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Attribution rate in Bharti Airtel

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					Attribution rate in Bharti Airtel



I have chosen the this topic because we all know that ‘attrition’ is fact of life every HR manager has
to live with in today’s fast changing and highly competitive business world. Today attrition is a cause
for the concern for the management in general and the HR department particular.
The cost of attrition in terms of recruitment, training, loss of productivity, etc., are becoming so
alarming high that ultimately they might result in poor compensation to the new inductees.
Telecom operators are facing a 30 percent to 40 percent attrition rate on average, and are
constantly trying to employ their competitors' best employees. An HR head of one telecom operator
said that lateral hiring has become necessary to keep up with the rapid organic as well as inorganic
growth
Therefore, the day is not far off when in some sectors the attrition rate assumes strategic
dimensions for HR function.
This study is my first step to understand the cause and effect of attrition.
In this report you will get to know about the reason of attrition. There are certain reasons which I
have found during my research process which amazed me a lot. There are certain hidden facts that I
had never thought of but during the course of time I get know about some very interesting fact.
During my project y objective was to investigate the reason of high rate of attrition.
• To understand the strategy of Bharti Airtel to retain the employees.
• To identify the current attrition rate in Bharti Airtel.
• To investigate the impact of attrition of one employee on other employees.
• To understand the different way to retain the employees.
• To recommend the strategy for future course of action in retaining employees.
The assumed sample size of my survey was 100. And the research was completely based on the
primary data as well secondary data. And after the analysis of both the data the conclusion is drawn
at last.
The type of research that I had taken was exploratory type as well as descriptive type. Like in case of
identifying the company policy regarding retaining employee was descriptive and investigating the
employees opinion the research type was definitely be exploratory type.
• Calculation of attrition rate of the company
{(No. Of attritions x 100) / (Actual Employees + New Joined)} /100.
Above is the formula given which I have used to find out the attrition rate of the company. In the
end pages of the report you get to know attrition rate of this company.
Objective:
While doing this dissertation there are different objectives in my mind that I had covered in my
project and all t he details findings are mentioned in this dissertation report.
• To investigate the reason of high rate of attrition.
• To understand the strategy of Bharti Airtel to retain the employees.
• To identify the current attrition rate in Bharti Airtel.
• To investigate the impact of attrition of one employee on other employees.
• To understand the different way to retain the employees.
• To recommend the strategy for future course of action in retaining employees.
Conclusion:
Human beings are complex personalities. They differ from person to person. This difference is the
result of their attitudes, perceptions, values, norms etc. that they inculcate in the process of
socialization – with family, society, peer group etc. Hence it is very difficult to predict a common
behavior for surety. This indicates the significance for understanding employees well. Hence it is very
necessary that the employers and the managers do understand the employees well.
The making up and ruining of an individual and that of an organization, all depends upon the task
master- the manager.
• If every manager realizes this, there is no doubt that the organization would break off all its
boundaries and emerge successful. In this context it is important that the managers take the
following into consideration:
1. Leading people
2. Developing them
3. Empowering them
4. Maintaining them
• Therefore we can say that Attrition is a serious problem that the organizations face today. This
can be reduced if both the management and the managers realize this. The managers should take in
a lead role here. They should be committed to tune and mould people in such a way that they best
fit the organization. In fact it becomes the duty of every individual manager to understand his
subordinates well. Managers should understand that their duty is not only restricted to bossing over
employees but in understanding employees, leading them, developing them, empowering them and
maintaining them. If this realization bestows on every manager, the organization is sure to succeed.
This will help in reducing the attrition level to a certain extend.



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The above article was extracted from dissertations in Marketing, Finance, Human Resources,
Strategy, Information Systems by the students from Skyline College. Skyline College is amongst the
top MBA and BBA institutes in Delhi, Gurgaon (NCR).

For more information on Skyline College or the MBA, BBA programmes please CLICK HERE. For MBA,
BBA Admission queries please CLICK HERE , & Also Skyline blog .

				
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