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									                                        > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                                          Paris shopping                                                                      2010
Press file “Parisian lifestyle”

                                 The art of shopping in 2010. Paris is always thinking bigger and better:
                                 ready-to-wear giants such as Uniqlo and Abercrombie are opening stores
                                 nearly everywhere in the capital, and the city’s major brands are once again
                                 revealing their talent for coming up with fresh new ideas, including a new
                                 shoe department at Galeries Lafayette (the biggest in the world), a facelift
                                 for Le Printemps’ fashion and accessories ranges, and a new contemporary
                                 design section for Le Bon Marché. While France offers an unbeatable range of
                                 leading fashion designers, luxury products and gourmet delights, a number
                                 of new trends are emerging on the Paris scene, including the ethical shopping
                                 movement and organic cosmetics, vintage wear, and assisted shopping
                                 courtesy of “smartphones”.

                                 MAKE A DATE…
                                  The sales!                                                                                   from 06/01/2010
                                  Twice a year, stores and boutiques in the French capital sell off their stock                   to 12/02/2010
                                  at knockdown prices! Non-stop reductions for five weeks. With discounts of 30, 40, 50%                and from
                                  and even up to 70% in the last days. The ideal time to replenish your wardrobe.                 30/06/2010 to

                                  Soldes by Paris 2010                                                                              form 6/01 to
                                  “Soldes by Paris!” is an operation based around the winter sales. Tourism trade                     9/01/2010
                                  professionals take part in the event offering special reductions on their commercial           and throughout
                                  activities and services.                                                                              January
                                  Paris Convention and Visitors Bureau
                                  25 rue des Pyramides, Paris 1er -

                                  Foire de Paris                                                                               from 29/04/2010
                                  A huge trade show for the home on the themes of decoration, furniture, interior design:         to 09/05/2010
                                  kitchen, chimney pieces, bathrooms, garden, etc. Plus display areas for leisure
                                  and the outdoors.
                                  Paris Expo porte de Versailles, Paris 15th -

                                  Salon de la mode éthique                                                                    beginning October
                                  The Ethical Fashion Show® brings together different leaders in ethical fashion,
                                  a great trend in recent years, which has revealed the conscience of fashion addicts.

                                  Paris, capitale de la création                                                                    all year long
                                  For more than 6 years, more than 20 fashion and home trade shows have joined
                                  together under the collective label “Paris, capitale de la creation”. Maison & Objet,
                                  Now! Design à vivre, Casabo and the Salon de la maroquinerie, and many others,
                                  have transformed Paris into a hub for shopping professionals. For the general public,
                                  the associated website lists a selection of stores from around the capital that combine
                                  dynamism, expertise and inventiveness.

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                        > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 NEW PLACES
                 > Prestigious brand names take the capital by storm
                 Shopping in Paris has got even better following the arrival of a number of brand new stores offering even more
                 choice for shoppers and a more pleasurable retail experience. Not far from the Opéra Garnier, the chic, simple
                 and affordable Japanese giant Uniqlo has opened a 2,150 m² store on rue Scribe, in a space featuring large
                 glass walls and natural materials and bursting with light. On rue de la Paix, the luxury jeweller and timepiece
                 maker Montblanc has opened a new 500 m² flagship store decorated in precious wood and Italian stone, while
                 the prestigious men’s ready-to-wear brand, Daniel Hechter, has opened its latest showcase on rue Marbeuf,
                 close to the Champs-Élysées. The world’s most beautiful avenue is also getting ready to welcome the famous
                 American brand, Abercrombie & Fitch, with a 1,200 m² store offering casual sportswear collections, plus a
                 2,800 m² showcase for Swedish brand H&M. What’s more, the gold standard of shopping, the Galeries Lafayette
                 on the boulevard Haussmann, has opened the biggest shoe department in the world: a 3,200 m² ground floor sales
                 area boasting over 130 brands.
                        Montblanc 7 rue de la Paix, Paris 2nd - Tel +33 (0)1 58 62 48 52 –
                        Daniel Hechter 38 rue Marbeuf, Paris 8th - Tel +33 (0)1 45 63 64 50 –
                        Galeries Lafayette 40 bd Haussmann, Paris 9th - Tel +33 (0)1 42 82 34 56 –
                        Uniqlo 17 rue du Scribe, Paris 9th - Tel +33 (0)1 58 18 30 55 –

                 > All change in the Marais
                 The Marais neighbourhood, renowned for its countless cutting-edge clothes and accessories stores, has a history
                 of welcoming newcomers with open arms. Guerlain, for example, has chosen to set up a new 150 m² store in a
                 delightful Haussmann building on rue des Francs-Bourgeois. On rue des Rosiers, shoppers will love H&M’s three-
                 level, 450 m² store offering its premium “collection of style” brand, Cos, and Adidas’s new pared down, minimalist
                 “Silver” clothes collection made from eco-fibres. Nearby, the highly fashionable designer label L’Éclaireur has
                 opened a new 500 m² space on rue de Sévigné dedicated to its women’s collection. As well as prestigious brands
                 such as Lanvin and Balmain, in keeping with its avant garde reputation, the store offers numerous designer brands,
                 such as Dries Van Noten, Gianni Barbato, Koi, and Alexander McQueen. Meanwhile, the ethical concept store
                 Merci has opened a 1,500 m² space on boulevard Beaumarchais devoted to fair trade ready-to-wear garments,
                 designer items, accessories, and decorative objects.
                        Guerlain 10 rue des Francs-Bourgeois, Paris 3rd - Tel +33 (0)1 53 01 02 00 –
                    Merci 111 bd Beaumarchais, Paris 3rd - Tel +33 (0)1 42 77 00 33 –
                        Adidas Silver 3 ter rue des Rosiers, Paris 4th - Tel +33 (0)1 53 01 93 60 –
                        Cos 4 rue des Rosiers, Paris 4th - Tel +33 (0)1 44 54 37 70 –
                    L’Éclaireur 40 rue de Sévigné, Paris 4th – Tel +33 (0)1 48 87 10 22 –

                 > Spoilt for choice in Montmartre
                 Lovers of shopping in the 18th arrondissement, near Montmartre and the Sacré-Cœur, are spoilt for choice. American Retro,
                 a highly popular store in the US, especially among the stars of Los Angeles, offers fabulous materials and a delightful dose
                 of originality. With its young, trendy and feminine vibe, the neighbourhood boasts a huge number of stores where off-beat
                 rock meets Parisian elegance, including Bash, on rue des Abbesses, and Maje, on rue des Martyrs, which revisits the styles

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                         > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 of the 1980s. Rue La Vieuville also has its share of goodies, including the Japanese “pocket store”, Comme des Garçons, and
                 the Spree concept store – a clothes shop, designer furniture specialist and art gallery all in one. Lovers of unusual jewellery
                 and accessories will flock to designer Emmanuelle Zysman’s store as well as Corpus Christi. Mums whose top priority is the
                 appearance and well-being of their little darlings will be delighted by the Petit Bateau store on rue des Abbesses.
                    American Retro 8 rue des Abbesses, Paris 18th - Tel +33 (0)1 42 54 01 10 -
                 Bash 1 bis rue des Abbesses, Paris 18th - Tel +33 (0)1 46 06 20 46 -
                    Comme des garçons 17 rue La Vieuville, Paris 18th - Tel +33 (0)1 53 41 66 19
                 Corpus Christi 6 Rue Ravignan, Paris 18th - Tel +33 (0)1 42 57 77 77
                 Emmanuelle Zysman 81 rue des Martyrs, Paris 18th - Tel +33 (0)1 42 52 01 00 -
                 Maje 92 rue des Martyrs, Paris 18th - Tel +33 (0)1 42 59 75 35 -
                 Petit Bateau 50 rue des Abbesses, Paris 18th – Tel +33 (0)1 42 52 81 76 –
                 Spree 16 rue La Vieuville, Paris 18th – Tel +33 (0)1 42 23 41 40 -

                 SHOPPING À LA CARTE
                 Fashion and accessories
                 > Top jewellers in Paris
                 More than boutiques, jewellers provide sumptuous showcases for their creations and clients. The rue de la Paix
                 and the place Vendôme are home to the biggest names in the jewellery world and the newly-refurbished Cartier
                 boutique is an integral part of this constantly-updated scene. So is Van Cleef & Arpels, which on the occasion of
                 its one-hundredth anniversary reopened its historic boutique with a state-of-the-art flagship store. The historic
                 Swiss timepiece brand Breguet has opened its largest store in the world here: 500 m² on two levels, a store on the
                 ground floor and an exhibition space on the first floor. Mauboussin has chosen the Champs-Elysées for its second
                 Breguet 6 place Vendôme, Paris 1st - Tel +33 (0)1 47 03 65 00
                 Mauboussin 20 pl Vendôme, Paris 1st et 66 av des Champs-Elysées, Paris 8th -
                 Mikimoto 8 pl Vendôme, Paris 1st -
                 Van Cleef & Arpels 22 pl Vendôme, Paris 1st -
                 Cartier 13 rue de la Paix, Paris 2nd -
                 Vignand Joaillier - Centre du diamant 18 rue de la Paix, Paris 2nd - Tel +33 (0)1 55 35 39 00
                 Baccarat 11 pl de Etats-Unis, Paris 16th -

                 > A thousand and one perfumes
                 Paris elegance has always been synonymous with an exceptional taste in
                 scents and perfumes. Serge Lutens’ perfumes are suffused with nature and
                 poetry, and each bottle is an invitation to dream, from “Bornéo”, “Féminité
                 du bois” and “Louve” to “Fille en aiguille”. Alternatively, try Annick Goutal’s
                 seductively light and discreet “Eau d’Hadrien” with its notes of Sicilian lemons.
                 There’s a change of atmosphere and perfumes over at the “Corner du Labo”,
                 Chez Colette, where perfume laboratory assistants are on hand to help you
                 create your own personal fragrance. Based on the principle that each city
                 has a soul, the Labo has also launched “Vanille 44”, a perfume exclusively
                 dedicated to Paris and conceived by the prestigious “nose” Alberto Morillas.
                 You’ll find countless other enchanting places to discover, including L’Artisan
                 Parfumeur, Nicolaï and more.
                    Nicolaï 24 rue de Richelieu, Paris 1st - Tel +33 (0)1 44 55 02 00 –
                 L’Artisan Parfumeur (at BHV) 52 rue de Rivoli, Paris 4th – Tel +33 (0)1 42 74 90 00 –
                 Annick Goutal 16 rue de Bellechasse, Paris 7th – Tel +33 (0)1 45 51 36 13 –
                 Corner du Labo (at Colette) 213 rue Saint-Honoré, Paris 7th - Tel +33 (0)1 55 35 33 90 –
                    Serge Lutens 64 bd Haussmann, Paris 9th – Tel +33 (0)1 42 82 50 00 –

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                        > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 > Sublime luggage and trunks
                 What would become of our clothes,
                 jewellery and perfumes if we had no way
                 of keeping them safe on our travels?
                 La Malle Bernard, on rue Hautefeuille
                 in the 6th arrondissement, has been
                 making bags and luggage since 1846.
                 From the “penderie” (“wardrobe”)
                 trunk to the “diplomatique” suitcase,
                 and the highly practical “cabine”
                 trunk, which tidies away easily under
                 the couchette of a train or a plane
                 seat, the store offers everything you need to travel in style and peace of mind. Equally prestigious, Goyard offers
                 a sophisticated range of trunks with an original touch that’s bound to delight even the most demanding of
                 globetrotters, including a “backgammon” model containing everything you could need for a game on the move,
                 the “cocktail” for celebrations, and of course the “nez” (“nose”) trunk for perfume experts ... Other renowned
                 establishments have designed items for anyone who feels that beauty makes the perfect travelling companion,
                 such as La Maroquinerie Parisienne on rue Tronchet, and Lancel and Louis Vuitton on the Champs-Élysées.
                    Goyard 233 rue Saint-Honoré, Paris 1st - Tel +33 (0)1 42 60 57 04 -
                 La Malle Bernard 10 rue Hautefeuille, Paris 6th – Tel+33 (0)1 46 33 94 40 –
                 Lancel 127 av des Champs-Élysées, Paris 8th – Tel +33 (0)1 56 89 15 70 -
                 Louis Vuitton 101 av des Champs-Élysées, Paris 8th – Tel +33 (0)1 53 57 52 00 -
                 La Maroquinerie Parisienne 30 rue Tronchet, Paris 9th – Tel +33 (0)1 47 42 83 40 -

                 Gourmet shopping in Paris
                 > Classics of French gastronomy in Paris
                 The capital of shopping, Paris is also one of the best cities in which to discover
                 France’s traditional gourmet delights. Internationally renowned bakers and
                 patissiers such as Pierre Hermé and Ladurée are admired by even the most
                 demanding of food lovers, while Pâtisserie des Rêves, created and managed
                 by Philippe Conticini, reinvents classic French creations and displays them
                 like true works of art. The Fauchon delicatessen, which has operated in
                 the heart of Paris for more than 120 years, offers visitors a “kingdom” of
                 tasty treats to satisfy your every desire. Caviar Prunier is another brilliant
                 representative of the art of luxury living that’s unmistakably Parisian. The
                 Marché des Gastronomes features a virtually exhaustive array of gourmet
                 products from France, with a marked emphasis on fresh and organic produce.
                 There are countless other brands to discover and rediscover, including La Grande Épicerie de Paris, Lafayette
                 Gourmet, L’Epicerie Fine Rive Gauche, Hédiard and the Maille store.
                 Pierre Hermé 72 rue Bonaparte, Paris 6th – Tel +33 (0)1 44 39 81 00 –
                 La Grande Épicerie de Paris (Bon Marché) 38 rue de Sèvres, Paris 7th – Tel +33 (0)1 43 54 47 77 -
                        La Pâtisserie des Rêves 93 rue du Bac, Paris 7th - Tel +33 (0)1 42 84 00 82 –
                 L’épicerie Fine Rive Gauche 8 rue du Champ-de-Mars, Paris 7th - Tel +33 (0)1 47 05 98 18 -
                 Ladurée 16 rue Royale, Paris 8th – Tel +33 (0)1 42 60 21 79 –
                 Fauchon 24-26-30 place de la Madeleine, Paris 8th - Tel +33 (0)1 70 39 38 00 –
                 Hédiard 31 avenue George V, Paris 8th – Tel + 33 (0)1 47 20 44 44 –
                 Maille 6 Place de la Madeleine, Paris 8th – Tel +33 (0)1 40 15 06 00 –
                 Prunier 15 Place de la Madeleine, Paris 8th - Tel +33 (0)1 47 42 98 98 –
                 Lafayette Gourmet 40 bd Haussmann, Paris 9th – Tel +33 (0)1 48 74 42 93 -
                    Le Marché des Gastronomes 9 place Pigalle, Paris 9th - Tel +33 (0)1 80 06 85 56 -

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                        > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 > Paris and its master chocolate-makers
                 A different store, a different world. The raw materials selected by Jean-Paul Hévin come from Venezuela, Ecuador,
                 Madagascar and Colombia. And you can even choose your own assortment! On rue du Faubourg-Saint-Honoré,
                 the winner of the title “the best craftsman in France”, Patrick Roger, invites you to experience “Zanzibar” (a fusion
                 of thyme and lemon), “Delhi” (essence of lemon and basil) and “Opium” (a marriage of almond and walnut). Close
                 by, Michel Cluizel, a veritable “silversmith” of chocolate, offers delicious macaroons, orange aiguillettes, almond
                 and hazelnut praline pebbles, and more … Cacao et Chocolat is a voyage of discovery through a world of black gold
                 in all its various forms, while the Maison du Chocolat boasts an artful selection of timeless chocolate classics,
                 infused with a hint of passion.
                 Jean-Paul Hévin 231 rue Saint-Honoré, Paris 1st – Tel +33 (0)1 55 35 35 96 –
                 Michel Cluizel 201 rue Saint-Honoré, Paris 1st – Tel +33 (0)1 42 44 11 66 –
                 Cacao et Chocolat 29 rue de Buci, Paris 6th - Tel +33 (0)1 46 33 77 63 –
                 La Maison du Chocolat 19 rue de Sèvres, Paris 6th - Tel +33 (0)1 45 44 20 40 –
                 Patrick Roger 199 rue du Faubourg-Saint-Honoré , Paris 8th - Tel +33 (0)1 45 61 11 46 –

                 > Teatime in Paris
                 Mariage Frères offers a wonderful opportunity to discover flavours from
                 around the world. To enjoy in its elegant and intimate surroundings or at
                 home, the range includes black tea, “autumn” red tea, “Emperor’s” Chinese
                 green tea, and Japanese tea with cherry tree flowers. Each store has its own
                 tea concept of course, including Endora’s selection of vintage Chinese teas,
                 Kusmi Tea’s encyclopaedic collection of essences, Chajin’s traditional time-
                 honoured Japanese recipes, and Tea Caddy’s tea & muffin combinations
                 to sample between escapades around town … Angelina’s, once the haunt
                 of Proust and Coco Chanel, continues to offer a range of truly unforgettable
                    Angelina 226 rue de Rivoli, Paris 1st – Tel +33 (0)1 42 60 82 00
                 Endora 6 rue Tâcherie, Paris 4th – Tel +33 (0)1 48 87 02 98 –
                 Mariage Frères 35 rue Bourg-Tibourg, Paris 4th – Tel +33 (0)1 44 54 18 52 -
                 The Tea Caddy 14 rue Saint-Julien-le–Pauvre, Paris 5th - Tel +33 (0)1 43 54 15 56 -
                 Kusmi Tea 56 Rue de Seine, Paris 6th - Tel +33 (0)1 46 34 29 06 -
                 Chajin 24 rue Pasquier, Paris 8th - Tel +33 (0)1 53 30 05 24 -

                 > Food and specialist markets
                 In Paris, one can go to the market at all hours, in all kinds of places in search of the most unusual objects!
                 Whether specialist or not, covered or open-air, markets are highly-valued meeting places for Parisians. And they
                 are not just for early risers! Some stalls are open in the afternoon, even all day. Shopping baskets at the ready!
                 Food markets:
                 Saint Honoré afternoon market on Wednesdays from 3pm to 8pm, Paris 1st
                 Rue Montmartre market on Sunday mornings and Thursday afternoons, Paris 1st
                 Enfants-Rouges covered market Tuesday to Saturday from 8.30am to 1pm and from 4pm to 7.30pm (until 8pm on Fri and Sat),
                 Paris 3rd
                 Baudoyer afternoon market on Wednesdays from 3pm to 8pm, Paris 4th
                 Raspail organic market on Sundays from 8.30am to 1.30pm, Paris 6th
                 Batignolles organic market on Saturdays from 9am to 2pm, Paris 17th
                 Saint Quentin covered market Tuesday to Saturday from 8.30am to 1pm and from 4pm to 7.30pm (on Sundays from 8.30am to
                 1pm), Paris 10th
                 Specialist markets:
                 Parisian creation and design market - Edgar-Quinet central reservation area Sunday from 10am to 7pm, Paris 14th
                 Bastille creation and design market Sunday from 9am to 7pm Paris 11th
                 Bird market - place Louis Lépine and vicinity on Sundays from 9am to 7pm, Paris 4th
                 Flower market - place Louis Lépine and vicinity every day (except Sunday) from 8am to 7pm, Paris 4th
                 More information on

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                         > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 Leisure shopping in Paris
                 > High-tech
                 To be at the leading edge of technology and to ensure that NICT (New Information and Communications
                 Technologies) are no longer unknown quantities, head for specialists who provide the whole range of equipment
                 for the 21st century. A must-see is the first Sony concept store, which has just moved into three designer floors of
                 a Hausmann building on avenue George-V. Clients can try out the latest products, and with the installation of large
                 flat screens which set the trend, get a glimpse of products already launched by the brand in Japan. Apple has also
                 thought about the city’s technology buffs, Mac users and other iPhone fans with its soon-to-open 700 m² two-level
                 store at the Carrousel du Louvre and more than 1,200 m² on rue Halévy, near the Opéra Garnier.
                         Apple Store, Carrousel du Louvre, Paris 1st
                 Apple Store 26 rue du Renard, Paris 4th -
                 Fnac Digital 77-81 bd Saint-Germain, Paris 6th -
                 Le Studio SFR 9 rue Tronchet, Paris 8th – Tel +33 (0)1 43 12 75 00 -
                 Sony Style 39 av George-V, Paris 8th - Tel +33 (0)1 55 69 51 27 –
                 Surcouf 139 av Daumesnil, Paris 12th -

                 > Toys, toys, toys
                 Whether they be huge stores or more
                 traditional, toy shops are a delight
                 for children and Paris shows all its
                 ingenuity in transforming spaces into
                 a paradise for soft toys, electric trains,
                 dolls and construction sets. From
                 simple toys in wood to the latest video
                 game, along with board and role-play
                 games, there is something to delight
                 all children, including grown-up ones.
                 La Tête dans les Nuages
                 passage des Princes, 5 bd des Italiens, Paris 2nd - Tel +33 (0)1 42 44 19 19
                 Passage des Princes 5 bd des Italiens, Paris 2nd
                 Descartes 52 rue des Ecoles, Paris 5th - Tel +33 (0)1 43 26 79 83
                 Games Workshop 10 rue Hautefeuille, Paris 6th - Tel +33 (0)1 46 33 20 01
                 Au nain bleu 5 bd Malesherbes, Paris 8th - Tel +33 (0)1 42 65 20 00
                 La Grande Récré 7-11 bd Barbès, Paris 18th - Tel +33 (0)1 42 64 90 19
                 Toys’r’us centre commercial Les Quatre Temps, La Défense - Tel +33 (0)1 47 76 29 78
                 Fnac Éveil et Jeux 155 rue de Courcelles, Paris 17th –

                 > Second-hand markets and antique dealers
                 In the heart of Paris in the Marais district, the little streets and courtyards of the Village Saint-Paul are home to
                 numerous antique dealers. The Avant-Cour has notably just moved into this specialist area of Paris and presents
                 carefully chosen objects from all around the world. You will also find shops with antique and artisanal jewellery.
                 As for the ubiquitous brocantes or second-hand markets, they liven up different parts of the city every weekend
                 and offer a diverse selection of goods: rare and old books, vintage clothing, toys and unusual objects, etc. Over
                 towards Saint-Germain-des-Prés and as far as the Musée d’Orsay, some 120 antique dealers form the Carré Rive
                 Village Saint-Paul rue Saint-Paul, Paris 4th -
                 Carré Rive Gauche –
                 The latest information on second-hand markets, every week in L’Officiel des spectacles and Pariscope.

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                         > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 HERE AND NOW!
                 > Department stores at the forefront of fashion and design
                 More than simple shops, Paris’s department stores have become multi-service
                 and multicultural centres open to each and every aspect of contemporary
                 design. Galeries Lafayette commissions artists to create its window displays,
                 while the Galerie des Galeries, on the store’s first floor, regularly plays host
                 to contemporary art exhibitions. The BHV fosters young fashion and design
                 talents, while Le Bon Marché organizes frequent temporary exhibitions and
                 permanently displays art works in its aisles. Le Printemps Haussmann has
                 widened its range of products with a new 6,000 m² luxury and accessories
                 space designed to resemble an immense futuristic Paris apartment, complete
                 with a sculpture by Swada Hirotoshi ... Just when you thought you knew these
                 stores inside out, they come along with another thought-provoking (and
                 dream-inspiring!) idea …
                 BHV 52 rue de Rivoli, Paris 4th – Tel +33 (0)1 42 74 90 00 –
                 Le Bon Marché 24 rue de Sèvres, Paris 7th - Tel +33 (0)1 44 39 80 00 -
                 Galeries Lafayette 40 bd Haussmann, Paris 9th - Tel +33 (0)1 42 82 34 56 –
                 Printemps Haussmann 64 bd Haussmann, Paris 9th – Tel +33 (0)8 92 68 68 91 -

                 > The ethical shopping movement
                 Shopping is developing a political and
                 ethical conscience. Buying better and
                 locally is now the order of the day, as
                 showcased in exemplary fashion by
                 Merci, on boulevard Beaumarchais in
                 the Marais. A new 1,500 m² concept
                 store with a socially responsible ethic,
                 Merci offers a range of original items,
                 including ready-to-wear garments
                 made by emerging design talents
                 (Forte Forte, Acne, Swildens), furniture,
                 objects and utensils with timeless charm and practicality, and eco-friendly products. The store also features a
                 literary cafe, a chic dining hall, a perfumerie and a florist. Most of the store’s profits are donated, via a foundation,
                 to several associations that provide aid to women and children in Madagascar. Along the same lines, Du Beau avec
                 du Sens, on rue de Charonne, offers a wonderful range of fair trade clothing, jewellery and accessories, as do the
                 Alter Mundi stores, which can be found throughout Paris. Numerous other brands around the capital have adopted
                 the same approach to the future, including American Apparel, CSAO, Ekyog, Duplex and Sanaa.
                 American Apparel 31 place du Marché-Saint-Honoré, Paris 1st – Tel +33 (0) 1 42 60 03 72 -
                 CSAO 9 rue Elzévir, Paris 3rd – Tel +33 (0)1 42 71 33 17 -
                         Merci 111 bd Beaumarchais, Paris 3rd - Tel +33 (0)1 42 77 00 33 –
                 Alter Mundi 9 rue de Rivoli, Paris 4th – Tel +33 (0)1 4 59 81 66 -
                 Ekyog 3 rue Clément, Paris 6th - Tel +33 (0)1 40 46 87 30
                 Duplex 83 quai de Valmy, Paris 10th - Tel +33 (0)1 42 06 15 08
                    Du Beau avec du Sens 39 rue de Charonne, Paris 11th – Tel +33 (0)1 48 05 11 81 -
                 Sanaa 26 rue des Dames, Paris 17th - Tel +33 (0)1 78 03 32 32

                 > How far will concept stores go?
                 The first concept store opened in Paris over ten years ago. Since then, Colette has been revamped and the same
                 eclectic spirit for the rare and unexpected can be found in the latest hot spots, where fashion rubs shoulders with
                 a mine of other creations. L’Eclaireur presents a range of clothing trends in a more classic style. Chichi Pompom,
                 the first concept store for kiddies provides fashionwear, toys, books and decorative objects. And the atypical
                 quirky objects of Atypyk enjoy great success in their showroom up at Montmartre. In the Saint-Honoré district,

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                         > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 Noriem is the first Japanese concept store to show its entire collection of
                 Japanese objects over 750 m². At the cutting edge of the latest trends, high-
                 tech concept stores vie with each other to give clients a unique experience.
                 The Japanese brand Sony has just created its first Parisian concept store, as
                 has the telephone company SFR. Le Studio, close to place de la Madeleine,
                 comprising 1,500 m² offers a wealth of quality and innovative products, a
                 Plug’n Drink bar where you can enjoy a drink while surfing the web at one of
                 several computers, the studio live, the grand auditorium for the hosting of
                 concerts, and the must: the musical showers! You can listen to the latest SFR
                 music in an acoustic bubble and also get MP3 downloads, and that is just a
                 few of the many facilities offered by this cutting edge concept store.
                 Colette 213 rue Saint-Honoré, Paris 1st -
                 Georges de Providence 3 rue de Fleurus, Paris 6th - Tel +33 (0)1 42 84 48 79
                 Le Studio SFR 9 rue Tronchet, Paris 8th – Tel +33 (0)1 43 12 75 00 -
                 Sony Style 39 av George-V, Paris 8th - Tel +33 (0)1 55 69 51 27 –
                 French Trotters 30 rue de Charonne, Paris 11th -
                 Black Block 13 av du Président-Wilson, Paris 16th -
                 Atypyk (by appointment) 17 rue Lambert, Paris 18th - Tel +33 (0)1 46 06 28 32 -
                 Chichi Pompon 13 rue Pierre-Demours, Paris 17th - Tel +33 (0)1 40 68 96 46

                 > Vintage trends
                 Vintage is back in force and shaping up to be the trend of the moment. Clothes and accessories from the 1940s and
                 already iconic pieces from the 1980s are experiencing a whole new lease on life. Numerous stores, which operate
                 as second-hand shops or off-price retailers, offer discounts of more than 40% to 60%. A worthy rival to London
                 and its trendy Camden Town, Paris is playing the vintage card with style in the Marais, with Native Kingdom,
                 Violette et Léonie and Écrin de mode; Frivoli on rue Beaurepaire; Ginettes in Saint-Germain-des-Prés; and let’s
                 not forget Dam Dim Dom, Showroom Marivaux, and many more.
                 Showroom Marivaux 7 rue de Marivaux, Paris 2nd - Tel +33 (0)1 42 96 34 28
                 Native Kingdom 24 rue du Poitou, Paris 3rd - Tel +33 (0)6 83 87 36 41
                 Violette et Léonine 27 rue du Poitou, Paris 3rd - Tel +33 (0)1 44 59 87 35 –
                 Écrin de mode 6 rue de Jarente, Paris 4th - Tel +33 (0)1 73 70 39 32
                    Les Ginettes 4 rue du Sabot, Paris 6th - Tel +33 (0)1 42 22 45 14
                 Frivoli 26 rue Beaurepaire, Paris 10th - Tel +33 (0)1 42 38 21 20
                 Dam Dim Dom 18 rue de Damrémont, Paris 18th - Tel +33 (0)1 42 51 79 73

                 > Shopping and single-product stores
                 A new shopping trend is gathering pace in Paris: single-product stores selling just one type of product available in
                 a variety of different shapes and sizes. Attracting an ever-larger number of shoppers ranging from the eccentric
                 to the simply curious as well as devoted followers, these stores help to satisfy our most particular demands and
                 the craziest of desires. From classic brands (glovemakers Fabre and Causse and hatmakers Julias and Thomas
                 Dimetto) to off-beat stores (La Boutique des Anges, L’Ours du Marais) and food emporiums (Pomze, a delicatessen
                 store devoted to apples, and the Maison du Miel), the capital is replete with these surprising spaces, each of which
                 deserves a visit!
                 Causse gantier 12 rue Castiglione, Paris 1st - Tel +33 (0)1 49 26 91 43 –
                 Fabre gantier 128-129 galerie de Valois, Paris 1st – Tel +33 (0)1 42 60 75 88 –
                    L’Ours du Marais 18 rue Pavée, Paris 4th – Tel +33 (0)1 42 77 60 43
                 Pomze 109 bd Haussmann, Paris 8th – Tel +33 (0)1 42 65 65 83 –
                 La Maison du Miel 24 rue Vignon, Paris 9th - Tel +33 (0)1 47 42 26 70 –
                 Chapellerie Julias 59 bd Barbès, Paris 18th - Tel +33 (0)1 42 64 16 33 –
                    La Boutique des Anges 2 rue Yvonne-Le-Tac, Paris 18th – Tel +33 (0)1 42 57 74 38
                 Chapellerie Thomas Dimetto 17-23 rue Beaumarchais, 93100 Montreuil – Tel +33 (0)6 84 53 49 20 –

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                        > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 > Natural beauty
                 Science and common sense are increasingly in agreement on this point: there’s no better way of achieving natural
                 beauty than opting for nature itself and all of the benefits it offers – essential oils, soaps, shampoo and even
                 organic sun products, plant-based preparations, and more. Brands such as Mademoiselle Bio, in the Picquet-
                 Grenelle neighbourhood, and Korres, near the Opéra Garnier, are becoming new models of an art of living and
                 consuming that’s increasingly eco-friendly. Naturalia, which specialises in a complete range of organic products,
                 has also joined the movement, with the launch of Naturalia Beauté.
                        Naturalia Beauté 126 boulevard Raspail, Paris 6th - Tel +33 (0)1 40 49 09 06 –
                 Korres 13-15 rue Taitbout, Paris 9th - Tel +33 (0)1 45 23 51 24 -
                 Mademoiselle Bio 2 Rue Balny d’Avricour, Paris 17th – Tel +33 (0)1 45 71 66 66 -

                 > Shopping till midnight
                 Calling all night owls tired of fatty snacks and tasteless frozen foods, help is at hand! Offering a clever combination
                 of delicatessen fare and fast food, with a strong organic focus (lots of hot and cold soups, fresh fruit juices and other
                 smoothies, etc), Daily Monop locations are springing up across Paris, from Montorgueil and rue de Vaugirard to
                 boulevard Saint-Michel and rue Lourmel. These stores enjoy trendy decors and lunch break areas for active young
                 professionals during the day, and evening opening hours adapted to busy city lifestyles and tourists in search of
                 healthy, quality food. Open from 9 am to midnight, every day except Sunday, they’re already a big hit.
                 Addresses of Daily Monop stores in Paris:

                 > Shopping by Smartphone
                 Intelligent mobile phones or “smartphones” offering an increasingly wide range of services, including online advice
                 for consumers and the geolocation of stores, are set to change our shopping habits for the better. The “i-Night”
                 iPhone application is ideal for night owls, listing every spot in Paris that’s open after 2 am. It’s also possible to
                 add to the content yourself, by entering new addresses or by leaving comments about the places you’ve visited.
                 Van Cleef & Arples has announced the release of its “Une journée à Paris” (“A day in Paris”) iPhone application,
                 which offers maps of walks around the most romantic, dreamlike or original parts of the capital (with the brand’s
                 stores used as points of reference). Piaget, the renowned luxury jewellers, has developed a free, downloadable
                 iTunes application — a delightful visual of the “Polo Forty Five” model, with a range of timing and geolocation
                 features for finding the brand’s sales outlets. Prestigium, the famous luxury shopping guide, has also tapped into
                 the wonders of technology with its own I-Phone application, which features top selections from

                 > Shopping by Internet
                 Preparing your shopping expeditions on the Internet is all the rage! On its website, the
                 Office du Tourisme et des Congrès de Paris offers a list of the best addresses as well as a selection of themed
                 itineraries designed to help you tackle the sales, although it’s handy at any time of year. What category of shopping
                 addicts do you belong to: “classic”, “trendy”, “bobo chic”, “creative” or “fusion-fashion-world”? Check it on
                 the website, or ask for the guidebook Paris Shopping Book, available from every welcome point of the Office du
                 Tourisme et des Congrès de Paris.
                 Office du Tourisme et des Congrès de Paris 25 rue des Pyramides, Paris 1st - Tel +33 (0)8 92 68 30 00 –

                 NOT FORGETTING …
                 > Sunday shopping
                 Although Sunday closing for stores is the norm in almost all of the city’s neighbourhoods, some tourist areas
                 are exceptions to the rule: Virgin, Fnac and Marionnaud on the Champs-Élysées; Nature & Découvertes, Agatha
                 and Sephora at the Carrousel du Louvre; Agnès B., Résonnances, Truffaut in the Bercy Village shopping centre;
                 Morgan, Game and Pierre Hermé in Saint-Germain-des-Près; Gaspard de la Butte, Au nom de la rose, and Halle
                 Saint-Pierre in Montmartre … while in the Marais neighbourhood, the rue des Francs-Bourgeois offers a selection
                 of clothes and accessories stores open on Sundays, including Campers, Comptoir des Cotonniers and Aubade.

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                         > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 The La Défense neighbourhood also boasts Gap, Mamgo and Celio in the
                 4 Temps shopping centre and, just a short walk away, Decathlon, Habitat and
                 Marionnaud in the Cnit centre.
                 Champs-Élysées: Virgin, Fnac, Marionnaud, Zara
                 Carrousel du Louvre: Nature & Découvertes, Agatha, Sephora
                 Bercy Village: Agnès B., Résonnances, Truffaut
                 Saint-Germain-des-Près : Morgan, Game, Pierre Hermé
                 Montmartre: Gaspard de la Butte, Au nom de la rose , la Halle St-Pierre
                 Le Marais: Campers, le Comptoir des Cotonniers, Aubade
                 La Défense: Gap, Mamgo, Celio, Decathlon, Habitat, Marionnaud

                 > Stock shops and brand outlets
                 Big names at small prices – what could be better? Just outside Paris, La Vallée Village houses some fifty stores
                 that sell their stock at reduced prices with at least 33% off the original price.
                 Stock Alaïa 18 rue de la Verrerie, Paris 4th - Tel +33 (0)1 42 72 19 19
                 A.P.C. 20 rue André del Sarte, Paris 18th - Tel +33 (0)1 42 62 10 88-
                 Bonpoint 82 rue de Grenelle, Paris 7th - Tel +33 (0)1 45 48 05 45
                 L’Annexe des Créateurs 19 rue Godot-de-Mauroy, Paris 9th - Tel +33 (0)1 42 65 46 40
                 Cacharel Stock 114 rue d’Alésia, Paris 14th - Tel +33 (0)1 45 42 55 04
                 SR Stock 64 rue d’Alésia, Paris 14th - Tel +33 (0)1 43 95 06 13
                 Stock Chevignon 122 rue d’Alésia, Paris 14th - Tel +33 (0)1 45 43 40 25
                 La Vallée Outlet Shopping Village 3 cours de la Garonne, 77706 Serris -

                 > Flea markets
                 From Saturday to Monday, they enliven the gateways to Paris. Both popular and professional, the flea markets are
                 veritable treasure troves for designer furniture, antiques and curios of all kinds.
                 Puces de la porte de Vanves av Georges-Lafenestre et av Marc-Sangnier, Paris 14th -
                 Puces de Paris-Saint-Ouen porte de Clignancourt, Paris 18th -
                 Puces de Montreuil av de la Porte-de-Montreuil, Paris 20th

                 > Rue de Rivoli
                 The rue de Rivoli is three kilometres long and runs from the BHV department store, opposite the Hôtel de Ville
                 de Paris (Paris City Hall), to the Adidas store, situated just behind the Louvre Museum. It is a major shopping
                 thoroughfare with all the big high-street stores: H&M, Mango, Zara, Quiksilver, etc. In fact, the street is so long
                 that some brands have two stores along its length!
                 H&M 120 rue de Rivoli, Paris 1st - Tel +33 (0)1 55 34 96 86
                 Adidas Store 148 rue de Rivoli, Paris 1st - Tel +33 (0)1 58 62 51 60
                 Etam 167-173 rue de Rivoli, Paris 1st - Tel +33 (0)1 44 76 73 73
                 BHV 52-64 rue de Rivoli, Paris 4th - Tel +33 (0)1 42 74 90 00
                 And also Mango, Naf Naf, Zara, Quiksilver, C&A, IKKS, etc.

                 > Rue de Passy
                 In the 16th arrondissement, the rue de Passy is one of the most popular
                 shopping areas. It also has a shopping centre: Passy Plaza. You’ll find classic
                 and trendy ready-to-wear lines for men women and children. It is also one of
                 the places in the city where you can find the platform shoes of the Spanish
                 brand Castener, and the Franck and Fils department store, part of the Bon
                 Marché group.
                 Franck et Fils 80 rue de Passy, Paris 16th – Tel +33 (0)1 44 14 38 00 -
                 Castaner 86 av Paul Doumer, Paris 16th - Tel +33 (0)1 40 50 00 51 6 -
                 American Retro 42 rue de Passy, Paris 16th – Tel +33 (0)1 45 27 29 51

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                        > Press file “Parisian lifestyle” / Paris shopping - 2010 - Paris Convention and Visitors Bureau - 13/10/09

                 Comptoir des Cotonniers 53 rue de Passy, Paris 16th – Tel +33 (0)1 42 88 06 30 -
                 Tartine et Chocolat 60 av Paul-Doumer, Paris 16th – Tel +33 (0)1 45 04 08 94 -
                 Passy Plaza 53 rue de Passy, Paris 16th - Tel +33 (0)1 40 50 09 07 -

                 > The choice in the 17th arrondissement
                 From the Porte Maillot to Parc de Monceau, the Ternes district and the main roads of the 17th arrondissement
                 offer an abundance of shops to suit all budgets and tastes. Nothing is lacking: ready-to-wear, shoes, one of the
                 capital’s biggest Fnac shops and Hédiard. Close to the Porte Maillot, the Les Boutiques du Palais des Congrès
                 shopping centre is open seven days a week, 10 am to 7.30 pm, and offers some 80 brands dedicated to ready-to-
                 wear ranges, beauty, health and leather goods. The arrondissement also boasts a wide selection of restaurants.
                 The area also has a wide choice of restaurants.
                 Benetton 58 rue de Lévis, Paris 17th – Tel +33 (0)1 47 63 34 34 -
                 Fnac 26-30 av des Ternes, Paris 17th –
                 Gérard Darel 53 av des Ternes, Paris 17th – Tel +33 (0)1 45 72 15 88 -
                 Hédiard 106 bd de Courcelles, Paris 17th – Tel +33 (0)1 47 63 32 14 –
                 J.M. Weston 98 bd de Courcelles, Paris 17th –
                 Kookaï 21 av des Ternes, Paris 17th –
                 Les Boutiques du Palais des Congrès, Porte Maillot, Paris 17th – Tel +33 (0)1 40 68 26 24 –
                 Maje 20 av des Ternes, Paris 17th – Tel +33 (0)1 42 27 48 38 –
                 Marionnaud 55 av des Ternes, Paris 17th –
                 Petit Bateau 67 rue de Lévis, Paris 17th – Tel +33 (0)1 43 80 01 36 -
                 Promod 29 rue de Lévis, Paris 17th – Tel +33 (0)1 44 40 25 11 –

                 > The Viaduc des Arts
                 Right next to the Bastille, the historic arcades of the Viaduc des Arts is a
                 reference for arts and crafts trades. With more than fifty signs, the avenue
                 Daumesnil is a prestigious showcase for French expertise in arts and crafts.
                 It boasts a variety of the most traditional French arts and crafts trades, like
                 cabinet-making, goldsmiths and silversmiths’ trade, embroidery and tapestry
                 making. There are also workshops for the restoration of works of art.
                 Viaduc des Arts av Daumesnil, Paris 12th - Tel +33 (0)1 44 75 80 66

                   > Press contact
                   +33 (0) 1 49 52 53 27 -
                   More information on,
                   where you will find the other “Parisian lifestyle” press files,
                   the “Paris month by month” and “Paris Art and culture” press files.
                   Photo library access:

                 This press file has been produced with the Art Process agency –
                 Photos: PCVB/Amélie Dupont, Stéphanie Rivoal.

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