"Search Engine Copywriting - PDF"
Marketing 91 Introduction to marketing 92 COURSES FROM THE Strategic marketing 93 INSTITUTE OF DIRECT planning MARKETING Effective internet 93 Complete digital marketing 96 marketing Customer insight – the 96 Creating effective events 94 complete A-Z one-day workshop Everything you wanted to 94 Data protection workshop for 96 know about copywriting direct and digital marketers Search engine optimisation 95 Developing your digital 96 marketing strategy Effective email marketing: 96 beyond the basics Maximising campaign 96 performance How to write more powerful 96 direct mail letters Mobile marketing 96 GET TO GRIPS WITH MARKETING FUNDAMENTALS. PLUS MASTERCLASSES FROM THE IDM 92 Marketing INTRODUCTION TO MARKETING A toolkit of practical marketing techniques Who is it for? Course overview All those new to marketing and staff • Definitions and origins of marketing who are customer facing and need to • Differences between product- be aware of marketing principles. led, sales-led and marketing-led organisations What is it about? • Free markets: supply and demand This course covers the principle • Marketing orientation in your theory and practice of marketing, organisation and includes practical examples • The four P’s and the extra P’s and exercises to aid understanding. • Competitive advantage and unique Delegates will be equipped to selling points – features, advantages, assess the marketing process in their benefits organisation, understand how • Forecasting life cycles, the Boston their products are positioned, and Matrix, Ansoff & Porter models work more effectively with suppliers and agencies. • Relationship marketing and Pareto’s law What will I get out of it? • Marketing planning: the marketing • Skills to segment, profile and target audit, SWOT and planning process customers for increased return on • Segmenting and positioning in the investment market • Ability to create effective promotion, • Pricing processes and strategies advertising and direct marketing • Customer-driven marketing campaigns strategies • Competitive advantage through • Consumer behaviour: hierarchy of identification of the benefits and needs, why people buy unique selling points of your product • Getting the most from advertising/ or service research agencies • The communications mix • How advertising works and advertising terminology – push and pull strategies • Awareness, image and perceptions – creative themes, copywriting and “The trainer knew the course material inside strap-lines out and explained it so well it seemed easy. Follow-up courses There was no ‘waffle’ and we didn’t get bored Effective internet marketing p93. – an excellent course!” Kerry Peachey, Strategic marketing planning p93. Everything you wanted to know St. James Place about copywriting p94. Duration & cost 2 Days, £940 + VAT London Jan: 21-22 Mar: 1-2 Apr: 13-14 May: 20-21 Jun: 28-29 Code PM Early bird discount – book any short course seven weeks in advance and get 30% off! See p120 for details TO BOOK CALL 0800 132 448 OR 020 7520 5106 Marketing 93 STRATEGIC MARKETING EFFECTIVE INTERNET MARKETING PLANNING Optimise your online activity for powerful, Maximise return on investment measurable, results Who is it for? Who is it for? This course is for all those involved in • Marketing audit Marketing professionals and • Discussion forum marketing. Mailing the development of marketing plans. – The rules and guidelines for non-specialists alike, requiring an lists; usenet newsgroups; web based It will suit those managing smaller conducting a marketing audit understanding of the internet and forums; promotion techniques; businesses needing to review their • The tools of strategic marketing its role within the marketing mix. targeting discussion forums marketing strategy or marketing planning • Search engine & directory marketing managers from larger organisations. What is it about? – An investigation into the planning – Differing search engines; search Demystify internet marketing. engine and directory liaisons; What is it about? tools available This course will open the door to the getting top search result position; • Segmentation, targeting and The course is about strategic planning benefits and cost efficiencies that can how not to get penalised positioning to get the most from your marketing be had from optimising your online – Identify the company’s key • Direct email marketing budget. As well as gap analysis, marketing. It will teach you the right target segments – To spam or not; opt-in direct targeting and segmentation, it also way to optimise your search engine • Competitive advantage analysis emailing; promotion techniques; looks at new ideas and best practice. presence, drive traffic to your site, the – Discover the roots of competitive email push You will learn how to grow and promotion techniques available, and advantage • One-to-one web marketing defend your market position whilst crucially, how to measure the result. maximising profitability. • Marketing research – Site personalisation; building web – A review of the techniques What will I get out of it? site community; online customer What will I get out of it? available and when to use them • An online marketing strategy service and sales • The steps to undertake a • Setting goals and objectives • Integrated internet activity with • Viral marketing marketing audit – Use analysis and planning your overall marketing plan – Viral internet marketing; viral • A marketing plan for your to set clear and achievable goals • Increased traffic to your site through marketing techniques; successful organisation for the business search engine optimisation viral marketing strategies • Segmentation techniques to identify • Marketing communications strategy • The skills to plan and execute a viral • Measuring e-marketing your key target audience – How the communication marketing campaign – Measuring hits, measuring • Clear, measurable objectives for process works • Measurement tools to evaluate the user sensation; measuring user your marketing • Measurement and evaluation success of your web activity click-paths; measuring revenues; • Analysis tools to measure and refine measuring tools your results Follow-up courses Course overview • Internet marketing fundamentals Follow-up courses Effective internet marketing p93. Course overview Everything you wanted to know – Cost/benefits; push-pull strategy; Strategic marketing planning p93. • Marketing orientation about copywriting p94. Strategic branding; building trust Everything you wanted to know about – What determines a marketing-led commercial awareness p41. • Internet marketing plans copywriting p94. Managing successful company? projects p54. – Strategic planning; situation • The elements of the marketing mix analysis; customer analysis; – The classic four P’s of marketing market and product forces: pricing explained and used practically strategy; product distribution; • Adapt a plan to brand/market needs promotion mix SEE ALSO THE ING – How to use the planning process GOOGLE MARKET for different brands at different stages of maturity ACADEMY P97 Duration & cost 2 Days, £823 + VAT Duration & cost 2 Days, £895 + VAT London Feb: 15-16 Apr: 19-20 Jun: 22-23 London Feb: 8-9 Apr: 29-30 Code PMP Code MOW Forms part of the Certificate in management and leadership, accredited by the Chartered Management Institute (p49) Forms part of the Certificate of higher education in management (www.reedlearning.co.uk/RHUL) Forms part of the Diploma in advanced sales & marketing, accredited by the Institute of Sales & Marketing Management (p84) ALL COURSES CAN BE DELIVERED IN-COMPANY CALL 0800 132 448 FOR DETAILS 94 Marketing CREATING EFFECTIVE EVENTS EVERYTHING YOU WANTED TO How to plan for trouble-free, KNOW ABOUT COPYWRITING exceptional events Create vibrant and engaging communications Who is it for? Who is it for? Anyone who needs to become a first An essential course for those required class event organiser, or those who to write sales and marketing copy. require hints and tips on how to do it better. This course is also invaluable What is it about? to PAs and marketers involved in To create a clear message you organising events. need to keep it simple, compelling and grammatically correct. Your “I’m really impressed What is it about? From grand openings to informal communications need to be succinct, coherent and tempt your customers by the professional social events, your events need a plan to find out more. This course will and operational for success. This course will teach teach you how a good understanding standard of Reed you where to start, what to take into of your customers’ motivations will account, what could go wrong and help you produce advertisements Learning in delivering what to do if it does. Course overview and marketing materials with real a great value for What will I get out of it? • Planning tools and techniques influence. money service.” • Maximum attendance through • Ingredients of a successful event What will I get out of it? Arshad Malik, • The importance of the briefing effective promotion document • An understanding of the Metropolitan Police • Improvement on previous events creative aspect of marketing through evaluation and analysis • Pre-event promotional plan communications • Minimised problems and risks by • Contingency planning • Guidelines for clear and succinct • Advertising copy, including assessing having a contingency plan in place • Financial management writing examples of good and bad • Organising fringe/social events • The technique to formulate a copywriting • Production techniques professional brief • Copy of brochures and leaflets, • Health and safety at events • Improved, compelling advertising including structure and writing • Avoiding the pitfalls copy technical product sheets • Evaluating and analysing the event • Confidence and fluidity in your • B2B copywriting and how it differs writing style from consumer copy We run Follow-up courses • How to improve grammar Course overview 1000s of Strategic marketing planning p93. • Structure copy effectively, from the events a Everything you wanted to know • The role of advertising headline to end-line year. Learn about copywriting p94. Advanced • How copywriting acts as your best • The future of copywriting, including from th e project management p56. salesperson an overview of web-copy experts • What people expect of your copy and what you should expect Follow-up courses from them Strategic marketing planning p93. • Planning copy, from briefing to layouts Duration & cost 1 Day, £459 + VAT Duration & cost 2 Days, £806 + VAT London Jan: 25 Feb: 26 Apr: 7 May: 13 Jun: 18, 21 London Jan: 26-27 Mar: 30-31 Jun: 3-4 Code CEE Code COP Early bird discount – book any short course seven weeks in advance and get 30% off! See p120 for details BOOK ONLINE NOW AT WWW.REEDLEARNING.CO.UK Marketing 95 SEARCH ENGINE OPTIMISATION Help your customers find you online Who is it for? Course overview Anyone who manages a website • How search engines work who wishes to increase its exposure, • What is Search Engine Optimisation including marketers, web developers, and how will it affect my agency staff and SME owners. organisation? • The different areas of SEO; What is it about? – Technical Optimisaiton Search Engine Optimisation (SEO) (technical foundation) is the practice of adapting and Learn how to ensure your website moderating a website specifically is search engine friendly, using so that it is indexed and ranks highly tools to check the technical areas within a search engine’s organic of your site (free) listings. This one day course – On Page Optimisation (content) will provide you with the proper Learn what users search for, and techniques to demystify SEO, cut how to integrate keywords into through the technical and ethical your site. Keyword mapping, complexity, and help you optimise internal linking and more your website for maximum exposure. – Off Page Optimisation (links) What will I get out of it? Learn about the prominence • An overall understanding of SEO and incoming links to your website has how it applies to you on your search engine rankings. • Effective processes and techniques How to generate more links; that will help your website to climb carrying out link development and search rankings and be seen by using social media and Online PR more users for improving your link equity • Reduced need for costly outsourcing • Unethical SEO – making sure of your web optimisation you follow the “rules” • Confidence in dealing with SEO • Universal/Blended Search practitioners and sales people (optimising other digital content; video, images, news, blogs) • Working with SEOs and programmers Follow-up courses Your course tutor: Lisa Myers (nee Ditlefsen) Google AdWords p98. Google Analytics p99. Effective Internet Director, Verve Search Ltd Marketing p93. Web Design Using Adobe Dreamweaver 8 p106. Lisa is a regular speaker at Search Engine Strategic Marketing Planning p93. Marketing Conferences, and was named in Management Today’s ‘35 women under 35 – 2009’. Duration & cost 1 Day, £499 + VAT London Jan: 21 Mar: 22 May: 20 Code SEO Follow Lisa on twitter at twitter.com/lisadmyers BOOK ONLINE NOW AT WWW.REEDLEARNING.CO.UK/MARKETING 96 Marketing Get a 10% discount THE INSTITUTE OF DIRECT off the non-member MARKETING price. To book call 020 8614 0277 & quote Short courses for direct, data and digital ‘REED10’ to receive marketing professionals from Europe’s leading your discount skills and qualifications provider COMPLETE DIGITAL CUSTOMER INSIGHT DATA PROTECTION DEVELOPING YOUR MARKETING – THE COMPLETE A-Z WORKSHOP FOR DIGITAL MARKETING Who is it for? ONE-DAY WORKSHOP DIRECT AND DIGITAL STRATEGY Who is it for? MARKETERS Who is it for? Anyone new to digital marketing who needs to understand how digital Marketing analysts and database Who is it for? Managers who are responsible marketing is planned, executed, managers responsible for Anyone responsible for the collection for shaping marketing and digital integrated and controlled. customer insight strategies and and management of customer data marketing strategy in an client anyone wishing to gain a greater for marketing purposes both on organisation or agency. What is it about? understanding of the principles and offline, including in house data This digital marketing training course behind effective customer insight. protection/compliance officers. What is it about? teaches you how to plan, manage and It’s about developing and refining execute successful digital marketing What is it about? What is it about? your digital marketing strategies campaigns. Over three days you will It’s about understanding what your It’s an essential guide to the Data to compete and win online! learn how to work with digital data customers want. Why do they buy and Protection Act 1998 and the Electronic This course will help you answer and take advantage of e-marketing how do they choose? When you know communications Regulations 2003 for the tough strategic questions to tools such as search engines, banner how to get the answers to these and direct and digital marketers. improve the use of internet ads, emails and SMS. other vital questions, you have the marketing by your organisation. insight and ability to achieve greater Venue London Venue London Venue London results for your marketing pound. Dates Mar: 4 Dates Feb: 17-19, Apr: 14-16 Dates Mar: 10 Venue London Duration 1 Day May 19-21 Duration 1 Day Dates Mar: 5, Apr: 30 Cost £495 + GST Duration 3 Days Cost £495 + GST Duration 1 Day (£445 for members) Cost £1,295 + GST (£445 for members) Cost £495 + GST Code IDM3 (£1,140 for members) Code IDM5 (£445 for members) Code IDM1 Code IDM2 EFFECTIVE EMAIL MAxIMISING CAMPAIGN HOW TO WRITE MOBILE MARKETING MARKETING: PERFORMANCE MORE POWERFUL Who is it for? BEYOND THE BASICS Who is it for? DIRECT MAIL LETTERS Those who want to find out when Who is it for? Campaign managers and executives, Who is it for? and how to use mobile marketing Anyone responsible for the planning accounts handlers and data planners. Anybody who is involved in planning, effectively to ensure it meets their or implementation of email writing, approving or editing direct mail business requirements. campaigns who wants to improve What is it about? letters, or emails. This one-day training course is about What is it about? results through the use of best practice tools and techniques. maximising campaign performance. It What is it about? Who do you know that doesn’t own will show you how to use data-driven This highly practical copywriting a mobile phone? Today, wherever What is it about? marketing techniques to improve training course reveals the secrets people go, their mobile phone goes It’s about getting the most out of your campaign results and return of how to write direct mail letters that with them. Mobile marketing is a your email marketing campaigns. on investment. The course will teach really sell. Discover why sales letters unique, “always-on” medium that’s This intensive two-day training you how to use data to drive the can get results where other mediums delivering new customers and business course covers acquiring new business forward and learn about your fail, valuable tips that boost response at an escalating rate. customers, profiling data, beating customers, the importance of testing and how to adapt your copy to suit Venue London filters, creative guidelines and and how to evaluate your results. the digital medium. Dates Feb: 25 campaign management. Venue London Venue London Duration 1 Day Venue London Dates Feb: 26, Jun: 22 Dates Feb: 16, May: 18 Cost £495 + GST Dates Feb: 24-25, Mar: 12-13 Duration 1 Day Duration 1 Day (£445 for members) Duration 2 Days Cost £495 + GST Cost £495 + GST Code IDM0 Cost £1,145 + GST (£445 for members) (£445 for members) (£990 for members) Code IDM7 Code IDM8 Code IDM6 MORE IDM COURSES ONLINE AT WWW.REEDLEARNING.CO.UK/IDM 4 QUALITY AND VALUE We are committed to ensuring our training adheres to the highest possible standards Active Learning model DO REVIEW LEARN APPLY The academic board Above, left to right: Dr Caroline Whalley, Sir Michael Bichard, Chris Howorth, Dr Hilary Macaulay. Quality Expertise Knowledge The Reed Learning Reed Learning Faculty Active Learning Theory Academic Board All professional trainers who work People learn by adding variations We believe that by making our Our independent academic board with us are invited to join the Reed to what they already know and do. learning theory explicit we can is charged to challenge any and Learning Faculty. Built upon the In this way their understanding help our delegates discover more all of our processes related to foundations of our Active Learning and actions become more complex about themselves and discover learning delivery. Model, the faculty encourages all and sophisticated. greater achievements in their Its members currently include: of its members to continuously Our learning model, although professional lives. • Dr Caroline Whalley improve their professional skills seemingly simple, is profound in For more information Reed Learning’s Academic through engagement with our impact. The model sits alongside on Active Learning visit Director, is also Chair of the competency framework. This other well-known theoretical reedlearning.co.uk/quality British Council for School framework also underpins our own frameworks and is behind the Environments and former “Train the trainer” programmes design and delivery of all of our Director of Education for which lead to our Certificate of programmes (see diagram above). Knowledge London Borough of Ealing Professional Training Competency. Quality certificate of • Sir Michael Bichard professional trainer Director of The Institute for competence Loyalty discount Value Free refresher courses Government, and former To download our 2nd course Service 10% To help keep knowledge fresh and Permanent Secretary at to embed learning, all delegates the Department of Education competency framework visit 3rd course 20% reedlearning.co.uk/quality can repeat any course for FREE. & Employment 4th course 30% What’s more, should a member • Chris Howorth Service 5th course 40% of your team leave within six Deputy Dean of Faculty, ISO 9001 accreditation 6th course 50% months of attending a course, we Directory of External & Seamless course booking and will offer the same course for free Executive Programmes at All subsequent 50% to their replacement. administration is as central to Knowledge Royal Holloway University what we do as the quality of of London our courses. We’re ISO 9001 Course guarantee Quality Early bird discount • Dr Hilary Macaulay accredited and always looking Our high quality standards are Value Book any short course seven Principal of the West London to develop the service we reflected in the endorsement weeks or more before the start Academy and a member of the provide, from groundbreaking Service of many of our courses by date and receive 30% off the national Academy Principals new material to innovative new professional industry associations full course price. Look for the icon Steering Group advising ways of bringing it to you. (see opposite). And to give above throughout the directory government on policy issues Call 0800 132 448 to talk to you absolute reassurance, we and for full details see page 120. an advisor offer a no quibble full refund or free replacement on any course if you are not totally satisfied. TO BOOK CALL 0800 132 448 OR 020 7520 5106 5 PROFESSIONAL ACCREDITATIONS Our programmes provide a demonstrable, industry-recognised testimony to your learning, and all these institutions agree Post-graduate certificate in international Integrated qualifications for certificate of professional trainer business in partnership with Royal Holloway, L&D professionals (p72). competence University of London (p47). Look for this logo in the directory to see which Certificate in first line management, accredited courses qualify for CIMA Mastercourses CPD. by the Chartered Management Institute (p48). Introductory diploma in management, accredited by the Chartered Management Institute (p49). Courses marked with this logo are run by Insights, an accredited PRINCE2® training organisation (p58-59). Certificate in management & leadership, accredited The PRINCE2® cityscape logo is a Trademark of the Office of Government Commerce and is registered in the US Patent and Trade Office. by the Chartered Management Institute (p49). Award in management, coaching and mentoring accredited by the Chartered Management Institute (p52). Managing Successful Programmes™: These courses are run by Insights, an accredited MSP training organisation (p61). Qualifications in advanced sales & marketing, accredited by the Institute of Sales & Marketing Management (p84). Look for this logo for Green Learning, delivered in partnership with Article 13. Certificate in professional PA & secretarial skills, endorsed by the Institute of Professional Accredited by the European Coaching Institute Administrators (p108). (p40). Level 2 award in Health & Safety in the Workplace from the Accredited by the Institution of Occupational Chartered Institute of Environmental Health (p80). Safety and Health (p80). ITIL is a registered Trademark of the Office of All Reed Learning courses are registered Government Commerce. This course is run by for CPD by the CPD Certification Service: Insights, an accredited training organisation (p60). one day of training is worth six hours. Reed Learning is a registered centre for ACCA continuing The Reed Learning Google Marketing Academy professional development. All courses in this directory all courses officially accredited by Google (p97). count towards CPD points. Accelerated route to Effective Office Management offering membership of Chartered Banker status (p69) the Institute of Administrative Management (p114) british institute Certificates in Learning & Development offering FOR LEARNING & DEVELOPMENT Vocational qualifications awarded British Institute of Learning & Development by Edexcel (p118) membership (p72) FOR MORE INFORMATION VISIT WWW.REEDLEARNING.CO.UK/QUALIFICATIONS 6 WHAT WE DO A lot more than just open courses What we do Reed Learning is one of the leading learning providers in Professional the UK, with over 15 years’ experience in the delivery of qualifications quality training. In addition to open courses we offer a • We work in close partnership full range of learning and development services suitable with leading universities and accrediting bodies to for organisations of any size. For full details see pages offer recognised qualifications, 7-12 or visit www.reedlearning.co.uk see page 5 • Reed Business School delivers courses leading to ICAEW, CIPD, CIMA and CII qualifications, see page 12 Open courses • We run the widest range of In-company courses, more often and training in more locations than any (page 7) of our competitors Open Learning & • 99% of delegates say they courses development would recommend them to (pages 15-119) consultancy a colleague (page 9) • There are over 200 subjects to What choose from, page 15 onwards we do Recruit your training personnel Professional Training qualifications Reed Training Professionals is the management (page 11) largest UK consultancy dedicated & outsourcing to finding you skilled, qualified (page 8) Recruit training personnel. Through a training rigorous selection process, we professionals can source training specialists for (page 6) you, both permanently or on an interim basis. To speak to a consultant call 01628 513 090. BOOK ONLINE NOW AT WWW.REEDLEARNING.CO.UK 7 IN-COMPANY TRAINING Your place or ours? In-company training We offer three ways to run training in-house: Why choose in-company training? Flexible: training how you 1. STANDARD 2. CUSTOMISED 3. BESPOKE want it, when you want it, where you want it! • Choose any Reed Learning • Tailor an existing course to • Start from scratch to Cost effective: from as little scheduled course and run your requirements create your ideal training as £90 per delegate (with a it on your premises • Incorporate real life data programme recommended course size of 12) • Choose from over and case studies to make • Choose from a range of Tailored to your needs: we can 500 courses the course more relevant delivery methods including tailor our courses to suit your organisation’s objectives when • Cost effective if training and transferable one-to-one coaching and you choose our customised or more than three delegates • Available from as little as outdoor team building bespoke options • Available from as a little as £1,400 a day • Use training needs analysis Measurable results: we can and pre course evaluations help you gauge return on £1,100 a day investment and demonstrate to get precisely the the value of learning and training you need development Save time: we can alter the length of any programme to suit your audience and to make the most of your delegates’ time We’re proud of the WMS Ltd results our in-company R “ eedLearninghashelpedustolinkdevelopmenttothe programmes have organisation’sstrategy.We’redelightedwiththeservicewe’ve achieved for our receivedandthewayourrelationshipcontinuestodevelop.” Call us now on Mark Bates, WMS Ltd clients – here is what 020 7520 6600 they have to say: For some examples of past in-company programmes visit or visit reedlearning www.reedlearning.co.uk/casestudies .co.uk/incompany TO FIND OUT MORE ABOUT THESE SERVICES, VISIT WWW.REEDLEARNING.CO.UK/INCOMPANY 8 TRAINING MANAGEMENT AND OUTSOURCING How to get best value from your organisation’s training spend Get more for your money Could there be a better 1. Training Programme 2. Flexible Trainer 3. Outsourced Learning Management Resourcing Managed Service way to manage learning Maximise efficiency, reduce Outsourced trainer pool A fully outsourced solution and development? spend and benefit from design management can help you to combining high quality delivery Whether you run all your and delivery by over 350 design, develop and deliver with full administration. Benefit training in-house, employ a quality assured trainers. By materials at a fraction of the from discounted rates on all our pool of permanent trainers, using our intelligent scheduling cost. Using our pool of over courses and those of over 50 or just buy external and demand management 350 associate trainers we can contracted third party specialist programmes, Reed Learning system (with automated help create new intellectual suppliers covering every can help you get the best wait-list management) you property for you. We also offer learning requirement. value from your training spend. can optimise the number of an outsourced administration Our account management delegates on each course. We service providing intelligent and customer services team also offer a client-branded scheduling, expense work in close relationship portal, monthly consolidated management, contracting with all key stakeholders and invoicing and MI to further and referencing of trainers, suppliers to ensure a smooth improve efficiency. invoicing and MI. enquiry, booking and third party Benefits Benefits administration process with • Savings in excess of 30% strict adherence to agreed SLAs. • Competitive cost per delegate day from £100 • National delivery network Benefits • Consistent delivery style and • Reduction on design ratios • Minimum 20% efficiencies templates from 5:1 to an average 2:1 on training spend • Quality assured national • Discount on volume and • Up to 30% savings on delivery bulk bookings associated costs and expenses • Discounted rates with savings • Dedicated administrator • Savings on administration up to 30% on RRP headcount Clients include: • Tailored on-line booking portal • Consistent quality-assured Barclays Bank, Department • Savings on travel and expenses end-user experience of Health, Nationwide • Thought-leadership and market Clients include: intelligence The AA, QBE and BSkyB • Client free to focus on strategic direction rather than tactical delivery Clients include: Lloyds Banking Group, Capital One, Zurich TO FIND OUT MORE ABOUT THESE SERVICES, VISIT WWW.REEDLEARNING.CO.UK/SERVICES 9 ORGANISATIONAL DEVELOPMENT CONSULTANCY Helping you make a change We do more than training Consulting from Reed Learning is a practical and cost-effective way to help your organisation develop. Observation sessions 360° assessment & feedback Evaluation services Our services include: Allow our experts to immerse The straight-forward way to set Demonstrate a real return on themselves in the realities of your up and manage 360° review investment by building evaluation organisation and give subsequent programmes, costing as little as into your training programme training real impact £54 per report from the start Learning needs analysis L&D communication Organisational consultancy Do you know exactly where the An L&D initiative is often Get expert support and advice skills gaps are in your team or measured by how well it is on any project or change department? What about in your implemented and communicated. programme. With access to whole organisation? Find out Ensure success and maximise hundreds of industry experts, with a tailored analysis of your attendance with our internal we can help with anything from training needs training marketing service risk assessment to redundancies Coaching services Email efficiency (Mailiens) TO TALK TO OUR Review your progress, resolve Improve your organisation’s CONSULTANTS issues and set goals with an email efficiency to save hours ABOUT ANY OF industry expert. Our coaching services range from 10 minute of wasted time and millions in lost productivity. Visit THESE SERVICES on-site drop-in sessions to www.reedlearning.co.uk/mailiens CALL US ON 12-month executive programmes to find out more 020 7520 6600 TO FIND OUT MORE ABOUT THESE SERVICES, VISIT WWW.REEDLEARNING.CO.UK/CONSULTANCY 10 FUNDING FOR LEARNERS Want more information? Are you eligible for funding? Contact us at reed.skills@reed .co.uk or call 020 7520 6609 Funding for learners Reed Learning can help you obtain up to How does it work & Example 1: £1,000 funding from the government towards how much will you get? Training cost: £1,500 – the grant leadership and management training through If you meet the eligibility criteria, will pay £500, your organisation you can receive a grant for all or will pay £500, and your money the Leadership and Management Advisory part of the cost of your training. will be matched with another Service if you meet the following criteria: This grant is claimed through a £500 from the grant. 1. Your organisation employs 5-249 staff, including full-time, refund, so you must pay for the Total from grant: £1,000 part-time and volunteer (2hrs/week) workers, but NOT training and claim the money via refund temporary workers/contractors back once you have started the Total from business: £500 course/training. 2. You are a key director/senior manager The first £500 of the cost is Example 2: 3. Your organisation has not accessed any L&M grant since always refunded in full. This part 1st January 2007 Training cost: £700 – the grant of the grant must be used by the will pay £500, your organisation If you meet ALL of the criteria above, we may be able to help key director in the business (if this will pay £100, and your money you with funding. is a senior manager, the manager will be matched with another must operate at strategic level). £100 from the grant. After the first £500, the grant will match £ for £ business outlay, Total from grant: £600 and this part of the money can via refund be used by the key director or the Total from organisation: £100 management team. Example 3: What can you book? Training cost: £499, the grant As long as you meet the eligibility will pay £499, your organisation criteria, you can book training from will pay £0. any part of our portfolio -see right for some examples Total from grant: £499 via refund How to book Total from organisation: £0 Please ensure that you have VAT on the cost of the course must be paid met all the eligibility criteria. by the organisation, but VAT registered Choose the training you organisations can claim this back via tax returns. would like to attend from any The course/coaching must be booked, started FOR MORE INFORMATION of the courses in this directory, or view all our courses online (not necessarily finished), paid for in full, and refund claimed within three calendar months CONTACT US AT at www.reedlearning.co.uk of commencement. REED.SKILLS@REED.CO.UK Contact us on 020 7520 6609 OR CALL 020 7520 6609 or at email@example.com TO FIND OUT MORE VISIT WWW.REEDLEARNING.CO.UK/FUNDING 11 reed GET YOUR SKILLS RECOGNISED learning has committed Benchmark your learning with accredited to th e and vocational programmes government skills pledge Vocational Programmes Level Education Our courses are built Equivalent on your feedback, the expertise of our Level 7 Masters Degrees, Postgraduate Post-graduate Certificate in International Business CIPD Chartered Membership See p77 trainers and over Certificates & in partnership with Royal Chartered Banker 15 years’ experience Diplomas Holloway, University of London. See p47 Accreditation. See p69 of designing and delivering programmes Level 5 Diplomas of HE, Award in Certificate in Management that make a difference FE and foundation Management & Leadership accredited by degrees and HNDs Coaching and the CMI. See p49 to businesses and Mentoring individuals. accredited by We now also offer qualifications the CMI. See p52 that are built on a set of performance criteria defined by Level 4 Certificate of Certificate of Higher Introductory Diploma in Sector Skills Councils, industry Higher Education Education in Management Management accredited in partnership with Royal by the CMI. See p49 bodies and the Qualifications and Holloway, University of Curriculum Development Agency. London. See p47 Many of these programmes sit on national frameworks which map Level 3 GCE A Level Award in First Certificate in First Line Diploma in Advanced Sales vocational learning to levels, Line Management Management accredited & Marketing awarded by all benchmarked to equivalent accredited by the CMI by the CMI. See p52 the ISMM. See p84 academic qualifications. (One-day Qualification) CIPD Certificate in NVQ in Management See p51 Coaching & Mentoring By benchmarking your skills, NVQ in Customer Service knowledge and understanding on See p77 NVQ in Business & Administration this framework you can monitor NEBOSH. See p82 NVQ in IT (for users) your progress, set future learning goals and encourage a culture of Level 2 5 GCSE passes Award in Health Certificate in Team Leading NVQ in Team Leading ongoing skills improvement. grade A-C & Safety in the accredited by the CMI NVQ in Customer Service Reed Learning can help you Workplace from the (comprised of three One-day NVQ in Business & Administration and your organisation progress CIEH. See p80 Qualifications). See p50 NVQ in IT (for users) up the levels with a range Award in Team of accredited short courses, Leading accredited L NQVS qualifications and NVQ see AL 119 by the CMI (One-day e programmes. o n pag Qualification). See p50 Check your current level on the table to the left. * Qualifications shown are mapped to either the National Qualifications Framework or Qualifications & Credit Framework TO FIND OUT MORE ABOUT THESE SERVICES, VISIT WWW.REEDLEARNING.CO.UK/QUALIFICATIONS 12 REED BUSINESS SCHOOL Professional finance and HR qualifications 35 years of expertise Established in 1972, Reed Business School has built a reputation The qualifications we offer as a leading provider of professional qualifications in the UK. Reed Business School offers courses leading to professional exams The combination of high quality tutors and the unique learning set by the ICAEW, ACCA, CIMA and CII. We are also an Approved environment enables delegates to consistently achieve strong Centre for the CIPD Professional Assessment of Competence results. Residential courses, tucked away in the heart of the leading to chartered membership – visit www.reed.co.uk/cipd Cotswolds, provide an ideal setting in which to study and excel in passing your exams. The complete ICAEW syllabus is delivered on a full-link basis For further information on these courses, together with dates, – an integrated programme combining teaching and revision pass rates and how to enrol, please call 01608 674 224, phases that maximises tutor-student contact through small email firstname.lastname@example.org or visit www.reedbusinessschool.co.uk class sizes and longer residential teaching hours. We are a platinum approved ACCA learning partner providing expert exam-focused courses with intensive teaching sessions, revision days and mock exams all designed to help you pass with flying colours first time. Tuition, revision and question based courses for all CIMA papers from certificate level to Top CIMA. We have a wealth of experience helping students gain their CIMA qualification and are a CIMA learning quality partner. In association with The Chartered Insurance Institute, Reed Business School offers the only residential/non- residential intensive revision courses for the Certificate in Financial Planning together with on-line computer based exams at the end of the course. (99%) 90% (95%) Why choose Reed Business School? (85%) 85% Pass rates in all of the finance qualifications are second to none and we 80% regularly teach students who win national awards for exam success. Our commitment to ensuring students pass first time is paramount in all we 75% (72%) do, and we support this with a free revision course guarantee for any 70% unsuccessful candidates. 65% 60% 55% ICAEW Reed overall average CIMA 50% ACCA National overall average 45% CFP Data shown is average result over past six sittings 40% TO FIND OUT MORE VISIT WWW.REEDBUSINESSSCHOOL.CO.UK 13 PROMOTING PEOPLE SINCE 1960 Visit www.reedlearning.co.uk/fifty for our 50th birthday offers, or follow us on Twitter This year Reed celebrates 50 years in business. 1960 In the early 1960s Reed pioneered specialist From the first office, recruitment services, a move set up by Alec Reed in which fundamentally changed Hounslow, Reed has the UK recruitment market. Today, with over 30 specialist grown into one of the divisions, Reed has found jobs UK’s largest private ranging from management companies and remains The first Reed branch opened accountants to javelin coaches on Kingsley Rd, Hounslow, West and classroom assistants to family-run. London on 7th May 1960. deep sea welders. 1972 1980 In 1972, Alec founded the Reed Business School in a Cotswolds manor house to To date Alec Reed has founded provide residential courses for three charities – Womankind helping your donations go further accountancy students. In 1978 Worldwide, Ethiopiaid the Business School manor and thebiggive.org. uk – a was used as the location for an project to help philanthropists episode of Dr Who. give intelligently. 1990 1995 In the 90’s Reed became the first Launched in 1995, Reed high street recruitment agency Learning has become one of the in the UK to have a presence UK’s leading business training on the web. Freecruitment has providers – the first to launch helped reed.co.uk to become Green Learning courses, the Europe’s biggest jobs board, exclusive training partner to used by 85% of the UK’s top Google and winner of several 100 recruitment agencies. national training awards. 1998 2010 Established in 1998, Reed in Partnership now delivers three of the Department of Work and Reed’s Baker Street head office Pensions top five performing was formerly the home of the welfare to work programmes. Beatles’ Apple Boutique. EMAIL MORE.INFO@REEDLEARNING.CO.UK 14 WELCOME TO GREEN LEARNING Green training that really means business Six green pledges by James Reed, What is the green shift? Chairman, Reed Learning In 2007 I attended the May Day Climate Change summit, hosted at BT’s office in the City of London. The speakers included HRH The Prince of Wales, the Prime Minister Gordon Brown, the Environmentalist Jonathan Porritt, the US Senator George Mitchell together with representatives from the business community. Actions for the Commercially greater good The focus of the conference was that it is only by acting now and by acting motivated actions together that the serious threat climate change poses to the world will be successfully addressed. Together the 830 companies that signed up to the May Day initiative last year had reduced their carbon emissions by 600,000 tonnes. Since the conference, we have continued to commit to the six pledges that Business in the Community have agreed. These being: 1. Calculate your company’s carbon footprint 2. Report your carbon footprint publicly or What is green learning? to Business in the Community It is a myth that a successful organisation cannot also be environmentally 3. Set an absolute target and take action friendly. In fact there is a growing realisation that business improvements to reduce your company’s emissions and a reduction in environmental impact can progress side by side. This 4. Encourage employees to reduce their carbon is Green Shift – the altering of individual and organisational mindsets to realise footprint at home and at work that environmental and profit/efficiency motivations can drive each other. 5. Work in partnership with suppliers to reduce Green learning provides practical tips and guidance, explaining the emissions in the supply chain simple and cost effective steps all organisations can take to become greener, improve efficiency, save money and become better prospects to employees 6. Mobilise customers to take action and customers. I’m delighted with the progress we have made in the Reed group since we first committed to these pledges in 2007. We have reduced our CO2 emissions by 2,500 tonnes by installing Thin Terminals across the company, removing bottled For details see: water coolers from all Reed offices, introducing a mobile and printer cartridge The green PA & office manager p113 recycling scheme and launching a range of Green Learning courses. We are a company that cares passionately about the environment and it remains If you’d like to know a bit more about Green a high priority for all of us. However there is a great deal more that we can do. I made a pledge at the end of the meeting to move our business from being Learning, why we think it is so important and ‘carbon neutral’ to being truly ‘carbon responsible’. This means that we will seek what we are doing to live these values visit to further reduce our emissions, with a target of a 10% reduction over the next reedlearning.co.uk/green. If you think there four years. We will achieve this by more recycling, more efficient energy use and, of course, fewer meetings! is a green course we should be running, email us at email@example.com EMAIL GREEN.IDEAS@REEDLEARNING.CO.UK