RepoRt Mexico-China, Intense Cultural Exchange
e A sue
Mexico has become an important
destination for Asian investments
When Mexico’s Valuable Market
Costs Less Solar Energy
More of Mexico in Asia
More of Asia in Mexico
By Bruno Ferrari
Over the last ten years,
Mexico has become an
important destination for
Asian investments. Asian
companies have found in
the country a profitable and
advantageous spot for their
global expansion plans
10 Briefs 32 Mexico-Japan
Contents 16 Report : APEC 40 Figures
8 Business tips: When Producing costs less
Strengthens its relationship
with Mexico 26
Mexico and its
Singapore Regional Director
Offices: Mumbai, Singapore,
ProMéxico Headquarters Sydney, Taipei
+ 52 (55) 544 77070 Mumbai
America New York Regional Director
Sao Paulo Regional Director
Offices: Chicago, Miami, Montreal,
firstname.lastname@example.org New York London Regional Director
Offices: Buenos Aires, Bogota, Guatemala, email@example.com
Santiago, Sao Paulo Chicago Offices: Brussels, London, Madrid,
firstname.lastname@example.org Milan, Paris
email@example.com Miami Brussels
firstname.lastname@example.org alejandro.saldivar @promexico.gob.mx
email@example.com Montreal London
firstname.lastname@example.org New York Madrid
Houston Regional Director Shanghai Regional Director
email@example.com firstname.lastname@example.org Frankfurt Regional Director
Offices: Dallas, Houston, Los Angeles, Offices: Beijing, Hong Kong, Shanghai, email@example.com
San Francisco, Vancouver Seoul, Tokyo Offices: Dubai, Frankfurt, Moscow,
firstname.lastname@example.org email@example.com Dubai
Houston Hong Kong
firstname.lastname@example.org email@example.com Frankfurt
Los Angeles Shanghai
firstname.lastname@example.org email@example.com Moscow
San Francisco Seoul
firstname.lastname@example.org email@example.com Stockholm
firstname.lastname@example.org email@example.com Switzerland
A Mexican Photojournalist pRoMéxico
in China Bruno Ferrari
image and communications director
miguel Ángel samayoa
Advertising and suscriptions
gabriela mejan ganem
emmilú lópez valtierra
The lifestyle Contents Jorge silva
ma. elena lópez
Art Juan Pablo r. valadez
dR. lakRa design
The Tattoo of Pilar Jiménez molgado
Contemporary Art firstname.lastname@example.org
56 piso de ediciones
52 The Lifestyle Briefs 58 Report
Mexico and china Karla Juárez
60 Report Intense Cultural sandra roblagui
unaM Exchange mauricio Zabalgoitia
Awarded for staff Writers
its influence in 62 Feedback
to health pRooF Reading
Instituto Carso and tRanslation
de la Salud
Jennifer chan, graeme stewart, Alejandra
Atilano, Karla Bañuelos saenz, oldemar.
Proméxico is not responsible for inaccurate information or omissions that might exist in the information provided by the participant companies nor of
their economic solvency. title certificate of lawfulness 008404. text certificate of lawfulness 5017. number of title reserve 04-2005-11292235400-102. this is an editorial project for Proméxico
Postal registry PP09-0044. responsible editor: sebastián escalante. Printing: cía impresora el universal, s.A. de c.v. distribution: Proméxico camino a by taller méxico & Piso de ediciones.
sta teresa 1679, méxico d.F., 01900. Phone: +52 (55) 5447 7000. negocios is an open space where diverse opinions can be expressed. the institution
might or might not agree with an author’s statements; therefore the responsibility of each text falls on the writers, not on the institution, except when it Download the PDF version of Negocios
states otherwise. Although this magazine verifies all the information printed on its pages, it will not accept responsability derived from any omissions, from www.promexico.gob.mx
inaccuracies or mistakes. July, 2009.
From the CEO.
More of Mexico in Asia, more oF AsiA in mexico
than their differences.
exico and Asia speak the same language: business. The
relationships between Mexico and Asia’s main economies
are overcoming their biases so they can become stronger
in the land of business. What many would consider
insurmountable differences are in reality reasons for
success. These include ways of doing business that complement one another and
cultural traditions that enrich each other and are surprising more for their similarities
Trade between Mexico and the Asian continent is growing; what one produces the
other needs. The presence of Mexican brands and products in Asian markets is
growing rapidly. At the same time, the number of facilities importing raw materials
from Asia for production in different industries like electronics and information
technologies continues to increase.
On the other side of the Pacific, companies looking to expand and gain territory in
North and Latin American markets have a strategic ally in Mexico.
With competitive production costs, “just in time” access to the United States and Latin
America’s main economies, constantly growing modern infrastructure, a warehouse
base well-established in most of the high value sectors and a political openness that
has translated into the progressive reduction of international trade barriers, Mexico is
shaping to be the best partner on the global economic stage.
The relationship between Asia and Mexico is one that still has much to give, one where
there are many opportunities yet to explore. Negocios dedicates this issue to different
aspects of this relationship, with the certainty that in the short term, the world will be
able to see more of Mexico in Asia and more of Asia in Mexico.
Welcome to Mexico!
mexico is Becoming one oF the mAin destinAtions For internAtionAl comPAnies
looKing to relocAte their Production And exPAnd gloBAlly. recent studies By
Firms such As Bcg And AlixPArtners hAve concluded thAt the country hAs the
loWest And most ProFitABle Production costs oF Any country in the World.
There is something in Mexico that lowing characteristics: significantly high usd each, it would have to include 100 usd
is calling the attention of investors from logistics costs; strict responsibility re- in shipping costs in the list price. This
around the world. In the last five years, quirements; high administrative involve- would be 20% of the total value of each
the country has become one of the main ment; and specialized work force as a unit. Sending them from Mexico would
destinations for production-related in- fundamental component of its process. cost less than half that amount.
vestment, particularly from transnation- “To illustrate the magnitude of differ-
al companies that see in it a key piece of ences in shipping costs, we will compare
their international expansion strategy. Change in Manufacturing freight costs to transport a container to
The reasons are many. They include: Cost Ranking Pittsburgh, Pennsylvania. From Mexico
infrastructure and logistics capacity in all City it’s 2,679 usd; from Sao Paulo, Brazil,
sectors; a large labor market that is most- 2005 Cost Ranking it’s 4,637 usd; and from Shanghai, China,
ly young and highly qualified; a favorable -China- it’s 5,437 usd (These figures represent
business environment due to a stable -India- estimates of total costs of going door to
economy and political system. But the list -Mexico- door, based on transportation over land
continues: the country’s geographic loca- -Brazil- and sea, according to MaritimeChain.
tion; its large network of treaties and eco- -United States- com),” the report said.
nomic agreements that on one hand favor Another logistical aspect is response
free trade with the world’s main markets End of 2008 Ranking time. The ability to offer “just-in-time”
and on the other provide legal certainty -Mexico- transportation is a very important factor
to investment. -India- for many companies and their suppliers.
In 2008, a report by Boston Consulting -China- The time it takes to send products com-
Group (BCG, www.bcg.com) predicted -United States- ing from the eastern coast of China to the
such things as Mexico’s geographic loca- -Brazil- interior of the United States is on average
tion, logistics capacity and competitive from three to four weeks through the US
labor market would make the country a Source: AlixPartners 2009 West Coast and four to six weeks through
strategic option for companies with in- Manufacturing-Outsourcing Cost Index™ the East Coast. In contrast, the time for
ternational expansion plans, particularly products coming from Mexico is less than
those interested in entering the North a week. This is thanks to the country
American market. The report estimates that if, for ex- sharing close to 4,000 kilometers of bor-
In the report, titled “Mexico’s Evolving ample, a company dedicated to the pro- der with the United States.
Sweet Spot in the Globalization Land- duction of refrigerators (products with Another factor that makes Mexico a
scape,” BCG said Mexico is a unique and high logistics costs) established itself in an strategic point is the labor component.
advantageous point for companies whose Asian country with low costs and tried to According to the International Labour
production processes have one of the fol- sell its product in the US market for 500 Organization and the Economist Intel-
ligence Unit (EIU), the hourly rate for a competitive position: producing goods firms are pointing this out and different in-
manufacturing workers was estimated to in pesos results in a profitable business ternational companies from all sectors are
be 3.46 usd in Mexico and 25.51 usd in the when it’s about selling in dollars. taking advantage of what the country has
United States. In some areas of Mexico, The exchange rate in countries like to offer. In the last few months, companies
labor costs can be 16 times cheaper than China is undervalued, which creates an from around the world have announced
the United States. artificial difference in relative costs com- the transfer of their manufacturing opera-
And what if the production process re- pared to Mexico. Once the yuan is free tions to Mexico.
quires strong administrative involvement? floating (like the Mexican peso), labor, What’s the lesson from all this? Busi-
Mexico also has viable solutions. When logistic and transportation costs in China nesses that are looking for new produc-
the hourly rate becomes a critical factor, will be bigger in terms of dollars. tion locations so they can enter the North
you have to take into account that the dif- Mexico maintains itself as a competitive and Latin American markets should seri-
ference in hourly rates between Mexico destination. Leading business consulting ously consider Mexico. n
and the main cities in the United States
is minimal. For example, it is only one
hour of difference with New York and two SEVEN KEY COST DRIVERS
hours with Los Angeles. When adminis- MODELED FOR EACH TYPE OF PART AND COUNTRY
trative involvement is required in the com- (ADJUSTED ANNUALLY)
prehensive process, the availability of local
talent can be an important factor. Mexico RAW MATERIALS
has a large sector of managers, most edu- ASSUMED MATERIAL WAS SOURCED LOCALLY
cated and trained in the United States, AT GLOBAL COMMODITY PRICES
able to speak English and accustomed to
the American way of doing business. LABOR (HOURLY AND SALARIED)
A recent study by AlixPartners (www. DIFFERENCES IN AVERAGE WAGES, BENEFITS
alixpartners.com), a leading business AND PRODUCTIVITY
consulting firm, has identified Mexico
as the country with the best production OVERHEAD
costs, followed by India and China. RELATIVE COST OF ENERGY, PLANT AND EQUIPMENT, TAXES,
In the Manufacturing-Outsourcing OTHER SERVICES LIKE INSURANCE AND A TYPICAL PROFIT
Cost Index 2009, AlixPartners analyzed MARGIN FOR THE SUPPLIER
production costs of different manufactur-
ing and assembly components in China, EXCHANGE RATE
India, Brazil and Mexico and compared VARIATION IN EXCHANGE RATE APPLIED TO TOTAL PRODUCTION
them with what it would cost to make the COST (CAPPED AT 10% ON MATERIAL)
same products in the United States. Also,
the study reviewed seven key production
cost factors in each country during the
TYPICAL COST FROM EACH COUNTRY TO THE US PORT,
last three years: exchange rates; labor INCLUDING AN ESTIMATE OF INLAND FREIGHT AT
costs; transportation costs; cost of raw THE COUNTRY OF ORIGIN
materials; inventory costs; equipment
costs; and financial obligations.
The results are convincing: Mexico is
US IMPORT DUTIES FOR THE TYPE OF PART
the new number one while China, which WHERE APPLICABLE.
at one time was the country with the low-
est production costs, came in behind India.
The study concluded that even if Chi-
ASSUMED 45-DAY INCREMENTAL IN-TRANSIT
na’s position could improve by the end of INVENTORY FOR INTERCONTINENTAL
2009, it still would not surpass Mexico. (INLAND TRANSPIRATION,
With the clear advantages Mexico of- OCEAN FREIGHT,CUSTOMS, ETC.)
fers for business development, we need to AND SEVEN DAYS FOR MEXICO
add one more: the exchange rate between
the peso and dollar. Recent movements SOURCE: ALIXPARTNERS 2009
in exchange rates have placed Mexico in MANUFACTURING-OUTSOURCING COST INDEX™
Photos courtesy oF electrolux/pF changs/archive
aGRiCulTuRal businEss invEsTMEnT
Home appliance company Electrolux will relo-
cate part of its production of washers and dryers
to Mexico. Up to now, production of these house-
hold goods was located in Webster City, Iowa. But
Exports of Mexican orange juice to the United it will now be moved to the company’s manufac-
States can increase between 25% and 40% in turing plants in Ciudad Juárez, Chihuahua.
the next few years now that 70,00 hectares of The company employs 57,000 workers in
fruit trees in that country have been infected different countries and in 2007 it recorded
by the Huanglongbing bacteria (HLB), com- sales of 16 billion usd.
monly known as yellow dragon disease.
Ahead of new demand for this citrus juice,
the construction of eight silos in Altamira,
Tamaulipas, and Tuxpan, Veracruz, will be
expedited so this product can be exported by
boat directly to Miami. Construction will take
a year and will cost 28 million usd.
According to figures from the Mexican Cit-
rus Council, exports from Mexico of this prod-
uct broke records in 2008 with 1 million tons
of concentrated orange juice and 400,000 tons
of Persian limes. The United States is the main
market for Mexican orange juice, while fresh
oranges are sold more in South America.
Alsea, Latin America’s leading operator of
fast food restaurants, has signed an agree-
ment with the P.F. Chang’s China Bistro
chain to open 30 locations in Mexico.
Alberto Torrado, Alsea’s general director
and president of its administrative board,
said in a press release this “development will
capture a market opportunity in Mexico’s
casual dining category.”
The first restaurants will open in the last
quarter of 2009, with the rest opening within
10 years. P.F. Chang’s runs 190 restaurants in
the United States and it’s recognized as one of
the best brands of casual dining restaurants
in the country.
in the US
Grupo Industrial Lala has a new member.
The Mexican firm has bought the milk pro-
cessing company National Dairy, part of
the US dairy cooperative Dairy Farmers of
America, for 435 million usd.
Lala in Mexico
- 20,000 workers -
- 22 dairy processing plants -
- 150 distribution centers -
- More than 5,000 delivery routes -
Based in Dallas, Texas, National Dairy is
one of the United States’ biggest milk process-
ing companies. This new acquisition gives the
Mexican group an important place in the US
dairy market, which it first entered four years
ago with the sale of milk and yogurt.
Lala was founded in 1949 in La Laguna, Co-
ahuila, in northern Mexico, and today it is one
of the world’s biggest producers of milk, butter,
yogurt, cheese and other dairy products.
Photo courtesy oF mission economic Development authority
Mexico and the United States will soon have
a new connection: the Anzalduas Interna-
tional Bridge, which will join the cities of
Mission and McAllen in Texas with Reynosa,
in the Mexican state of Tamaulipas. It’s an-
ticipated the bridge, the most modern to
connect the two nations, will be finished by
October 2009. It will speed up the exchange
of commerce and make it easier for people
to cross between the two countries.
12 Negocios Photos courtesy oF nestlé/pemex/wahl/archive
Nestlé will grow to three times its size in
Lagos de Moreno, in the state of Jalisco.
The company has invested 22 million usd
to expand its logistics center, which will
now have 114 loading doors to speed up
product distribution and modernize its
storage of food products for a better pro-
duction management. Nestlé’s current fa-
cilities measure 30,000 meters and with
the investment, they will grow to nearly
80,000. The company produces the Nido,
Svelty and Media Crema brands in Lagos
Mexico’s future is golden. In 2008, the coun-
try’s gold production reached a historic high:
49.6 tons (nearly 1.6 million ounces), 13.6%
more than in 2007.
From October 28 to October 31,
the 28th International Mining
Convention will take place at the
World Trade Center in Mexico City.
National gold production represented 16%
of the country’s total mining-metallurgical
production and according to a report by the
Mexico Mining Chamber, it could reach 70
tons in 2009.
Currently, Mexico is the 13th biggest pro-
ducer of gold, but projections assert that it
will grow in the next few years and it could
one day be among the five biggest producers
in the world.
Pemex to have
a new cryogenic
Petróleos Mexicanos (Pemex, Mexico’s state-
owned petroleum company) has awarded
a 270 million usd contract to the company
ICA for the construction of a cryogenic plant
with a daily processing capacity of 200 mil-
lion cubic feet.
In association with Linde Process Plants
Inc., the construction firm will begin build-
ing the plant in August, inside the Poza Rica
Gas Processing Complex, in Veracruz.
invEsTMEnT sToCk MaRkET pRoduCTs
Double V WAhl,
New Buys Shares
of PASA in sAles
Heinz is increasing its presence in Mexico
with the opening of its new baby food plant
in the state of Jalisco, in the western region
of the country.
The hair cut-
ting market has
at the table resulted in good
business for Wahl
- 158 million usd investment - in Mexico. The coun-
- 1,000 direct and indirect jobs try represents 30% of the
at the new plant - company’s sales. According to
figures published in the news-
paper El Financiero, the US com-
Besides making products for babies, the Promotora Ambiental (PASA), a Mexican pany –which specializes in hair
food company will also strengthen agricul- company that collects and disposes of waste, cutting products– estimates growth
tural supplies and services. According to has signed an agreement to sell Double V of 16% in the country during 2009.
Heinz, 80% of its production will be export- Holding 75% of its shares in subsidiary Pro- In 2008, Wahl positioned itself as a
ed to Central and South America. motora Ambiental del Sureste for 10 million sales leader in this sector in Mexico. It sold
Heinz chose Jalisco for its qualified work usd. The subsidiary is one of the main pro- more than 50,000 hair cutters to consum-
force, suitable infrastructure and stable viders of waste management services for oil ers, a figure that is equal to around 2 million
economy. giant PEMEX. usd based on the manufacturing price.
www.heinz.com www.gen.tv www.wahl-store.com
14 Negocios Photos courtesy oF lenovo
Global was born in 2005. It had global vision and
policies to create a leading computer com-
United States; Singapore; and Paris, France.
It also has a marketing center in Bangalore,
Technology pany with a strong presence in markets de-
veloped from emerging areas.
India and research centers in Yamato, Japan;
Beijing, Shanghai and Shenzhen, China; and
The company is dedicated to the develop- Raleigh, North Carolina. It employs 23,000
Legend Holdings’ merger with IBM ment, manufacture, and worldwide distribu- people worldwide, 1,700 of whom are de-
has turned the Chinese company tion of technology products and services, with signers, researchers and engineers.
its main focus on personal computer prod-
into Lenovo, a technology firm that
ucts. This includes desktop and laptop com- lenovo and Mexico
is betting on “worldsourcing” and
puters for use in both businesses and at home. Since its start, Lenovo has been in Mexico.
focusing heavily on Mexico and its
Its star products, from the Think family, The liaison began with a sales office made up
valuable market. (including the ThinkPad laptops and its associ- mainly of former employees of the PC compa-
ated line of products ThinkCentre, ThinkSta- ny. Some time later, Lenovo decided to invest
By JenniFer chAn tion, ThinkServer, IdeaPad and IdeaCentre) in a manufacturing plant in Monterrey, in the
have been recognized around the world. They northern Mexican state of Nuevo León, that
were included on PC World’s list of the 10 best began operating in 2009. That date marked
Faithful to the motto that energy only re- laptops and have been considered as “the most the start of a manufacturing and exporting
news itself, Lenovo is in reality the new face innovate products” in two consecutive editions relationship between Lenovo and Mexico.
of Legend Holdings, a Chinese company that of the annual Consumer Electronics Show in Why Mexico? It’s very simple. “Because of
15 years after its creation decided to interna- Las Vegas, Nevada. its geographic location, its free trade agreements
tionalize itself. and the country’s knowledge of foreign trade,”
Legend was looking to buy a Western a small world said Enrique Fernández, general director of
company to complement its value, given that Lenovo is a good example of worldsourc- Lenovo in Mexico.
up to that point it was only doing business in ing. The company does not have a central “Nuevo León’s state government gave
China. It was then when it merged with the location and it counts on a distributed man- us many facilities so we could invest in the
personal computer division of IBM. agement structure, with operation centers plaza. Monterrey is strategically located so
Combining the best of the East and West, around the world. It has operation centers in it can serve both the Mexican and North
Lenovo (the name comes from New Legend) Beijing, China; Raleigh, North Carolina in the American markets. It also has extraordinary
Mexico’s paRtneR lenovo
lines of communication and is a great source
of qualified workers,” he said.
Besides its easy access to North and Latin
American markets, Mexico was chosen for
another very important reason. The Mexi-
can market is –after Brazil– the biggest in
Latin America for the personal computer
With an investment of 40 million usd,
Lenovo’s plant in Monterrey is the company’s
first manufacturing center on the American
continent. It is located in a building that mea-
sures 24,155 square meters and sits on an area
that stretches over 6 hectares –leaving open
the possibility for future expansion. The facil-
ity produces desktop computers, workstations,
laptop computers and servers.
The plant has an annual production capac-
ity of 5 million units. Its activities include the
manufacture and configuration of products,
distribution with added value and customer
service. It directly employs 1,450 people and
is responsible for indirectly employing about
another 1,000 from the region.
and frugal way of doing business– the compa- when the economy rebounds, we will be on
a question of strategy ny has focused on keeping all of its employees the crest of a wave.”
At first, Lenovo Mexico’s most important while it looks to efficiently capitalize on the op- Worldwide, Lenovo has focused on two im-
clients were large global companies and gov- portunities the national market offers. portant market segments: emerging markets
ernment institutions. In the last few years, “Our offer has contributed to the reduction and developed ones like Canada, the United
the company has aimed to broaden its mar- of costs, not only in the price of acquisitions but States and Europe. Countries like Mexico and
ket. “We are looking closely at medium and also in the operation of equipment,” Fernández Brazil make up a sui generis group, on horse-
small companies that most of the time get said. “Our way of buying machinery, our use back among many types of markets.
their products from traditional distributors of energy and heat generation and conserva- “We have a special category and we have
or from retail stores...And one of our biggest tion is the most competitive in the market. In decided to invest in this segment,” Fernández
goals is to reach the consumer market, spe- the long run, it reduces operation costs.” The said. n
cifically the home sector,” Fernández said. company’s directive affirms that this has al-
But one of the peculiarities of the Mexican lowed Lenovo to navigate through the storm,
market is that many companies like to buy continue capitalizing on opportunities and has
their products from retail stores where cus- let it move ahead. On a slow but firm pace, it lenovo’s Worldwide sales
tomers typically buy things for their homes: continues with the intention of creating a long (2008-2009 fiscal year, by region)
price clubs or office supply stores. Another lasting brand in Mexico and the rest of the
distinctive characteristic of the national mar- American continent. China
ket is its preference for quality brands. Mexi- 1.2 billion usd
cans like buying brand name products. local and global: a glance to the future (43.6% of global sales)
“The Mexican citizen looks for the best Lenovo’s future is focused on two points:
product –the brand name product– that he expansion on a national scale and assisting america
or she can afford to buy. It’s a characteristic individual markets on a global scale. 682 million usd
trait that cannot be found with such inten- Lenovo Mexico is looking to build distri- (24.6% of global sales)
sity in any other Latin American market,” bution and value chains through relation-
Fernández said. ships with consultants, marketing agencies Europe, Middle East and africa
and software companies. This will allow the 591 million usd
Facing the crisis company to reach the entire country and all (21.3% of global sales)
Lenovo is dealing with the current financial segments of the market.
crisis thanks to a worldwide restructuring, “It’s an expansion project so we can asia pacific (excluding China)
which is expected to help the company save participate in market segments where we 291 million usd
up to 300 million usd during this fiscal year. weren’t before,” Fernández said. “The first (10.5% of global sales)
In Mexico –where it values its pragmatic steps are modest but firm. We are sure that
16 Negocios illustration olDemar
mexico And APec,
Business opportunities between Mexico and the Asia-Pacific region keep
growing thanks to the country’s participation in APEC, one of the world’s among other things. The
leading regional economic forums. This success is due in part to key trade review concluded Mexico has
facilitation developments and technical and economic cooperation. made significant advances in accom-
plishing the goals set forth in Bogor.
By seBAstiÁn escAlAnte
and business mobility
The Asia-Pacific Economic Cooperation Mexico and trade In a world that is becoming more
(APEC) was established in Canberra, Aus- facilitation towards the pacific globalized, trade growth is very
tralia on Nov. 7, 1989 with the goal of sup- Since the 1994 Bogor Summit in Indonesia, much tied to the mobility of busi-
porting greater economic and technical APEC has moved forward with knocking ness people, a key element to closing
integration among countries in the Pacific down trade barriers between its member negotiations, generating new jobs and
basin and promoting economic, trade and countries. The goal: reducing tariff taxes setting investment in place. Such aware-
investment growth in the region. Since then, among the participating economies to lev- ness helped create the APEC Business Travel
it has been one of the world’s most dynamic els below 5%. This was first to be done with Card (ABTC). It gives preferential entrance
mechanisms for regional cooperation. the region’s more industrialized countries by and departure to business people who are
To date, 21 groups participate in it –Aus- 2010 and then among the emerging econo- citizens of any of the member economies
tralia, New Zealand, Papua New Guinea, mies by 2020. without the need for a visa or other immi-
China, Taiwan, Hong Kong, Singapore, Thai- But APEC’s initiatives and proposals gration paperwork. This card replaces mul-
land, Indonesia, Malaysia, Brunei Darus- have gone beyond that. Trade facilitation not tiple visas, unifying in one document access
salam, the Philippines, Japan, South Korea, only refers to the transportation of products to all of APEC’s economies.
Russia, Vietnam, the United States, Canada, through borders. It also contemplates the ABTC first began in 1997 within Austra-
Chile, Peru and Mexico. Together they make exchange of services through the Internet, lia, South Korea and the Philippines. In 1998,
up nearly 3 billion people (more than 40% of timely access to financial services, quick and Chile and Hong Kong adopted the card and
the world’s population), 56% of the world’s prompt customs procedures as well as diverse with the participation of Malaysia and New
Gross Domestic Product and 46% of global facilities for the movement of individuals. Zealand in 1999, formal operation of this im-
trade. According to 2008 estimates by the Mexico is conscious of this. For the coun- migration access tool began.
World Bank, it’s anticipated that nearly 70% try, as well as the rest of APEC’s economies, Mexico adhered to this mechanism in
of global growth in the next few years will it’s imperative that barriers that affect the 2007 and immediately began processing
come from this region. free movement of people, goods, services and the nearly 20,000 cards that had been is-
APEC functions as a mechanism for dia- capital be reduced or eliminated. As a result, sued by that time in the rest of the partici-
logue and cooperation. It periodically gath- the country has substantially improved its pating economies. With that, around 20,000
ers heads of state, governmental officials customs procedures by simplifying process- business people and investors from APEC’s
and representatives from the private sector es and regulations and making substantive member countries could easily enter Mexico
to look for agreements on three basic is- reforms on financial matters, tariffs and in- simply by using ABTC and their passport.
sues: free trade and investment, facilitation frastructure among other things. In November 2008, our country created the
of businesses and technical and economic Mexico successfully presented its second first ABTCs for Mexican business people
cooperation. review of its Individual Action Plan in 2008, and investors interested in doing business in
While its resolutions and agreements in which it evaluated its advances in rela- Asia and Oceania.
aren’t binding, APEC has contributed much tion to tariffs, non-tariff barriers, services, Currently, 20 countries participate in this
to creating a more dynamic economic bond, investment, customs procedures, intellectual program. Russia is the only APEC economy
one in which Mexico has been prominent property, competition, deregulation, rules that is not taking part while Canada and the
due to its determined participation. of origin and movement of business people, United States maintain certain restrictions
out include Baja
Mining (co-investment by
Canada and South Korea); El Arco, from
Grupo Mexico in Baja California, which can
receive Chinese capital; and Arcelor Mittal
Mexico, which supplies iron to China. In the
infrastructure and logistics sector, Hutchi-
connected to the son Port Holdings (HPH) of Hong Kong re-
security of their borders. Each year, requests cently announced substantial investment for
for ABTCs have grown. In March 2008, the creation of facilities for the management
more than 34,000 cards had been processed More Mexico in asia and vice versa and storage of grain.
throughout the region, with Australia having Thanks to programs promoted by APEC, In trade relations, the dynamic is similar.
the most (nearly 40% of all ABTCs). Accord- the flow of investment and trade between Mexico sells internal combustion motors,
ing to the last report published by APEC’s Mexico and the main economies of Asia and computers and telecommunication equip-
Business People Mobility Group, 44,931 Oceania is growing. ment to Australia. To Japan it exports pork
cards had been generated by July 2008 and There are many examples of success. meat; silver; tourism vehicles; fresh and
by November of that year 67,259 cards were In 2007, Cementos Mexicanos (CEMEX) processed fruit; sugar; coffee; cocoa; spices;
validly registered. bought Australian company Rinker for 15.3 seafood; and cereals. In different countries
In Mexico, the procedures to obtain an billion usd, making the Mexican firm the big- within the region it is becoming easier to find
ABTC are done online through the Web site gest cement company in the world. For their tequila, mezcal and Mexican beer.
of the National Immigration Institute www. part, Asian companies like Golden Dragon, Mexico’s presence in APEC has been ac-
inm.gob.mx. It is valid for three years, good the world’s biggest producer of precision tive and prosperous. The country is searching
for multiple entrances and allows visits that copper tubes; Kyocera; FAW Group; Lenovo; to maximize its bonds with the Asia-Pacific
under no circumstances can be less than two and Xintian have increased their presence region on different fronts and the actions it
months. To facilitate the movement of card- in Mexico through important investments has undertaken to this moment have contrib-
holders, special lanes have been set up in the in manufacturing plants and distribution uted to strengthening its business position
country’s main international ports. Also, a centers. and relationship with the main economies of
special security system has been created to Also, Asia-Pacific investors today are par- the zone. Mexico’s goal is to continue actively
share information about ABTCs, complying ticipating in projects within diverse indus- participating in APEC, which, as is being dem-
with international security and technology tries of the Mexican economy. In the mining onstrated, has translated into unique oppor-
standards. sector, for example, some projects that stand tunities in the business world. n
18 Negocios Photo courtesy oF ministry oF communications anD transportation
Mexico’s paRtneR hutchison Port holdings
Hutchison hph in Mexico
Everything started in Veracruz. HPH’s rela-
Port Holdings tionship with Mexico began in August 1995
when the company found in Mexico a good
expansion destination. The country’s geo-
graphic position, with access to the Atlantic
and Pacific Oceans, made it a strategic point
for trade. It is the entry door to the United
With projects this year that
States and Canada and the bridge to Central
include a dry port in the state
America and the rest of Latin America.
of Hidalgo and the construction
With the possibility it could be sound
of ships for PEMEX (Mexico’s competition to other firms in the area and
state-owned petroleum company), the backing of the Ministry of Communica-
Hutchison Port Holdings tions and Transportation and the Federal
strengthens its relationship Competition Commission (the federal agen-
with Mexico. cy that promotes economic efficiency and
protects competition), HPH began construct-
ing the International Terminal of Containers
Chinese by origin and with global operations, and Partners in the state of Veracruz.
port developer Hutchison Port Holdings Since then, HPH has invested more than
(HPH) has found a good commercial enclave 700 million usd in the country. Today, it has six
in Mexico. To date, it has invested 700 million business units in strategic points: Ensenada,
usd in the country, has six business units and Manzanillo, Veracruz, Lázaro Cárdenas and
mobilized just in 2008 nearly 1.5 million TEUs soon Hidalgo. It employs more than 3,000
(twenty-foot equivalent units). Mexicans in these units. The services it offers
HPH’s history dates back to the end of in our country include moving containers,
the 19th century with the establishment of general transportation of cargo, the repair
the Hong Kong and Whampoa Dock Com- and storage of containers and the operation
pany, which offered construction and repair of a cruise ship terminal in Ensenada.
services for ships for more than a century Even though the recent economic crisis
before diversifying in cargo and container has resulted in a drop in port activity around
management with the creation of Hong Kong the world, HPH continues betting on Mexico,
International Terminals (HIT), its spearhead where it plans to invest more than 212 mil-
operation. In 1994, it created HPH to admin- lion usd this year. For example, it recently
ister HIT’s growing network of ports. launched a 10 million usd plant in Ensenada
Today, HPH is a global leader in port in- that specializes in the handling and storage
vestment, development and operations. Its of grain. But that’s not all. In 2009, HPH has
interests are spread over 26 countries in two aces up its sleeve: Veracruz and Hidalgo.
Asia, Africa, Europe, the Middle East, Aus-
tralia and America. It operates 302 dock po- The case of veracruz
sitions in 50 ports around the world as well In 2009, one of HPH’s priorities in Mexico
as a large number of transportation services will be investing nearly 7 million usd for the
companies. In 2008 alone, HPH managed construction of ships at Talleres Navales del
more than 67.6 million TEUs around the Golfo (TNG), a ship building and repair yard
world. in Veracruz.
Cargo movement by hph in Mexico during 2008
• veracruz international Container partners (iCavE): 566,451 containers
• Manzanillo international Terminal (TiMsa): 254,628 containers
• lázaro Cárdenas port Container Terminal (lCT): 524,791 containers
• Ensenada international Terminal (EiT): 110,423 containers
20 Negocios photos courtesy oF ministry oF communications anD transportation
The idea is to rent supply ships -with the Over an area of 208 hectares in the re- In the words of Gerry Yim, administra-
capacity to transport up to 30,000 barrels- gion of Tepeji del Río, the dry port will in- tive director of HPH for America, the Middle
to Petróleos Mexicanos (PEMEX, the state- clude an intermodal cargo terminal and a East and Africa, “the new terminal will play
owned petroleum company). TNG also has logistics park. The project is the result of an a relevant role in the operation of cargo con-
space to repair, convert and construct other agreement between HPH, the UNNE corpo- tainers between the main ports of the Pacific
ships. ration and the state government of Hidalgo. and the Gulf. This will allow it to be part of
HPH and UNNE have created for themselves the flow of commercial cargo that is spread
hidalgo is next Grupo de Logística Mexicano, a company from north to south, entering and leaving
HPH announced in January 2009 its next that will operate and develop the new facil- Mexico under the benefits of TLCAN.”
great project on Mexican land. It is literally ity, which main services will be to transport Other benefits include improving the
on land. It’s the development of a dry port in by land and railroad containers from vari- transportation of cargo from Hidalgo to
Hidalgo, a state with one of the largest bor- ous commercial ports to other regions of the Mexico City, which will reduce current rail-
ders in the country. country. way congestion. This is not counting new
investment and jobs in the region: HPH is in-
vesting 120 million usd and it’s calculated the
Today, hph has the following business units in the country: project will generate close to 10,000 jobs in
the area. The development will also attract
• Ensenada international Terminal (EiT) and investment from other logistics companies
Cruise ship Terminal, in baja California that will use the terminal as their operations
• Manzanillo international Terminal (TiMsa), in Colima base.
• veracruz international Container partners (iCavE) and The project is advancing. Construction
Gulf naval yard (TnG), in veracruz will begin this year and the terminal is ex-
• lázaro Cárdenas port Container Terminal (lCT), in Michoacán pected to start operating in the first half of
Mexico’s paRtneR hutchison Port holdings
22 Negocios photo courtesy oF nissan mexicana
Over the last ten years, Mexico has become an important destination for
Asian investments. Asian companies have found in the country a profitable
and advantageous spot for their global expansion plans.
By grAeme steWArt
If ever two business cultures were made for each cheaper costs in production, commercialization,
other, it would seem to be those of Mexico and investment opportunities and other benefits.
Asia. Over the past decade, Asian companies The parity of the peso to the dollar, which
have invested in manufacturing plants in Mexico, can introduce an inflation factor into the Mexi-
contributing billions of dollars to the Mexican can economy, is still attractive abroad as it re-
economy while taking advantage of the available duces production costs for foreign companies
geographical and tax advantages, not to mention with plants in our country. This cost reduction
the highly rated Mexican workforce. is good news for Mexico as it allows these coun-
Japanese car manufacturing giant Nissan is tries to considerably raise production quotas.
one of those companies established in Mexico This way, more products can be sold abroad at
that has found profitability from all the advan- competitive costs with bigger profit margins.
tages of outsourcing away from its native shores. On the quality of the Mexican labor pool,
Diego Arrazola, head of communications Arrazola said: “The Mexican workforce is ac-
at Nissan Mexico, explains why Mexico is a knowledged to be world class. The products
favorite destination: “México is a country with made in Mexico have an exceptional quality
important advantages in terms of the quality of and surpass the standard levels of other coun-
the product and competitiveness in costs, infra- tries. These qualities make Mexico a reliable,
structure and geographic location. It shares its cheap and profitable production center.”
border with the United States and has impor- Nissan Mexico’s plants have competed for
tant ports on the Atlantic and Pacific Oceans. and won new investments and projects due to
This enormously facilitates the requirements their valued and profitable workforce, he said.
of time and embarkation costs not only with Sentra and Tiida cars are an example of that.
the rest of North America but also with Latin Their production is not only for the national
America and Europe.” market but also for the export market; the Unit-
The free trade agreements Mexico has es- ed States and Canada in the case of Sentra and
tablished with different countries (United States, Versa; as well as Europe and other countries in
Canada, Japan and others) have yielded such the case of Tiida.
benefits as making products more competitive “The Renault–Nissan alliance, created in
abroad because of lower manufacturing costs 1999, offers further examples of the advantages
compared to other countries. This helps Mexico Mexico has as a manufacturing center,” Ar-
to be considered as an excellent export base, al- razola said. “The antecedent of what we have
lowing companies to sell vehicles abroad that accomplished until today is to be found in 2000,
were made in another country and not at home. the date when production of the Renault Scenic
Such free trade agreements create benefits and in Nissan’s Cuernavaca plant began (the pro-
tax incentives in technology, employment cre- duction of this model stopped in 2004).”
ation and training. Furthermore, the treaties In 2001, production began of the Renault
give preferential tax levels among the participat- Clio at the Nissan plant in Aguascalientes and
ing countries –in this case, Mexico. This allows it continues today. Finally, in 2003 and also at
RepoRt AsiAn invAsion
24 Negocios Photos nissan mexicana
provide near shore services for our large US
shipment of Tiidas for Europe from client community,” said N Chandrasekaran,
the plant of nissan in Cuernavaca executive vice president & head of global sales
& operations for TCS.
Guadalajara, the second largest city in
Mexico with a population of over 4 million,
was chosen by TCS after an extensive survey
because of its accessibility, infrastructure and
available talent pool.
“We are impressed by the tremendous tal-
ent in this region, nurtured by a very strong ed-
ucation system. We will recruit the best people
and train them extensively in the same high
quality processes and methodologies that we so
successfully use in our operations around the
world,” said Ankur Prakash, general manager
the Aguascalientes plant, the first vehicle of capacity of 50MW, more than doubling the of TCS Mexico.
this worldwide alliance was produced: the factory’s current capacity. Over the last seven years TCS has set up op-
Nissan Platina. India-based Tata Consultancy Services erations in 14 countries across Latin America,
“We at Nissan have been delighted with (TCS), a leading IT services, business solu- including major centers in Argentina, Brazil,
the success of our plants in Mexico, a country tions and outsourcing firm, has expanded its Chile and Uruguay. They employ over 5,000
that has proven itself to be an able partner,” operations in Latin America by setting up its professionals in those countries and cater to
Arrazola said. first Global Delivery Center in Guadalajara, more than 150 clients.
Another Asian company, Sanyo Electric Co. in the state of Jalisco. This is the first major “This expansion in Mexico marks an im-
Ltd, last year disclosed plans to increase produc- investment by an Indian information technol- portant phase in our growth. We have hired
tion capacity by nearly 2.5 times of solar mod- ogy firm in Mexico. The new center represents 500 people for the Mexico center in the short
ules at its Mexico´s Factory located in Monterrey. an important step in TCS’ global strategy to term and thousands more in the next five
The increase in production will serve the further enhance its Global Network Delivery years, as we continue to build a strong high im-
rapidly rising demand for solar power in the Model, allowing it to better serve its clients in pact organization in this region,” said Gabriel
North American market. The Mexican plant Mexico and across the world. Rozman, president of TCS Latin America.
currently has an annual production capacity of “Apart from a strong domestic IT market, And according to the Mexican Embassy
20MW for solar module assembly of Sanyo’s Mexico shares a similar time zone with and in Seoul, South Korea, trade between the two
proprietary HIT solar panels. The planned is within five to six hours flying distance from countries had grown so much that South Ko-
increase would add up to a total production anywhere in the US, allowing us the ability to rea is now the third largest Asian investor in
Mexico. The Embassy reports: “Manufacturing
and commerce deals between the two countries
according to the widely respected krene Group, there is a growing trend of have generated almost 808 million usd between
asian companies relocating to Mexico. 1994 and 2008. That will continue to increase.”
Add inward investment from India and
“They [asian companies] initially moved to Mexico to reduce their labor and Singapore amounting to 2.5 billion usd and one
operations costs in order to be competitive. The population is predominantly can clearly see that the Asia-Mexico business
young with 37.5% being under the age of 15. The advantage this gives to com- sector has been a fabulous success. n
panies choosing to relocate to Mexico is an abundant labor force. not only is
the labor factor the impulse to move to Mexico, but also:
• Competitors and suppliers for industries are following companies to Me-
xico and locating in the same area because of the necessity of close pro-
ximity to fit production chain requirements.
• Consumers’ needs are changing very quickly. The united states is such a
large market that a company cannot afford not to be close to its consum-
ers. For foreigners, this makes Mexico an attractive location versus asian
countries with similar competitive benefits.
• Mexico serves as the doorway to the rest of latin america. The consumer
markets in latin america will exceed those of Europe and Japan by 2010.
Mexico is a logical choice for asian companies wishing to enter the latin
Asian Invasion Welcomed
THE FREE TRADE AGREEMENTS MEXICO PARTICIPATES IN ARE:
2005 NAFTA 2001
Mexico and Japan signed an North American Free trade agreement with the
economic association, which Free Trade Agreement. European Association of Free
has substantially increased trade Established in 1994 with the Trade, made up of Norway, Iceland,
between the two countries United States and Canada. Switzerland and Liechtenstein.
Since its beginning, NAFTA This treaty has made Mexico the
has been a key factor in increasing only Latin American country to
commercial relations between have treaties with all the main
these countries and has led to the economies of the world
consolidation of North America
as one of the most dynamic and
integrated regions of the world.
For example, since 1994, 84.5%
of customs duties have been
eliminated for all non-oil and
non-agricultural Mexican exports
to the United States. For Canada,
that figure is 79%
The G3 El Salvador 2000
Free Trade Agreement set up Free trade
in 1995 between Mexico, agreement
Venezuela and Colombia with Israel
Free trade agreements
with Costa Rica and
Free trade agreement with
the Northern Triangle of 1998
El Salvador, Guatemala and Free trade agreement 2000
Honduras. With this treaty, with Nicaragua Free trade agreement with
Mexico has notably increased the European Union. With
its exports to Central America this treaty, the first free trade
and more than half of its 1999 2004 area between Europe and
exports to the northern Free trade agreement Free trade agreement the American continent
triangle are tax-free with Chile with Uruguay was created
26 Negocios Photo archive
Mexico’s strategic location
has always been key to the
establishment of solar cell
The German company
Q-Cells is opening a plant
in Mexicali with an investment
of 3.5 billion usd, representing
the largest amount of foreign
investment in Mexico’s history.
Also, the Japanese company
Kyocera has opened a plant in
Tijuana with an investment
of 33 million usd.
By KArlA BAñuelos
First came fire nearly 500,000 years ago. Wa-
ter and windmills appeared in the Middle Age.
Many years later came carbon and other fossil
fuels during the Industrial Revolution. Finally
there was oil. Each one, in their time, has been
the main source of energy in the world. Their
use, however, has eroded the planet’s environ-
mental balance, due in large part to carbon di-
oxide (CO2) emissions generated by their com-
bustion. According to the magazine Science,
CO2 emissions have reached their highest lev-
els in history, deriving in ecological problems
like the greenhouse effect, one of the causes of
A very effective way to diminish this deterio-
ration is the use of alternative energies like pho-
tovoltaic –the generation of electricity through
solar energy. The use of this energy source has
grown in the last few years around the world.
Between 1985 and 2008, installed capacity of
solar energy went from 21 megawatts to 5,498
megawatts. To clarify these figures: a megawatt
is equivalent to one million watts.
With an increase in solar energy use, the de-
mand for photovoltaic or solar cells has grown
by 30% in the last 15 years. The main markets
are Spain (the biggest in 2008), followed by Ger-
many, Japan and the United States.
aRticle solAr energy
28 Negocios Photo courtesy oF kyocera/q-cells/archive
01 03 05
02 04 06
In Mexico, solar energy has started to win Q-Cells’ investment will create around Solar Energy Systems, Constanza University
supporters. The country has some clear ad- 4,000 direct jobs and another 4,000 indirect and the Solar Hemeln Research Institute. The
vantages: in most of its territory, solar radiation ones. It will also give the company access to projects being developed are destined to in-
levels favor the installation of photovoltaic en- the growing California area market, like the crease the efficiency of cell performance.
ergy plants. But not only that, its infrastructure, Mexicali valley and north of Sonora, where Another solar cell producer that has es-
proximity to the North American market and high temperatures require the use of large tablished itself in Mexico is the Japanese
availability of qualified workers make Mexico amounts of energy for refrigeration systems company Kyocera. With an investment of 33
attractive to companies that manufacture but which also represent potential sources of million usd, it opened a production plant in
products and equipment that generate elec- solar energy. the city of Tijuana in Baja California, creat-
tricity through solar energy. In the northern Leo van der Holst, vice president of Q-Cells, ing 600 direct jobs. With this investment, the
part of the country, companies that are leading explained his company decided to build the company is looking to increase its production
the research and development of solar energy plant –to be the largest of its kind in the world– capacity from 35 megawatts to 150 mega-
technology have found a strategic point for the in Mexico because its location will permit di- watts, meaning its annual production of solar
expansion of their operations. rect access not only to the US market but also panels will go from 175,000 to 750,000.
to the growing ones in Latin America. Kyocera is dedicated to the production of
Home for the big firms Q-Cells is the world’s most important electronic components and devices and it has
Due to the growth of the US market, Mexico manufacturer of solar cells, even supplying 189 distribution companies in Asia, Europe,
has become an important location for manu- independent units to other manufactur- Oceania and the Americas. Last year the com-
facturers of photovoltaic cells. ers in strategic markets. The company also pany’s sales reached 12.1 billion usd. Since 1975,
In mid- 2008, German company Q-Cells researches and develops new technologies Kyocera has created autonomous energy sys-
announced it would invest 3.5 billion usd over with a team of more than 100 technologists, tems for schools and hospitals and it continues
the next five years to open a plant in Mexicali, scientists and engineers. It collaborates with with its mission of supplying alternative ener-
Baja California (along the US-Mexico border) universities and institutes like the Hahn Meit- gies and reducing the use of fossil fuels as part
to produce photovoltaic cells mainly for the ner Institute, the Energy Research Centre of of its effort to contribute to the planet’s well-
North American market. the Netherlands, the Fraunhofer Institute for being. n
aRticle solAr energy
on the previous page
01 inside the Kyocera laboratory.
02 q-cells Balm.
03 pResident Felipe Calderón at Kyocera.
04 q-cells is one of the most important
manufacturers of solar cells.
05 the panels that produce the energy
at a Q-Cells facility.
06 the pRoduction plant of the Japenese company
Kyocera in the city of Tijuana, Baja California.
on this page
solaR cells A very effective way to diminish
deterioration of ecosystems.
The world of solar cells
Made mostly of silicon, solar panels
have been on the market since the
second half of the 1950s. however,
research on solar energy goes back
to 1839 when French scientist henri
becquerel discovered an electric
current could be produced by making
a light shine over certain chemical
substances. albert Einstein and
Walter schottky in 1930 and 1950
respectively, continued with this
research and in 1954, researchers
daryl Chapin, Gerald pearson and
Calvin Fuller developed a silicon solar
cell that converted 6% of the solar
light that fell upon it into electricity.
Four years later, those cells were used
in orbital satellites.
in the 1980s, the market for solar
cells was limited to being power
supply sources for places difficult to
access and for products like watches,
toys and calculators. it wasn’t until
the mid-1990s that the use of solar
panels for electricity production was
better known, when the construction
of new buildings equipped with this
technology became more frequent. in
the last few years, this alternative form
of energy has received an important
boost. Japan has a program with the
goal of building 70,000 homes that
will be fed by solar energy.
Europe has supported various
parliamentary initiatives for the use
of photovoltaic systems and during
the bill Clinton presidency, the united
states began a program with the goal
of installing solar panels in 1 million
homes before 2010.
intelligent Trade solutions
trAde BetWeen mexico And AsiA hAs Become A secure, FAst And cost
comPetitive Process. thAnKs to comPAnies liKe intertrAFFic, A mexicAn
Firm thAt tAKes cAre oF everything so thAt merchAndise Arrives At its
destinAtion Without Any ProBlems.
By AleJAndrA AtilAno
Mexico is an important player in interna- plied with import rules and legal regulations. “This would create delays and excessive
tional trade. The country’s large network On more than one occasion, Venegas said, storage costs because maintaining merchan-
of trade agreements, geographic location, they would face some unpleasant surprises dise at the port is expensive,” Venegas said.
logistics infrastructure and strengthening “What we wanted to do was save time.”
as one of the main manufacturing centers Sometimes, the problems were more se-
in the Americas have contributed during CliEnTs rious. “We found out that in the cargo ports
the last decade to an exponential increase of they would mark the containers to identify
merchandise flow. Imports and exports have Electronics those that were transporting valuable mer-
increased as well and with them the need philips, disney Electronics, chandise and during the journey those con-
for specialized services that facilitate com- batman Electronics, tainers were robbed,” Venegas said.
panies’ import-export processes, reducing Trane, audiovox The most robbed containers had mer-
costs, time and risks. chandise easy to move and sell like televi-
In 2007, the Mexico City-based Intertraf- Technology sions, cell phones and clothing. A container
fic Group (www.intertraffic.com.mx) be- Comisión Federal de Electricidad with this type of merchandise is valued at
gan offering different services to make it eas- (Federal Electricity Commission), around 20,000 to 25,000 usd. Venegas said
ier to export from Asia to Mexico. The idea Robert bosch, Waters, there were some clients who had one con-
came about after its customs services clients Red uno tainer robbed for every 100 they imported
in the Orient faced long processes that were with merchandise from Asia, mainly China.
slow, expensive and insecure. Clothing “We had clients that were getting hit hard by
“What we do is increase the efficiency of Tommy hilfiger, dkny, Coach, robberies and we began to think about what
the supply chain, make the import process Guess, Gap, Carlo Giovanni solutions we had to stop these problems
much more efficient, reduce costs and time with lost time, costs and security.”
and guarantee the security and integrity of Food Venegas traveled to China to analyze how
merchandise,” said Mario Venegas, presi- krispy kreme, Tetra pak, to make the entire import process more ef-
dent of Intertraffic. Entelquium, ameurop ficient and see where it was possible to speed
It was common for some of their clients to it up. An analysis of flows, processes and
wait at the cargo port, mainly in Manzanillo operations as well as various tests allowed
in the western state of Colima on the Pacific upon opening the containers: the models them to establish a working model that has
coast, for five to six days for a customs agent weren’t the ones they waited for; they were produced good results.
to review the containers and make sure they mislabeled; or it simply wasn’t the merchan- The model consists of speeding up the
had the requested merchandise and com- dise that had been bought. import process from the port of origin and
checking the containers before they arrive at In China it has corporate offices in Hong the central part of the country); Mérida (in
their port of destination. This guarantees the Kong, Shenzhen, Shanghai and Yiwu. This the southern state of Yucatán); and Guada-
product arrives as expected and if there is an year it waits to enter the markets in Russia, lajara (in Jalisco).
error it’s resolved before it is imported. Argentina and Germany, where there are Considering the experience it’s gained
“We make sure everything corresponds companies interested in its services. during the last two years, Intertraffic has
completely to what the documents say, com- Currently, it has around 25 clients, with achieved an important role in Mexican busi-
plies with all regulations and that we don’t most of them being auto parts stores, toys ness relations. The service it offers allows
have to wait at the port to get our merchan- and electronics firms and companies that established Mexican companies to dedicate
dise, a process that could take up to five sell clothing, shoes, food, chemical products themselves to doing business, without wor-
days,” Venegas said. and construction materials. Its clients in rying about the transportation and process-
And most important is that the export-im- Mexico are in Monterrey (in Nuevo León); ing of exports and imports. For that, they
port process is totally secure. After checking Chihuahua (northern Mexico); Puebla (in count on the help of an expert. n
the containers at the port of origin, Intertraf-
fic closes them “with certain security devices
that guarantee the merchandise will arrive no surprises
as it was left, without anybody taking or leav-
ing anything during the trip,” Venegas said.
When the container arrives in Mexico, it goes
directly to customs, without delays and with
the security the merchandise is complete. Grupo intertraffic has successfully made more efficient
“Robberies have stopped for us,” Venegas the importation of products to Mexico.
Intertraffic is one of the first Mexican These are some of the results:
companies that offers this type of service
and it’s been successful. Merchandise isn’t detained at cargo ports. The container
“At first it was very difficult. We couldn’t arrives directly at customs.
find a way to make this economically viable
or to have it function on time or coincide The export-import process is totally secure. The company has
with everything and be simple. We made eliminated the risk of having merchandise robbed during the trip
several attempts but they weren’t adequate. from the port of origin to the port of destination.
Finally, after trial and error, we figured out
how to do it ... Today the percentage of er- There are clients who have reduced their costs by 20%.
ror is minimum and we haven’t had any in-
cidents with the authorities,” Venegas said. in 2008, it managed 2,000 containers.
If the client asks for it, products can arrive
in Mexico ready to be distributed and sold: in 2009, it expects to increase its operations
labeled, separated by size or model, with to 2,500 containers.
instructions in Spanish, publicity for promo-
tion or prices, with everything ready. The company estimates that in 2010, it will
The company began in China and has manage 5,000 containers with a total value of between
expanded its operations to India, Singapore, 4 million and 5 million usd.
Vietnam and soon to Europe and America.
32 Negocios illustration olDemar
Mitsui, Hitachi, Toshiba, Suntory, Mitsubishi,
Matsushita, NEC, Ajinumoto, Citizen and Ja-
thAt PloWed The strengthening of a relationship
As much in Mexico as in Japan there exists
a series of governmental and private insti-
tutions that for decades have directed their
resources to strengthening the relationship
between both countries in all areas.
In 1958, JETRO (the Japan External
Trade Organization) was founded. It is a
government-related group that promotes
This year, four centuries of bilateral relations between Mexico trade as well as investment, technological
and Japan are being celebrated through the strengthening of a bond and cultural exchanges. The organization es-
that began with a shipwreck. Mexico was the first Western country tablished an office in Mexico the same year
that recognized Japan’s autonomy. Today, Japan is the seventh it was created.
biggest foreign investor on Mexican soil. Under JETRO’s sponsorship, a commit-
tee to strengthen relations between Mexico
and Japan was founded in 1999. A year later,
By KArlA BAñuelos sAenZ it published a report on the reasons and
resulting effects of a free trade agreement
between both countries. After a series of ne-
gotiations, the Economic Partnership Agree-
Mexico and Japan seem very far away from It was in 1888, during Porfirio Díaz’s gov- ment was signed in September 2004. Since
each other, separated by the vast Pacific Ocean. ernment and after the restoration of Japan’s
However, both nations have maintained a imperial system with Emperor Mutsuhito,
friendship that has lasted four centuries. when diplomatic relations between the two Japan in Mexico
This long and fruitful relationship be- countries were formally established with the
gan the way others end: with a shipwreck. signing of the Friendship, Trade and Naviga- Japan External
In 1609, the sailing ship San Francisco, tion Treaty. It was the first such agreement Trade organization
originating from New Spain (now Mexico), Mexico signed with an Asian country and it (JETRo) México
shipwrecked off the coast of what is today turned it into the first Western nation to rec- www.jetro.go.jp/mexico/
Onjuku, Japan. The ship had a crew of more ognize Japan’s autonomy. + 52 (55) 5202 7900
than 300 onboard, including Don Rodrigo de Diplomatic and trade relations between + 52 (55) 5202 8003
Vivero, governor of the Philippines. both countries were interrupted by World
During his stay in the Asian country, Don War II. They were renewed in the post-war Japanese Embassy
Rodrigo talked to Japanese authorities about years when Mexico began exporting various in Mexico
trade and navigation. A year later, on Octo- products to Japan, mainly husk rice, hen- www.mx.emb-japan.go.jp
ber 17, 1610, the crew headed by Don Rodrigo equen, pita and zapupe (varieties of agave), + 52 (55) 5211 0028
ran aground on the coast of Acapulco, on jute (a plant fiber) and cotton. After 1951,
board of San Buena Ventura. With them was Japanese imports increased as a result of the The Japan Foundation
a group of 23 Japanese traders who wanted country’s economic expansion. www.jpf.go.jp
to establish trade relations between the In the second half of the 1950s, Japan www.fjmex.org
Asian continent and the New Spain. imported manufactured goods from Mexico + 52 (55) 5254 8506
That was the first time both countries and it exported textiles, medicines, plastics,
came together and today they have a solid machinery, radios and automobiles. Between Japanese Chamber of
bilateral relationship marked by mutual re- 1960 and 1965, Japan’s economy enjoyed a Commerce and industry
spect, trade and technical cooperation and stage of tremendous growth this period is in Mexico
cultural exchange. actually known as the “Japanese miracle.” www.japon.org.mx
Japanese companies began an international-
ization process by establishing themselves in Japan international
Japan is the seventh largest other countries. In Mexico it was mainly in Cooperation agency (JiCa)
foreign investor in Mexico the manufacturing industry, with a total of 27 www.jica.go.jp
companies setting up shop, including Nissan,
2005, this has allowed Mexico to consolidate
itself as a production base for North, Central EXPORTS FROM
and South America, as it did in Europe. This
is thanks to different trade agreements the
MEXICO TO JAPAN
country has signed with these regions. IN MILLIONS OF DOLLARS
In October 2008, the fourth meeting of
the committee was held. During this re-
union, various topics were discussed includ-
ing access of Mexican agricultural products
to Japan; improvement of public security;
immigration procedures; tourism; as well as
other bilateral and trade topics.
Another of the institutions that promotes
bilateral relations is the Mexican Society of
Japanese Studies (Someja), which supports 2000 930.54
understanding between both countries and
provides information on related cultural,
educational and trade activities. 2002 1,194.21
There is also the Mexico Japanese As- 2003 1,172.59
sociation (AMJ), which brings together the
Japanese community living in Mexico, as
well as Mexicans interested in learning in 2005 1,470.02
depth about the Nippon culture. Its mission 2006 1,594.04
is to be a symbol of the Japanese community
in the country.
Mexico in Japan
* January to April SOURCE: BANK OF MEXICO
Ministry of External Relations
Finally, the Mexico Japanese Cultural exports increased by 21.6% from the previous
Mexican Embassy in Japan Institute, a nonprofit community group, sup- year, reaching a total of 757 million usd. Of
www.sre.gob.mx/japon ports cultural exchange and understanding these products, meats represent 50% of ex-
between both countries. ports, making Mexico Japan’s fourth biggest
Mexico’s Ministry trade partner in beef and pork products.
of Economy bilateral relations Other Mexican products that have in-
www.economia.gob.mx In the last few years, Latin America has creased their presence in Japan are fruits like
turned into the region with the biggest in- avocado, melons, and bananas.
ProMéxico’s Office in Tokyo crease in exports to Japan. The Asian coun- According to figures from Mexico’s Minis-
(813) 35 80 08 11 try has a free trade agreement with Chile and try of Economy, Japan is the seventh largest
email@example.com maintains important trade relations with Ar- foreign investor in Mexico, with more than
gentina and Brazil. However, Mexico remains 4 billion usd between 1994 and 2008, which
Mexican society its main trading partner in the region. represent around 3% of all FDI in the country
of Japanese studies Japan is at the top of the list of Asian countries during that period.
+ 52 (55) 5536 4024 that buy Mexican products. In 2008, Mexican ex- Most of Japanese investment in Mexico
ports to Asia increased to nearly 8.7 billion usd. can be found in the electronic, automotive,
Mexico Japanese Close to 2.1 billion usd of this total were from Ja- aeronautic, clean technologies and informa-
Cultural institute pan, whereas 2 billion usd were received from tion technology industries.
www.icmj.org/instituto.html China; 1.7 billion usd was the sum from South In 2008, nearly a dozen Japanese pro-
Korea, Taiwan, Hong Kong and Singapore; and duction plants connected to the automotive,
Mexico Japanese 1.5 billion usd proceeded from India. electronics and computer sectors, and run
association (aMJ) Among Mexican exports to Japan that have by such companies as Isuzu Motors, Hino
www.kaikan.com.mx experienced the biggest increase, the main in- Motors, Toyota, Sumimoto and Casio Com-
dustry is agricultural products. In 2008, their puter Co., were opened in Mexico. n
34 Negocios Photo Bago stuDio
Strategic “In April we established a strategic alli-
ance with one of the most important con-
popular lineup of all digital television chan-
nels at an attractive price,” said Charlie Er-
Alliances, struction companies of Portugal, Soares
da Costa, which was looking for a partner
gen, CEO and chairman of EchoStar.
“The opportunity to partner with MVS
here in Mexico,” he said. “Now together we for a variety of services created an exciting
are taking part in a tender to construct the opportunity for EchoStar as we entered the
Ciudad Valles to Tamuin road in San Luis Mexican market,” he said.
Street Potosí. At the moment this is an administra-
tion agreement, but it is only the first and we
The basic service includes 25 Spanish
and English-language channels for around
hope to take part in many more. A synergy 10 usd per month.
Strategic alliances with foreign with them will allow us to undertake bigger The basic package includes children’s
companies have become an and more important projects.” programming, general entertainment, edu-
important part of the business The aim of the strategic alliance with cational channels, sports programming and
landscape in Mexico. This is a Soares da Costa was to allow Grupo Indi music channels.
two way street with multiple access to construction projects worth more Moreover, Dish offers premium movie
benefits for companies embarking than 100 million usd. packages with no commercials at an afford-
along such partnerships. This year, because of the world financial able monthly price.
crisis, Mexican construction companies have “The alliance of MVS with EchoStar for
struggled to participate and compete in bids the launch of a direct-to-home satellite TV
By grAeme steWArt for jobs. Some have solved this problem service generated an innovative and avant-
through strategic alliances with foreign com- garde product,” said Ernesto Vargas, CEO of
panies, others by going to banks. MVS Comunicaciones. “Both companies are
Business worldwide has suffered over the In return, foreign companies can benefit benefiting from our partnership and I would
past year due to the economic downturn but from our experience, access to established expect strategic partnerships to become
many companies have found creating a stra- distribution networks, reduced investment more common.”
tegic alliance with a foreign firm has helped costs and our familiarity with conducting Vargas believes with Dish, the best pay
soften the blow of the credit crunch. business in the Mexican market, he said. TV channels now reach most homes in the
Grupo Indi is a Mexican consortium with “We believe Mexico is a country of op- country at an affordable price. It broadcasts
more than 30 years of experience which has portunities and now is a very good time to the most popular channels among Mexican
found that forming a strategic alliance with a for- invest here because our country has great families while offering a monthly cost lower
eign company has real benefits for both parties. growth potential,” Muñoz said. than any other comparable pay TV service
The consortium is made up of several MVS Comunicaciones, one of the largest in the market.
companies that offer different services in the Mexican media and telecommunications “We’re confident Mexican families enjoy
construction business such as technology, en- conglomerates, and US-based EchoStar our well-rounded programming lineup, in-
gineering, real estate and tourism. Its commit- Corp. have formed a joint venture, Dish cluding children’s programming, education-
ment and solid performance has allowed it to Mexico, to launch Dish, a satellite TV service al content, sports and music channels and
become one of the 10 principal companies in in Mexico. premium movies,” he added. “This is a result
the Mexican construction industry. EchoStar provides equipment, digital of our strategic partnership with EchoStar. It
“Our wide experience includes contracts broadcast operations and satellite services has been very successful.”
in infrastructure, deep drilling foundation, worldwide. It has 25 years of experience The United Kingdom is a good example
building construction and maritime works,” designing, developing and distributing ad- of how partnerships can benefit both Mexi-
said Manuel Muñoz Cano, president of Gru- vanced set-top boxes and related products can and foreign businesses. Often packag-
po Indi. “Among the most important are the for pay television providers. ing a product in a way that will appeal to
second level of Mexico City’s main highway The new direct-to-home (DTH) satellite European consumers can increase export
“Periférico,” the construction of the multi- TV service, which has a wide variety of digi- numbers to that continent. The UK offers
modal containers terminal in Lázaro Cárde- tal audio and video channels, is delivered via marketing and packaging advice to various
nas’ port in Michoacán and the turnkey an EchoStar-provided high powered direct
contract construction of the new Senators’ broadcast satellite that allows the service to
Chambers Building, currently in progress.” reach every corner of the country. “We believe Mexico is a
Muñoz said his company has also suc- Initially, the service was launched in the country of opportunities and
cessfully participated in the construction cities of Puebla and León but is now avail- now is a very good time to
and operation of hotel developments in sev- able across Mexico. invest here because our country
eral Mexican tourist destinations and most “This joint venture between MVS and has great growth potential,”
recently in administration agreements and EchoStar makes it possible for a large sector Muñoz said.
public-private partnerships. of Mexico’s growing population to receive a
RepoRt strAtegic AlliAnces
companies looking to export their products worldwide scale and helps modernize and re- Other Mexican companies that enjoy strate-
to Europe. fresh the brand’s image. gic alliances with foreign companies include:
Design Bridge, for example, creates and de- “FEMSA first approached us to reposition Sol
velops brands for many prestigious companies. beer because of our international approach to • Xignux, the Mexican industrial
Thanks to its experience with alcoholic bever- creative consumer branding,” said John Morris, consortium that makes cables, trans-
age producers such as Tiger Beer, Heineken, Design Bridge’s managing director. “The world- formers and food with the Japanese-
Carlsberg, Pernod Ricard and Moet Hennessy, wide success of Sol has helped cement our rela- based Yazaki Corporation.
the firm was approached by FEMSA (Latin tionship with FEMSA; we are working on some • Silanes, the consortium that pro-
America’s largest beverage company) to revamp very exciting projects for them at the moment.” duces and sells medical and pharma-
the secondary packaging of its Sol beer brand. For companies that are working in research ceutical products, such as Metformin
FEMSA believed the packaging failed to reflect and development, UK Trade and Investment (the and Lidocaine, with the French com-
the brand’s core values, lacked consistency from British homologue of ProMéxico) has a Global pany Sanofi-aventis.
country to country and failed to compete in an Partnerships Programme to help Mexican com- • Grupo Bal, the mining and finan-
aggressive market with a growing number of panies find suitable partners in the United King- cial services company, with France-
competitors. Design Bridge was hired to create dom. And in more traditional ways, partnerships based Ondeo. Mining company Grupo
an eye-catching design for the secondary packag- between British and Mexican companies con- Ferrominero with Singapore Technolo-
ing to reaffirm Sol’s brand values to consumers tinue to supply products that neither one could gies Kinetics.
and boost its position in the international market. provide alone. For this reason, in February, the • URBI, the homebuilder, with US-
The result captured the spirit of Sol in a re- joint Mexican - UK consortium DMGP, which in- based Prudential Real Estate Investors.
freshing way, playing on the brand’s provenance cludes the British Penspen Group, was awarded • Tire manufacturer Corporación
and “summer party” values. The design stands a 1.3 billion usd contract to upgrade Mexico’s oil de Occidente with US-based Cooper
out in a competitive environment, aligns it on a infrastructure in the Gulf. n Tires.
mexico And chinA, Due to its advantageous geographic posi-
tion that puts it next to the United States
A groWing FinAnciAl and nearly at the center of the Americas,
Mexico is one of the main receivers of goods
in Latin America, according to the country’s
National Institute of Statistics and Geog-
raphy (INEGI). The Mexican news agency
Notimex adds that during the final three
A trade specialist asserts Mexico has quarters of 2008 exports from China to
much to offer to Asia. A blossoming and Latin America grew to 111.5 billion usd, with
necessary trade relationship between Mexico, Brazil and Chile being its three
Mexico and China involves several main business partners.
benefits for both countries, which The same source said China is Mexico’s
include exchange of a large variety second biggest trade partner. In 2008, Mex-
of products and extensive markets ico imported nearly 35 billion usd in Chi-
where the two nations have found nese products, more than the rest of Latin
success in selling their goods. America altogether. At the same time, the
country exported more than 2 billion usd
worth of products.
In the last few years, Mexico has diver-
sified its imports from China. This is not
a surprise. Mexico has become one of the
main manufacturing centers in the Ameri-
cas and it has included Chinese companies
“My father’s life has
from when i was a child
until today. Every day
he speaks English,
Chinese and spanish,”
liu Jr. said.
Mexico’s paRtneR otm
in different high value sectors like electron- wan. During his adolescence he moved to
ics or Information Technology. These sec- oTM is a young company Italy, where he went to high school and re-
tors have been established in the country but essential to trade between christened himself with his Latin name. In
with one objective in mind: to meet the Mexico and China. it has an Spain, he completed a bachelor’s degree in
growing demand of North and Latin Amer- important advantage: its founder liberal arts and then in Canada he studied
ican markets. Martino liu Chow was born business. There he got to know Mercedes,
As a result, Mexico is buying raw materi- in China and after journeying the Mexican woman who would later be-
als for traditional sectors. For example, Mex- through various countries in come his wife. In 1981, the family moved to
ico’s shoe industry imports large volumes of Europe and the americas, he Mexico. Martino Liu Chow worked for a
synthetic soles from China. Mexico is also established himself in Mexico trading company. Later, he founded a plas-
buying more electronics, computers, auto- in the early 1980s. tics factory, which he closed in 1994.
mobile accessories and toy parts to meet the After traveling so much from continent
needs of a growing specialized industry. www.orbicargo.com to continent and through his firsthand ex-
The Mexican product most in demand perience, Martino Liu Chow knows very
in China is beer. But Mexico has much OTM emerged after its predecessor was well what China and Mexico need from
more to offer the Asian country, said Mar- well established and its founder moved to each other. “We have sent containers with
tino Liu Jr., head of business development Beijing. It buys products from both coun- several tons of processed juice; two (40 ton)
for the Mexican company Outsourcing & tries and sends them at the request of their containers with giant squid that have been
Trade Magnum (OTM). clients. so successful we are sending a third; soap
Since 2004, OTM, with offices in Guada- Contrary to what one might think, the for restrooms; and samples of whole-grain
lajara, Mexico City and Beijing, China, has exchange of goods is easy. Mexico and Chi- cookies,” said Liu Jr.
dedicated itself to the purchase of Mexican na have signed one treaty that offers pre- It should also be added to the mix the
and Chinese products for their export and ferred interest rates to import and export fact that China and Mexico are excellent
import through its predecessor, Orbicargo, loans and another that avoids double pay- trade partners. An example: in the Asian
an international cargo and logistics agency ment of taxes in both countries. country they favor eating organic foods and
born in 1994. Both were funded by their “My father’s life has been chameleonic, healthy products. Mexico has centuries of
founder, Martino Liu Chow, Liu Jr.’s father. from when I was a child until today. Every experience in the production of these goods.
Orbicargo was born from an unprece- day he speaks English, Chinese and Span- The Chinese and Mexican economies com-
dented vision of the future. “The company’s ish,” Liu Jr. said. plement each other. Each one has much of
objective was to offer consulting services to Martino Liu Chow (whose proper what the other needs and that is the founda-
Mexican firms so they could begin trade re- Chinese name is Shin Jen Liu Chow) was tion of a solid trade relationship that has yet
lationships with China,” Liu Jr. said. born in the 1950s and was raised in Tai- to say everything it needs to. n
38 Negocios inFograPhicolDemar
MAIN MEXICAN PRODUCTS
EXPORTED TO CHINA
TERAL AND CHINA
Electrical and electronic equipment BETWEEN
Nuclear reactors, boilers, machinery etc.
Ores, slag and ash
Vehicles other than rail and tram cars
Copper and goods derived from it
Optical, photo, technical,
medical and other equipment
Plastics and goods derived from it
Iron and steel
Rawhides and skins
(other than furs) and leather
Aluminum and goods derived from it
Rubber and goods derived from it
Tanning and dyeing extracts,
Other base metals, cermets
and good derived from them
Salt, sulfur earth, stone,
plaster lime and cement
Fish, crustaceans, mollusks,
Beverages, spirits and vinegar
EXPORTS FROM 653.91
MEXICO TO CHINA 2009*
Millions of dollars
203.60 281.79 653.91 974.38 986.31 1,135.55 1,688.11 1,895.34 2,044.76
2000 2001 2002 2003 2004 2005 2006 2007 2008
*January – April
Mexico’s paRtneR otm
MAIN CHINESE PRODUCTS
IMPORTED BY MEXICO
Electrical, electronic equipment
Nuclear reactors, boilers, machinery etc.
T games, sports equipment
Optical, photo, technical,
medical and other equipment
Plastics and goods derived from it
Vehicles other than rail or tram cars
Furniture, lighting, signs,
Miscellaneous articles of base metal
Rubber and goods derived from it
Leather and animal goods
Fertilizers EXPORTS FROM
CHINA TO MEXICO
Iron and steel Millions of dollars
Aluminum and goods derived from it
Mineral fuels, oils, distilled products
Knitted or crocheted fabrics
Ceramic products 2008
2,876.62 4,027.26 6,274.39
2000 2001 2002
Sources: Bank of Mexico/World Trade Atlas, 2009
The Asian Invasion
Imports and Exports
Main locations in Mexico
Investment by Selected APEC Countries in Mexico FOR INVESTMENT BY APEC
Source: Ministry of Economy.
Millions of dollars COUNTRIES DURING THE FIRST
QUARTER OF 2009
Year Australia China Hong Kong Japan Korea New Zealand Singapore Taiwan Mexico City 805.9
2009** 0.8 0.4 0 11.6 1.8 0.6 18.8 1.8 Estado de México 549.8
2007 134.9 8.3 2.3 376.1 40.4 0.3 101.2 9.6 Nuevo León 211.4
2005 24.2 4.6 2.0 123.6 96.3 0.2 12.0 25.4 Baja California 195.7
2000 7.5 10.7 4.0 419.1 30.2 0.0 80.9 11.5 Chihuahua 120.5
It does not include estimated external investment amounts that were undertaken but have not **Figures from the Tamaulipas 88.7
been registered at the Ministry of Economy’s General Direction of Foreign Investment. first quarter of 2009 Sonora 82.6
INVESTMENTS BY APEC COUNTRIES IN MEXICO BY SECTOR Coahuila 17.6
DURING THE FIRST QUARTER OF 2009, MILLIONS OF DOLLARS
1,103.00 546.5 392.5 39.6 36.9 18 0.3 Querétaro 3.8
Manufacturing Trade Community Mining Financial Transport and Agriculture, San Luis Potosí 2.5
(Industries, and social and oil management communications livestock, Sinaloa 1.9
including services drilling services, hunting,
maquiladoras or (Hotels and property rental forestry and Veracruz 0.6
factories) restaurants, and real estate fishing
professional, Morelos 0.4
personnel) Nayarit 0.4
Baja California Sur 0.1
Source: Ministry of Economy Source: Ministry of Economy
Mexican Exports to Asia by Country
Millions of dollars
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009* ‘00 to ’08
Total exports 2,158.38 2,222.65 3,309.86 3,683.09 3,941.53 4,779.00 6,385.55 7,612.85 8,625.70 1,626.23 299.64
China 203.59 281.78 653.92 974.37 986.31 1,135.55 1,688.11 1,895.35 2,044.76 502.38 904.35
Hong Kong 187.26 119.78 151.20 144.34 173.49 192.08 281.66 327.89 395.94 101.36 111.44
India 59.66 160.31 328.41 487.36 446.21 560.77 680.30 1,045.62 1559.11 249.36 2513.33
Indonesia 12.06 13.71 16.95 25.31 26.54 66.28 46.33 42.81 63.26 10.86 424.54
Israel 54.64 39.42 55.63 61.37 61.55 87.28 90.62 129.54 221.85 37.80 306.02
Japan 930.54 620.56 1,194.21 1,172.59 1190.50 1,470.02 1594.04 1,912.64 2,046.04 372.23 119.87
Korea 188.89 309.76 181.77 188.39 226.57 249.86 463.82 683.67 540.67 67.02 186.24
Malaysia 57.04 67.23 85.87 67.97 57.37 53.57 100.10 122.82 113.82 20.05 99.54
Philippines 11.37 16.39 19.94 20.29 17.77 40.71 57.53 74.61 65.98 7.63 480.30
Singapore 196.40 242.24 198.55 189.37 311.96 326.66 254.09 336.01 426.50 68.25 117.16
Taiwan 143.63 171.89 208.24 147.98 205.90 199.63 441.45 271.81 307.15 20.24 113.85
Thailand 45.57 62.85 54.28 53.70 51.22 97.57 118.33 167.06 129.08 14.20 183.26
Other countries 67.74 116.73 160.89 150.05 186.14 299.02 569.15 603.02 711.53 154.86 950.38
*January – March Source: Bank of Mexico
The Tattoo of
T h e Complete Guide of the Mexican Way of L i fe . Art
A Mexican photojournalist
O p. 42
photo: Bernardo de niz at Jiagedaqi ski resort, heilongjiang Province, china, by oak taylor-smith
42 Negocios i The Lifestyle Photo BernarDo De niz
the world that are very good and very
doesn’t looK —besides Gansitos, what do they
know in China about Mexico?
—They know us through soccer and boxing.
liKe Anything, They might not know the names of soccer
players or boxers, but they know we stand
out for some reason. They know very
not even well that we are close to the United States.
—how is life as a Mexican
mexico” photographer in China?
—Before the Summer 2008 Olympic Games,
it was rare that the population found itself
being photographed. At the start of 2006,
An interview with Bernardo De Niz, a Mexican when I arrived in the country, people in
photojournalist in China the city would stop me so they could take
photographs with me. It was rare for them
to find a foreigner. Even today, if you leave
“China is much more diverse and complex —do you think there are similarities the large cities and go to small towns, there
than what Mexico imagines,” asserts Ber- in the flavors and spices of the are people who have never seen a foreigner.
nardo De Niz, a photographer who is origi- Chinese and Mexican gastronomies?
nally from Jalisco. He says so with authority. —No and what is even more curious is that —your job is difficult then? how do
As a freelancer, he has captured the general the Chinese food that is sold in Mexico has you explain to people what you are
outlines and the details of the Asian country nothing to do with food in China. Over there, doing?
during the last three and a half years. nothing has avocado nor chili nor creamy —Sometimes I communicate in my basic
“China doesn’t look like anything, not cheese. Bittersweet dishes don’t exist there Chinese, which more or less sounds like
even Mexico,” he says in another of his ob- and Chinese restaurants here offer it as this: “Wuo shi panyou, wuo shi sheyingzhi,
servations. That is probably true, starting authentic cuisine. In general, China doesn’t ni hen piaoling.” It means: “I am a friend,
with its population. About 1.3 billion human look like anything, not even Mexico. I am a photographer and everything that
beings live in the world’s biggest country. I am seeing is beautiful.” In reality, I don’t
In his camera, De Niz has trapped, what —and Mexican food? how authentic is know the language, except for the basics
is for him, the essence of what thousands of it in China? like asking for a taxi and things like that.
years ago was a key piece of human civili- —One of the restaurants where the small In those instances, people always ask me
zation and today is one of the world’s most “foreign community” I have contact with where I’m from, what do I do and how
powerful economies. gets together was owned by some Mexicans. much do I make. The discussion of money
His work has been published on five con- On Fridays and Saturdays they would serve is very open in China, which is different
tinents, in The Times of London and The tacos al pastor in a stand on Guang jua from Mexico. In China, everyone asks
London Daily Telegraph (United Kingdom), lou Street. At first, the Chinese would eat each other how much they earn, without
Terra (France), Metro (New Zealand), El there. But it wasn’t many. The stand shut problems.
País (Spain) and South China Morning Post, down. Those same Mexican owners today
among other journals. make tortillas and enchiladas and started —What is the difference between China
In this interview, granted in the city of a home delivery service. It seems they are and Mexico as far as your job as a
Guadalajara, the photographer gives his im- doing better. What has done well is the photographer and your everyday life?
pressions of living and working in China. Bimbo brand. They introduced el Gansito —It is the hardest working country
(a Mexican snack cake) about two months I have ever known. It’s amazing. I believe
—do you find something similar ago. Delicious! I thought: if there’s Gansito, that is something the world should learn
between the Chinese and Mexican we can have everything. In Beijing you can about the Chinese: they are always
cultures? also find packaged tortillas at a couple of working, even when resting. A friend
—They, like us, very much enjoy eating stores. El Fogoncito, a famous taquería in hired an ayí (a term that means aunt but
and drinking beer and each region of Mexico City also opened a location there. In in China is used to refer to domestic
the country offers a distinct gastronomic reality, Beijing is a very cosmopolitan city, of workers) to work Monday through
variety. For them, family is also very 16 million inhabitants, where you can find Sunday because that is how the woman
important. restaurants with gastronomy from around wanted it, so she could earn money
inteRview BernArdo de niZ
every day. My friend, feeling a bit of the world, there are streets a chinese woMan, member of the new generation
regretful about the arrangement, for bicycles with lanes for cars. Another of Wealthy chinese, in her luxurious apartment in
decided to pay her for Saturdays and thing we could learn from is the network of Soho, in Beijing.
Sundays but to let her rest on those ring roads in Beijing, that permit you to
days. After some time, he asked his get to almost any location.
ayí how she felt. She thanked him and
said, very emotionally, that thanks to her —sometimes differences are
days off she had started a company. opportunities. What do you think
She found various homes that needed would interest China from the
domestic services and hired an army Mexican market?
of ayí to take care of the demand. —Tequila is very famous in China
From Monday through Sunday, and so is Mexican beer. You find Corona
the elderly get up very early to exercise. everywhere. It’s about an emerging
The people are very disciplined, but, economy of consumers. People look for
in contrast to Latin Americans, brands and well-made things.
this isn’t very good for improvisation. Mexico has an opportunity to develop
quality brands and sell them in China.
—Can one also assume that urban Tourism could also be a very extensive area.
spaces in Mexico and China can’t be The Chinese have more and more buying
compared... power and Chinese tourism is growing
—No. The cities look futuristic, with around the world, just as it once
hundreds of avenues populated by did with the Japanese.
very tall buildings. Even so, many people
ride bicycles. Automobiles are a kind of — have your pictures captured the
a novelty because they came in about 20 essence of what you believe is China ?
years ago and today there are a lot of them. —Yes. n
But it’s fascinating that compared to the rest
44 Negocios i The Lifestyle Photos BernarDo De niz
on this page
chinese couple surrounded by Chinese flags in a
park in Beijing, during the national day.
a tiBetan woMan holds her son inside of her home
in the Tibetan country side.
on the next page
a young chinese athlete training in the prestigious
Beijing Shicahai Sports School.
chinese salsa enthusiastic getting ready for
the world Salsa Championship in Beijing.
on the next spread
two little giRls at the Beijing Shichahai Sports
School, one of the main training centers for young Chinese
inteRview BernArdo de niZ
46 Negocios i The Lifestyle Photos BernarDo De niz
inteRview BernArdo de niZ
48 Negocios i The Lifestyle Photos BernarDo De niz
on this page
Ma shao Feng teaches in a small courtyard in the
Dujia Tan Mosque in the Ningxia Hui Autonomous Region.
Islam is considered the second largest religion in China.
a chinese Man burns incense during the Chinese
new year celebration in a Taoist temple in Beijing.
a young athlete practices weightlifting in southern
Chinese town of Xilong, where this sport is very popular.
on the next page
a tiBetan Monk in the Potala Palace, in the Tibetan
capital of Lhasa.
inteRview BernArdo de niZ
50 Negocios i The Lifestyle Photos BernarDo De niz
chinese MusliMs in the Dujia Tan Mosque in
northwest China’s Ningxia Hui Autonomous Region. There
are between 20 and 30 million muslims in the country.
ice swiMMeRs, better known as “Polar bears”, in the
Chinese border with Russia. They dive into -25ºC waters.
chinese woMen watch television while they wait for
customers in a beauty shop in Beijing.
peRFoRMance of the Young National Choir in the
National Center for performing Arts, in downtown Beijing.
a young chinese watching the snow landscape
from the inside of the brand new Beijing-Lhasa train,
which runs at 5200 meters above the sea level.
RepoRt 4oo yeArs oF relAtions mexico-JAPAn
Through its history, Japan has learned to understand and adapt aspects of
Western culture while also sharing its millennial heritage with the rest of
the world. Mexico has not been the exception.
By KArlA BAñuelos sAenZ
Mexico and Japan share many cultural simi- In order to recognize the friendship between
larities: the spirit of teamwork, the role and both countries, the Executive Committee of the
importance of family and group identity. For 400 Year Anniversary of Relations Between
400 years both nations have held a strong Mexico and Japan was created. Since March
and fruitful friendship. 2009, this group has sponsored commemora-
The first official academic and cultural tive activities including seminars, exhibits and
exchanges between the two countries began book presentations.
in 1971. Although, many Japanese commu- One of these most recent activities was
nities were established in the country after the visit by the training ship Cuauhtémoc
World War II, in places such as Mazatlán, Mo- to the Japanese ports of Yokohama, Harumi
relia, San Luis Potosí, Aguascalientes, Guadala- (Tokyo) and Onjuku (where in 1609 the sail-
jara, Tijuana, Ensenada, Tuxtla Gutiérrez and ing ship San Francisco shipwrecked after
Mexico City, and have carried out an everyday traveling from New Spain, initiating the cen-
exchange with Mexican culture. tennial friendship between both nations).
Nowadays, there are various institutions Keizo Tanaka, President of the Execu-
promoting Japanese culture in Mexico, such tive Committee, said this celebration looks
as the Japan Foundation, which supports to “deepen the mutual comprehension be-
language teaching programs, artistic and tween both nations and the promotion of bi-
cultural exchange programs and finances lateral exchange in multiple sectors with an
artistic expressions. eye to the future.” n
Photo courtesy oF the japan FounDation
52 Negocios i The Lifestyle Photos courtesy oF photoespaña
Mexican photographer Alejandra Laviada
has won PHotoEspaña’s Descubrimientos
PHE Epson 2009 prize, the award by the in-
ternational photography and visual arts fes-
tival that is given to new, young talent.
Laviada, born in 1980, won the award for a
series in which she photographed sculptures
made with objects that had been thrown
away in buildings and random places to be
demolished or remodeled.
Another young talented Mexican pho-
tographer who participated in the Descu-
brimientos project was Óscar Fernando
Gómez, a 38-year-old taxi driver whose work
Photo AleJAndrA lAviAdA
was part of the Resiliencia (Resilience) exhibit,
comprised of 145 photographs by 10 Latin
American young artists who are trying to re-
flect the realities in which they live through
Photo AleJAndrA lAviAdA
Photo AleJAndrA lAviAdA
Photo óscAr gómeZ
The Lifestyle briefs
Montebello, For UNESCO, the national park’s impor-
tance is found in its location: a hydrographic
Global Network basin of great biodiversity that unites Chiapas’
Central High Plateau with the Gulf of Mexico’s
of Natural coastal plain. Everything found in this area,
Reserves from the lakes to the landscape, turn Monte-
bello into a zone essential for the conservation
of hydric resources and climate regulation. Also,
Lagunas de Montebello National Park in local communities take part in agricultural ac-
Chiapas is now part of the United Nations tivities that help take care of the environment.
Educational, Scientific and Cultural Orga- Some of the 36 natural areas in Mexico
nization’s (UNESCO) global network of bio- already in the global network of biosphere re-
sphere reserves. serves include: Montes Azules, in Chiapas; Is-
Mexico is the country in Latin America las del Golfo de California (also known as the
and the Caribbean with the largest number Sea of Cortes, located between the Baja Cali-
of protected areas registered by UNESCO fornia peninsula and Sonora and Sinaloa); El
(37 total) and it is fourth on the list world- Cielo, in Tamaulipas; Sierra de Manantlán, in
wide, only behind the United States, Russia Jalisco; and Cuatrociénegas, in Coahuila.
and Spain. To date, the global network has
553 reserves registered in 106 countries. portal.unesco.org
Photos courtesy oF isrAel cÁrdenAs
54 Negocios i The Lifestyle Photo courtesy oF cinéPolis
Mexican movie theater chain Cinépolis has wood produces– and because its residents are
plans to take advantage of the booming In- big cinema fanatics: on average, Indian citizens
dian film industry by opening new movie go to the movies four times a year while Mexi-
theaters in the Asian country in 2010. cans go 1.7 times, according to a report by El
more For Cinépolis, going into a country with
more than 1 billion people and an economy
Cinépolis is the fifth largest operator of
that grows at an annual rate of 8% repre- movie theaters in the world, with more than
sents a great opportunity. At an initial phase, 2,000 screens in six countries. Founded in
the company will build several complexes 1947 and based in Morelia, Michoacán, in
theAters with more than 14 screens.
The company became interested in India
the last five years it has built more than 200
movie theaters per year.
For indiA because of its cinematic production –nearly
1,000 movies each year, more than what Holly- www.cinepoliscorporativo.com.mx
The Lifestyle briefs
aRquiTECTuRE aRT and other restorations of pieces found at the
Mexicans restoring The German government made this do-
nation for several reasons: to help honor
Build in China FridA Mexico’s Bicentennial celebration of its inde-
pendence; and to help celebrate the 20 year
Nine Mexican architectural firms will par- KAhlo’s anniversary of the fall of the Berlin Wall.
ticipate in Ordos, a project for a new city
within the territory of Inner Mongolian Au- WorK Frida Kahlo (1907-1954) is one of the
most famous Mexican painters in the world.
tonomous Region of the People´s Republic of
China. A significant part of Frida Kahlo’s work www.milenio.com
will be restored with help from the Ger-
The Mexico City museum that bears suMMER in GERMany
her name will receive a grant of about For summer 2010, Mexico will send
70,000 usd to be used for restoring 40% to berlin a Frida kahlo retrospective
of the artist’s work: around 14 oil paint- made up of around 80 pieces.
ings, 100 photographs, 13 textile pieces
Photo roJKind Arquitectos
Jorge Volpi’s utes to the comprehension of the American
continent.” The honor includes a prize of about
Scarce Dream 50,000 usd and publication of the book in Span-
ish language countries.
El insomnio de Bolívar (Bolivar’s Insomnia) has Volpi is author of En busca de Klingsor (In
won Mexican writer Jorge Volpi the Debate- Search of Klingsor, 1999), that won him the
From Mexico to China
Casa de América nonfiction prize. Spanish literary prize Biblioteca Breve and the
Mexican firms collaborating
on the project: According to the jury of the prize, awarded French Deux Oceans-Grizane Cavour prize,
by Casa de América and publisher Random and has been translated into 25 languages. In
• dellekamp arquitectura House Mondadori through its Debate imprint, 2008, he published El Jardín devastado (The
• productora Volpi’s book is “thoroughly documented, Devastated Garden).
• at103 avoids an academic tone and with humor, iro-
• Tatiana bilbao
ny and great literary accomplishment contrib- www.casamerica.es
• Frida Escobedo
• FREnTE arquitectura
• Rojkind arquitectos
• Taller Territorial de México
This project, from Chinese magnate Cai Ji-
ang, began in 2008. It will be a city built in about
10 years and is meant to have a population of
around 200,000 people. Besides residences,
Ordos’ urban landscape will be comprised of
cultural and commercial complexes.
During the first stage, 100 firms from 27
countries were chosen to build homes mea-
Photo dAniel mordZinsKi
suring 1,000 square meters. Mexico has the
third largest number of participants in the
Ordos projects, behind the United States and
Switzerland. Each firm received more than
56 Negocios i The Lifestyle Photo courtesy oF kurimanzuto
Kurimanzutto from before and they invited
dr. lAKrA, me. In reality, I was very fortunate.
the tAttoo oF —Why do you continue tattooing?
—Tattooing and painting are distinct
mediums of expression; they look
alike but can’t be compared. They
combine various arts. I go to tattooing
conventions and everything. On the other
Jerónimo López Ramírez, who is better known as Dr. Lakra, has hand, making a living from art is difficult
combined the worlds of tattooing and painting into a new art form. in Mexico or in any part of the world.
By superimposing provocative tattoos of demons and erotic shapes For a long time, I made a living from
on magazine images from the 1950s, Dr. Lakra has inked a unique tattooing because I couldn’t solely do
place in contemporary Mexican art. it from painting. Now, I combine them
without a problem. In my work, I am
a boat without direction. I go where the
A collection of magazines and posters from cy (editorial RM, Mexico City, 2009). It is a air guides and takes me because in life
the 1950s, ink and his uniquely creative con- series that was partly inspired in a handful one thing (tattooing) took me to another
cept have turned Jerónimo López Ramírez of old magazines about nudist camps that Dr. (painting) and brought me back. Today,
–better known as Dr. Lakra– into one of the Lakra bought one rainy Sunday in a market I make more specialized tattoos. I never
most important exponents of contemporary on Brick Lane in London. With Chinese ink, stopped working on different things.
Mexican art. tattooing needles, pencils, vinyl paint and
With the mind of a surgeon and the hands white gouache (an opaque watercolor), the —The tattoos you paint in your
of a tattoo artist (his original job), López (born artist created demons to conquer the bod- artistic work, are they preconceived
in 1972 in Mexico City) has created work ies of the women who were photographed in like those of your “patients” or do
that intervenes itself among old images –the the 1950s for those magazines. they emerge while you are working?
majority of which are charged with eroti- In addition, the artist’s work can be found —I have painted many pictures in which
cism that seemed incendiary when he was on human skin. Born in Mexico City but having I knew what I was going to create; for
just beginning and is still very provocative lived in the city of Oaxaca for several years now, example, sometimes I want the pieces to
nowadays. On the bodies of nude or semi- López is recognized for his work as a tattoo art- only have tattoos that are used in Russian
nude women who were eager to exhibit their ist. It was what opened the door to the world of prisons. Other times, they are random,
roundness, the painter creates posthumous painting. Without a doubt, he assures that tat- picked by chance.
tattoos, drawing demons, sexual organs and tooing and painting are distinct disciplines.
false teeth. It is an exercise many passersby —Tattoos are seen negatively in
have mischievously done on images found on —how did Jerónimo lópez some sectors. do you think your
the streets. Ramírez become dr. lakra? paintings have the same effect?
“As pertinent as graffiti, the relative inno- —At the end of the 1980s, between 1988 —Times have changed. Today, most
cence of the other is politicized and the imag- and 1989, I would frequently go with my people accept tattoos. There is also
es are seasoned with a diabolical condiment. friends to the Chopo flea market (in Mexico a very conservative sector for which my
Embellishment or social identification, the City). I decided between 1991 and 1992 to paintings can be very provocative. n
works are a carnival of the grotesque. The become a tattoo artist and draw on human
erotic firecrackers, the ancient ritual and the skin at my house or at the homes of my
hallucinogenic visions are established in a friends. Of course, I was already tattooed.
collage of ideologies,” asserts the presenta- To do my job,I always carried a medical
tion text of an exhibition by López at The bag where I would store my needles,
Saatchi Gallery in London. gloves and surgical masks. Everyone told
As the resident artist at Kurimanzutto, me I looked like a doctor.
the prestigious Mexican contemporary art
gallery, Dr. Lakra’s works have traveled from —and how was it that
England –The Saatchi Gallery, Tate Modern dr. lakra became an artist?
Kate MacGarry– to Japan, having passed —I was already painting and drawing before
through the cities of Vienna, Madrid, Castilla, I was tattooing. I was doing what I always
Lisbon, San Francisco and New York. did: I never stopped painting. The good
The last crop of iconographic interven- thing was I never had to look for space
tions resulted in the book Health & Efficien- to do my work. I knew the people at
aRt dr. lAKrA
58 Negocios i The Lifestyle inFograPhic olDemar
INTENSE CULTURAL EXCHANGE
FOR DECADES MEXICO AND CHINA HAVE HAD A LARGE VARIETY OF ARTISTIC AND CULTURAL
EXCHANGES. IN ORDER TO FOSTER THIS FRUITFUL RELATIONSHIP, A CULTURAL TREATY WAS SIGNED IN
1978 TO PROMOTE COOPERATIVE INITIATIVES IN THE ARTS AND INCREASE DIALOGUE BETWEEN THE
ARTISTIC AND INTELLECTUAL COMMUNITIES IN BOTH COUNTRIES. UNDER THIS TREATY, TENS OF
ARTISTIC BILATERAL INITIATIVES HAVE BEEN PROMOTED.
For example, more than 20 SOME EXAMPLES OF CULTURAL EXCHANGES BETWEEN MEXICO AND CHINA ARE:
Mexican authors have been
translated and published in 1973 1979 1987 1988 1994
China. They include: Mexico, Engravings Chucho Lola Álvarez The great
splendor of By José Reyes Bravo and 10 photographic
Juan Rulfo 20 centuries: Mexican exhibit of Manuel
Pedro Paramo Beijing, photographers Álvarez Bravo
The Burning Plain Engravings of
The Death of
The Years With
Vision of the
del Paso 1976 2000-2001
News of Chinese Archaeology Terracotta warriors and
the Empire National Museum horses from the Qin Dynasty
of Anthropology and Mexico City
Octavio Paz History in Mexico City and Monterrey
of poetry and essays
MEXICO IN CHINESE, CHINA IN SPANISH
Sergio Pitol Another notable
Married Life exchange has been
The Art of Flight
in the area of television
Elena the 1980s, Mexican
Poniatowska television company
The Sky’s Skin Televisa sold to Chinese
state television the rights
Ángeles Mastretta to transmit a variety of
Women With Mexican soap operas.
IN 2008, CLOSE THE STUDY OF THE CHINESE LANGUAGE IS GROWING
TO 350 MEXICANS IN MEXICO. STARTING IN 2006, WITH THE OPENING OF
STUDIED IN CONFUCIUS INSTITUTE LOCATIONS AT THE NATIONAL
CHINA, AUTONOMOUS UNIVERSITY OF MEXICO, THE AUTONO-
COMPARED TO MOUS UNIVERSITIES OF NUEVO LEON, YUCATAN AND
2000 WHEN THE CHIHUAHUA, MEXICO BECAME THE IBERO-AMERICAN
NUMBER DIDN’T COUNTRY WITH THE LARGEST NUMBER OF SUCH
EXCEED 20. INSTITUTIONS.
RepoRt mexico-chinA culturAl exchAnge
2002 Art Biennial
Engraving 2005 artists.
Sculptors exhibit of
Participation By Gustavo
collection By Pedro Reyes Alebrijes de 2003-2004 Aceves, Arturo
Mexican and Francis The Mexican in the Second
Madera Rivera, Ray Smith,
stamps. Alys (wooden, mask 2004 2004-2005 Beijing Gerardo
By José Luis Beijing’s brightly-colored from the The Great International Azcunaga, Paloma
Cuevas, Rufino 2000-2001 Sculpture Mexican folk collection of Shanghai retrospective Art Biennial, Torres, Germán
Tamayo, The Mayans Park art sculptures) Mexican Biennial exhibit of
with works by Venegas, Marco
Francisco Beijing, By Sebastián by artisan ethnologist By Rafael Daniel Lezama, Arce, Irma
Toledo and Shanghai, Xian Manuel Jiménez Georgina Luna Lozano
José Luis Gustavo Aceves Palacios and
Leonora and Guangzhou Santiago from Oaxaca Parra and Maruch Cuevas and Arturo Javier Marín, who
Carrington Sántiz Gómez Rivera won this important
Source: Ministry of Foreign Affairs; Mexican Embassy in China
FORTY-FIVE UNIVERSITY CENTERS IN CHINA MEXICO INTENDS TO OPEN A
OFFER COURSES IN SPANISH AT THE SERIES OF PARTNER CENTERS
BACHELOR’S DEGREE LEVEL OR AS AN FOR THE TEACHING OF
ELECTIVE LANGUAGE. ALSO, IN BEIJING SPANISH AND MEXICAN
THERE ARE AROUND 20 PRIVATE SCHOOLS STUDIES AT THE SPANISH
THAT TEACH THE SPANISH LANGUAGE TO DEPARTMENTS IN CHINA’S
INDIVIDUALS. IN 2006, A CERVANTES MAIN UNIVERSITIES.
INSTITUTE LOCATION OPENED IN BEIJING.
60 Negocios i The Lifestyle Photos courtesy oF unam
For its inFluence
The National Autonomous University of Mex- democratic thought in America and it has more than 34,000 professors and research-
ico (UNAM) has received the 2009 Prince of extended its decisive influence to create an ers. From its classrooms have come Mexico’s
Asturias Award for Communication and Hu- extraordinary variety of institutions that en- three Nobel Prize winners - Mario Molina, in
manities in recognition of its influence on the large the academic world and link it to the Chemistry (1995); Octavio Paz, for Literature
Ibero-American culture and environment. society they serve,” the jury said. (1990); and Alfonso García Robles; Peace
The jury for the award, given since 1981 UNAM was founded in 1910 as an institu- Nobel Prize (1982). Also, six of the eight who
by the Prince of Asturias Foundation of tion of superior teaching that was the heir to have received the Prince of Asturias prize
Spain, judged UNAM to be “the academic the Royal and Pontifical University of Mexi- have graduated from this university.
and formative model for many generations co, created in 1551. In 1929, Mexico’s govern- In the area of humanities, UNAM has
of students from diverse countries. It has ment granted it autonomous status and the been recognized for its openness to Ibero-
nourished the Ibero-American environment institution adopted its current name. American thoughts and ideologies and also
of very valuable intellectuals and scientists.” It is Mexico’s most important public uni- as a home for distinguished thinkers and
The largest public university in Mexico versity and one of Ibero-America’s most professors from around the world. Its hu-
and Ibero-America “has promoted pow- important research and education centers. manities research centers, such as its institu-
erful currents of humanistic, liberal and It has approximately 300,000 students and tions of historical, philosophical, philological
and aesthetic investigation, have generated
more than 2,700 books. Also, 16 specialized
pRiZE WinnERs periodicals are edited in its schools.
Mexican institutions and individuals who have winned the prince of asturias award: UNAM is in charge of administering the
National Library and the National News-
• unaM paper Archive, as well as a network of 141
Communication and humanities, 2009 university libraries. It’s also in charge of one
• El Colegio de México philharmonic orchestra and a symphonic
social sciences, 2001 one; radio and television stations; Mexico’s
• Ricardo Miledi (neurobiologist)* most important film library, at the Univer-
Scientific and Technical Research, 1999 sity Center of Film Studies (Latin America’s
• Carlos Fuentes (writer)* oldest film school); and a network of univer-
Writing, 1994 sity museums.
• Francisco bolívar Zapata (molecular biologist)* In 2007, UNAM’s main campus in Mexico
Scientific and Technical Research, 1991 City, was declared Cultural Patrimony of Hu-
• Fondo de Cultura Económica (Editorial fund) manity by UNESCO for being a monumen-
Communication and humanities, 1989 tal collection of 20th century modernism.
• Marcos Moshinsky (physicist)* Also, the university has several buildings in
Scientific and Technical Research, 1988 Mexico City’s historic center that have also
• pablo Rudomin (neuroscientist) been considered cultural patrimonies of hu-
Scientific and Technical Research, 1987 manity.
• Emilio Rosenblueth (seismic engineer)* The Prince of Asturias prize is awarded
Scientific and Technical Research, 1985 each year to eight people or institutions in
• Juan Rulfo (writer) the areas of art, international cooperation,
Writing, 1983 harmony, social sciences, communication and
• José lópez portillo (politician)* humanities, sports, scientific and technical re-
international Cooperation,1981 search and writing. n
source: prince of asturias foundation * graduated from unam www.fundacionprincipedeasturias.org
Founded in 1910,
universidad nacional autónoma
de México (unaM) is one of
ibero-america’s most important
public learning centers
• 18 departments
• 4 university schools
• 46 research institutes
• nearly 300,000 students
• 34,000 professors
62 Negocios i The Lifestyle Photo courtesy oF instituto carso De la saluD
Commited and institutions whose work helps improve
the health conditions of people in the region.
2008, the Carso Health Institute gave awards to
100 community groups that specialize in AIDS
One of this prize’s objectives is to stimu- so they could participate in the event.
late the creation of leaders whose investiga-
tions, innovations and developments in the Working together
areas of health, nutrition and the environ- ICS is part of the Mesoamerican System of
Instituto Carso de la Salud ment promote the well being of the popula- Public Health, an initiative of the govern-
an initiative of the Carlos Slim tion. Each prize includes 100,000 usd. ments of Mexico, Central America and Co-
Foundation, is investing resources In its first edition, prizes were awarded in lombia that is working in coordination with
and talent to help improve the three categories: innovations in health sys- the Carlos Slim Foundation.
lives of the population in Latin tems; individual research; and exceptional “We are participating inside this system
America and the Caribbean. institution. In total, 84 nominations from 12 in the creation of the Mesoamerican Insti-
countries in Latin America and the Carib- tute of Public Health, a virtual education
bean were received and the winners were platform,” said Tapia-Conyer.
By AleJAndrA AtilAno Guillermo Soberón Acevedo, from Mexico; The objective of this project is to strengthen
Cesar Gomes Victoria, from Brazil; and the the health systems of Central American coun-
community group Socios en Salud (Partners tries in areas like malaria, dengue fever, immu-
To increase the number of people living lon- in Health), from Peru. nizations, prenatal care and nutrition, among
ger and better is the main goal of the Instituto In 2009, the honors were awarded to others.
Carso de la Salud (ICS, the Carso Health In- Guillermo Ruiz-Palacios y Santos, from Mex- The association also helps students from
stitute), a community group begun in 2007 by ico, for his remarkable research, and to CIS- Mesoamerican countries with scholarships
the Carlos Slim Foundation. It was created to ALVA of Colombia as best institution. to study for a master’s degree or a doctorate
improve the health conditions of thousands ICS also has a scholarship program at the National Institute of Public Health in
of people in Latin America through programs which offers economic and technological as- Mexico. The Carso Institute and the Carlos
that aim, among other goals, to reduce breast sistance to young students and researchers. Slim Foundation help pay for tuition, air
cancer deaths; promote the early detection Between 2007 and 2008, 1,318 scholarships travel and a monthly stipend of between 650
of health risks in pregnant women and their were awarded and projections for 2009 look and 700 usd.
newborns; and timely treat chronic degen- to increase that total to 1,659. Another of the association’s initiatives is
erative illnesses like diabetes. “What we do In addition, during the 17th International the Health Observatory, which is made up
is look for solutions to problems in a direct AIDS Conference, held in Mexico City in August of a network of Latin American research-
way...We could say we are an organization ers who are working to reach a consensus
with human feelings in search of innovative on what are the most important and com-
solutions so that more people can live longer help for many mon health issues. The observatory devel-
and better,” said Roberto Tapia-Conyer, the ops knowledge, guidelines and help for the
institute’s general director. iCs has an annual operating health systems of participating countries.
To achieve this, ICS has designed and budget of 25 million usd. On research matters, ICS looks to align itself
implemented diverse strategies. It encour- with other community groups to develop dili-
ages the creation of human resources and it has donated medical equipment gent investigative projects. For example, a cur-
financial rewards for individuals and insti- to hospitals and clinics, benefiting rent project with autistic children is developing
tutions that have distinguished themselves 36,250 pregnant women and diagnostic methods to detect the disease.
for their efforts to improve the health of their newborns. What the project does is educate teach-
people, not only in Mexico but also in all of ers, parents and personnel from schools and
Latin America and the Caribbean. It has 10 it has awarded 1,318 scholarships day care centers on how to identify signs of
programs, each one designed to impact a to students and researchers. autism among children so they can receive
distinct health area. Its annual budget is 25 attention and treatment on time.
million usd, which mostly comes from the it has awarded 500,000 usd in Other investigations under way look to
Carlos Slim Foundation. prizes to support health research help the detection of chronic kidney failure,
and innovation. deafness, blindness and degenerative chron-
stimulus for the ic illnesses. Projects to improve nutrition in
development of talent in 2008, it financed a total of 15 adults and children are also being developed.
As part of its strategy to encourage and rec- research projects in coordination In the two years since its creation, ICS has
ognize actions that increase the well being of with other community groups. The helped thousands of people. Its work is now
the populations of Mexico, Latin America and results of these projects have an important piece in the search for solu-
the Caribbean, ICS has since 2008 awarded benefited 122,000 people. tions to health problems that currently exist
the Carlos Slim Health Prize to individuals in Latin America and the world. n
FeedBack instituto cArso de lA sAlud
instituto Carso de la salud
works also in a project
with autistic children to
develop diagnostic methods
to detect the disease
64 Negocios i The Lifestyle
Tómatelo a Pecho
(Take it to Heart)
OFFERS INFORMATION ON BREAST Comunicación
CANCER, ONE OF THE MAIN CAUSES
OF DEATH AMONG WOMEN, AS WELL
(Awaken) AS AWARD SUPPORT TO RESEARCH (Educational
ITS OBJECTIVE IS TO HELP REDUCE PROJECTS AND INSTITUTIONS Communication)
MOTHER-CHILD MORTALITY RATES FOCUSED ON THIS DISEASE. A PROJECT ENCOURAGING
THROUGH AN INNOVATIVE MODEL CASALUD. ICS HELPS ESTABLISH SELF-RESPONSIBILITY FOR ONE’S
THAT FOCUSES ON PREGNANT COMMUNITY HEALTH CENTERS THAT OWN HEALTH INCLUDING: RISK
WOMEN AND IS BASED ON A IMPROVE COMPREHENSIVE HEALTH PREVENTION, THE SEARCH FOR
CREATION OF NETWORKS AND SERVICES COVERAGE, ESPECIALLY HEALTH CARE ALTERNATIVES
THE USE OF STATE OF THE ART FOR THE POOR AND THOSE WHO AND ADHERENCE TO
TECHNOLOGY. MOVE AROUND. PRESCRIBED TREATMENTS
(Long-term Health) Telecomunicación
IT TRIES TO ANTICIPATE AND para la salud
Hogar saludable CONFRONT THE GREAT CHALLENGES
(A Healthy Home) FROM NON-COMMUNICABLE
ENCOURAGES ACTIVITIES TO CHRONIC ILLNESSES, SUCH AS
CONTROL RISKS AT HOME WHICH DIABETES AND HYPERTENSION. IT IS IT’S A PLATFORM FOR
CAN AFFECT HEALTH. CURRENTLY, IT A GROUP OF INTEGRATED ACTIONS THE MANAGEMENT OF
PROMOTES THE USE OF ECOLOGICAL THAT HELP THE SURVIVAL AND INFORMATION AND KNOWLEDGE
STOVES IN RURAL MEXICAN ZONES HARMONIOUS DEVELOPMENT OF THROUGH DIGITAL TECHNOLOGY
TO FIGHT INDOOR POLLUTION AND ADULTS AND ALSO IMPROVES THE TO HELP THE PREVENTION OF
DEFORESTATION. QUALITY OF THEIR LIVES. CHRONIC ILLNESSES.
Salud sin fronteras de la salud
(Health Without Inversión social (Health Observatory)
Borders) (Social Investment)
ITS PURPOSE IS TO GENERATE
THROUGH TWO PROJECTS –MAP THROUGH SCHOLARSHIPS, PRIZES INFORMATION, ANALYSES AND
OF GLOBAL HEALTH RISKS AND THE AND AN ORGANIZATION OF COLLEGE EVIDENCE THAT HELP IMPROVE
FUTURE OF GLOBAL HEALTH- ICS HEALTH PROFESSORSHIPS, IT HELPS THE PERFORMANCE AND
LOOKS TO BRING ATTENTION TO CREATE HUMAN RESOURCES AND STRENGTHEN THE TRANSPARENCY
THE MAIN HEALTH PROBLEMS OF DEVELOP PROJECTS THAT HAVE A OF HEALTH SYSTEMS IN LATIN
THE 21ST CENTURY. POSITIVE SOCIAL IMPACT. AMERICA AND THE CARIBBEAN