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WWW.NAALPACA.ORG
North American Alpaca Federation
www.naalpaca.org
What Is NAAF?
The North American Alpaca Federation (NAAF) is a newly formed marketing-
focused trade association representing the economic interests of our North
American alpaca livestock businesses of all sizes.
Our Mission: NAAF's mission is to promote the North American alpaca to amplify the
demand for the alpaca, its fiber and related end products through timely education
and appropriate related strategies, in support of the individual owner/breeder.
Our Motto: One farm, one ranch, one breeder, united
The North American Alpaca Federation
You are already a member
Join us in the challenge
Helping create a successful future
North American Alpaca Federation
What Are NAAF’s Objectives?
NAAF was founded on the fundamental idea of aiding our
fellow individual alpaca breeders bring positive, immediate
and ongoing profits to their business.
NAAF founders set out to reverse the affects of these
changes by bringing sales & marketing tools, education and
simple plans to individual breeders.; a best of breed
roadmap to financial success.
North American Alpaca Federation
What Are NAAF’s Goals?
NAAF has undertaken and will continue to focus on the
marketing of the alpaca industry in the exciting third decade
of alpacas in North America – On Your Behalf
NAAF will work in coordination with:
AOBA, ARI, AFCNA, NAAFP, NEAFP
Cooperatives, Government, Industry, Media
With Sales and Marketing of Alpacas and their end
products as our only focus
North American Alpaca Federation
What Are NAAF’s Goals?
NAAF supports all alpaca-related research
Improving the North American alpaca herd in all
was possible.
With Sales and Marketing of Alpacas and their end
products as our only focus
North American Alpaca Federation
Is This Another Sales Pitch?
NAAF is committed to help you sell locally
Selling alpacas is different in Montana than it is in
Manhattan
One size does not fit all
Our organizational structure stresses fluid
communication and empowers you, the local
breeder
With Sales and Marketing of Alpacas and their end
products as our only focus
North American Alpaca Federation
What Can NAAF Do For Me NOW?
What if you could make an alpaca sale in the next
30 days?
What if you could do 3 simple things today that will
begin to change your financial circumstances?
What if you were given specific, tried and true tools
to assist you in your success?
If this sounds interesting, please read on . . .
North American Alpaca Federation
What Can NAAF Do For Me NOW?
Help you to :
Market alpacas
Sell alpacas
Attract new customers
Find outlets for your fiber
Create new revenue streams
Cut your costs
NAAF does not simply represent you, WE ARE YOU
North American Alpaca Federation
In the coming days, weeks and months
NAAF will:
Help you create a model industry with a
sustainable and ever-growing fleece market
Offer clear return on investment information for
current and new breeders
Offer marketing tools and education for breeders
Offer simple, low cost programs to enhance sales and
profitability
As the world and our industry changes, alpaca
breeders will now have a partner in success.
North American Alpaca Federation
When Do NAAF Benefits Begin?
We’re ready now – are you?
We are all a group of volunteers
We continue to schedule and run sales &
marketing seminars.
We will explain everything about NAAF to your
satisfaction
Time is of the essence!
North American Alpaca Federation
Ask Yourself . . .
I MUST attract more buyers
I MUST increase sales immediately
I MUST reduce costs
I MUST work with AOBA/ARI to:
“Survive, Thrive & Prosper!”
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North American Alpaca Federation
NAAF Perspective
We know times are tough, but:
Buyers will always be hesitant until they believe alpaca ROI is real. And
then they will buy!!!
Many potential buyers are looking to start their own business…choosing
their own fate or to pack their own parachutes!
Buyers have less disposable income now …but they want to shift their
investment income to something they can control with a higher potential
yield….alpacas can do that for a buyer!!!
More livestock business-oriented buyers out there now…but fewer of the
‘I want a cute alpaca’ buyers. This means there is an opportunity for
more animals to be sold in a single transaction! Current prices makes
alpacas very affordable to a wider audience!
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North American Alpaca Federation
The Realities
Change is happening in the alpaca livestock industry:
Some Alpaca business owners are conducting herd liquidations (cutting edge
baby boomers and latent WWII babies) due to retiring and downsizing….
Demographic shift toward rural or ‘ranch-burbia’ is just the beginning…open
spaces for gardens, wind turbines…controlling ones’ own destiny…Alpacas are
the ideal animal for these green conscious ranch / farm owners.
Herd cost containment tools are now available to reduce the cost of owning
alpacas!
New automated equipment for dung removal and feeding make it is easier and
less expensive to own an alpaca for all ages!
NAAF, AOBA, ARI and AFCNA are determined as a team to make alpaca fleece a
leading U.S. natural fiber!
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North American Alpaca Federation
What can you do?
Ask yourself… do I know how to explain the true ROI & cost of running
an alpaca ranch or farm?
What are a few things I could do to get new buyers within 1.5 hours of
my farm to buy from me without spending a bag of cash?
Do I really know the right methods and processes to run my own
alpaca business effectively…am I equipped for success?
In a nutshell: Is MY business plan and are MY marketing efforts
LOGICAL, EFFECTIVE & EFFICIENT?
Am I doing the right things
and doing them well?
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North American Alpaca Federation
A Familiar Scenario…
While picking up alpaca beans that I just throw away or while
sending emails to hundreds of existing alpaca owners from
coast to coast…
There are a 1000 new potential alpaca buyers who have just closed on a 2 -15
acre farm or ranch within 25 miles of me…and they want to enter the livestock
business!
There are hundreds of small business owners looking for a new tax shelter. They
are meeting everyday within 45 minutes from me and yet they don’t know that
alpacas could help them!
At the end of the day:
You have 50 lbs. of beans ready for disposal and not for sale!
Your competition 500 miles away just sold 5 alpacas to your neighbors!
8 new farm owners within 10 miles of you selected goats and sheep instead
of alpacas!
You just paid the feed and hay bill again this month from your own pocket
because you had no income!
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North American Alpaca Federation
Scenario Analysis
Maybe you need to see what’s happening in your little corner of
the world and tell them about alpaca:
Fiber benefits
Green friendly attributes
Potential ROI
Ease of care
Beauty
Camelids are native to North America…we are repopulating a native American
species!!!
But if you are picking up the poop, bean by bean, by hand---you won’t
have time to market!
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North American Alpaca Federation
The Selling Potion
LUCK
SMART LEADS
PUBLIC AWARENESS
ELBOW GREASE
FOCUS
COMMON SENSE
MADE EASY AND FUN!
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North American Alpaca Federation
NAAF hears you loud and clear!
The purpose of this seminar is to respond to your
requests for:
Sales & marketing tools to help you:
Sell and Market EFFICIENTLY & EFFECTIVELY
Reduce costs
Become wildly successful
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North American Alpaca Federation
As a Breeder – what can NAAF do
for me NOW?
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North American Alpaca Federation
NAAF Paca Potion Sales
Immediate assistance
Professional sales & marketing help
Best of breed tools tailored to alpaca
breeders
How to reduce costs
How to attract the right customers
How to increase sales in:
3 months
6 months
9 months
12 months
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North American Alpaca Federation
NAAF Paca Potion Sales
Be EFFECTIVE and EFFICIENT
Do the right things right with:
Business plans
Goals
Strategies
Tactics
Measurement & Evaluation
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North American Alpaca Federation
Sales & Marketing
Specific
Measureable
Achievable
Realistic
Timely
“One cannot manage what one cannot measure”
“If you don’t know where you’re going, it doesn’t matter
when you get there”
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North American Alpaca Federation
What We Must Do Immediately
Improve sales & marketing strategies
Attract new customers
Increase sales
Improve advertising
Employ effective automated tools
Reduce costs
Open new revenue streams
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North American Alpaca Federation
NAAF Message
Now is the most opportune time to
be in the alpaca business
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North American Alpaca Federation
We’re Doing Each Other’s Laundry
Folks, we can no longer just sell to each other
We have more of a supply than a demand for
alpacas
Prices are down
Demand is down
Less disposable income in the economy
We’re animal breeders without an end product
for 25 years
We are competition with each other
Bad blood
We need new blood
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North American Alpaca Federation
Focus On Our Best Bet Customers
We cannot sell to everyone (door-to-door)
On the sidewalk
Need to focus on best bet customers
Demographics
Different customer in rural south than industrial
north
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North American Alpaca Federation
Customer Flight
Flight to Urban hubs
<30 year olds
Flight to ‘Ranchburbia’ for 3 distinct
groups
30 – 45 year old old couples with school
age kids
Virtual office
Home school
Interest in green movement
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North American Alpaca Federation
Customer Single
Single female > 45
Divorced and/or empty nester
Never married professionals
Domestic couples
Virtual office
Local professionals
Interest in green movement
Want security
Desire for independence
Gardening
Arts / Crafts
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North American Alpaca Federation
Customer Boomer
Baby Boomers > 53
Empty nesters
Virtual office
Local professionals
Interest in green movement
Want security
Gardening
Supplemental pre retirement income
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North American Alpaca Federation
The Pitch
Don’t sell the alpaca
Sell the alpaca business
Sell your knowledge and support
Picture yourself a newbie: Uncertainty
Can I do this?
Can I overcome the obstacles?
What will my costs be?
Where will my revenue streams come
from?
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North American Alpaca Federation
Customer ROI
The Independent Alpaca Livestock (IAB) is
one of the least expensive home based
businesses with tremendous…
ROI ‘potential’
Very low upfront cost with today’s
alpaca costs
None labor intensive
Clean…no smell
Easy to handle
No hooves or danger like horses
Minimal feed and shelter
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North American Alpaca Federation
Customer Tax Benes
Great tax benefits
Federal
State
County (zoned agricultural)
Federal grants
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North American Alpaca Federation
The Local Pitch
The following will not work in all local
markets
Adjust your pitch accordingly
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North American Alpaca Federation
Customer “Cute”
No smell or foul issues as associated with cows
No slaughter model
No milking
No ‘scary’ bulls
Need much less land
Alpacas have a much higher ROI
Unlike the smell and containment issues of goats
No slaughter model
Skinning
Gutting
No milking
Alpacas have a much higher livestock ROI
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North American Alpaca Federation
Customer Sheep
Sheep have lanolin
Chemicals required to scour fiber
Frail…easily die
Not terribly friendly
Can get infections of the skin requiring cutting
it off
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North American Alpaca Federation
Customer Swine
Swine
Many areas have restrictions
Smell
Large
Slaughter model
Alpacas have a much higher potential ROI
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North American Alpaca Federation
Customer Poultry
Poultry
Terrible smell
Attract disease
Roosters outlawed in some areas
Low ROI
Need hundreds to make any ROI
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North American Alpaca Federation
Customer Crops
Crops
Need lots of acreage
Low yield
Not attractive to former city folk.
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North American Alpaca Federation
Customer Horse & Cow
Horses – not livestock
Need acreage
Cows need acreage
Note: Horse farms are very interested in
alpacas for tax purposes until they ask:
“What do you do with the fiber?”
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North American Alpaca Federation
Customer Strategy
Takes a mere 1 to 5 new customers to sell 10 females…2
each….25 callers, emailers or visitors for each sale….how
do you find them?
Easy to find new potential owners if you take the time
to look for them…don’t wait for them to come to you.
Market within 1.5 hours drive time of your property
Avoid spending $$$ to market halfway across the
country…
Make you local presence known
Sell you knowledge of the alpaca livestock
business….not the commodity of a single alpaca
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North American Alpaca Federation
Customer Mentoring
Don’t attempt to compete with the ‘sell a cute pet
alpaca market’…you will lose.
Look for potential repeat business or referrals
Be a business person and mentor…not a snooty
alpaca owner…make it fun and financially
rewarding…
Overwhelm the newbies with mentoring…make
them successful…they are NOT your competitor.
They are part of the cooperative fiber production
for your area.
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North American Alpaca Federation
Customer Leads
Where to find them?
County clerk’s office
Newly recorded deeds of > 2 acres
Building permits for barns
Announcements in the newspaper of
new owners
Stay in touch with the local
realtors…give the realtor a financial
reward to sending you successful buyers
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North American Alpaca Federation
Customer Leads 2
Stay in touch with the local service companies for
leads
Fence builders
Barn builders
Well drillers
Plumber
Fix it people
Concrete companies
Feed stores
Hardware stores
Carpeting and flooring companies
Painters
Electricians
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North American Alpaca Federation
Customer Leads 3
Be the 10 minute speaker for the local civic clubs. Talk
about the return of the North American Camelid (now
in the form of an alpaca) to the plains…earth
friendly…special fleece.
Civilian
Rotary
Lions
Kiwanis
Garden club
Card club
Gelds
Women’s clubs
DAR
Etc
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North American Alpaca Federation
Customer Leads 4
Walk your alpacas with a blanket or saddle bag in
parades with you logo
Farmers market pen sales
Grocery store parking lots with permission
Walk in sports fields
Alpacas in the park
Alpacas on main street
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North American Alpaca Federation
Customer Leads 5
Advertise….
Craigslist (free)
Between movies
Feed stores
Cafe bulletin boards
Church bulletins
Walk you alpacas into the local TV station at 7:30 am
County fairs
4H / FFA publications
County and city magazines and newspapers
Vets office
Pet stores
On fences along the highway with permission
On your vehicle
Buy local lists
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North American Alpaca Federation
Customer Leads 6
Let the professionals know you are there…offer
Continuing Education Classes to licensed
professions
CPAs – tax benefits of alpacas
Realtors – Farm / Ranch property tax advantages
with alpacas
Attorneys – probate issues with alpacas
Vets – Camelid advantages
MDs – alpacas as therapy animals
Sell them alpacas
Sell them to their clients!
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North American Alpaca Federation
Welcome Back Home Strategy!
Getting our Alpacas Properly Introduced to North America
While our alpacas have spent lots of time in the show ring:
We need to introduce them to the people:
Farmer’s Markets
State Fairs
County Fairs
Alpacas in the Park
Local parades
The list is endless
Not sure how to go about all of this – the logistics, the setup,
the history of the alpaca, sales and marketing pitch and more?
NAAF has the experience
NAAF has the experts
NAAF has the checklists you need
NAAF has the scripts for alpaca facts and marketing strategies you need
NAAF will coordinate the promotion of your alpacas – local assistance
NAAF will coordinate the advertizing of your alpacas – local assistance
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North American Alpaca Federation
Grassroots, American Alpaca Pen Sales
CHAPTERS:
Once per quarter:
Each Chapter will hold a pen sale
Bring your alpacas to a central location
Close to home
Sales in the park
Farmers markets
Festivals
Holidays
Sales on the Square
Sales at the Shopping Center
Local support & assistance
Close to your customer
Sell the business and sell the alpaca
REGIONS:
Twice per Year:
Each Region will hold two HIGHLY ADVERTISED Galas
State & County Fairs
THE Assembly:
Once per year:
NAAF will coordinate a national pen sale
TBD
NAAF helps get buyers to you regardless of how far off the beaten path you’re located!
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North American Alpaca Federation
Alpaca Pen Sales
1. Load up two or more cute alpacas...
2. Get four panels together...
3. Drive to a busy shady spot...
4. Make panels into a square with no escape spaces...
5. Hang bucket of water inside panels...
6. Put some hay into square...
7. Add cute alpacas...
8. Set up table nicely with information and hand-outs...
9. Sit in comfortable chair and read a good book until people
gather 'round...
10. Sell anything they want to buy...
11. Pick up mess when you leave with water bucket full of money
and fewer cute alpacas
12. Save those Green Bean$
NAAF helps get buyers to you regardless of how far off the beaten path you’re located!
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North American Alpaca Federation
Going Green 1
Alpaca is as soft as wool, sleek as silk, light as a cloud and carbon neutral eco-
friendly
Buy alpaca – it is eco-aware clothing
“Agriculture is sustainable when it is ecologically sound, economically viable,
socially just, culturally appropriate and based on a holistic scientific approach. "
NGO Sustainable Agriculture Treaty
Why waste yet more fossil fuels manufacturing petroleum-based synthetic fibers
when the natural solution is in our own backyards? Alpaca fiber is:
Sustainable – an ever-growing American herd and source of fiber is on the
horizon
Natural – not synthetic; not petroleum based like polyesters, acetates, acrylics,
nylon, rayon (a wood pulp product which required dry-cleaning!) or Gore-Tex.
Cotton uses 25% of all insecticides applied to the crops. The Environmental
Protection Agency (EPA) deems seven of the top 15 pesticides used on U.S. cotton
crops to be potential or known human carcinogens
Renewable – unlike mink or baby seal, we do not kill the animal; we simply
harvest the fleece
Durable – archeologists have found remnants of Peruvian Inca alpaca textiles
from centuries ago
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North American Alpaca Federation
Going Green 2
Alpacas are the most agriculturally environmentally friendly of animals – they live lightly on the
earth.
Their soft padded feet do not cut into the topsoil.
Sheep and goats are much harder on the earth.
Damage to topsoil decreases long-term soil fertility and in the process, the soil is eroded and
weed invasion is encouraged.
Alpacas are kinder to pasture, browsing on a variety of grasses and other plants without
disrupting root systems, rather than overeating.
This allows faster pasture recovery and minimizes soil erosion.
Where cattle (leather) pull up grass by the roots and compress the soil, alpacas do not.
Alpacas can thrive in deserts and mountain plains, by doing something most other
domesticated animals (and many humans) haven’t been able to master: They stop eating
when they are full.
They don’t mind eating brush; fallen leaves and other “undesirable” vegetation, leaving the
good stuff for species that don’t have the stomach to digest such roughage.
Alpacas’ fur, referred to as fleece, grows quickly and is lighter, warmer and softer than most
sheep wool.
Alpacas consume far less water than most other herds. Their efficient 3-stomach digestive
system metabolizes most of what they eat.
Their pellet-like droppings are Ph balanced and an excellent, natural, slow release, low odor
fertilizer and even bio-fuel.
They lack upper, incisor teeth, so they do not chew and tear the native vegetation. Rather,
they gently "cut" it against their palate, which encourages the plants' growth.
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North American Alpaca Federation
Going Green 3
No chemicals are employed either during feeding or during the industrial production of the
fleece into fiber.
Sheep fleece contain lanolin. A multi-step detergent wash is needed to remove most
of the lanolin.
No need for insecticides (cotton), herbicides and fertilizers which pollute the
groundwater.
Alpacas come in nearly unlimited natural colors – offering a full array of choices with
no chemical dyes required. But if desired, only 20% of a normal dye quantity is
required.
Manufacturing synthetic fibers is energy-intensive and can release lung-damaging
pollutants such as nitrogen and sulfur oxides, particulates, carbon monoxide and
heavy metals into the air, as well as climate-warming carbon dioxide.
Alpaca fleece adapted to naturally resist intense solar radiation in rarified mountainous
atmosphere.
Even the less desirable fleece (lower legs, britch, etc) is being used as natural weed mats
around trees. (Yes, it is biodegradable)
Alpaca clothing breathes naturally, unlike synthetics that cannot remove natural
perspiration from next to the skin.
Alpaca fiber is very strong (durable end products), it is easy to process (no lanolin) and
gives a high yield of end-product (twice the percentage that sheep yields.
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North American Alpaca Federation
Green Bean$ For Fun & Profit
Green Beans – naturally organic and no added chemicals.
Made from hay, vitamins, minerals, fresh water send
through several stomachs for digestion
Nitrogen, Phosphorus, Potassium/Potash – small
percentages – no burn, no ammonia
Add to soil – micro nutrients
Compost – few parasites – no E coli
Alpaca – 3 pounds of poop per day ½ ton per year
25 alpacas yield over 12 tons per year
Odorless
Green Tea:
1 cup beans, 1 gallon of water, 1 bucket, let sit in sun for
few hours, pour liquid on flowers, plants, trees
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North American Alpaca Federation
End Products
What do YOU do with your fiber?
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North American Alpaca Federation
The Time For Fiber Is Now!
Many worry that prices of breeding stock will plummet if a fiber market
takes off. Here’s why we think differently:
With a fiber market in place, 1/2 of the entire American alpaca herd (the vast
majority of our males) suddenly becomes an asset and not an expense. Their
fiber will have value.
Superior females will still be just that - capable of giving birth to valuable
crias. We’ll be breeding for the market and not just for the show ring or for
bloodline rarity.
Elite herdsires will still be elite herdsires maintaining their value.
Our average alpacas will no longer be a drag on our pocketbooks because
they will be able to at least earn their keep from their fiber.
More finished goods will be available increasing awareness and demand.
What do YOU do with your fiber?
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North American Alpaca Federation
Free our fiber from the barn!!
Interested in revenue from your fiber?
We’re building a web-based clearing house for online fiber commerce!
We’ll hook you, the supplier, with the demand we all know is out there – national
demand
Spinners, felters, crocheters, knitters, fiber artists and on and on want fiber
(And don’t forget those who would love to be introduced to our ‘Golden’ fiber. But just
don’t realize it yet.)
We have sample commerce contracts available
We have the ‘rules of the road’ Code of Practice available for dealing with potential fiber
customers
We have a Harvesting Code available for proper shearing, sorting and grading fiber for
fiber as PRODUCT.
We have numerous contacts who need fiber – and finding more daily.
We’ll hook you up, support you, guide you
Think there is not enough fiber around? There is plenty in our barns and garages – and
growing right now on our herds
If we get big orders, we’ll contract with Peru for more. But we sell ours FIRST!
This will bring in an additional critically needed revenue stream. This will attract more
customers to our
farms and farm stores. Yet another selling tool.
What do YOU do with your fiber?
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North American Alpaca Federation
Navigating Complexity
Coops
Mini Mills
Differing opinions
(two alpaca breeders discussing fiber have 3 opinions)
AFCNA, NEAFP, NAAFP will be talking as a team
Alpaca Blanket Project is involved
What do YOU do with your fiber?
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North American Alpaca Federation
Education for the Market
Distance Learning
Courses built by experts in their fields - for breeders:
Fiber – what does the market want?
Fiber & Fiber Processing– in depth
Shearing – how to shear to capture the most value
from your harvest
Sales & Marketing – learning the alpaca business
Histograms, skin biopsies, EPDs – the how and the
why – IN ENGLISH
The genetics of the alpaca and why it should matter
to you
Breeding strategies for the future of FIBER
Alpaca Husbandry, Health and Nutrition
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North American Alpaca Federation
Monthly Articles
Sales & Marketing Tips will come to your email address monthly
An example:
How to compare alpacas to diamonds and make a sale.
Diamonds are valued by the 4 C’s:
• Carat
• Cut
• Clarity
• Color
Well, alpacas can also be measured in this way – and this cute trick may
make you a sale.
We are repopulating America with our native alpaca
We are Green
We are natural
We are elegant
We are:
Alpaca is Fashion with a Conscience – another sales
strategy coming to your mailbox soon!
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North American Alpaca Federation
Tools
You can’t manage what you can’t measure
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North American Alpaca Federation
Revenue
Know you income producers
Bag of raw fleece
Fleece refined into yarn
Final finished product net value
Cost of refinement
Packaging
Marketing
Money
Target $800 net for fleece products from 1 alpaca
$200 a year for dung…sell to
Landscapers
Churches
Private Schools
Parks department
New home builders
Bartering works…get something you can turn to
cash!
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North American Alpaca Federation
Herd Growth & Value Estimator
ADULT
YEAR 1 HERD SIZE FEMALE CRIAS
FEMALES
YEARLINGS
BREEDING
FEMALES
MALE CRIAS
MALE
YEARLINGS
HERDSIRES FIBER STOCK
ALPACAS PURCHASED THIS YEAR
5 1 1 1 1 3 1
EXISITING HERD DISTRIBUTION (if this is your first year, disregard)
2 2 2 2 2 2 2
TOTAL HERD DISTRIBUTION
7 3 3 3 3 5 3
VALUE OF NEW ANMALS PURCHASED + EXISITNG HERD
$56,000 $6,000 $24,000 $6,000 $45,000 $75,000 $36,000
NEW BIRTHS PR0JECTED OR ACTUAL
2 $0 $0 3 $0 $0 $0
VALUE OF TOTAL HERD PRIOR TO ANIMALS SOLD $72,000 $6,000 $24,000 $30,000 $45,000 $75,000 $36,000
ALPACAS TO SELL OR SOLD THIS YEAR
1 1 1 1 1 1 1
$$$ REVENUE FROM SOLD ANIMAL $8,000 $2,000 $8,000 $2,000 $15,000 $15,000 $12,000
PROJECTED OR ACTUAL UNINSURED LOSSES 2 0 3 0 1 2 0
LOSS VALUE (16,000) 0 (24,000) 0 (15,000) (30,000) 0
PROJECTED OR ACTUAL INSURED LOSSES 1 0 0 0 0 0 1
INSURANCE PAYMENTS RECEIVED $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
TOTAL YEAR END VALUE OF YOUR HERD $88,000 $12,000 $48,000 $36,000 $53,000 $98,000 $32,000
PROJECTED OR ACTUAL FINAL HERD SIZE FOR THIS YEAR 5 2 (1) 5 1 2 1
Run “WHAT IF?” analysis!
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North American Alpaca Federation
ROI Analyzer
$$$ PER ALPACA
FROM BREEDING
ENTER A FEMALE MATILDA
ALPACA'S NAME
HER AGE 2
SEE COMMENTS WHEN
COST PAID FOR HER $10,000 RED TRIANLGE IS
PRESENT
# OF CRIA
TOTAL
PROJECTED OVER 10 12 UNIT VALUE
VALUE
YEARS W E SUGGEST 12 TO
18
FEMALE CRIA 6 6 VALUE EACH $10,000 $60,000
MALE CRIA WITH
HERDSIRE 1 1 VALUE EACH $15,000 $15,000
POTENTIAL
HERDSIRE
BREEDING $$$$
$10,000 5,000 $10,000
MALE CRIA WITH NO
HERDSIRE 5 5 VALUE EACH $1,000 $5,000
POTENTIAL
AVERAGE # OF NEW
ANIMALS OVER 10 YEARS
AND COST AND 0 $0 $0 $0 $90,000
REVENUES RELATED
NOW WE ARE GOING
TO LOOK AT YOUR
POTENTIAL NET
OVER 10 YEARS
INCLUDE THE
ADJUSTED VALUE $91,000
$10,000 910.00%
OF MOM AND HER
RELATED COSTS
AND PRODUCT
REVENUES
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North American Alpaca Federation
Visualize it with Fantastic Graphs
ALPACAS PURCHASED
“SEEING IS THIS YEAR
BELIEVING!” FIBER STOCK
8%
FEMALE
HERDSIRES CRIAS
23% 38%
MALE
YEARLINGS ADULT
8% BREEDING FEMALES
MALE CRIAS
FEMALES YEARLINGS
8%
8% 7%
4
2 MALE CRIAS
FEMALE CRIAS
THIS YEAR'S TOTAL HERD DISTRIBUTION
0
FIBER STOCK
PROJECTED ACTUAL VARIANCE
-2 11%
BIRTHS BIRTHS FEMALE CRIAS
26%
HERDSIRES
19%
FEMALES
YEARLINGS
MALE YEARLINGS 11%
11% ADULT BREEDING
MALE CRIAS FEMALES
11% 11%
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North American Alpaca Federation
Who’s doing all this work?
Look in the mirror
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North American Alpaca Federation
NAAF Organization Sturcture
We cannot be competitors. We must be partners.
Ongoing programs in the works for 2010 and beyond
Time is everything….
Promote hope and understanding!
Encouragement and fellowship
Instill the packing of your own parachute…no waiting for
someone else to determine your survival
NAAF is you…are you NAAF?
Sales & Marketing seminars
Helping hands
Local programs
Team work
Open communication
Reach out…we’ll be there!
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North American Alpaca Federation
More NAAF
NAAF is not a replacement for AOBA…independent
group dedicated to assisting IABs market and sell
alpacas and alpaca products locally by educating
existing and new owners
Quarterly cooperative pen sales
County fair representation
Fleece programs
Working together thru positive communication
Large fleece herd promotion
Awareness programs
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North American Alpaca Federation
Questions?
We will answer what we can
We will get you an answer if we can’t
We work for you – what do you want
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North American Alpaca Federation
Thank You
North American Alpaca Federation
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