How to Write Marketing Plan by dlp13834

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									                                                                                                                                           Revised 7/10/2010


                                                     NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                              GENERAL/EXECUTIVE

 COMP.                         ACTIVITY                           START           END            KEY                          COMMENTS
                                                                   DATE           DATE        SUPPORT
            EVENT BOOKINGS
            Develop rental rates and structure for                                            Mike Evans/
Mar '00     Nationwide Arena                                      Aug-99          Oct-99       Bob, Jay      Under revision - Need Non-concert deal
                                                                                              Mike Evans/    Developing Small Events/ Banquet
            Develop booking policy and procedures                 Aug-99          Apr-00       Bob, Jay      Procedures
                                                                                              Mike Evans/
            Develop Licensing Agreement (lease)                   Aug-99          Apr-00       Bob, Jay      Currently under CBJ review.
            Develop hit list for face to face meeting; talent
            agencies, performing artist agencies; NCAA,
            NIT and Lacrosse                                       Jul-99        May-00           Jay        NCAA bids with Linda Logan
 July '99   Develop Arena booking calendar                         Jul-99                      Bob / Jay     Currently holding dates
            Negotiate family show agreement:
  Mar-00      Ringling Brothers Circus                             Jul-99         Jan-00        Bob/Jay      Working with Eric Cuthbertson
  Mar-00      Disney on Ice                                        Jul-99         Jan-00        Bob/Jay      Working with Eric Cuthbertson
  Apr-00      Harlem Globetrotters                                 Oct-99         Jun-00                     Gerry Duncan
 Nov-99       Tour of Champions                                   Sep-99          Feb-00                     Meet with Don Watson at CIC
 Nov-99       Rodeo                                                Jul-99        Nov-99       Steve Gander   March 28 on hold-witing on WTR contract
  Jan-00      Pace Motorsports                                     Jul-99        Mar-00                      Eric Cole
              Bull Riding                                          Jul-99         Sep-00       R. Bernard    October 2000 on hold - Quarterhorse Expo.
  Mar-00      National Lacrosse League                          Apr & Jun-99     Nov-99       John Livesy
              Contract compliance checklist                       Aug-99          Jun-00
              ISI Figure Skating                                                                Greg K.      Working Dates with Andy Deyo
              NCAA Basketball                                      Jun-00        Aug-00         Linda L.     Waiting for NCAA bid

  Jan-00      WWF                                                  Jul-99      Feb & Nov-00    Ed Cohen
              Religious Events-Women of Faith                      Jul-99         Jan-00      Amy Roberts    Site visit - April
              Teen Mania                                          Sep-99          Jun-00                     Send marketing info
                                                                                                                           Revised 7/10/2010


                                                 NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                          GENERAL/EXECUTIVE

COMP.                       ACTIVITY                          START     END         KEY                            COMMENTS
                                                              DATE     DATE      SUPPORT
           Dixie Chicks                                       Oct-99   Oct-00    Doug Clouse
           Rugrats                                            Oct-99   Oct-99   Tracey Stroock Marketing info. to T.B.G.
           Promise Keepers                                    Sep-99   Jun-00                  Site visit - July
           Peter Lowe International                           Sep-99   Jun-00                  Sent marketing info
           Amway                                              Sep-99   Jun-00
Sep-99     Create Regional SMG Summit                         Aug-99   Feb-00                  Monthly conference calls underway
Nov-99    Network with SMG and other Ohio facilities          Jul-99   Nov-99                  Monthly phone meeting
Apr-00   Complete contract for: TicketMaster/tix.com          Aug-99   Apr-00                  Met T.M. 7/30/99-Met Tickets.com 10/99
                                                                                               General plan complete. Need to further
           Develop cleaning and security plans                Jan-00   Jun-00      Andy G.     develop.
Nov-99     Mailing to agents, talent buyers                   Sep-99   Dec-99
         Mailing to all convention: Meeting Planners          Nov-99   Feb-00
         Contact Lashley Investigations                       Mar-00   Jul-00      Andy G.     Chuck Woodward
         STAFFING/LABOR
         Identify designer/manufacturer for staff uniforms
         and determine which employees are to wear
         uniforms                                             Mar-00   Jun-00      Andy G.     Bids out - 4/00
         Contract security vs. City Police Officers for
         events                                               Sep-99   Jun-00      Andy G.     Set-up contact @ CPD
         Develop RFP and bid for contract security (FT
         only)                                                Mar-00   Jun-00                  CSC Meeting - April

Oct-99   Determine staffing levels for the different events   Jul-99   Sep-00                  M.O.R. - Staff plans complete
         Develop standard operating procedures                Sep-99   May-00   Jay / Directors SMG & Ice Palace operations manual
         Develop "Executive on Duty" (EOD) program            Jul-00   Sep-00

         Develop cross utilization program (management)       Jan-00   Jul-00
         Create Nationwide "Job Fair"                         Apr-00   Sep-00      Eric G.     Job Fair Schedule Set-On Going Planning
                                                                                                                              Revised 7/10/2010


                                                NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                         GENERAL/EXECUTIVE

COMP.                      ACTIVITY                         START     END          KEY                         COMMENTS
                                                            DATE     DATE       SUPPORT
                                                                                SMG Corp.      Ops. Dept. descriptions are being revised &
         Develop Job Descriptions                           Jul-99   Sep-00       (L.A.)       developed further
Feb-00   Develop Hiring Timeline                            Apr-99   Feb-00                   Revise in February 2000
         Determine event staff sources; High school,                                          Mailings out, job fairs, setting up booths at
         colleges, Arena employees                          Mar-00   Aug-00   Intern/ Andy G. schools
         Set services rates for users of complex (labor
         rates, site fees, origination fees, etc.)          Jul-99   Sep-00
         Set employee wages and benefits                    Jul-99   Apr-00     SMG Corp.      Review with CBJ
         Outline training program                           Mar-00   Aug-00       Eric G.      Tenative research completed.
         MISCELLANEOUS
         Directional signage: state highway dept.           Aug-99   Jun-00                    NRI plan underway
         Directional signage: city streets dept.            Aug-99   Jun-00                    NRI plan underway
         Traffic routing and direction: meet with traffic
         police; school shows-bus parking                   Aug-99   Jun-00      Andy G.       Met with police. Future meetings planned.
         Traffic plans for opening period                   Aug-99   Jan-00        Jay         NRI Consultant in progress
         Meet with area garage operators:
         Communications, parking rates (consistency)        Mar-00   Aug-00        NRI         CBJ plan to NRI
         Secure additional parking for Nationwide Arena
         employees                                          Jul-99   Nov-99    Bob Newman Proposal to Brian Ellis, waiting for response
         Taxi driver education/Drop off and pick up         Jun-00   Sep-00                    Part of opening PR
         BMI/ASCAP licensing?                               Jun-00   Sep-00    Mike Evans
         Program Arena Parking                              Jul-99   Sep-00
         Facility w/ CBJ needs
         City of Columbus Contacts:
           Police                                           Sep-99   Sep-00         Jay        Key figures may increase in November
           Traffic                                          Sep-99   Sep-00         Jay
                                                                                               Revisions to NW logo in review; John Aman -
           Develop NWA logo                                 Jul-99   May-00        Cliff       NRI
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
                                                                                                                             Revised 7/10/2010


                                                  NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                      BUILDING OPERATION DEPARTMENT

COMP.                      ACTIVITY                        START       END          KEY                       COMMENTS
                                                            DATE       DATE      SUPPORT
         BUILDING EQUIPMENT
         Mechanical systems training                        Jul-00     Sep-00       Andy
         Develop plan for cleaning service                  Jan-00     Sep-00       Andy       Aramark
         Develop plan for cleaning facility                 Jan-00     Sep-00       Andy       Underway
         Develop plan for cleaning offices                  Jan-00     Sep-00       Andy       Underway

         Develop plan for cleaning and repair of seating    Jan-00     Sep-00
         Develop plan for cleaning all food areas          Aug-99                    SSI       Coodinate with SSI
         Scoreboard operations and maintenance              Jul-99     Sep-00   Mike Humes
         Two-way radio communication procedures             Jun-00     Sep-00
         Window cleaning plan                              Aug-99      Sep-00       Andy       Special equipment in base building
         Pest control                                       Jan-00     Sep-00       Andy       RFP out - Awaiting response
         PM programs for all building system                Jan-00     Sep-00                  Use SMG operations standards
         Implement SMG Operating Standards and
         inventory tracking procedures                      Jan-00     Sep-00                  Set-up FF&E inventory
                                                                                 Andy/ Don
         Secure warehouse for incoming equipment            Jun-00     Sep-00    McCarthy      Secure storage set
         Develop spare parts opening inventory              Jun-00     Sep-00
         Develop understanding on construction
         plans/specs                                        Jul-99     Sep-00
         Construction oversight                             Jul-99     Sep-00   Don McCarthy Punch list check-off
         Develop procedure for acceptance of all mech.
         Systems                                            Jan-00     Sep-00
         Negotiate service agreements and contracts
         (mech.)                                            Jan-00     Sep-00
         Communication: telephones (all systems)            Jan-00     Sep-00                  CoreComm
         Organize system for all building docs.             Jan-00     Sep-00
Apr-00   Telephone numbers                                  Jul-99     Jun-00                  CoreComm
                                                                                                                            Revised 7/10/2010


                                                   NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                       BUILDING OPERATION DEPARTMENT

COMP.                         ACTIVITY                      START       END         KEY                       COMMENTS
                                                             DATE       DATE     SUPPORT
         Utilize Blue Jackets vendor/sponsors                Jul-99     Sep-00   Mike Humes
         Complete SMG Operating Standards Database          May-00      Sep-00
         Summarize all warranty items                       May-00      Sep-00
         Complete NWA Operating Manual                       Jan-00     Sep-00
         Trash removal equipment                             Feb-00     Jun-00      Andy       Proposals are coming in.
         Develop recycling program                           Jun-00     Jun-00      Andy       Proposals are coming in.
         TENANT RELATIONS
         Blue Jackets opening game                          Aug-99      Sep-00
         Transitions plan for Blue Jackets staff            Apr-00      Sep-00
         Blue Jackets game communication                     Jan-00     Sep-00
         Develop game day procedures                         Jan-00     Sep-00
         Develop detailed ice maintenance procedures
         and reports                                         Jan-00     Sep-00                 Underway
         Develop change over strategy & procedures           Jan-00     Sep-00
         Develop for back to back events:                    Jan-00     Sep-00
           Ice to basketball                                 Jul-99     Jul-00
           Truck Marshaling - Interior/Exterior              Jan-00     Sep-00
           Small house set-ups                               Jan-00     Sep-00
           Housing: Animals, Family shows, Travel
           shows, etc.                                       Jan-00     Sep-00
         Emergency procedures                                Jul-99     Jun-00    Andy/ Eric   E.R.P.-Underway
                                                                                               Initial draft underway-Walk thru of site with
           Emergency response plan and review                Jul-99     Jun-00    Andy/ Eric   Fire Dept.
         Develop preliminary event budget                    Feb-00     Jul-00
         All staffing costs                                  Feb-00     Jul-00
Apr-00   Reviewing seat manifest                            Aug-99      Sep-00                 Ongoing
                                                                                                                           Revised 7/10/2010


                                                  NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                      BUILDING OPERATION DEPARTMENT

COMP.                      ACTIVITY                           START    END          KEY                       COMMENTS
                                                              DATE     DATE      SUPPORT
                                                                                Dispatch/WJH
         Broadcast distribution system                        Jul-99   Mar-00         W      Initial meeting in June
         Mock event:                                          Aug-00   Sep-00
           Load in/out                                        Aug-00   Sep-00
           Talent dressing rooms                              Aug-00   Sep-00
           Food                                               Aug-00   Sep-00
           Production office, etc.                            Aug-00   Sep-00
           Production meetings                                Aug-00   Sep-00
Sep-99   Publish colleteral material                          Aug-99   Sep-99     Marketing
                                                                                               Review in Jan. 00-Promoter pack being
Sep-99   Develop technical info. and worksheets               Aug-99   Jul-00        Jay       revised & reviewed.
         STAFFING/LABOR
         Work with trainer to develop tech. Skills training
         handbook                                             Jan-00   Jun-00
         Finalize tech requirements for supervisors and
         trades                                               Jan-00   Jun-00
         Develop event advance reports                        Jan-00   Jun-00      Eric G.
         Develop event management procedures                  Jan-00   Jun-00      Eric G.
         Labor strategy:                                      Jan-00   Jun-00
           Stagehands: Develop 3 company approach             Jan-00   Jun-00
             In-house vs. contracts                           Jan-00   Jun-00                  Tentative research completed.
           Finalize event staffing requirements               Jan-00   Jun-00       Andy       Ongoing-Basic plans dveloped.
           Parking and traffic management                     Jan-00   Jun-00
           Develop relationship with city parking             Jan-00   Jun-00
           Highway and road signage                           Jan-00   Jun-00
           ADA training for staff                             Jan-00   Jun-00
           ADA community issues                               Aug-99   Sep-00        Jay       Meeting held 10/99
                                                                                                                  Revised 7/10/2010


                                         NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                             BUILDING OPERATION DEPARTMENT

COMP.                   ACTIVITY                  START       END          KEY                      COMMENTS
                                                   DATE       DATE      SUPPORT
        Employee Handbook Developed                Jan-00     Jul-00   Andy/ Eric G. General template finished.
        Customer service training plan            May-00      Sep-00      Eric G.
                                                                                      Developing TIX procedure-Accesibility
        Develop ADA policies and procedures       Aug-99      Jul-00    B/O & Ops     guide started by intern.
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
                                                                                                                          Revised 7/10/2010


                                                NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                    MARKETING & SALES DEPARTMENT

COMP.                       ACTIVITY                     START       END         KEY                       COMMENTS
                                                         DATE       DATE      SUPPORT
        PUBLIC RELATIONS
        Write marketing plan - pre opening               Apr.00     May-00       Cliff
        Write marketing plan - post opening              Apr-00     May-00       Cliff
        Write public relations plan                      Apr-00     May-00    CBJ / NW
        Develop media kit                                Apr-00     May-00       Cliff
        Develop crisis communication plan                Apr-00     Sep-00       Cliff      SMG template / ERP
        Speaker's bureau/community relations             Apr-00     Sep-00       Cliff
        Develop media list                               Apr-00     Sep-00       Cliff
        Develop charity comp procedures w/ CBJ           Sep-99     Sep-00       Cliff      CBJ foundation
        Develop MKT Dept. comp ticket allotment          Sep-99     Sep-00     Jay/ Cliff
        SMG opening contribution                         Apr-00      Jul-00    Jay/ Cliff   Reviewing HMS Proposal
        Dispatch coverage - develop contacts             Sep-99     Sep-00       Cliff
        Develop trade journal contacts                   Apr-00     Sep-00       Cliff      AB sept. Feature
        Implement PR plan                                Sep-99     Sep-00       Cliff      One year out/ NW Leading
        Manage media relations                           Sep-99     Sep-00       Cliff      One year out/ NW Leading
        Develop editorial calendar (local and trades)    Sep-99     Sep-00       Cliff      Construction updates
        Pitch story on uniforms                          Jun-00     Sep-00       Cliff
        Pitch story on club services                     Apr-00     Sep-00        SSI
        Pitch story on menu services                     Apr-00     Sep-00        SSI
        Pitch story on graphics/signage/logo             Sep-99     Sep-00       Cliff
        Maintain media coverage log/ Notebooks           Sep-99     Sep-00       Cliff
        Promote Guest Service                            Sep-99     Sep-00       Cliff
        Pitch story on road improvements                 Sep-99     Sep-00       Cliff      Part of construction update
        Improvements                                     Sep-99     Sep-00       Cliff
        Pitch weekly updates                             Sep-99     Sep-00       Cliff
        ADA P.R.                                         Sep-99     Sep-00       Cliff
                                                                                                                          Revised 7/10/2010


                                                  NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                      MARKETING & SALES DEPARTMENT

COMP.                     ACTIVITY                         START       END        KEY                      COMMENTS
                                                           DATE       DATE      SUPPORT
        Develop fax notification system for media          Aug-99     Apr-00      Cliff     Researching fax services
        Develop synergies w/ CBJ                           Jul-99     Apr-00      Cliff
        Develop "Grass Root" info.                         Sep-99     Apr-00      Cliff
        Partner with downtown business org.                Sep-99     Apr-00      Cliff     CVB/ NI
        COMMUNICATIONS
 Sep-99 Produce new stationary                             Apr-00     May-00    Zero Base   Waiting for Nationwide logo
        Develop marketing piece-general/promoters
 Sep-99 (interim)                                          Apr-00     May-00    Zero Base   Needed for A.M.C.
 Sep-99 Business cards                                     Apr-00     May-00    Zero Base   Waiting for Nationwide logo
 Sep-99 Note cards and envelopes                           Apr-00     May-00    Zero Base   Waiting for Nationwide logo
        Develop marketing piece-general/promoters
 Sep-99 (final)                                            May-00     May-00    Zero Base
        Develop parking/access brochure                    May-00                 Cliff
        Develop newsletter/general public                  May-00     Sep-00      Cliff     Include in fax back
        Value added P.S.L. program                         May-00     Sep-00      Cliff
        Develop building calendar mailing list             Apr-00     Apr-00      Cliff
        Develop building calendar                          May-00     Jun-00      Cliff
        Develop disabled access brochure                   Jul-00     Aug-00      Cliff
        Develop pocket locate brochure (food,
        restrooms, ATM's, etc.)                            Jun-00     Sep-00      Cliff
        Develop suite plan regarding stage set-
        up/relocate                                                   Sep-00      Cliff
                                                                                            Take over management from NW/ Reviewing
        Enhance NationwideArena.com                        Apr-00     Sep-00      Cliff     Proposals
        Develop advertising plan (trades & local)          Apr-00     Sep-00      Cliff
        Develop "interesting facts" sheet                  Apr-00     Sep-00      Cliff
        Coodinate box office printed materials             Jun-00     Sep-00      Cliff
                                                                                                                       Revised 7/10/2010


                                                  NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                      MARKETING & SALES DEPARTMENT

COMP.                        ACTIVITY                      START       END        KEY                      COMMENTS
                                                           DATE       DATE      SUPPORT
        Coordinate restaurant printed materials                       Sep-00
        Coordinate merchandising printed materials                                 SSI    Nationwide Arena mail
        Develop program with hotel concierge               Jun-00     Sep-00              Mimic local hotel programs
 Oct-99 Comparisons to Schott.                             Jul-99     Sep-00      NRI     List to Jim Rost
        SPECIAL EVENTS
        Reception at suite - Blue Jackets office staff     Jul-00                         Coordinate with CBJ staff
        Reception at suite - Blue Jackets players          Jul-00
        City commission event                              Jul-00
        Press conference (events)                          Jun-00     Sep-00              Monthly media tours
        Job Fair                                           May-00     Sep-00              Cliff working on campaign/ ad placements
        Blue Jackets "Hard Hat" reception at site          Apr-00
        GRAND OPENING
        Identify activities/events/get approval plan       Jul-99     Jan-00
        Hire party planner                                 Dec-99     Sep-00
        Write public relations plan                        Jan-00      Jul-00
        Plan and produce special sections in Am Bus,
        Dispatch, Facilities, Sports Bus. Journal          Aug-99     Sep-00              Amusement Buz. Dates on hold
        Develop budget                                     Aug-99                         Jay developing
        Plan mock events                                   Jul-00     Aug-00
        Nationwide / CBJ / public openings                 Aug-99     Sep-00              Planning underway
        New event plan                                     Sep-99     Sep-00
        Public grand opening                               Sep-99     Sep-00
        CBJ opening game                                   Oct-99     Sep-00              After jersey unveil
        Athletic Bus. Facilities of Merit                  Sep-99     Sep-00              Construction and post open
        GROUP EVENTS
        Hire group sales manager                           Apr-00     Apr-00              Combined position with CBJ
                                                                                                                              Revised 7/10/2010


                                                    NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                        MARKETING & SALES DEPARTMENT

    COMP.                     ACTIVITY                        START      END         KEY                           COMMENTS
                                                              DATE      DATE      SUPPORT
            Write marketing plan for groups                   Apr-00    May-00
            Develop group sales newsletter                    Apr-00    Jun-00
            Develop group sales incentives                    Apr-00    Jun-00
            Develop group sales planner                       Apr-00    Jun-00
            Acquire group sales list from Arena               Apr-00    Jun-00
            Consider second group sales associate             Apr-00    Jun-00
            EVENT MARKETING

            Develop overall event marketing strategies/plan   Apr-00    May-00       Cliff
            Meet with Sesame Street personnel                 Sep-99    Feb-00     Jay/ Cliff
            Meet with Circus/Disney on Ice personnel          Sep-99    Feb-00     Jay/ Cliff   Met with Brian Bouquet 9/99
            Meet with Globetrotter personnel                  Sep-99    Feb-00     Jay/ Cliff
            Attend Arena marketing convention                 Jun-00    Jun-00       Cliff      Cliff registered
            Develop/execute Lipizian Stallion promotional
            plan                                              Jun-00    Jun-00       Cliff
            Develop/execute Circus promotional plan           Sep-99    Feb-00       Cliff
            Develop/execute Sesame Street Live
            promotional plan                                  Sep-99    Feb-00       Cliff

            Develop/execute Globetrotters promotional plan    Sep-99    Feb-00       Cliff
            Stars on Ice                                      Sep-99    Feb-00       Cliff
            Rodeo                                             Sep-99    Feb-00       Cliff
            Ice Wars                                          Sep-99    Feb-00       Cliff
            Develop /execute World Figure Skating Tour
            promotional plan                                  Sep-99    Feb-00       Cliff
?           CVB Meeting                                       Oct-99    Jan-00                  Unveil ad campaign
            Sports Authority meeting                          Oct-99    Jan-00
            Local figure skating assn.                        Oct-99    Jan-00
                                                                                                                           Revised 7/10/2010


                                                 NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                     MARKETING & SALES DEPARTMENT

COMP.                      ACTIVITY                       START       END        KEY                      COMMENTS
                                                          DATE       DATE      SUPPORT
        Develop fee structure (print)                     Sep-99     Sep-00      Cliff
        MARKETING RESEARCH
        Create database                                   May-00     Sep-00      Cliff
        Analyze zip codes - Blue Jackets season ticket
        holders                                           Oct-99     Sep-00                Trend development
        Have presentation on demographics, etc.           Oct-99     Sep-00
        Distribute survey - Blue Jackets games (other
        events)                                           Sep-00     Sep-00
        Develop economic impact study                     Nov-99     Feb-00      CVB
        Nationwide employee lists                         Oct-99     Sep-00
        Worthington employee lists                        Oct-99     Sep-00
        ISSUES TO RESOLVE
        Pre-event advertising                             Jan-00     Sep-00
        Press conference for on-sale                      Mar-00     Mar-00
        On-sale dates                                     Mar-00     Sep-00
        Network with other SMG facilities                 Apr-00                           Monthly phone calls
        MISCELLANEOUS
        Contact area garages                              May-00     Sep-00    Catt-Lyon   NRI garages
 Oct-99 Develop signage for parking garages               Jul-99     Sep-99                Signage in the base building
        Develop radio traffic/reporter program            Jun-00     Sep-00
        Gather images for restaurant graphics             May-00     Jun-00    Catt-Lyon   Base building package
        Gather image for ticket office area               Apr-00     Jun-00                Calling promoters for images.
        Set up display at arena - events                  Aug-00     Sep-00
        PUBLICATIONS
        Guide to Arena                                    Mar-00     Sep-00
        Food locations                                    Mar-00     Sep-00
                                                                                                                            Revised 7/10/2010


                                                    NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                        MARKETING & SALES DEPARTMENT

COMP.                      ACTIVITY                          START       END         KEY                       COMMENTS
                                                             DATE       DATE      SUPPORT
        Parking/Road Maps                                    Mar-00     Sep-00
        Concourse "you are here" kiosks                      Jul-99     Sep-00    Mike Humes   Research underway
 Oct-99 Wayfinding signage package                           Jul-99     Sep-99     Catt-Lyon   Package in base bid-CBJ input given
        Coordinate tour program after opening                Sep-00     Sep-00
        Develop charitable organization status w/ CBJ        Mar-00     Sep-00                 CBJ foundation
        SUITES - FOLLOW UP
        Food "preview" - event                               Aug-00     Aug-00       SSI

        Develop communication program - thru opening         Oct-99     Sep-00                 Include in fax back
        Value added communications                           Jan-00     Sep-00                 Fax back
        Extra ticket programs                                Mar-00     Sep-00
        Develop communication program                        Jan-00     Mar-00
        Execute communication program/fax back               Mar-00     Sep-00
        CLUB SEATS
        Research other buildings                             Sep-99     Sep-00
        Develop sales brochure - events                      Nov-99     Mar-00       CBJ       Initial brochure out
        Develop marketing plan - events                      Nov-99     Mar-00
        CLUB SERVICE PROGRAM
        (Club Services Planning Schedule attached)
        Hire club services director - Suite dept.            Jun-00     Sep-00                 Coordinate with CBJ
        SPONSORSHIP
        Follow up on leads to date                           Sep-99     Sep-00    Mike Humes
        Develop CBJ sponsor tie-in                           Sep-99     Sep-00    Mike Humes   Coordinate with FF&E Procurement
        Create leverage opportunity for CBJ                  Sep-99     Sep-00    Mike Humes
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
                                                                                                                        Revised 7/10/2010


                                              NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                       SUITE/CLUB SERVICES

COMP.                      ACTIVITY                    START       END          KEY                        COMMENTS
                                                       DATE       DATE       SUPPORT
        SUITE - DESIGN
        Develop standard for artwork/logo              Jan-00      Jul-00
        Restroom
          Trash can                                    Sep-99      Jan-00                  Part of FF&E
          Paper towels                                 Sep-99     May-00       Andy G.     Part of FF&E-Final proposals coming in
          Soap dispenser                               Sep-99     May-00       Andy G.     Part of FF&E-Final proposals coming in
          Lotion dispenser?                            Sep-99     May-00       Andy G.     Part of FF&E-Final proposals coming in
                                                                            Sean Fletcher /
        Assist with the purchase of suite furniture    Sep-99      Jan-00       NBBJ        Awaiting NRI response to proposal
        Develop procedure for delivery & inspect of
        furniture                                      Jan-00     Sep-00     NRI / NBBJ
        Detailed service standard procedure            Mar-00      Jul-00        SSI
        Develop and purchase Nationwide Arena
        hangers                                        Jul-00     Sep-00                   FF&E
        Telephones                                     Jul-00      Jan-00                  Base building
        CONCIERGE - STATION
        Desk                                           Jul-99     Sep-99                   Continental Furniture
        Phone                                          Jul-99     Sep-99                   Included in design
        Fax machine                                    Jul-99     Sep-99
        CLUB SERVICES OFFICES
        Office furniture                               Nov-99      Jul-00       NBBJ       FF&E
        Computers                                      Nov-99      Jul-00       NBBJ       FF&E
        Computer Software                              Nov-99      Jul-00       NBBJ       FF&E
        Telephones                                     Nov-99      Jul-00


        Fax machine                                    Nov-99      Jul-00
                                                                                                                         Revised 7/10/2010


                                                  NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                           SUITE/CLUB SERVICES

COMP.                      ACTIVITY                        START       END         KEY                     COMMENTS
                                                           DATE       DATE      SUPPORT
        OPERATIONS
        Observe game day operations
          Air Canada Centre                                Oct-99     Oct-99                 Review dasher System with C.I.C.
          Staples Center - LA                              Feb-00     Feb-00                 Review dasher System with C.I.C.
          Pepsi Center - Denver                            Jan-00      Jan-00
        Develop in house Club Services annual PM           Apr-00     May-00
          Suites - PM program                              Apr-00     May-00
          Club seats - PM program                          Apr-00     May-00
        Develop handbook for:                              Apr-00     May-00
          Suite holders (liaison, executive, in suite)     Apr-00     May-00
          Club seat holders (pamphlet)                     Apr-00     May-00
        Develop suite questionnaire to include:            Feb-00     Jun-00     SSI / CBJ
          name of liaison and executive                    Feb-00     Jun-00     SSI / CBJ
          who has signing priveleges for tickets and
          food                                             Feb-00     Jun-00     SSI / CBJ
          what should be stocked in refrigerator and
          liquor cabinet                                   Feb-00     Jun-00     SSI / CBJ
          who should we contact to order food              Feb-00     Jun-00     SSI / CBJ
          who should receive invoices                      Feb-00     Jun-00     SSI / CBJ
          who should receive copies of newsletter          Feb-00     Jun-00     SSI / CBJ
          who will be the contact for special events       Feb-00     Jun-00     SSI / CBJ
          shared suites issued                             Feb-00     Jun-00     SSI / CBJ
        Develop Club seat ticketing systems program        Mar-00     Jun-00                 Focus on value - added
          Ticket Design/Stock                              Jan-00     Mar-00
          Suites                                           May-00     Jun-00
          overflow tickets (barstools)                     May-00     Jun-00
                                                                                                            Revised 7/10/2010


                                               NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                        SUITE/CLUB SERVICES

COMP.                      ACTIVITY                     START       END        KEY                   COMMENTS
                                                        DATE       DATE      SUPPORT
          Blue Jackets only suites                      May-00     Jun-00
          Club Seats                                    May-00     Jun-00
          other events                                  May-00     Jun-00
          Ticket pick-up and delivery                   May-00     Jun-00
        Develop in-suite merchandise sales system       May-00     Jun-00       SSI
        Develop all miscellaneous printed materials     May-00     Jun-00
          guest passes                                  May-00     Jun-00
          restaurant passes                             May-00     Jun-00       SSI
          in-suite menus                                May-00     Jun-00       SSI
          food order forms?                             May-00     Jun-00       SSI
          garage passes                                 May-00     Jun-00
        Standard Operating Procedured manual (in
        house)                                          Jun-00      Jul-00
          Announcing events                             Jun-00      Jul-00
          Ticketing                                     Jun-00      Jul-00
          Food order taking (dev. Specific questions)   Jun-00      Jul-00      SSI
          Opening Club Floor                            Jun-00      Jul-00
          Special events                                Jun-00      Jul-00
          Opening suites/closing suites                 Jun-00      Jul-00      SSI
          Opening refrigerators and liquor cabinets     Jun-00      Jul-00      SSI
          Suites rules and regulations                  Jun-00      Jul-00      SSI
          Crisis/evacuation plan                        Aug-99     Sep-00              Part of ERP
          Guest intervention plan                       Jun-00     Aug-00
        Hire telemarketers
        Hire concierge staff                            Aug-00     Sep-00
        Participate in alcohol awareness program        Jun-00      Jul-00      SSI
                                                                                                                         Revised 7/10/2010


                                                 NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                          SUITE/CLUB SERVICES

COMP.                      ACTIVITY                        START      END         KEY                        COMMENTS
                                                           DATE      DATE      SUPPORT
        Arrange name plate on club seats                   Mar-00    Sep-00      Turner     Seat installer
        Obtain training on food ordering system            Jun-00    Aug-00       SSI
        Understand billing system                          Aug-00    Aug-00
        Assist in development of menus                     Jan-00    Aug-00       SSI
        Involvement in hiring and training of personnel?   Mar-00    Aug-00
        Understand stocking system                         Aug-00    Aug-00       SSI
        Coordinate signage privelages                      Aug-00    Aug-00
        Coordinate shared suites situations                Aug-00    Aug-00
        Send food "preview" announcement                   May-00    Aug-00
        MISCELLANEOUS ISSUES
        Party Suites
          Parking garage                                   Mar-00    May-00                 Part of garage plan
          Design passes                                    Mar-00    May-00
          Will there be passes available to sell to
          suite/club seats                                 Mar-00    May-00
        Maintenance issues                                 Aug-00    Sep-00
          Before event                                     Aug-00    Sep-00
          After event                                      Aug-00    Sep-00

        Who will be handling billing on non-food items     Mar-00    Jun-00     SSI / CBJ
        Placement of programs and media notes in suites
        & club seats                                       Aug-00    Sep-00       CBJ
        Develop suites intern program                      Sep-00    Sep-00
        Receive certificates of insurance from suite
        holders                                            Aug-00    Sep-00                 Coordinate with Finance Director
        Coordinate Mock-Event for suite holders & club
        seats                                              Aug-00    Sep-00
                                                                                                                   Revised 7/10/2010


                                                   NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                            SUITE/CLUB SERVICES

COMP.                     ACTIVITY                          START       END        KEY                      COMMENTS
                                                            DATE       DATE      SUPPORT
        Investigate closed captioning for suites            Aug-00     Sep-00              Not in project
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
                                                                                                                Revised 7/10/2010


                                              NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                       FINANCE DEPARTMENT

COMP.                      ACTIVITY                       START     END       KEY                    COMMENTS
                                                          DATE     DATE     SUPPORT
        ACCOUNTING SYSTEM INFORMATION
        Design of PC Lan for information systems          Mar-00   May-00             Part of FF&E
        Place all workstations on network drive           Jul-00   Sep-00     CBJ
        Get payroll transferred to SMG and on-line with
        ADP                                               Mar-00   Apr-00
        Get up and running with ticketing                 Mar-00   Apr-00
        Set up A/C, A/P payable, and fixed assets         Mar-00   Apr-00
        Set-up Arena operations accounting system         Mar-00   Apr-00
        Time clock system                                 Aug-00   Sep-00
        Training computer system                          Aug-00   Sep-00
        Get modems installed for payroll and box office
        account                                           Mar-00   May-00
        Develop reporting procedures w/ SMG & CBJ         Mar-00   Apr-00
        CASH MANAGEMENT/CONTROL
        SYSTEMS/PROCEDURES
        Point of sales system (concessions)               Jul-00   Aug-00
        Procedures to monitor Restaurant Operation        May-00   Jul-00
        Review box office manual                          Mar-00   May-00

        Review accounting policy and procedure manual     Mar-00   Sep-00
        Review T&E manual                                 Mar-00   Apr-00
        Wet Zoning area                                   Jul-00   Sep-00      SSI
        Procedures to monitor F&B operation               Mar-00   Jun-00      SSI
        Audit schedule for contract                       Mar-00   Apr-00
        REPORTING
        Develop budget procedures                         Mar-00   Jun-00
        Reporting matrix                                  Mar-00   Jun-00
                                                                                                            Revised 7/10/2010


                                              NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                       FINANCE DEPARTMENT

COMP.                      ACTIVITY                       START     END       KEY                COMMENTS
                                                          DATE     DATE     SUPPORT
        Cash flow projections                             Mar-00   Sep-00
        Format budget and financial statements in Excel   Mar-00   May-00
        FINANCE
        Review first year cash flow requirements          Mar-00   Mar-00
        Review pre-opening budget                         Sep-99   Feb-00             Underway
        Review 1st year operating budget                  Mar-00   Jun-00
        Building insurance                                Mar-00   Jun-00
        Property                                          Mar-00   Jun-00
        Commercial Gen. Liability                         Mar-00   Jun-00
        Event tenant liability                            Mar-00   Jun-00
        Umbrella excess liability                         Mar-00   Jun-00
        Auto                                              Mar-00   Jun-00
        Crime                                             Mar-00   Jun-00
        EDP                                               Mar-00   Jun-00
        Valuable papers                                   Mar-00   Jun-00
        Worker's Compensation                             Mar-00   Jun-00
        Directors and Officers                            Mar-00   Jun-00
        Risk management S.O.P. with Ops.                  Mar-00   Jun-00
        HUMAN RESOURCES
        Assistant Box Office Manager                      Mar-00   Jul-00
        Accounting Clerk 1 - Payroll/Purchasing           Mar-00   Jul-00
        Accounting Clerk 2 - A/P                          Mar-00   Jul-00
        Position Analysis (Job Description)               Mar-00   Jul-00
        Salary Ranges                                     Mar-00   Jul-00
        Performance Appraisals                            Mar-00   Jul-00
        Merit Increases                                   Mar-00   Jul-00
                                                                                                                Revised 7/10/2010


                                                NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                         FINANCE DEPARTMENT

COMP.                     ACTIVITY                       START       END        KEY                  COMMENTS
                                                         DATE       DATE      SUPPORT
        Promotions and Demotions                         Mar-00      Jul-00
        Hours of work, pay and overtime                  Mar-00      Jul-00
        Vacation                                         Mar-00      Jul-00
        Parking - Admin., Hourly, Event                  Mar-00      Jul-00
        Medical, Dental, etc.                            Mar-00      Jul-00
        Life Insurance                                   Mar-00      Jul-00
        Pension                                          Mar-00      Jul-00
        ADP training                                     Mar-00      Jul-00
        Training schedule for event employees            Mar-00      Jul-00
        Develop employee incentive program               Mar-00      Jul-00
        Obtain Human Resources packets                   Mar-00      Jul-00
        BOX OFFICE
        Set up TicketMaster training                     Jan-00     Mar-00
        Follow up on obtaining misc. items to open box
        office                                           Jan-00     Mar-00
        Background check on ticket sellers               Jan-00     Mar-00
        Policies and Procedures manual                   Jan-00     Mar-00
        Guest Relations Training                         Jan-00     Mar-00              Why Box Office?
        Cash handling procedures and training            Jan-00     Mar-00
Revised 7/10/2010
Revised 7/10/2010
Revised 7/10/2010
                                                                                                                     Revised 7/10/2010


                                               NATIONWIDE ARENA PRE-OPENING SCHEDULE
                                                               FF&E

COMP.                     ACTIVITY                      START       END        KEY                        COMMENTS
                                                        DATE       DATE      SUPPORT

        Develop plan for FF&E responsibility            Jul-99     Oct-99    NBBJ / NRI   October 19th meeting
 Oct-99 SMG proposal for FF&E procurement               Jul-99     Sep-99                 Waiting for NRI response
 Oct-99 Determine team FF&E needs for CBJ               Jul-99     Sep-99
        Develop FF&E receiving system and protocol      Jul-99     Oct-99
  X     Public restroom dispenser locations             Jul-99     Aug-99      NBBJ       Complete
 Sep-99 Door and lock hardware                          Jul-99     Sep-99                 Base Building
        FF&E tracking and reporting methods             Jul-99     Oct-99
        FF&E purchasing and management plan: chairs,
        TV radios office equipment, paper products,
        custodial equip.                                Jul-99     Oct-99
        FF&E cash flow for CBJ                          Oct-99     Nov-99
Revised 7/10/2010

								
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