Magazines
      – Choose an Interest
      – Research the Topic
      – Check for Accuracy
      – Grab the Reader
      – Submit, submit, submit


     Technology Can Help YOU Make a Difference   18




                                                      9
HOW – Publish (Print)

    • Book – The BAD News
       – 1/3 of high school graduates never
         read another book for the rest of
         their lives.
       – 80 percent of U.S. families did not
         buy or read a book last year.
       – 70 percent of U.S. adults have not
         been in a bookstore in the last five
         years.
       – 57 percent of new books are not
         read to Jenkins, www.JenkinsGroupInc.com)
       (Source: Jeroldcompletion.
       – 70 percent of the books published 19
     Technology Can Help YOU Make a Difference
         do not make a profit.




HOW – Publish (Print)

    • Book – More BAD News
       – Each day in the U.S., people spend
         4 hours watching TV, 3 hours
         listening to the radio and 14
         minutes reading magazines.
       – 53 percent read fiction, 43 percent
         read nonfiction. The favorite fiction
         category is mystery and suspense,
         at 19 percent.
       – A bookstore browser spends an
           (Source: Veronis, Suhler & Associates investment banker,at
                               8 Publishing, www.parapub.com,
         average of Paraseconds looking and a
           Publishers Weekly,
           www.bookwire.com) cover and 15 seconds
         book's front
         looking at YOU back cover.
     Technology Can Helpthe Make a Difference                         20




                                                                           10
HOW – Publish (Print)

    • Book – Even More BAD News
        – 2 million text length manuscripts are circulated
          each year.
        – Publishing companies receive 3,000 to 5,000
          manuscripts each week.
        – 200,000 books published each year.
        – 12,000 bookstores in the US
        – A successful fiction book sells 5,000 copies.
        – A successful nonfiction book sells 7,500 copies.
        – Most authors end up making less than $1 per
          book

    (Source: Veronis, Suhler & Associates investment banker,
    Publishers Weekly, Para Publishing, www.parapub.com, and
    www.bookwire.com)

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HOW – Publish (Print)

    • Book – The GOOD News
        – Non-Fiction sells (Fiction sells if you are a famous
          author)
        – Readers are interested in reading about their
          craft, job, hobbies, and travels
        – Self Publish and make $$
            • 5000 Books @ $ .80 = $ 4,000
            • 5000 Books @ $10.00 = $ 50,000
        – POD (Publish on Demand) makes it inexpensive
          to test the waters
        – Make your hobby, trip, or interest deductible…
          write a book about it.

       (Source: Para Publishing - www.parapub.com)

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                                                                  11
HOW – Publish (Print)

    • Technology makes it
      EASY to PUBLISH a
      book
    • Getting people to
      buy the book is the
      PROBLEM
        – But… technology
          helps you promote
          your book
    • Best BOOK
        – Self-Publishing
          Manual (Dan Poynter)



      Technology Can Help YOU Make a Difference   23




HOW – Publish (Print)

    • Krimsten
      Publishing
      Story
       – Math system used in
          class (Times Tables)
       – Put it down on
          paper
       – Hired artist
       – Website
       – Wrote – edit
       – PRINT
    • Goal to teach students
      the Times Tables NOT
      $$
      Technology Can Help YOU Make a Difference   24




                                                       12
HOW – Publish (POD)
   • Publish on Demand – What is it?
     – Write book (Word processor)
     – Upload it to publisher
     – They print it (as many copies as
       you want)
         • 1, 10, 100 Copies
     – You pay for each copy
     – Or others can order the book
   • www.lulu.com (Jim)
   • www.blurb.com (Full Color)
    Technology Can Help YOU Make a Difference   25




    Technology Can Help YOU Make a Difference   26




                                                     13
HOW – Publish (POD)




    Technology Can Help YOU Make a Difference   27




HOW – Publish (POD)
   • Concerns
     – Each book is expensive…
     – The publisher does not promote it
       (That’s up to you)
     – Probably never make $$
   • Reasons FOR using POD
     – Book to print quickly
     – Check layout and edit
     – Best when you only need a few
       copies
     – Published author!
    Technology Can Help YOU Make a Difference   28




                                                     14
HOW – Publish (Print)

    • Lessons Learned
      – If you want to write a book… write
        it NOW!
      – Use the Internet to PROMOTE it.
      – Self Publish
          • Use POD to see what it will look like
          • Edit and spell-check
      – Let someone else handle the
        fulfillment
      – People think of you differently
        when you are published
     Technology Can Help YOU Make a Difference      29




HOW – Publish (Internet)

    • Website
      – Available to zillions of people
      – Finding your site among billions of
        others can be a challenge
    • Blog
      – Quick
      – Easy
      – Flexible
     Technology Can Help YOU Make a Difference      30




                                                         15
HOW – Publish (Internet)

    • Wiki
      – Editable by others
      – Quick and easy
      – Collaboration on steriods




     Technology Can Help YOU Make a Difference   31




HOW – Publish (Internet)

    • Developing a Website
      – Editors
          • FrontPage (Expression Web)
          • Dreamweaver
      – Website
          • Host templates
          • Site-builder software



     Technology Can Help YOU Make a Difference   32




                                                      16
HOW – Publish (Blog)

    • Using a Blog for a website
         – WeB LOG
         – Digital Diary
         – Self linking – archiving
         – Community of Bloggers
         – SIMPLE!


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HOW – Publish (Blog)

    • Simple – Type
    • Add Pictures Quick and Easily
    • Simple to Edit
    • Automatically archives and
      organizes
    • ??? No Internet Access ???
    • Use your cell PHONE!

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                                                         17
HOW – Publish (Wiki)

    • WIKI as Web Page
      – Digital Document
      – Collaboration
      – Designed to be edited
      – www.wikipedia.org
      – www.wikispaces.com



     Technology Can Help YOU Make a Difference   35




HOW – Publish (Wiki)




     Technology Can Help YOU Make a Difference   36




                                                      18
HOW – Publish (Wiki)




        Technology Can Help YOU Make a Difference   37




HOW – Publish (Wiki)

    •   Simple – Word-like document
    •   Simple to Edit
    •   Add Pictures Quick and Easily
    •   Add sound
    •   Multiple people can edit / access
        site


        Technology Can Help YOU Make a Difference   38




                                                         19
HOW – $$

   • Affiliates
     – Amazon.com (Amazon Associates)
     – Link Share www.linkshare.com
     – Commission Junction www.ci.com
     – Single – www.bigbrainz.com




    Technology Can Help YOU Make a Difference   39




HOW – $$

   • Affiliates




    Technology Can Help YOU Make a Difference   40




                                                     20
HOW – $$

   • Affiliates




    Technology Can Help YOU Make a Difference   41




HOW – $$

   • Affiliates




    Technology Can Help YOU Make a Difference   42




                                                     21
HOW – $$

   • Google Ad Sense




     Technology Can Help YOU Make a Difference   43




HOW – $$

   • Google Ad Sense
   • Yahoo Publisher Network Ads
   • Chitika eMiniMalls

   • Compare:
    http://googleadspreview.blogspot.com/



     Technology Can Help YOU Make a Difference   44




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QUESTIONS?




    Technology Can Help YOU Make a Difference               45




       Technology Can Help
      YOU Make a Difference

                                  Alan Walker
                            Technology and Data Systems Director
                                 Prosser School District



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