Reputation. | Relationships. | Results.
Place Branding A Winning Strategy
ompetition is fierce. Buyers have Be Future-Focused: People aspire for Publications specifically about place
choices. They choose brands the better day. Give them hope to find it branding have been around for a decade
that promise them something and in your place. or more. A simple web search on place
deliver on the promise. branding provides many options.
Commit to the Process: It takes time. It
In today s flatter world, competition is takes patience. It requires all voices and As for specifics, it depends. What s the
increasing for cities and regions to views to be at the table from the budget? What s the purpose? Who s
attract and retain talented workers and beginning, even those with whom you the target? How broad is the effort?
businesses that employ them. Talent don t agree. How many NGOs are included? Are your
increasingly chooses place and elected officials involved? Can you get
perception of place influences choice. some pro bono support from experts in
your market with place branding
Place branding is finding its place in the
tool box because it works; it
differentiates a place in ways that matter
These are all factors. There are others.
most to today s worker.
This is an area in which you really need
Place branding helps to build community professional guidance - someone who
consensus, motivate collective action, can oversee and direct the process and
inspire emotion and awaken pride advise the leaders of the effort at critical
things that matter to workers who want junctures.
to be someplace rather than
Place branding shows community caring,
anyplace. Be Creative: Translating how your cohesion and commitment; qualities that
place is different may mean using your matter to workers who are in the
As brand experts have taught us, there
brain differently. Creative exercises can position to make choices. In an
are principles and processes that make
pull out hidden truths, ideas and increasingly competitive and flatter
place branding work.
inspirations. Getting there may not world, it can be the difference between
Place Branding Principles: follow the straight line you have come to winning and losing to grow a regional
expect in your business. economy.
Be Purposeful: Have a reason to invest
the time, energy and resources to do it Be Patient: Use a calendar, not a watch, Vehr Communications, LLC: Reputations.
right. Corporate attraction and to measure success. The process takes Relationships. Results. That s PR. That s what Vehr
retention, talent recruitment, tourism time. Communications does. Firmly anchored in
promotion and conventions/meetings Cincinnati and with strong global connections,
Vehr Communications provides strategic
attraction are common reasons. Be Disciplined: Place branding requires
communications services to a broad range of
the discipline to be creative, speak with
private and public sectors. To learn more, please
Be Truthful: You are who you are. clarity and do it consistently over time. visit www.vehrcommunications.com or call
Branding can t and won t change it. You 513.381.8347.
can, though, emphasize strengths or Place Branding Process: Entire books
minimize weaknesses in authentic and have been written about the process of
believable ways. branding products and services.
VEHR Communications, LLC | 700 Walnut Street, Suite 205 | Cincinnati, OH 45202 | T: 513.381.8347 | W: www.vehrcommunications.com