Destination Management Marketing Institute

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					  Destination Management & Marketing Institute

                    14-16 November 2007
             St. Louis, Missouri USA l Sheraton St. Louis City Center

                           the total Experience
                           Every year, hundreds of DMOs around the world invite visitors to “experience”
                           their destinations. THE TOTAL EXPERIENCE encompasses the moment the
                           visitor contacts the DMO till long after they leave the destination and return
                           home—where the experience turns into memories and creates word of mouth
                           advertising. Creating a unique and worthwhile “experience” for the visitor—and
                           marketing it—is the job of the DMO.

                           At DESTINATION MANAGEMENT & MARKETING INSTITUTE (DMMI), attend
                           skills-based breakout sessions and have in-depth discussions regarding every
                           aspect of the visitors’ total experience, including marketing, technology, research
                           and membership. In addition, explore St. Louis and experience this destination
                           through the eyes of a visitor.

                           Experience DMMI. Experience St. Louis.
                           And—ultimately—return to your destination prepared to provide
                           THE TOTAL EXPERIENCE for your visitors.
                                                  dMMi scheduLe
    The Destination Management
    & Marketing Institute (DMMI)
    promises to be an exceptional                  Wednesday 14 November 2007
    learning experience and                        9:00 a.m. – 6:00 p.m.                           Registration
    networking opportunity.                        12:00 – 4:00 p.m.                               Fundamentals of Destination
                                                                                                   Management & Marketing
                                                   4:30 – 6:00 p.m.                                Opening Keynote: Generational Diversity
    Join us in                                     6:30 – 8:00 p.m.                                Opening Reception @ the City Museum
    st. Louis and…                                                                                 of St. Louis

    Connect with a vibrant, intelligent
     community of DMO professionals in a           Thursday 15 November 2007
     highly interactive environment
                                                   8:00 – 9:00 a.m.                                Breakfast Chat
    Hear the latest on customer service
     and destination selling                       9:00 – 10:15 a.m.                               Learning Labs
    Broaden your knowledge with PDM               10:15 – 10:45 a.m.                              Networking Break
     courses on destination management,            10:45 a.m. – 12:15 p.m.                         Interactive Learning Shirtsleeves
     destination marketing, communications
     and technology                                12:15 – 1:45 p.m.                               Lunch & Talk
                                                                                                   Guest Speaker: Kitty Ratcliffe
    Learn what others are doing through
     Share Books, and talk about common            2:00 – 3:15 p.m.                                Learning Labs
     issues in Shirtsleeve Discussions             3:15 – 3:45 p.m.                                Networking Break
    Meet leading experts in the destination       3:45 – 5:00 p.m.                                General Session: Your Role in the
     marketing field
                                                                                                   Visitor’s Experience
    Explore the latest tools for business
     development and performance reporting         5:00 p.m.                                       Open Evening
    Gain practical ideas that achieve
     outstanding results                           Friday 16 November 2007
                                                   8:00 – 9:00 a.m.                                Breakfast Chat
                                                   9:00 – 10:15 a.m.                               Learning Labs
    Who should attend this program?
                                                   10:15 – 10:30 a.m.                              Networking Break
    DMMI is the educational cornerstone
    for professionals new to the destination       10:30 a.m. – 12:15 p.m.                         Interactive Learning Shirtsleeves
    marketing industry. If you are an entry-       12:15 p.m.                                      DMMI Concludes*
    or mid-level DMO professional or a senior     *Box lunch provided.
    level executive new to the DMO industry,
    this event is for you!
                                                                  Register at
                                                                            “The most valuable component of DMMI is the networking
                                                                            and interaction among industry peers. It is a great setting for
                                                                            exchanging ideas.” – Kristen Ruhe, Dubois County Tourism Commission (IN)

                                                                            “DMMI provided perspective regarding what our CVB is doing
                                                                            and what it is not doing. Very helpful! I will definitely be back
                                                                            next year.” – Beverly Dussault, Lafayette -West Lafayette CVB (IN)

2                                        Destination Managment & Marketing Institute • The Total Experience
 dMMi scheduLe
                                                                                                                  Thursday 15 November 2007
Experience…St. louis
Ride to the top of the Gateway Arch. Cruise the Mississippi River on a paddlewheel riverboat,                     8:00 – 9:00 a.m.
or flirt with Lady Luck on a glittering riverboat casino. Drive Old Route 66. Take a seat at a                    Breakfast Chat
live music club and enjoy the birthplace of the Blues, or dine in style at one of St. Louis’s                     Catch up with your peers and discuss “table
thousand one-of-a-kind restaurants.                                                                               topics” over breakfast and coffee.

                                                            4:30 – 6:00 p.m.                                      9:00 – 10:15 a.m.
 Wednesday 14 November 2007                                                                                       Learning Labs
                                                                       Opening Keynote: Phil
                                                                       Bruno – Generational Diversity             Essentials of CVB Management (T101)
 12:00 – 4:00 p.m.                                                                                                Master key bureau principles and practices.
 Fundamentals of Destination Management                                   The multi-generational workplace
                                                                          can be a difficult one, especially if   This PDM course emphasizes the role a
 & Marketing                                                                                                      contemporary bureau takes in facilitating the
                                                            you want immediate respect, frequent feedback on
 This interactive session, based on the                     your performance and a voice in making changes.       development of destination attractions. Learn to
 Fundamentals of Destination Management and                 This keynote session gives workers the solutions      market existing attributes, create products from
 Marketing textbook, provides a comprehensive               they need to work with others who have a different    available resources, analyze product life cycles
 examination of the DMO world. It examines a wide           generational mind-set. If you want others to listen   and explore community visioning.
 variety of topics, from performance reporting and          to you, you have to understand the world from their   Cole Carley, CDME, executive director, Fargo-
 communications to product development and                  perspective and what motivates them.                  Moorhead CVB
 member care. In this program, gain a basic under-
 standing of managing and marketing a destination,                                                                1.0 additional PDM credit
                                                            Discover how four generations were shaped
 and receive the textbook (retail value: US$84.95)          and why they think the way they do. Phil Bruno,
 for easy reference back at the office!                                                                           Role of Research, Performance Reporting
                                                            president of Treat ‘em Right, provides tools to
 Maura Allen Gast, FCDME, executive director, Irving        develop a personal strategy to apply your intellect   & Accreditation (T102)
 CVB; Rich Harrill, Ph.D., director, Alfred P. Sloan        to what motivates others. By executing this           Ever wonder how your organization structure
 Foundation Travel & Tourism Center, International          personal strategy, you will contribute more to the    compares to others? Do you really know how
 Tourism Research Institute, University of South Carolina   success of your organization and realize more         your DMO is performing? Hear how other DMOs
 Fee: US$75; Lunch and textbook included                    personal success as well.                             are using research and improved methods to fine
 Pre-registration required.                                                                                       tune their operations. Plus, get an update on the
                                                            If you have ever thought …                            newest industry-wide craze—DMAP! (Destination
 1.5 additional PDM credits                                                                                       Marketing Accreditation Program)
                                                            “These older people are entrenched in old
                                                                                                                  Barry Biggar, CDME, president and CEO, Bryan-
                                                            ways of doing things.” … “How can I prove             College Station CVB; Ruth Trojan, president and CEO,
                                                            that I am worthy of respect?” … “How do I             Nadler & Associates
                                                            get listened to?” or “How do I keep finding
                                                            ways to learn and stay with my employer?”             Working With Travel Writers (T103)
                                                                              … this session is for you.          DMOs rely strongly on coverage from travel
                                                                                                                  writers to promote their destinations. A good
                                                                                                                  travel writer can “make or break” you in the media.
                                                            6:30 – 8:00 p.m.                                      In this lab, hear about the nuances of working
                                                            Opening Reception                                     with freelance writers versus writers from noted
                                                                                                                  publications. The development of press “fam” trips
                                                            Join us at the City Museum—where the imagina-
                                                                                                                  will also be discussed.
                                                            tion runs wild! An eclectic mixture of children’s
                                                            playground, funhouse, surrealistic pavilion and       Donna Andrews, director of public relations,
                                                            architectural marvel made out of unique, found        St. Louis CVC; Jackie Hutcherson, travel editor, St.
                                                            objects—the museum is the brainchild of inter-        Louis Dispatch; Deborah Reinhardt Palmer, managing
                                                            nationally acclaimed artist Bob Cassilly. The City    editor, AAA Midwest Traveler and AAA Southern Traveler
                                                            Museum, which looked within its own municipal
                                                            borders for reclaimed building materials, features
 99% of DMMI attendees                                      old chimneys, salvaged bridges, construction
 recommend this event to                                    cranes, miles of tile and even two abandoned
                                                            planes. The facility opened for visitors 10 years
 industry peers!                                            ago to the riotous approval of young and old
                                                            alike, who loved the way Cassilly constructed the
                                                            museum from the very “stuff” of the city.

                                                14-16 November 2007 • St. Louis, Missouri •                                                   3
dMMi scheduLe
Thursday 15 November 2007 (continued) 12:15 – 1:45 p.m.                                                               Green Meetings & Sustainable Tourism –
                                                                          Lunch & Talk:                               You Can Make a Difference (T203)
                                                                          Guest Speaker: Kitty Ratcliffe              Learn how waste prevention efforts not only
9:00 – 10:15 a.m.                                                                                                     save resources, but can also be appealing to
Learning Labs (continued)                                                 Kathleen “Kitty” Ratcliffe is an industry
                                                                          icon. Kitty took the helm as president      the pocketbook for organizations. In this lab,
From Age to Affinity: New & Emerging Travel                 of the St. Louis CVC in May 2006, an organization         discuss: why planners chose a green facility,
Market Customers (T104)                                     for which she had previously served as Convention         how to work with vendors to make meetings green
                                                            Sales Executive (1985-1989). As president, she is         and what sustainable tourism efforts are underway
The demographics and psychographics of the
                                                            now responsible for the sales and marketing of St.        in St. Louis.
travel market continue to shift. Today’s customers
are healthier, wealthier, more educated and better          Louis as a destination for visitors and oversees the      Rebecca Mebane, director of conferences and
traveled than previous generations. This session will       operations of both the America’s Center and Edward        meetings, National Recycling Coalition; Kitty Ratcliffe,
uncover marketplace changes with individual and             Jones Dome, home to the St. Louis Rams. Before            president, St. Louis CVC
group travel consumers that are affecting their travel      returning to St. Louis, Kitty served in executive roles
decisions. It will also explore niche market segments       with DMOs in Baltimore, Jacksonville and New
and affinity interest groups that are the new and           Orleans. She is actively involved in several industry     3:45 – 5:00 p.m.
emerging markets for today’s travel customers.              organizations, having served on the Foundation
Finally, you will learn about innovative companies          Boards for both DMAI and MPI and committees for                      General Session: Joe Veneto –
and the products being created to meet the needs            both PCMA and ASAE. She is a past international                      Unforgettable Experiences for
of the new and emerging travel market.                      chair of MPI (1996-1997), in which she was the first                 Visitors: From Concept to
                                                            CVB person to hold that title, and was named MPI’s                   Competitive Advantage
Joe Veneto, the opportunity guy, Opportunities Unlimited
                                                            International Supplier of the Year in 1999.               Visitors select destinations and travel products,
                                                                                                                      but what they really want are experiences! As a
                                                                                                                      DMO, you must constantly motivate your members
10:45 a.m. – 12:15 p.m.                                     2:00 – 3:15 p.m.                                          and partners to provide a UFE—UnForgettable
Interactive Learning Shirtsleeves – Part 1                  Learning Labs                                             Experience—for visitors, whether leisure or
Roll up your shirtsleeves and discuss essential             Communications in Destination Marketing (T201)            corporate. Your customer’s experience is the unit
DMO issues with your colleagues. One of DMAI’s                                                                        of measure by which your destination’s brand
most popular offerings, Shirtsleeves are always             Communication activities encompass all aspects            becomes known in the marketplace.
informal and conversational, so bring your experi-          of DMO business, including publicity, member
ences and challenges to the table. Groups meet in           communications, community relations, crisis               Joe Veneto—the Opportunity Guy—returns for a
the following areas: convention sales, finance/             communications, government relations, internal            DMMI encore to discuss what today’s customers are
administration, marketing/public relations,                 communications and marketing support. In this PDM         looking for when traveling. Learn the importance of
tourism sales, services (convention services,               course, examine the significance, the mechanics           connection points and their impact on your clients’
visitor services, membership services combined)             and the value of effective communications. Whether        emotional bank accounts. Uncover what steps you
and—new groups this year include: CEOs and                  you are a small organization or a large one, effective    and your DMO team can take, both internally and
technology. These groups will reconvene                     communication is a requisite.                             externally, to support the quality and improvement
Friday, 16 November, from 10:30 a.m. – 12:15 p.m.           Barry Biggar, CDME, president and CEO,                    of your visitors’ experience. Ultimately, after a UFE
                                                            Bryan-College Station CVB                                 in your destination, your visitors will become your
Open to DMO professionals, students and educators.                                                                    destination disciples.
                                                            1.0 additional PDM credit

                                                            Information Technology for Destination
    Experience…                                             Marketing (T202)
    Shirtsleeves!                                                                                                       the opportunity Guy!
                                                            In this PDM course, look at key destination market-
    “The shirtsleeve sessions are                           ing technology, including how to use a destination          Joe has a wealth of knowledge on
    outstanding! These sessions make                        Web site as the “24-7” representation of the CVB.           market trends and how the modern
                                                            Discuss how to adapt technology concepts to the
    the conference very valuable.”                                                                                      day individual consumer shops for
                                                            destination marketing/CVB environment; plus,
    – Barry Lewis, Grapevine CVB (TX)                       review content management and best practices                vacations. We love the Opportunity
                                                            in customer relation management.                            Guy! – Esther M. Turner, Prince William
    “What a supportive environment!                         Maura Allen Gast, FCDME, executive director,                County/Manassas CVB (VA)
                                                            Irving CVB
    It is so helpful to hear different CVBs
    discuss the pros and cons of their                      1.0 additional PDM credit
    events, and then troubleshoot and                                                                                 Open Evening
    bounce ideas off each other.”                                                                                     Take this opportunity to explore the sights and
                                                                                                                      sounds of the St. Louis hospitality district!
    – Maria T. Herrera, Albuquerque CVB (NM)

4                                                    Destination Managment & Marketing Institute • The Total Experience
Friday 16 November 2007                                                                                              The Share Book Salon
                                                            Convention Sales Tools (F103)
                                                                                                                     Throughout the conference, visit the Share
                                                            Add a few new tools to your convention sales
8:00 – 9:00 a.m.                                            toolbox in this session! DMAI’s new Delegate
                                                                                                                     Book Salon and peruse the “share books” of
Breakfast Chat                                              Spending Study will be presented, providing DMOs
                                                                                                                     your fellow attendees. Share books are a great
Grab breakfast and coffee, and engage in additional                                                                  resource for new ideas and more effective ways
                                                            current spending data for small, medium and
“table topics” with newfound colleagues.                                                                             of doing business!
                                                            large market destinations. Tools for customizing
                                                            destination-specific spending research will also
                                                                                                                     As a destination marketing professional attend-
                                                            be discussed. Plus, understand the value of a
                                                                                                                     ing DMMI, you can take advantage of this unique
9:00 – 10:15 a.m.                                           segment-by-segment strategic approach to
                                                                                                                     opportunity to probe inside the minds of your
Learning Labs                                               soliciting convention business. Review the latest
                                                                                                                     industry colleagues and see what’s working at
                                                            Convention Room Night reporting and Peer Set
Destination Marketing (F101)                                                                                         their DMOs—so that you don’t have to re-create
                                                            Benchmarking tools. These tools increase
Marketing is the principal function and mission of                                                                   the wheel! If you see something in a Share Book
                                                            transparency and create stakeholder alignment
DMOs. Traditional marketing is characterized by                                                                      that you would like to know more about, you can
                                                            when positioning future convention bid packages.
consumer research, price, product development,                                                                       contact that DMO for more information.
                                                            Jeff Eastman, president and CEO, Trends Analysis
packaging, distribution, promotion, advertising and         Projections LLC; Ruth Trojan, president and CEO,
point of sale. This PDM course examines traditional                                                                  Preparing Your Share Book
                                                            Nadler & Associates
disciplines, as well as new marketing approaches                                                                     Each DMO will bring ONE Share Book from their
and tools to build a truly integrated marketing cam-                                                                 destination. In a 3-ring binder, include your favorite
paign for your destination                                  Technology Trends Impacting Your DMO (F104)              forms, brochures, programs, managerial and
Jack Wert, FCDME, executive director, Naples, Marco         In this session, two DMO tech gurus will lead            training tools—anything that works for you and
Island, Everglades CVB                                      a lively exchange about the biggest trends in            your DMO that you can share with others. Use
                                                            DMO technology today – including CRM systems             your imagination, but suggested items include:
1.0 additional PDM credit
                                                            (choosing a system, the IT department’s role in
                                                            managing it, getting information out of it); email         • Publications
Critical Areas of Finance & Administration
                                                            system issues; staff IT support (i.e., remote              • Special Programs and/or Partnerships
(F102)                                                      connections, VPNs, terminal services); CAN-SPAM
                                                            and email delivery; spyware, trojans and other             • Forms (Lead Sheets, Call Sheets, etc.)
It is a jungle out there when it comes to juggling
the finances of a DMO. Discuss the separation               dangers; instant messageing, PDAs and stream-              • Newsletters
of private money and public money, maintaining              ing video; and new software. They’ll also help you         • Annual Reports
fiduciary responsibility/distance when dealing with         answer that dreaded question, “Why did IT say no?”
employee 401(k) plans, complying with updated                                                                          • CVB Committee Applications
                                                            Carl Leonard, director of technology, Kansas City CVB;
U.S. Department of Labor regulations dealing with           Doug Ross, director of technology, St. Louis CVC           • Seminar Information
exempt/non-exempt employees and implementing
processes and internal controls for fraud detection.                                                                   • Event Invitations

Brian Hurley, director of finance, Greater Des                                                                         • Organizational Charts
                                                            10:30 a.m. – 12:15 p.m.
Moines CVB                                                  Interactive Learning Shirtsleeves – Part 2
                                                            A continuation from Thursday, delve back into the
                                                            fascinating conversations you and your colleagues
                                                            were having about essential DMO issues and the
                                                            ways which you have all found you can do your
                                                            jobs better! See page 4 for more information.

  Experience…St. louis
  St. Louis’ hospitality district is in the midst of major changes
  bringing new life to its downtown streets. Projects (totaling
  US$3.5 billion) include new hotels, attractions, entertainment
  districts, dining, hotel renovations, residential loft construction
  and decorative streetscapes.

                                                 14-16 November 2007 • St. Louis, Missouri •                                                     5
additionaL PrograMs
Sales Academy™                                         Certified Destination Management                       CDME Elective Course:
                                                       Executive (CDME) Courses                               Destination Positioning & Branding
                                                                                                              Tuesday – Wednesday, 13-14 November 2007
Sales Academy I                                        Further your career as a senior-level destination
                                                                                                              Tues. 3:00 – 7:00 p.m.;
Monday 12 November 2007                                professional by obtaining your Certified Destination
                                                                                                              Wed. 8:30 a.m. – 5:00 p.m.
8:30 a.m. – 5:00 p.m.                                  Management Executive (CDME) designation.
                                                       Recognized by the destination industry as its          Destination branding is a vital component in the
Delivered in a convenient one-day format, Sales        highest educational achievement, CDME is an            marketing and leadership of your destination.
Academy I targets professionals with one month         advanced educational program for career-minded         This course provides you with the knowledge
and up to two years of sales experience. Learn how     DMO executives. After completing the program,          and an approach to successfully implement a
to approach the challenge of selling a destination,    you will:                                              destination branding exercise. The course has
as well as how to build rapport with prospects,                                                               been prepared using the DMAI’s book, Destination
qualify customers’ needs, handle objections and           • be able to demonstrate the value of a
                                                                                                              Brandscience™. Primary focus is on:
“sell” features against the competition. Course             destination team
material provides an overview of DMO structures                                                                 • Branding
                                                          • have improved your personal performance
and industry definitions.                                   through effective organizational and industry       • Destination imagery research
Fee: Members US$345; Non-members US$485                     leadership                                          • Positioning strategy
                                                          • have earned the CDME credential.                    • Brand promise development
Sales Academy II                                       The program consists of three core courses,              • DMO, community and visitor industry roles
Tuesday – Wednesday, 13-14 November 2007               two elective courses and a final exam.                     in brand communications
Tues 8:30 a.m. – 5:00 p.m.;
                                                                                                              Gary Sherwin, president and CEO, Newport Beach CVB
Wed. 8:30 a.m. – 3:00 p.m.
DMO professionals with three or more years
                                                       CDME Core Course:                                      Fee: Members US$750; Non-members US$1,050
of selling experience at a DMO, discuss topics         Destination Marketing Planning
including: DiSC (sales persona profile), prospecting   Sunday – Tuesday, 11-13 November 2007
                                                       Sun. & Mon. 8:30 a.m. – 5:00 p.m.;                     CDME Elective Course: Destination
on the Internet, advancing/closing the sale,
performance reporting, leveraging relationships        Tues. 8:30 a.m. – 12:00 p.m.                           Database & Internet Marketing
with key stakeholders, effectively managing                                                                   Tuesday – Wednesday, 13-14 November 2007
                                                       This course presents a strategic and action-
tradeshows and more!                                                                                          Tues. 3:00 – 7:00 p.m.;
                                                       oriented overview of a destination’s key
                                                                                                              Wed. 8:30 a.m. – 5:00 p.m.
Fee: Members US$725; Non-members US$1,010              managerial mandate. The primary focus is on:
                                                                                                              Since the Web has established itself as the preferred
                                                          • Destination marketing and leisure/
Save more than 15% when you take                                                                              consumer choice for researching and booking travel,
                                                            convention travel trends
                                                                                                              it is becoming increasingly important to properly
Sales Academy I & II together!                            • Convention and tourism research and               position travel destinations online.
                                                          • Destination marketing strategy and plan           In this elective course, discussion revolves around
                                                                                                              strategies and tactics that destination marketing
                                                          • Computer technologies in destination              and travel industry professionals are using to posi-
                                                            marketing                                         tion their web sites and optimize online marketing
                                                          • Destination image and positioning                 opportunities. Content will explore approaches to:
                                                          • Successful convention and leisure travel            • Database and email marketing
                                                            promotional programs                                • Web site design
                                                          • Effective destination sales techniques              • Search engine marketing and optimization
                                                          • Destination marketing partnerships                  • Pay-per-click campaigns
                                                                                                                • Online advertising
                                                       Don Anderson, CDME, director, CFS Office of
                                                       Professional Development, Purdue University            The course will also assess some of the newest
                                                                                                              trends in online travel marketing including blogging,
                                                       Fee: Members US$1,275; Non-members US$1,750            podcasting and consumer-generated content.
                                                                                                              Dave Serino, e-strategist, Gammet Interactive
                                                                                                              Fee: Members US$750; Non-members US$1,050

6                                               Destination Managment & Marketing Institute • The Total Experience
                                                         PLanning guide
Professional in Destination                               Hotel Accommodations                                  DMMI Registration Fees*
Management (PDM) Certificate
Program                                                   Sheraton St. Louis City Center                        Register online at
                                                          400 South 14th Street                       
Broaden your knowledge, and be recognized for             St. Louis, Missouri 63103
your commitment, when you earn DMAI’s PDM                                                                                             Through        20 October –
                                                          Telephone: +1.314.231.5007
Certificate! The PDM program encourages DMO                                                                                          19 October         On-site
professionals at any stage of their destination                                                                   DMAI Member          US$450           US$500
careers to participate in a variety of education          Rate:                                                   Bureau Staff**
sessions—covering topics from marketing to                US$169 (per night + tax)
finance—and become more effective destination             Cut-off date: 22 October 2007                           Non-Member           US$650           US$700
leaders and DMO managers.                                                                                         Bureau Staff**
                                                          To make your hotel reservation, visit                   Student              US$50            US$50
Attendees of DMMI will receive 6 PDM                                       Members
credits. Additional PDM credits will be issued                                                                    Student             US$90***         US$90***
for attendees that attend Fundamentals of                                                                         Non-Members
Destination Management & Marketing
(additional fee applicable) or one of the four            City Information                                        Educator             US$175           US$175
PDM courses offered at DMMI.
                                                                                                                  Educator           US$275***        US$275***
The following four required PDM courses are                                                                       Non-Members
offered at DMMI:                                                                                                  Companion            US$100           US$100
  • Essentials of CVB Management
    (15 November @ 9:00 a.m.)                                                                                   * See page 6 for additional program fees.

  • Communications in Destination Management                                                                    **State & Regional CVB Associations may attend
    (15 November @ 2:00 p.m.)                                                                                     DMMI at bureau rates.

  • Information Technology for Destination                                                                      ***Non-member student and educator fees include
    Marketing (15 November @ 2:00 p.m.)                                                                         one-year DMAI membership.

  • Destination Marketing
    (16 November @ 9:00 a.m.)
                                                                                    DMMI Event Sponsor
Individuals who complete the four required PDM                                      DMAI would like to extend a special thank you to the 2007 DMMI Event
courses* and 36 additional credit hours received a                                  Sponsor, USA Today.
PDM certificate. To qualify, credits must be earned
during five consecutive years. DMAI tracks credits
for members only.

*Required PDM courses are limited to 50 attendees.
Pre-registration required. Unless space permits, only    DMAI 2007 Alliance Partners
pre-registered attendees will be admitted.

PDM courses are also available online at

 2025 M Street, NW, Suite 500
 Washington, DC 20036 USA
 t: +
 f: +

                                              14-16 November 2007 • St. Louis, Missouri •                                              7
    Destination Management & Marketing Institute

the total
                     14-16 November 2007

Destination Marketing Association International
2025 M Street, NW, Suite 500
Washington, DC 20036 USA
Register at

1 of every 2 DMMI attendees
heard about this meeting from
their supervisor.

Register at

                                                     St. Louis, Missouri USA l Sheraton St. Louis City Center
                                                   14-16 November 2007

                                                      total                                                     the

                                                        Destination Management & Marketing Institute