Volume 6 Issue 9 Fall 2009 ! Change & Managing PR “Linking Companies to their Communities” The paradigm* has shifted. How will you grow your business in 2010? Business is not back to “as usual”. Fact: Businesses that maintained or increased their Susan Jeanne Mertz Change is EVERYWHERE! marketing efforts during the 1981-1982 recession President grew 275% by 1985; Companies that didn’t keep up Change presents opportunities for growth. their marketing grew by only 19%. Look for these opportunities in your PR/marketing In 2010 it’s time to: Think Differently and consider: audit of goals, objectives, tactics and results accomplished with your 2009 PR/marketing efforts. Video. If “a picture is worth a 1,000 words.” Video Call us Evaluate what worked; Identify why it worked; and could be worth millions! A study by ReelSEO.com found that 52% of viewers exposed to an online video Modify/improve each tactic. took some sort of action. Consider Incorporating TODAY! Recessions force businesses to evaluate, re-design video in online news releases and websites, blogs, and refine their marketing processes as they focus and social media sites. on cash flow, costs, customer retention, and survival. SEO. Search engine optimization is important in web We are all searching for advantages and innovative text. Consider using it in blogs, news releases ways to increase marketshare and avoid losses. submitted/attached to internet sites. Begin to Public Relations is still the most cost-effective Reporters and others search the web for stories to make an marketing strategy that builds and sustains your brand. . . and maintaining brand awareness is much include in their own publications and communications. You never know . . maybe Oprah’s researchers will find your story if you use the right keywords! IMPACT! less costly than rebuilding it later. Blogs. Consider using blogging platforms to 2010 is the perfect time to incorporate more low- supplement the role of a public spokesman. tomorrow! cost, no-cost PR strategies: media interviews, media releases to broadcast, print, and internet sites, Best Practice: An integrated approach where these blogs, videos, podcasts, and social marketing tactics. activities are tied together with TV/radio Given the explosion of social media sites, staying on appearances, email marketing, media releases, top of these new technical developments can be social/internet presence, community involvement, 843.821.3283 challenging. Planning new programs using existing and other active public relations efforts result in better results and bigger revenues. resources can be a cost effective approach to keeping abreast of these new technologies. Call IMPACT! 843-821-3283 ∗A paradigm is a frame of reference, We can grow your business in 2010! Susan.Mertz@ a perspective, the way we view our world. ImpactPR.net Make an IMPACT! www.ImpactPR.net Make an IMPACT! with IMPACT! your community with Understand how to better "Customized Communications" "Messages that Matter" IMPACT! your customers IMPACT! designs polished, IMPACT! strategically places IMPACT! develops effective professional external and internal feature articles and strategic plans based on communication pieces. Our staff announcements of company outcomes, so that you also creates professional, news, products and services in understand your target market efficient and effective targeted media and creates and competition and have the presentations tailored to your written materials that increase knowledge to make informed target market that sets you apart your credibility and build your decisions before implementing from your competition. organization’s identity. PR and marketing strategies. IMPACT! Inc. creates opportunities that link clients to their communities through comprehensive public relations strategies and customized corporate communications.