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					WWW.NAALPACA.ORG



 North American Alpaca Federation
        www.naalpaca.org
                          What Is NAAF?

    The North American Alpaca Federation (NAAF) is a newly formed marketing-
    focused trade association representing the economic interests of our North
    American alpaca livestock businesses of all sizes.


Our Mission: NAAF's mission is to promote the North American alpaca to amplify the
    demand for the alpaca, its fiber and related end products through timely education
    and appropriate related strategies, in support of the individual owner/breeder.




Our Motto:                One farm, one ranch, one breeder, united
                            The North American Alpaca Federation
                                 You are already a member
                                   Join us in the challenge
                              Helping create a successful future



                              North American Alpaca Federation
   What Are NAAF’s Objectives?

NAAF was founded on the fundamental idea of aiding our
fellow individual alpaca breeders bring positive, immediate
and ongoing profits to their business.

NAAF founders set out to reverse the affects of these
changes by bringing sales & marketing tools, education and
simple plans to individual breeders.; a best of breed
roadmap to financial success.




                  North American Alpaca Federation
        What Are NAAF’s Goals?

NAAF has undertaken and will continue to focus on the
marketing of the alpaca industry in the exciting third decade
of alpacas in North America – On Your Behalf
NAAF will work in coordination with:
   AOBA, ARI, AFCNA, NAAFP, NEAFP
   Cooperatives, Government, Industry, Media
With Sales and Marketing of Alpacas and their end
products as our only focus




                   North American Alpaca Federation
      What Are NAAF’s Goals?


NAAF supports all alpaca-related research
Improving the North American alpaca herd in all
was possible.

With Sales and Marketing of Alpacas and their end
products as our only focus




               North American Alpaca Federation
    Is This Another Sales Pitch?


NAAF is committed to help you sell locally
Selling alpacas is different in Montana than it is in
Manhattan
One size does not fit all
Our organizational structure stresses fluid
communication and empowers you, the local
breeder
With Sales and Marketing of Alpacas and their end
products as our only focus

                North American Alpaca Federation
    What Can NAAF Do For Me NOW?

   What if you could make an alpaca sale in the next
    30 days?
   What if you could do 3 simple things today that will
    begin to change your financial circumstances?
   What if you were given specific, tried and true tools
    to assist you in your success?

If this sounds interesting, please read on . . .


                    North American Alpaca Federation
  What Can NAAF Do For Me NOW?

  Help you to :
          Market alpacas
          Sell alpacas
          Attract new customers
          Find outlets for your fiber
          Create new revenue streams
          Cut your costs
NAAF does not simply represent you, WE ARE YOU



                 North American Alpaca Federation
In the coming days, weeks and months
              NAAF will:
    Help you create a model industry with a
     sustainable and ever-growing fleece market
    Offer clear return on investment information for
     current and new breeders
    Offer marketing tools and education for breeders
    Offer simple, low cost programs to enhance sales and
     profitability
As the world and our industry changes, alpaca
   breeders will now have a partner in success.


                    North American Alpaca Federation
    When Do NAAF Benefits Begin?
   We’re ready now – are you?
   We are all a group of volunteers
   We continue to schedule and run sales &
    marketing seminars.
   We will explain everything about NAAF to your
    satisfaction



              Time is of the essence!


                 North American Alpaca Federation
    Ask Yourself . . .


   I MUST attract more buyers

   I MUST increase sales immediately

   I MUST reduce costs

   I MUST work with AOBA/ARI to:

      “Survive, Thrive & Prosper!”


                                            11
         North American Alpaca Federation
                   NAAF Perspective
We know times are tough, but:

       Buyers will always be hesitant until they believe alpaca ROI is real. And
        then they will buy!!!

       Many potential buyers are looking to start their own business…choosing
        their own fate or to pack their own parachutes!

       Buyers have less disposable income now …but they want to shift their
        investment income to something they can control with a higher potential
        yield….alpacas can do that for a buyer!!!

       More livestock business-oriented buyers out there now…but fewer of the
        ‘I want a cute alpaca’ buyers. This means there is an opportunity for
        more animals to be sold in a single transaction! Current prices makes
        alpacas very affordable to a wider audience!



                                                                              12
                            North American Alpaca Federation
                             The Realities
   Change is happening in the alpaca livestock industry:
       Some Alpaca business owners are conducting herd liquidations (cutting edge
        baby boomers and latent WWII babies) due to retiring and downsizing….
       Demographic shift toward rural or ‘ranch-burbia’ is just the beginning…open
        spaces for gardens, wind turbines…controlling ones’ own destiny…Alpacas are
        the ideal animal for these green conscious ranch / farm owners.
       Herd cost containment tools are now available to reduce the cost of owning
        alpacas!
       New automated equipment for dung removal and feeding make it is easier and
        less expensive to own an alpaca for all ages!
     NAAF, AOBA, ARI and AFCNA are determined as a team to make alpaca fleece a
                              leading U.S. natural fiber!




                                                                                     13
                                North American Alpaca Federation
               What can you do?

   Ask yourself… do I know how to explain the true ROI & cost of running
    an alpaca ranch or farm?
   What are a few things I could do to get new buyers within 1.5 hours of
    my farm to buy from me without spending a bag of cash?
   Do I really know the right methods and processes to run my own
    alpaca business effectively…am I equipped for success?
   In a nutshell: Is MY business plan and are MY marketing efforts
             LOGICAL, EFFECTIVE & EFFICIENT?
                      Am I doing the right things
                        and doing them well?




                                                                        14
                        North American Alpaca Federation
                 A Familiar Scenario…
While picking up alpaca beans that I just throw away or while
  sending emails to hundreds of existing alpaca owners from
  coast to coast…
      There are a 1000 new potential alpaca buyers who have just closed on a 2 -15
       acre farm or ranch within 25 miles of me…and they want to enter the livestock
       business!
      There are hundreds of small business owners looking for a new tax shelter. They
       are meeting everyday within 45 minutes from me and yet they don’t know that
       alpacas could help them!

                 At the end of the day:

                  You have 50 lbs. of beans ready for disposal and not for sale!
                  Your competition 500 miles away just sold 5 alpacas to your neighbors!
                  8 new farm owners within 10 miles of you selected goats and sheep instead
                 of alpacas!
                  You just paid the feed and hay bill again this month from your own pocket
                 because you had no income!



                                                                                        15
                              North American Alpaca Federation
                Scenario Analysis

Maybe you need to see what’s happening in your little corner of
  the world and tell them about alpaca:
      Fiber benefits
      Green friendly attributes
      Potential ROI
      Ease of care
      Beauty
      Camelids are native to North America…we are repopulating a native American
       species!!!



   But if you are picking up the poop, bean by bean, by hand---you won’t
     have time to market!




                                                                          16
                        North American Alpaca Federation
         The Selling Potion

 LUCK
 SMART LEADS
 PUBLIC AWARENESS
 ELBOW GREASE
 FOCUS
 COMMON SENSE




        MADE EASY AND FUN!
                                                  17
               North American Alpaca Federation
NAAF hears you loud and clear!
The purpose of this seminar is to respond to your
  requests for:

   Sales & marketing tools to help you:

      Sell and Market EFFICIENTLY & EFFECTIVELY

      Reduce costs

      Become wildly successful




                                                    18
                 North American Alpaca Federation
As a Breeder – what can NAAF do
for me NOW?




                                              19
           North American Alpaca Federation
NAAF Paca Potion Sales
   Immediate assistance
   Professional sales & marketing help
   Best of breed tools tailored to alpaca
    breeders
   How to reduce costs
   How to attract the right customers
   How to increase sales in:
       3 months
       6 months
       9 months
       12 months



                                               20
            North American Alpaca Federation
    NAAF Paca Potion Sales


   Be EFFECTIVE and EFFICIENT
   Do the right things right with:
       Business plans
       Goals
       Strategies
       Tactics
       Measurement & Evaluation




                                                     21
                  North American Alpaca Federation
      Sales & Marketing

              Specific
              Measureable
              Achievable
              Realistic
              Timely
“One cannot manage what one cannot measure”

“If you don’t know where you’re going, it doesn’t matter
    when you get there”


                                                     22
             North American Alpaca Federation
What We Must Do Immediately
      Improve sales & marketing strategies
      Attract new customers
      Increase sales
      Improve advertising
      Employ effective automated tools
      Reduce costs
      Open new revenue streams




                                                 23
              North American Alpaca Federation
      NAAF Message
   Now is the most opportune time to
    be in the alpaca business




                                             24
          North American Alpaca Federation
We’re Doing Each Other’s Laundry
     Folks, we can no longer just sell to each other
       We have more of a supply than a demand for
         alpacas
       Prices are down
       Demand is down
       Less disposable income in the economy
       We’re animal breeders without an end product
         for 25 years
       We are competition with each other
       Bad blood
       We need new blood




                                                        25
               North American Alpaca Federation
Focus On Our Best Bet Customers
     We cannot sell to everyone (door-to-door)
     On the sidewalk
     Need to focus on best bet customers
     Demographics
     Different customer in rural south than industrial
      north




                                                          26
                North American Alpaca Federation
    Customer Flight
   Flight to Urban hubs
   <30 year olds
   Flight to ‘Ranchburbia’ for 3 distinct
    groups
     30 – 45 year old old couples with school
      age kids
     Virtual office
     Home school
     Interest in green movement




                                                 27
          North American Alpaca Federation
    Customer Single
   Single female > 45
     Divorced and/or empty nester
     Never married professionals

    Domestic couples
      Virtual office
      Local professionals
      Interest in green movement
      Want security
      Desire for independence
      Gardening
      Arts / Crafts




                                            28
         North American Alpaca Federation
Customer Boomer
   Baby Boomers > 53
     Empty nesters
       Virtual office
       Local professionals
       Interest in green movement
       Want security
       Gardening
       Supplemental pre retirement income




                                             29
          North American Alpaca Federation
          The Pitch
   Don’t sell the alpaca
   Sell the alpaca business
   Sell your knowledge and support
   Picture yourself a newbie: Uncertainty
   Can I do this?
   Can I overcome the obstacles?
   What will my costs be?
   Where will my revenue streams come
    from?




                                             30
         North American Alpaca Federation
        Customer ROI
   The Independent Alpaca Livestock (IAB) is
    one of the least expensive home based
    businesses with tremendous…
     ROI ‘potential’
     Very low upfront cost with today’s
      alpaca costs
     None labor intensive
     Clean…no smell
     Easy to handle
       No hooves or danger like horses
       Minimal feed and shelter




                                                31
            North American Alpaca Federation
Customer Tax Benes

   Great tax benefits
   Federal
   State
   County (zoned agricultural)
   Federal grants




                                            32
         North American Alpaca Federation
     The Local Pitch

   The following will not work in all local
    markets
   Adjust your pitch accordingly




                                               33
          North American Alpaca Federation
     Customer “Cute”
 No smell or foul issues as associated with cows
   No slaughter model
   No milking
   No ‘scary’ bulls
   Need much less land
   Alpacas have a much higher ROI
 Unlike the smell and containment issues of goats
   No slaughter model
     Skinning
     Gutting
   No milking
   Alpacas have a much higher livestock ROI




                                                     34
              North American Alpaca Federation
   Customer Sheep

 Sheep have lanolin
   Chemicals required to scour fiber
 Frail…easily die
 Not terribly friendly
 Can get infections of the skin requiring cutting
  it off




                                                     35
           North American Alpaca Federation
  Customer Swine

 Swine
   Many areas have restrictions
   Smell
   Large
   Slaughter model
   Alpacas have a much higher potential ROI




                                               36
         North American Alpaca Federation
  Customer Poultry
 Poultry
   Terrible smell
   Attract disease
   Roosters outlawed in some areas
   Low ROI
   Need hundreds to make any ROI




                                             37
          North American Alpaca Federation
    Customer Crops

 Crops
   Need lots of acreage
   Low yield
   Not attractive to former city folk.




                                              38
           North American Alpaca Federation
Customer Horse & Cow

   Horses – not livestock
   Need acreage
   Cows need acreage


   Note: Horse farms are very interested in
    alpacas for tax purposes until they ask:
    “What do you do with the fiber?”




                                               39
         North American Alpaca Federation
         Customer Strategy
   Takes a mere 1 to 5 new customers to sell 10 females…2
    each….25 callers, emailers or visitors for each sale….how
    do you find them?
     Easy to find new potential owners if you take the time
      to look for them…don’t wait for them to come to you.
     Market within 1.5 hours drive time of your property
     Avoid spending $$$ to market halfway across the
      country…
     Make you local presence known
     Sell you knowledge of the alpaca livestock
      business….not the commodity of a single alpaca




                                                                40
                   North American Alpaca Federation
Customer Mentoring

Don’t attempt to compete with the ‘sell a cute pet
  alpaca market’…you will lose.
Look for potential repeat business or referrals
  Be a business person and mentor…not a snooty
    alpaca owner…make it fun and financially
    rewarding…
Overwhelm the newbies with mentoring…make
  them successful…they are NOT your competitor.
  They are part of the cooperative fiber production
  for your area.




                                                      41
          North American Alpaca Federation
    Customer Leads
   Where to find them?
     County clerk’s office
         Newly recorded deeds of > 2 acres
         Building permits for barns
       Announcements in the newspaper of
        new owners
       Stay in touch with the local
        realtors…give the realtor a financial
        reward to sending you successful buyers




                                                  42
              North American Alpaca Federation
     Customer Leads 2
   Stay in touch with the local service companies for
    leads
      Fence builders
      Barn builders
      Well drillers
      Plumber
      Fix it people
      Concrete companies
      Feed stores
      Hardware stores
      Carpeting and flooring companies
      Painters
      Electricians




                                                         43
              North American Alpaca Federation
     Customer Leads 3
   Be the 10 minute speaker for the local civic clubs. Talk
    about the return of the North American Camelid (now
    in the form of an alpaca) to the plains…earth
    friendly…special fleece.
      Civilian
      Rotary
      Lions
      Kiwanis
      Garden club
      Card club
      Gelds
      Women’s clubs
      DAR
      Etc




                                                               44
               North American Alpaca Federation
     Customer Leads 4

   Walk your alpacas with a blanket or saddle bag in
    parades with you logo
   Farmers market pen sales
   Grocery store parking lots with permission
   Walk in sports fields
   Alpacas in the park
   Alpacas on main street




                                                        45
             North American Alpaca Federation
     Customer Leads 5
   Advertise….
     Craigslist (free)
     Between movies
     Feed stores
     Cafe bulletin boards
     Church bulletins
     Walk you alpacas into the local TV station at 7:30 am
     County fairs
     4H / FFA publications
     County and city magazines and newspapers
     Vets office
     Pet stores
     On fences along the highway with permission
     On your vehicle
     Buy local lists




                                                              46
               North American Alpaca Federation
     Customer Leads 6
   Let the professionals know you are there…offer
    Continuing Education Classes to licensed
    professions
     CPAs – tax benefits of alpacas
     Realtors – Farm / Ranch property tax advantages
       with alpacas
     Attorneys – probate issues with alpacas
     Vets – Camelid advantages
     MDs – alpacas as therapy animals
         Sell them alpacas
         Sell them to their clients!




                                                        47
             North American Alpaca Federation
Welcome Back Home Strategy!
Getting our Alpacas Properly Introduced to North America
       While our alpacas have spent lots of time in the show ring:
       We need to introduce them to the people:
             Farmer’s Markets
             State Fairs
             County Fairs
             Alpacas in the Park
             Local parades
             The list is endless

       Not sure how to go about all of this – the logistics, the setup,
        the history of the alpaca, sales and marketing pitch and more?
             NAAF has the experience
             NAAF has the experts
             NAAF has the checklists you need
             NAAF has the scripts for alpaca facts and marketing strategies you need
             NAAF will coordinate the promotion of your alpacas – local assistance
             NAAF will coordinate the advertizing of your alpacas – local assistance




                                                                                   48
                        North American Alpaca Federation
Grassroots, American Alpaca Pen Sales
    CHAPTERS:
             Once per quarter:
                    Each Chapter will hold a pen sale
             Bring your alpacas to a central location
                    Close to home
                            Sales in the park
                            Farmers markets
                            Festivals
                            Holidays
                            Sales on the Square
                            Sales at the Shopping Center
                    Local support & assistance
                    Close to your customer
                    Sell the business and sell the alpaca

    REGIONS:
               Twice per Year:
                      Each Region will hold two HIGHLY ADVERTISED Galas
                             State & County Fairs

    THE Assembly:
              Once per year:
              NAAF will coordinate a national pen sale
                    TBD


         NAAF helps get buyers to you regardless of how far off the beaten path you’re located!


                                                                                             49
                            North American Alpaca Federation
              Alpaca Pen Sales
1. Load up two or more cute alpacas...
2. Get four panels together...
3. Drive to a busy shady spot...
4. Make panels into a square with no escape spaces...
5. Hang bucket of water inside panels...
6. Put some hay into square...
7. Add cute alpacas...
8. Set up table nicely with information and hand-outs...
9. Sit in comfortable chair and read a good book until people
gather 'round...
10. Sell anything they want to buy...
11. Pick up mess when you leave with water bucket full of money
and fewer cute alpacas
12. Save those Green Bean$

   NAAF helps get buyers to you regardless of how far off the beaten path you’re located!


                                                                                       50
                   North American Alpaca Federation
                 Going Green 1
Alpaca is as soft as wool, sleek as silk, light as a cloud and carbon neutral eco-
friendly

Buy alpaca – it is eco-aware clothing

“Agriculture is sustainable when it is ecologically sound, economically viable,
socially just, culturally appropriate and based on a holistic scientific approach. "
NGO Sustainable Agriculture Treaty

Why waste yet more fossil fuels manufacturing petroleum-based synthetic fibers
when the natural solution is in our own backyards? Alpaca fiber is:

Sustainable – an ever-growing American herd and source of fiber is on the
horizon
Natural – not synthetic; not petroleum based like polyesters, acetates, acrylics,
nylon, rayon (a wood pulp product which required dry-cleaning!) or Gore-Tex.
Cotton uses 25% of all insecticides applied to the crops. The Environmental
Protection Agency (EPA) deems seven of the top 15 pesticides used on U.S. cotton
crops to be potential or known human carcinogens
Renewable – unlike mink or baby seal, we do not kill the animal; we simply
harvest the fleece
Durable – archeologists have found remnants of Peruvian Inca alpaca textiles
from centuries ago
                                                                                     51
                   North American Alpaca Federation
                          Going Green 2
Alpacas are the most agriculturally environmentally friendly of animals – they live lightly on the
earth.
Their soft padded feet do not cut into the topsoil.
        Sheep and goats are much harder on the earth.
       Damage to topsoil decreases long-term soil fertility and in the process, the soil is eroded and
       weed invasion is encouraged.
       Alpacas are kinder to pasture, browsing on a variety of grasses and other plants without
       disrupting root systems, rather than overeating.
       This allows faster pasture recovery and minimizes soil erosion.
       Where cattle (leather) pull up grass by the roots and compress the soil, alpacas do not.
       Alpacas can thrive in deserts and mountain plains, by doing something most other
       domesticated animals (and many humans) haven’t been able to master: They stop eating
       when they are full.
       They don’t mind eating brush; fallen leaves and other “undesirable” vegetation, leaving the
       good stuff for species that don’t have the stomach to digest such roughage.
       Alpacas’ fur, referred to as fleece, grows quickly and is lighter, warmer and softer than most
       sheep wool.
       Alpacas consume far less water than most other herds. Their efficient 3-stomach digestive
       system metabolizes most of what they eat.
       Their pellet-like droppings are Ph balanced and an excellent, natural, slow release, low odor
       fertilizer and even bio-fuel.
       They lack upper, incisor teeth, so they do not chew and tear the native vegetation. Rather,
       they gently "cut" it against their palate, which encourages the plants' growth.




                                                                                                   52
                             North American Alpaca Federation
                          Going Green 3
No chemicals are employed either during feeding or during the industrial production of the
fleece into fiber.
      Sheep fleece contain lanolin. A multi-step detergent wash is needed to remove most
      of the lanolin.
      No need for insecticides (cotton), herbicides and fertilizers which pollute the
      groundwater.
      Alpacas come in nearly unlimited natural colors – offering a full array of choices with
      no chemical dyes required. But if desired, only 20% of a normal dye quantity is
      required.
      Manufacturing synthetic fibers is energy-intensive and can release lung-damaging
      pollutants such as nitrogen and sulfur oxides, particulates, carbon monoxide and
      heavy metals into the air, as well as climate-warming carbon dioxide.
Alpaca fleece adapted to naturally resist intense solar radiation in rarified mountainous
atmosphere.
Even the less desirable fleece (lower legs, britch, etc) is being used as natural weed mats
around trees. (Yes, it is biodegradable)
Alpaca clothing breathes naturally, unlike synthetics that cannot remove natural
perspiration from next to the skin.
Alpaca fiber is very strong (durable end products), it is easy to process (no lanolin) and
gives a high yield of end-product (twice the percentage that sheep yields.




                                                                                         53
                            North American Alpaca Federation
      Green Bean$ For Fun & Profit

 Green Beans – naturally organic and no added chemicals.
 Made from hay, vitamins, minerals, fresh water send
through several stomachs for digestion
 Nitrogen, Phosphorus, Potassium/Potash – small
percentages – no burn, no ammonia
 Add to soil – micro nutrients
 Compost – few parasites – no E coli
 Alpaca – 3 pounds of poop per day ½ ton per year
 25 alpacas yield over 12 tons per year
 Odorless
 Green Tea:
    1 cup beans, 1 gallon of water, 1 bucket, let sit in sun for
    few hours, pour liquid on flowers, plants, trees

                                                              54
                    North American Alpaca Federation
      End Products


What do YOU do with your fiber?




                                          55
       North American Alpaca Federation
            The Time For Fiber Is Now!
Many worry that prices of breeding stock will plummet if a fiber market
takes off. Here’s why we think differently:

   With a fiber market in place, 1/2 of the entire American alpaca herd (the vast
    majority of our males) suddenly becomes an asset and not an expense. Their
    fiber will have value.
   Superior females will still be just that - capable of giving birth to valuable
    crias. We’ll be breeding for the market and not just for the show ring or for
    bloodline rarity.
   Elite herdsires will still be elite herdsires maintaining their value.
   Our average alpacas will no longer be a drag on our pocketbooks because
    they will be able to at least earn their keep from their fiber.
   More finished goods will be available increasing awareness and demand.



                What do YOU do with your fiber?
                                                                              56
                              North American Alpaca Federation
  Free our fiber from the barn!!
                   Interested in revenue from your fiber?
 We’re building a web-based clearing house for online fiber commerce!
 We’ll hook you, the supplier, with the demand we all know is out there – national
  demand
     Spinners, felters, crocheters, knitters, fiber artists and on and on want fiber
     (And don’t forget those who would love to be introduced to our ‘Golden’ fiber. But just
        don’t realize it yet.)
 We have sample commerce contracts available
 We have the ‘rules of the road’ Code of Practice available for dealing with potential fiber
  customers
 We have a Harvesting Code available for proper shearing, sorting and grading fiber for
  fiber as PRODUCT.
 We have numerous contacts who need fiber – and finding more daily.
 We’ll hook you up, support you, guide you
 Think there is not enough fiber around? There is plenty in our barns and garages – and
  growing right now on our herds
 If we get big orders, we’ll contract with Peru for more. But we sell ours FIRST!
 This will bring in an additional critically needed revenue stream. This will attract more
  customers to our
  farms and farm stores. Yet another selling tool.


              What do YOU do with your fiber?
                                                                                        57
                             North American Alpaca Federation
               Navigating Complexity

   Coops
   Mini Mills
   Differing opinions
   (two alpaca breeders discussing fiber have 3 opinions)
   AFCNA, NEAFP, NAAFP will be talking as a team
   Alpaca Blanket Project is involved




               What do YOU do with your fiber?
                                                                58
                             North American Alpaca Federation
Education for the Market
          Distance Learning
Courses built by experts in their fields - for breeders:
 Fiber – what does the market want?
 Fiber & Fiber Processing– in depth
 Shearing – how to shear to capture the most value
  from your harvest
 Sales & Marketing – learning the alpaca business
 Histograms, skin biopsies, EPDs – the how and the
  why – IN ENGLISH
 The genetics of the alpaca and why it should matter
  to you
 Breeding strategies for the future of FIBER
 Alpaca Husbandry, Health and Nutrition
                                                       59
             North American Alpaca Federation
            Monthly Articles
 Sales & Marketing Tips will come to your email address monthly

An example:
How to compare alpacas to diamonds and make a sale.
    Diamonds are valued by the 4 C’s:
               • Carat
               • Cut
               • Clarity
               • Color
     Well, alpacas can also be measured in this way – and this cute trick may
         make you a sale.
     We are repopulating America with our native alpaca
     We are Green
     We are natural
     We are elegant
     We are:

     Alpaca is Fashion with a Conscience – another sales
          strategy coming to your mailbox soon!


                                                                                 60
                    North American Alpaca Federation
                 Tools



You can’t manage what you can’t measure




                                           61
        North American Alpaca Federation
             Revenue
   Know you income producers
     Bag of raw fleece
     Fleece refined into yarn
     Final finished product net value
        Cost of refinement
        Packaging
        Marketing
        Money
     Target $800 net for fleece products from 1 alpaca
     $200 a year for dung…sell to
        Landscapers
        Churches
        Private Schools
        Parks department
        New home builders
          Bartering works…get something you can turn to
           cash!


                                                           62
           North American Alpaca Federation
  Herd Growth & Value Estimator
                                                                                                         ADULT

    YEAR 1 HERD SIZE                                                         FEMALE CRIAS
                                                                                             FEMALES
                                                                                            YEARLINGS
                                                                                                        BREEDING
                                                                                                        FEMALES
                                                                                                                   MALE CRIAS
                                                                                                                                  MALE
                                                                                                                                YEARLINGS
                                                                                                                                            HERDSIRES   FIBER STOCK




                  ALPACAS PURCHASED THIS YEAR
                                                                                  5            1           1           1           1           3            1
      EXISITING HERD DISTRIBUTION (if this is your first year, disregard)
                                                                                  2            2           2           2           2           2            2
                      TOTAL HERD DISTRIBUTION
                                                                                  7            3           3           3           3           5            3
VALUE OF NEW ANMALS PURCHASED + EXISITNG HERD
                                                                               $56,000       $6,000     $24,000     $6,000      $45,000     $75,000      $36,000
                NEW BIRTHS PR0JECTED OR ACTUAL
                                                                                  2            $0         $0           3           $0          $0           $0
         VALUE OF TOTAL HERD PRIOR TO ANIMALS SOLD                             $72,000       $6,000     $24,000    $30,000      $45,000     $75,000      $36,000
               ALPACAS TO SELL OR SOLD THIS YEAR
                                                                                  1            1           1           1           1           1            1
               $$$ REVENUE FROM SOLD ANIMAL                                    $8,000        $2,000      $8,000     $2,000      $15,000     $15,000      $12,000
       PROJECTED OR ACTUAL UNINSURED LOSSES                                       2            0           3           0           1           2            0
                              LOSS VALUE                                       (16,000)        0        (24,000)       0        (15,000)    (30,000)        0
         PROJECTED OR ACTUAL INSURED LOSSES                                       1            0           0           0           0           0            1
               INSURANCE PAYMENTS RECEIVED                                     $8,000        $8,000      $8,000     $8,000       $8,000      $8,000       $8,000

           TOTAL YEAR END VALUE OF YOUR HERD                                   $88,000      $12,000     $48,000    $36,000      $53,000     $98,000      $32,000


 PROJECTED OR ACTUAL FINAL HERD SIZE FOR THIS YEAR                                5            2          (1)          5           1           2            1




                                            Run “WHAT IF?” analysis!

                                                                                                                                                                      63
                                                                       North American Alpaca Federation
        ROI Analyzer
$$$ PER ALPACA
FROM BREEDING



 ENTER A FEMALE          MATILDA
 ALPACA'S NAME



     HER AGE               2


                                                                    SEE COMMENTS WHEN
COST PAID FOR HER       $10,000                                       RED TRIANLGE IS
                                                                          PRESENT




    # OF CRIA
                                                                                        TOTAL
PROJECTED OVER 10         12                                         UNIT VALUE
                                                                                        VALUE
      YEARS                        W E SUGGEST 12 TO
                                           18


   FEMALE CRIA             6              6            VALUE EACH      $10,000          $60,000

 MALE CRIA WITH
   HERDSIRE                1              1            VALUE EACH      $15,000          $15,000
   POTENTIAL

    HERDSIRE
  BREEDING $$$$
                        $10,000         5,000                                           $10,000


MALE CRIA WITH NO
   HERDSIRE                5       5                   VALUE EACH      $1,000           $5,000
   POTENTIAL



  AVERAGE # OF NEW
ANIMALS OVER 10 YEARS
    AND COST AND           0             $0               $0              $0            $90,000
  REVENUES RELATED




NOW WE ARE GOING
 TO LOOK AT YOUR
  POTENTIAL NET
  OVER 10 YEARS
    INCLUDE THE
 ADJUSTED VALUE $91,000
                                       $10,000         910.00%
 OF MOM AND HER
  RELATED COSTS
   AND PRODUCT
     REVENUES




                                                                                                  64
                   North American Alpaca Federation
      Visualize it with Fantastic Graphs
                                               ALPACAS PURCHASED
     “SEEING IS                                     THIS YEAR
     BELIEVING!”                                      FIBER STOCK
                                                          8%

                                                                           FEMALE
                                                  HERDSIRES                 CRIAS
                                                    23%                      38%




                                       MALE
                                     YEARLINGS                   ADULT
                                        8%                      BREEDING             FEMALES
                                             MALE CRIAS
                                                                FEMALES             YEARLINGS
                                                8%
                                                                   8%                  7%

4

2                                          MALE CRIAS
                                           FEMALE CRIAS
                                                              THIS YEAR'S TOTAL HERD DISTRIBUTION
0
                                                                                        FIBER STOCK
     PROJECTED   ACTUAL   VARIANCE
-2                                                                                          11%
       BIRTHS    BIRTHS                                                                               FEMALE CRIAS
                                                                                                         26%

                                                                            HERDSIRES
                                                                              19%

                                                                                                          FEMALES
                                                                                                         YEARLINGS
                                                                     MALE YEARLINGS                         11%
                                                                          11%                         ADULT BREEDING
                                                                              MALE CRIAS                 FEMALES
                                                                                 11%                       11%

                                                                                                                       65
                                        North American Alpaca Federation
Who’s doing all this work?


  Look in the mirror




                                           66
        North American Alpaca Federation
NAAF Organization Sturcture
     We cannot be competitors. We must be partners.
     Ongoing programs in the works for 2010 and beyond
     Time is everything….
       Promote hope and understanding!
       Encouragement and fellowship
       Instill the packing of your own parachute…no waiting for
        someone else to determine your survival
     NAAF is you…are you NAAF?
       Sales & Marketing seminars
       Helping hands
       Local programs
       Team work
       Open communication
     Reach out…we’ll be there!




                                                                   67
                 North American Alpaca Federation
         More NAAF
 NAAF is not a replacement for AOBA…independent
  group dedicated to assisting IABs market and sell
  alpacas and alpaca products locally by educating
  existing and new owners
   Quarterly cooperative pen sales
   County fair representation
   Fleece programs
   Working together thru positive communication
   Large fleece herd promotion
   Awareness programs




                                                      68
           North American Alpaca Federation
           Questions?
We will answer what we can

We will get you an answer if we can’t

We work for you – what do you want




                                               69
            North American Alpaca Federation
Thank You




North American Alpaca Federation

				
DOCUMENT INFO
Description: Alpaca Business Plan document sample