FACEBOOK What is a Facebook and how would you use it? Facebook is an online network where you can keep track of your friends and acquaintances, and they can keep track of you. Facebook is all about socializing and connecting with people that you may not have the time to connect with face-to-face. It is a great place to; • Share personal information about you and your family • Share photos of what is going on in your life • Stay connected to your friends • Learn more about your acquaintances • Re-connect with old colleagues and classmates • Build new relationships For a business the power of Facebook is the power of staying connected to people. It’s not about advertising to your friends. The beauty of Facebook is that you will gain more business because people do busi- ness with people they know and trust. This is a great way to stay in the trusted circle of the people you know. Personal Profile vs. Fan Page on Facebook There are two types of profiles you can have on Facebook, a personal profile and a fan page. There is a very simple rule on Facebook, don’t do direct business or advertising on your personal profile page. The fan page is where you can showcase your business or cause and if your friends like it they will become a “fan” of you. You can’t have a fan page without a profile so we will go over how to set up both. FACEBOOK Top 5 Rules on Facebook 1. Do NOT direct market on your personal profile page - Facebook will ban you from their site if they catch you direct marketing to your friends on your personal profile. All business type comments should go through your fan page. 2. Stay in tuned in to what your friends are doing/saying on Facebook - This is a great place to pick up on what is happening in friends lives; an opportunity for business may present itself but you sometimes need to be tuned in to pick up on it. 3. Contact your fans - When someone joins your fan page, send them a personal message to further connect with them. 4. Keep the REALLY personal stuff to yourself - Facebook is a great place to get to know people and let people get to know you, but you still want to keep it semi-professional. Keep your messages (and photos) upbeat and clean. 5. Use your fan page as an educational forum - Your fan page is a great place to post up educational information for your fans. If they are a “fan” of what you do, they will appreciate the information. FACEBOOK How to set up a Facebook account It is very simple to set up a Facebook account if you don’t already have one. Log on to www.facebook.com and fill in your personal information in the section on the landing page. When you are finished click “Sign Up”. Follow the pages through each step until the sign up process is finished. FACEBOOK What to do on Facebook Once your page is set up it is time to socialize! Find Friends Use the Connect to friends link on the right side bar to find friends and acquaint- ances to be-friend. Tip: search out new agents you work with and send them a Friend Request; this is a great way to get to know a little about each other and make a connection. Post your Status This is where you can post up what you are thinking or doing. Post Photos Remember, these photos should be of good taste. This is an opportunity to get to know people and re-connect with people you haven’t seen in a while. You want to make a great impression. Click on your profile link at the top of the page; you can add photo albums under the photo tab. FACEBOOK How to create a Fan Page A Fan page is a place to showcase your business on Facebook. This page can be used to share information about your products and services, it is also a great place to post testimonials of your happy customers. These are your fans! The best thing about fans is when someone becomes your fan, every- one in there network sees this. This can be a powerful thing. Step 1: Click on Advertising at the bottom of your Facebook page. Step 2: Click on Pages. Step 3: This is a great page to learn more about Fan Pages. Once you have looked over the info, click on Create a Page. FACEBOOK Step 4: Under the type of business select Banking and Financial Services. Select a name (most likely your name). Mark the do not make page public box; marking this box will keep your page private until you are finished edit- ing it. Once your page is ready you can publish it. Step 5: Post Profile Photo by hovering over the “?”. Add a short comment about your company or service right below your photo. FACEBOOK Step 6: The Wall; This is where you post your updates. The Wall is also where you can feed your blog. This will create posts without you putting forth the effort to add them yourself. You can add new content by typing in the “What’s on your mind” box. To add a link to your Wall click on the icon shown below and paste in the link. This could be an article or anything of interest that would be valuable to your fans. Don’t forget to write your caption about the link. Step 7: Info; This is where you can add information about your place of business. FACEBOOK Step 8: Photos; This is where you would post photo’s of your office, satis- fied customers and industry events. Step 9: Discussions; This page is for starting discussion topics. If you like your clients to get in on the discussion, this is the perfect place. FACEBOOK Step 10: Events; You can add Events to your page by clicking on Edit Page. Great events to add to your page would be Home Buyer classes, local com- munity events and educational seminars. Click on Edit to add an Event and fill out all the details. FACEBOOK How to Publish your page and find Fans Once your page is set up it’s time to publish it for public view. At the top of the page click on Publish this page. Once you have published your page you can share it by clicking on the Share icon at the bottom left side of your page. There are more ways to finds fans on Facebook, but for now let’s start with your network. Don’t forget to add a link on the bottom of your email to lead people back to this page. Link your Facebook to Twitter You may not have a Twitter account, but you will soon enough. Once you have a Twitter account you can use the link at the top of your Fan Page to link your page to Twitter, this will send your post updates to Twitter eliminating the need to post it yourself.