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Media Contacts:
Yelp, Inc.                                 GMK Communications for Benchmark Capital
Stephanie Ichinose                         Stephanie Gnibus
415-908-3679                               408.776.9727
Stephanie@yelp.com                         stephanie@gmkcommunications.com


         YELP SECURES $10 MILLION INVESTMENT FROM
                   BENCHMARK CAPITAL



SAN FRANCISCO, October 5, 2006 -- Yelp, Inc. a leading local review site, today
announced it has received $10 million from Benchmark Capital in its second round of
venture financing. The additional funding will enable Yelp to deepen its leadership
position among early adopters in major metros across the nation. The company also
announced that Peter Fenton, general partner, Benchmark Capital, will be joining Yelp's
board of directors.

        Yelp brings together real people interested in sharing their honest insights about
everything local. The site receives thousands of user-generated reviews on local
businesses each day and now supports vibrant communities in Boston, Chicago, Los
Angeles, New York, San Francisco, San Jose and Seattle. More than 1.5 million unique
users visited Yelp in September, a 200 percent increase since January.

        “Yelp’s exponential growth in local reviews really caught our attention, especially
since the company achieved that growth with a very small amount of capital,” said
Benchmark’s Mr. Fenton. “Its powerful community-driven, geographic-specific model
encourages the creation of fresh and honest reviews of local businesses. The days of bad
service going unnoticed are numbered. We believe that the massive base of unique
content and the close relationship it enables with local businesses provide the foundation
for a breakout business.”

       "Benchmark has an incredible track record supporting consumer-centric
technology companies," said Jeremy Stoppelman, co-founder and chief executive officer.
"We're excited to work with them in fostering more local communities and delivering on
our mission to help consumers find the best local businesses."

About Yelp, Inc.
        Yelp is the ultimate city guide that taps into the community’s voice and reveals
honest insights on local businesses and services from real people who are “in the know.”
Founded in July 2004 by Jeremy Stoppelman (former vice president of engineering at
PayPal) and Russel Simmons (former lead architect at PayPal), Yelp uses elements of
social web design to create a fun and easy platform where trendsetters and influencers
alike are eager to share their local expertise with an engaged community. Additionally,
local advertisers now have a cost effective means of amplifying word-of-mouth
marketing about their business to a highly targeted and captive audience. Yelp's other
investors include Bessemer Venture Partners and PayPal Co-Founder Max Levchin.

About Benchmark Capital
        Benchmark Capital was founded in 1995 to help talented entrepreneurs build
great technology companies. Benchmark’s partners take a team-oriented, labor-intensive
approach to venture investing to deliver a superior level of service to the firm’s portfolio
companies. Benchmark’s portfolio includes franchise companies such as eBay, Equinix,
Handspring, JAMDAT, Juniper Networks, Red Hat, and ZipRealty. Managing more than
$3 billion in committed venture capital, Benchmark focuses on investing in entrepreneurs
with original ideas. For more information on Benchmark, visit its website at
www.benchmark.com.

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