PR Log - Carson Toyota Announces by fjwuxn

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                  Carson Toyota Announces New Interactive Competition For 2011 Scion

       By Feltman & Associates
       Dated: May 26, 2010

       Online Competition Will Allow Players to Win All-New 2011 Scion tC

       -Carson, Calif. – Carson Toyota is proud to announce Toyota has launched a new online competition,
       Unlock the tC Road Trip, an eight week, interactive and real-world competition that allows players a
       chance to win the all-new 2011 Scion tC.
              The competition is designed to launch the next-generation 2011 tC and give consumers a fun and
       engaging way to get to know the new sports coupe and Scion culture.
        The game begins on June 1 at www.UnlockthetC.com with daily instant prizes leading to the real-world
       event where four finalists will be flown to Los Angeles and compete against one another for the chance to
       win a tC.
               The Unlock the tC Road Trip game emphasizes the framework behind the new tC: customization and
       community. In the game, each player is empowered to take risks with exciting "side-trips" as they navigate
       cross-country from New York to Miami, with a final destination in Los Angeles. Encouraging personal
       expression, players can purchase vehicle upgrades to boost credibility and customize their experience, as
       one would do in real life. Community drives the virtual economy – tCoins can be earned by inviting friends
       to join the game and this is made easy through Facebook Connect integration.
        "Unlock the tC Road Trip game lets us unveil and launch the next-generation tC virtually and in the
       real-world through an immersive and engaging game," said Jack Hollis, vice president, Scion.
              The next-generation 2011 tC builds on its strong history of personal expression and has everything it
       needs to take the leadership position in both performance and sophistication. The second-generation of
       Scion's most popular model since its debut in 2004, the tC offers more horsepower, more torque and a
       quicker 0-to-60 over the current generation tC. The new tC is advanced and refined – it sets the standard
       for premium among its class with top of the line features such as panoramic moon roof, Pioneer audio
       system with premium 8-speaker design and 18-inch alloy wheels.
        Each week unlocks a new road trip (8 total) and daily instant-win prizes (140+ total) will be awarded
       throughout the game's duration. Leader boards will track player standings. At the end of the online
       competition, four (4) finalists will be flown to Los Angeles for a VIP event on August 14 to compete in a
       real-world competition where one (1) winner will receive a 2011 tC.
        The all-new 2011 Scion tC will be debuting at Carson Toyota late this year, till then customers can come in
       and test drive the all-new 2010 Scion.
         Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than
       1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians
       and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the
       highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233rd Street in Carson,
       Calif. or carsontoyota.com.

       Category            Advertising, Automotive, Lifestyle
       Tags                carson toyota, toyota, carson, scion, 2011 scion, scion tc, unlock the tc road trip
       Email               Click to email author
       City/Town           Carson
       State/Province      California
       Country             United States




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