Introducing Swaggies Shopping for Cosmetics

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					   INTRODUCING SWAGGIES



         A simulated business environment
for the development and assessment of competencies
              for learners enrolled in


           BUSINESS SERVICES COURSES
                             Contents

Introduction .......................................................................... 1
How the Simulation Works ................................................... 1
Introducing SWAGGIES .......................................................... 2
Company Profile .................................................................. 2
Products ............................................................................... 2
Mission Statement ............................................................... 2
Key Strategies ...................................................................... 2
Product Range ..................................................................... 3
Store Locations .................................................................... 4
Role of Head Office.............................................................. 4
Organisational Chart ............................................................ 5
Role of Head Office Departments ........................................ 6
Resources built into the Simulation ..................................... 7
About the Teacher Guide ..................................................... 8
Introduction
This project is a DET VET in Schools Project. The aim of the project is to provide learners
with an effective simulated learning and assessment environment to meet the requirements of
units of competency from the Business Services Training Package.

SWAGGIES has been developed to meet this need. An overview of SWAGGIES and its operations
is shown on the following pages.

At this stage of development, tasks within SWAGGIES cover a number of competencies from
Certificate II in Business. It is anticipated that as teachers become more familiar with training
and assessment within a simulated environment, that competencies from other certificates
can be introduced.

The SWAGGIES’ environment can also be utilised for the development and assessment of
qualifications from other Business Services domains.



How the Simulation Works
Learners
Learners become ‘employees’ of SWAGGIES Head Office. They can be allocated into positions
within the following departments: Accounts, Administration, Human Resources, Sales &
Marketing - refer to Organisational Chart on page 5. Tasks carried out are relevant to the allocated job
role.

Teacher Role
The teacher assumes the role of the employee’s immediate supervisor - refer to Organisational
Chart on page 5. The teacher/supervisor assists as would be required in the workplace. A
Teacher Guide has been prepared which provides guidance throughout all tasks.

Suggested Delivery Strategy
It is recommended that the class/learners be kept together during the introductory sessions to
enable the teacher and students to become familiar with the simulated environment, then
employees (learners) can be allocated into specific job roles.

Tasks
Tasks generally commence with the employee receiving written instructions from his/her
supervisor. The employee will either be required to work independently, or as part of a team.
To assist the employee with carrying out tasks, a Task Checklist is provided for each task.

Assessing Competence
A variety of assessment strategies are used throughout the simulation – observation,
questioning, peer assessment, portfolio of work, reflection/self-review. Tasks successfully
completed can collectively contribute towards the employee gaining competence in the
respective Units.

Consistency of Performance
The employee should be able to demonstrate consistency of performance by progressively
completing a variety of tasks in all four departments. The context of the tasks will vary
according to the department however the competency level of the tasks will remain
consistent.




507e8bf9-d349-46c2-b0b1-ab11bf9fd185.doc    Introducing Swaggies                                     Page 1
Company Profile
SWAGGIES is a growing chain of franchised gift stores retailing authentic Australiana products.
The atmosphere of SWAGGIES stores is distinctive with outback themes and music creating a
pleasant shopping and working environment.

The company commenced operations in 1996 with one store at Manly. During 1997 a second
store was opened in Newcastle. The success of these two stores was such that it was then
decided to franchise the store name and business system. There are now seven stores
successfully operating throughout NSW. This year, plans for further expansion into Victoria,
South Australia and Tasmania are underway.




Products
All products sold in SWAGGIES stores are Australian-made. The SWAGGIES product range
includes

   Aboriginal Products               Clothing                      Sheepskin Products
   Australian Art Prints             Corporate Gifts               Timber Handcrafts
   Books and Maps                    Homewares                     Toys and Games
   Boxed Gifts                       Jewellery                     Videos
   Cards, Calendars, Diaries         Leather Gifts
   CD’s                              Novelty Gifts

The full product range is shown on the following page.




Mission Statement
SWAGGIES is committed to becoming the leading retailer of authentic Australiana gift products
by providing our customers with a unique selection of quality products at competitive prices.




Key Strategies
   Maintain excellent customer and community relations
   Ensure staff are trained to provide a first class service
   Maintain unique in-store presentation
   Provide expert marketing for the promotion of stores
   Increase the range and depth of products offered




507e8bf9-d349-46c2-b0b1-ab11bf9fd185.doc   Introducing Swaggies                                   Page 2
                                           Books and Maps                   Clothing                         Jewellery                       Sheepskin Products – cont’d
                                            Australian Pictorials           Belts                            Handcrafted Jewellery            Floor
                                            Australian Travel Guides         Crocodile                       Opal Gifts                        Single Floor Rug
                                            Aust Pocket Travel Guides        Kangaroo                        Pearl Gifts                       Double Floor Rug
                                            Australian Crafts & Hobbies     Hats                             Jewellery Boxes                 Cars and Bikes
                                            Australian Literature            Akubra                                                           Car Seat Cover - bucket seats
                                            Banjo Patterson                  Buffalo, waterproof                                              Car Seat Cover - throwover
                                            Beaches of Australia             Kangaroo                        Leather Gifts                    Steering Wheel Cover
Aboriginal Products
                                            Country Australia               Shirts                                                            Push Bike Seat Cover
Art Prints                                  Images of Australia              Bush Shirts                     Adult Boots - Long
                                                                                                                                             Pets
 Dot Painting - Series A                    Maps of Australia                T-Shirts                        Adult Boots - Long, laceup
                                                                                                                                              Pet Bedrug
 Dot Painting - Series B                    Pocket Maps of Australia         (Ozzie, Aboriginal, assorted)   Adult Boots - Short
 Dot Painting - Series C                    Australian Road Directories     Pants                            Leather Bootlaces
                                                                                                             Ladies Handbags                 Timber Handcrafts
 Bark Paintings - Series A                                                  Shorts
 Bark Paintings - Series B                                                                                   Ladies Purses                   Banksia Serviette Rings
                                           Boxed Gifts                                                       Mens Wallets
Original Paintings                                                                                                                           Banksia Vases
Artefacts                                  Aussie Tucker Packs                                                                               Burl Platter, small
                                            Standard Pack                   Corporate Gifts
 Bullroarers                                                                                                                                 Burl Platter, large
 Clapsticks                                 Deluxe Pack                     Calendars                        Novelty Gifts                   Huon Pine Bowls
 Nullas Nullas                             Aussie Cat Pack                   Pocket, Desk, Wall                                              Huon Pine Pepper grinders
                                           Aussie Dog Pack                  Diaries                          Aussie Mozzie Zapper
Boomerangs – Black Wattle                                                                                    Cane Toad Purse
                                                                                                                                             Paper Weights
 Handpainted, returning 25 cm              Cosmetic Gifts                    A4, A5
                                            Baby Gift Basket                Document/Certificate Frames      Footrest
 Handpainted, returning 30 cm                                                                                Fridge Magnets                  Toys and Games
 Handpainted, hunting 30 cm                 Cosmetic Gift Basket - female   Letter Openers
                                            Cosmetic Gift Basket - female   Pewter Figurines                 Hotwater Bottle Cover           Canned Animals
Didgeridoos                                                                                                  Key Rings - handcarved wooden
                                            Cosmetic Box - male             Pewter Keyrings                                                   Emu
 Series A – soft wood 90 cm                                                                                  Stubbie Holders
                                           Food Baskets                     Pewter Bowls                                                      Kangaroo
 Series B – soft wood 120 cm
                                            BBQ Basket                      Presentation Ice Bucket                                           Possum
 Series C – white ant eaten 120 cm
                                            Gourmet's Basket                                                                                 Card Games
Handpainted Gifts
                                            Swaggies Pack                                                    Sheepskin Products               Swaggie Snap
 Coasters
                                            Sweet 'n Savoury Basket                                                                           Gumnuts
 Picture Frames                                                             Homewares                        Ladies
                                            Anzac Biscuits and Tea                                                                           Cuddly Toys
Jewellery                                                                   Bath Towels                      Hats
                                                                                                                                              Cat
 Necklaces                                                                  Candles - series 1-4             Innersoles
                                                                                                                                              Dog
 Bracelets                                 Cards & Calendars                Candle Holders - wooden          Scuffs
                                                                                                                                              Kangaroo
                                           Calendars                        Cleaning Products - 4 in 1       Slippers
                                                                                                                                              Koala
                                            Pocket, Desk, Wall              Cleaning Products - Bathroom     Product
                                                                                                                                              Lamb
Australian Art Prints                      Cards, assorted                  Cleaning Products - Kitchen      Mens
                                                                                                                                              Platypus
                                           Card Sets                        Drink Coasters - Plastic           Hats
Framed Colour Prints                                                                                                                          Wombat
                                            Series A-B                      Drink Coasters - Gift boxed        Innersoles
 Series A-C                                                                                                                                  Jigsaw Puzzles
                                           Desk Diaries                     Fragrant Oils of Australia         Scuffs
Framed B/W Photographic Prints                                                                                                                Australian animals, small/large
                                            A4, A5                          Gift Boxes – small handpainted     Slippers
 Series D-F                                                                                                                                   Australian bush scenes, small
                                                                            Gift Boxes – large handpainted   Babies and Children
Framed Panoramic Prints                                                                                                                       Australian bush scenes, large
                                                                            Hand Towels - Australian           Babies Booties
 Series G-I                                CD's                                                                                               Australian cities, small/large
                                                                            themes                             Slippers, 2-3 year olds
                                                                                                                                              Puzzles - wooden, assorted
                                            Alternative                     Soaps - handpainted                Hats
                                                                                                                                              Whistles - native bird sounds
                                            Ambient                         Soaps - gift boxed                 Baby Stroller Fleece
                                            Children’s                      Tea Towels - Australian themes   Rugs
                                            Country & Western                                                  Bedding                       Videos
                                                                            Tea Towels – comical
                                            Dance                                                               Baby Rug                     Australian Flora and Fauna
                                            Rap/Hip Hop                                                         Therapeutic Rug              Australian Travel
                                                                                                                Underlay

507e8bf9-d349-46c2-b0b1-ab11bf9fd185.doc                                         Introducing Swaggies                                                        Page 3
Swaggies – Store Locations




Head Office
361 Sydney Road
MANLY NSW 2095

Tel        02 9977 5543
Fax        02 9977 5544
Email      enquire@swaggies.com.au
ABN        12 331 002 441




Role of Head Office
The Head Office of SWAGGIES has a dual role -

     1     As the franchisor, SWAGGIES relies heavily on its franchises for success. To this end
           the franchise system is actively promoted through both print and electronic media in
           order to gain new franchisees.

     2     Quality and consistency within the stores is one of SWAGGIES major strengths. As part
           of the franchising system, stores are provided with the following

                 a     comprehensive initial training in the business system
                 b     a business plan for operations
                 c     marketing and management support
                 d     strategies for advertising campaigns
                 e     printed advertising material
                 f     ongoing training to ensure customer service standards are maintained
                 g     stock for sale




507e8bf9-d349-46c2-b0b1-ab11bf9fd185.doc     Introducing Swaggies                             Page 4
                                                                    Head Office – Organisational Chart


                                                                                   MANAGING DIRECTOR
                                                                                           STEVE PARSONS


       ACCOUNTS                              ADMINISTRATION             HUMAN RESOURCES                    SALES & MARKETING
                                                                                                                                        PURCHASING              W AREHOUSE
      DEPARTMENT                              DEPARTMENT                  DEPARTMENT                          DEPARTMENT

                                                                        Human Resources                      Sales & Marketing
   Accounts Manager                        Administration Manager                                                                     Purchasing Officer     Warehouse Manager
                                                                           Manager                               Manager
     ROBERT MARCONI                             JANET PARKER                                                                             MARK JONES              JOHN LITTLE
                                                                            LYN SINGH                              KYLIE ADAMS



  Accounts Payable Clerk                      Receptionist                HR Assistant 1                          S & M Assistant 1   Purchasing Assistant    Warehouse Asst 1
                                                                                                                                      MARY ANDERSON           PETER HILL
  Accounts Receivable                         Admin Assistant 1           HR Assistant 2                          S & M Assistant 2
  Clerk                                                                                                                                                       Warehouse Asst 2
                                              Admin Assistant 2           HR Assistant 3                          S & M Assistant 3                           RON LIM
  Accounts Assistant 1
                                              Admin Assistant 3           HR Assistant 4                          S & M Assistant 4                           Warehouse Asst 3
  Accounts Assistant 2                                                                                                                                        MARK MCALLISTER
                                              Admin Assistant 4           HR Assistant 5                          S & M Assistant 5




507e8bf9-d349-46c2-b0b1-ab11bf9fd185.doc                                                   Introducing Swaggies                                                            Page 5
Role of Head Office Departments
A summary of the role played by each department is shown below.


Accounts Department
The Accounts Department is responsible for the financial management of the company – this
includes pricing, planning, business analysis, financial and management accounting,
processing of accounts payable, accounts receivable and petty cash.

Administration Department
The Administration Department is responsible for providing reception and administrative
support to all departments.

The Reception area provides the first point of contact for visitors, clients and suppliers and
staff working in this area are expected to create a positive image for the company.

Administrative support duties include – handling company mail, making and receiving
telephone calls, sending fax messages, assisting with customer enquiries, photocopying,
creating documents using word processing software, creating simple spreadsheets and
charts, ordering and distributing stationery supplies, maintaining both paper and electronic
filing systems.

Human Resources (HR) Department
The HR Department is responsible for recruitment of Head Office staff, payroll, occupational
health and safety programs, as well as training programs that will enhance employee
performance and development.

HR is also responsible for all franchisee training programs.

Sales & Marketing Department
The Sales & Marketing Department is responsible for developing marketing campaigns aimed
at attracting new franchisees as well as managing the marketing needs of all franchise stores.

Advertising material and brochures for SWAGGIES stores are prepared by the Sales & Marketing
Department and forwarded to commercial printers for printing.

The Sales & Marketing Department follows up leads for new product suppliers and also
maintains regular contact with the existing large base of suppliers.

Purchasing Department
The Purchasing Department orders the products supplied in SWAGGIES stores together with
any other goods or services required by the company

Warehouse
The Warehouse is responsible for receiving delivery of products, storage of products, and
shipment of products to SWAGGIES stores.




507e8bf9-d349-46c2-b0b1-ab11bf9fd185.doc   Introducing Swaggies                              Page 6
Resources built into the Simulation
Policy and Procedures Manual
A Policy and Procedures Manual is available for employee use. All policies, procedures and
style guidelines are incorporated into the manual. Copies of Job Descriptions and stationery
used within the company are also included.


Price List
The Price List (Excel) contains all product items


Database
Two database (Access) files have been set up for the company.
           The Swaggies database contains four tables -
           o     Product Categories (16 Product Categories)
           o     Products                  (196 products)
           o     Suppliers                 (22 product suppliers)
           o     Franchises                (7 franchises – refer NSW map)


           The Employees database contains one table -
           o     Employees                 (11 ‘fictitious’ employees – refer Organisational Chart)

Mail merge documents (Word) have been set up for:
           o     Employees
           o     Suppliers
           o     Franchises


Price List (Excel) contains all products


Staff and Stores Telephone Directory
The directory contains telephone extensions and email addresses for Head Office staff. The
directory also includes contact details for all stores.


Stationery
Stationery has been classified into three areas:
           o     General Stationery - accessible to all Departments
           o     Accounts Department Stationery – specific to the Accounts Department
           o     HR Department Stationery – specific to the HR Department


Image Library
A library of graphics relating to products sold by SWAGGIES has been set up for employee use
when developing promotional material etc.




507e8bf9-d349-46c2-b0b1-ab11bf9fd185.doc          Introducing Swaggies                                Page 7
Teacher Guide

A comprehensive Teacher Guide has been prepared. Contents include:

     1     Introducing SWAGGIES
     2     Preparation Required for Setting up the Simulation
           An outline of equipment/resources required, setting up filing system (paper and
           electronic), description of files on Teacher CD.

     3     Facilitating in a Simulated Environment
           Suggestions for managing participants and tasks within the simulated environment.

     4     Assessing in a Simulated Environment
           Overview of assessment, assessment strategies, consistency of performance, task
           management and assessment, and developing your own tasks.

     5     SWAGGIES Staff and Stores Directory
           Copy of directory has been included for ease of reference.

     6     SWAGGIES Stationery
           Directory of all stationery together with comments for setting up and use. Hyperlinks
           to individual stationery items can be accessed from this directory.

     7     SWAGGIES Database
           Overview of database files together with fieldnames used in both Access tables and
           corresponding Word data files. Copies of merged documents (Employee List, List of
           Franchises, List of Suppliers) have also been included for ease of reference.

     8     SWAGGIES Price List
           Hyperlink to Excel Price List.

     9     SWAGGIES Image Library
           Directory of Image File structure together with hyperlinks to visual summaries of
           graphics.

   10      SWAGGIES Policy and Procedures Manual
           Summary of Contents together with hyperlink to the manual.

   11      Employee Induction
           This section sets out step-by-step procedures for the first two session in SWAGGIES.
           Hyperlinks to documents making up the ‘Employee Induction Package’ (for use in
           Session 1) are also included.

   12      About Employee Tasks
           This section provides a mapping of the tasks and related competencies, together with
           suggested pathways for progressing through tasks.

13-24      Tasks
           Each task is contained within separate section of the Teacher Guide. Individual and
           team tasks are provided. The teacher information provided with each task contains
           the following -
                      Description of Task
                      Suggested Timeframe
                      Units of Competence Covered
                      Equipment/Resources Required
                      Summary of Task Files
                      Suggestions for Carrying Out Task
                      Task Checklist
                      Assessing Task Competency
                      Recording Task Results




507e8bf9-d349-46c2-b0b1-ab11bf9fd185.doc       Introducing Swaggies                            Page 8

				
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Description: Introducing Swaggies Shopping for Cosmetics