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Marketing 230 Discussion Questions Week 1 5 Discussion Question 1 Due Date Day 2 post to the Main forum Post your response to the following Many people regard marketing simply as

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Marketing 230 Discussion Questions Week 1 5 Discussion Question 1 Due Date Day 2 post to the Main forum Post your response to the following Many people regard marketing simply as Powered By Docstoc
					Marketing 230 Discussion Questions



Week 1

5. Discussion Question 1
Due Date: Day 2 [post to the Main forum]
Post your response to the following: Many people regard marketing simply as
advertising. Advertising is a part of marketing, but it is not the whole picture. What
arguments can you make against the common assumption that marketers only worry
about advertising? What are some of the roles that marketers play within an
organization?

6. Discussion Question 2
Due Date: Day 4 [post to the Main forum]
Post your response to the following: Your instructor will assign to you one of the 4 P's of
the marketing mix to discuss. Describe the key points of good or service as it applies to
the piece of the marketing mix assigned to you (product, price, promotion, and place).
How will your good or service be affected by other 3 pieces of the marketing mix?
Consider the following questions when responding to your classmates: What
recommendations do you have that will expand on their ideas? What could you do as a
marketing team to expand the market potential of a product?



Week 3

2. Discussion Question 1
Due Date: Day 2 [Main forum]
Post your response to the following: Consider a recent purchase that you or a family
member has made (examples: a household product, a DVD or CD, a grocery item, an
electronic device, etc.) Describe the item and list three main reasons you purchased that
product as opposed to another product. Then, identify the internal influences that
describe each reason you made your purchase; perception, motivation, learning,
attitudes, personality, age group, the family life cycle, or lifestyle.
Respond to a classmate who describes a purchase that you, yourself, have recently
made (it does not have to be the same product described in your original answer). Was
your purchasing decision based on the same influences as your classmates’? If yes, give
additional examples of your influences. If not, describe what internal factors influenced
you to make the same purchase.

3. Discussion Question 2
Due Date: Day 4 [Main forum]
Post your response to the following: Think of a product that you have seen advertised on
television, a magazine, or on the radio. Describe the product and identify two external
influences that might lead a person to purchase the product; culture, subculture, social
class, or group membership.
Consider your classmate's examples. Do you agree or disagree with their perception of
external influences about the product they described?
Week 5



2. Discussion Question 1
Due Date: Day 2 [Main forum]
Post your response to the following: Look around your home or office and select three
products that you currently use. Briefly describe each product. How would you classify
each product?
When responding to your classmates, state if you agree or disagree with their
classification and why. Do you think their product could be classified differently? If so,
explain your reasoning.

3. Discussion Question 2
Due Date: Day 4 [Main forum]
Post your response to the following: Consider the products you described and classified
in DQ1. Using figure 8.3 on page 257 of the text as a guide, in what stage of product
adoption do you think each of the products fall under? Do you use similar products as
your classmates? Describe whether you agree or disagree with their assessment.



Week 7

2. Discussion Question 1
Due Date: Day 2 [Main forum]
Post your response to the following: Imagine that you are a mentor to a new employee at
a marketing firm. The new employee is having trouble understanding what the term
market communication really means. Using what you have learned, explain to the new
employee how marketing communication can influence a buyer.
Respond to your classmates' answers by asking additional questions that a newcomer to
marketing might ask. Is the explanation clear? Which areas do you understand? In what
areas would you like more clarification?

3. Discussion Question 2
Due Date: Day 4 [Main forum]
Post your response to the following: Search your local newspaper for advertisements
and examples of pricing strategies. If you do not have access to a local newspaper,
search for a newspaper online. What are two pricing strategies that you found in the
advertisements? Describe the function the price serves for each product or service.
When responding to your classmates, describe the steps the company likely followed
when planning the price strategy described in the response.



Week 9

Capstone Discussion Question
Due Date: Day 3 [Main forum]
Post your response to the following: How has learning about marketing concepts given
you a better understanding of the market place and how businesses and consumers
make decisions? Has what you have learned about marketing increased your interest in a
future career in marketing? What do you value most from taking this course?

				
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