Marketing Ideas for Financial Services

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					Marketing Ideas for Financial Services

When you work with people’s finances, people tend to me a bit more sensitive than when
making purchases of another nature. Whether you’re a financial advisor, banker or offer a
financial product, reaching your target audience is more about forming a relationship
with them through your marketing efforts than it is accomplishing a transaction. Financial
sector marketing ideas tend to come to ways in which the bond can be formed and
solidified. Once a year, Senior Market Advisor compiles the top 100 marketing ideas
from your fellow financial experts from which you may be able to draw some inspiration.

Go Back to Basics

Pick up the phone every once in a while and touch base with your clients when you’re not
actually trying to sell them something. Making contact by phone without the specific
intent to give them a sales pitch is an indirect form of marketing. You can schedule your
calls for special occasions such as client birthdays or anniversaries or schedule it
according to a season such as a “spring cleaning” checkup call. Some of your calls will
turn into business because it reminds clients or prospects of some point of business they
wanted to discuss with you. If you wish to take more of a direct marketing approach, you
can call with a specific financial product or service that the prospect or client may be
interested in for their own personal financial situation. In general, though, a more indirect
approach can work in your favor.

Ask for Referrals

Either with a letter that goes in the mail or an email blast to your list, send out a letter to
your satisfied clients asking them to refer others who may be in need of your financial
product or service. Clients who have worked with you know first-hand how you can
benefit them, so they are more apt to refer you to other people they know. People who are
alike and have like needs also tend to run in packs, so the chances are good that your
clients and prospects that fit into your target market know other people you fit into your
target market too. It is in human nature to want to help others, so when it comes to
financial situations, emotion motivates many clients to refer people to you they know you
can help and vice versa.

Book Speaking Engagements

With speaking engagements, you can speak at other events or book your own speaking
events. Find events in your area that attract your target audience. Many organizations,
associations and others seek professionals to speak to their group. Some event hosts pay
an honorarium, but others do not. Your goal in booking speaking engagements is not to
get paid, but to get in front of groups of people that are your potential clients. Speaking
builds credibility because it paints you as an expert in your financial sector. People are
drawn to working with the best of the best, so speaking engagements allow you to
establish a platform of expertise and provide you with an opportunity to turn attendees
into clients. Make sure you have some way of collecting the names and contact
information of attendees, such as holding a prize drawing.

About the Author
Copywriter and marketing consultant, Kristie Lorette, is passionate about helping
entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate,
and sell. She is also the author of Action Marketing: A Step-by-step Guide to
Launch Your Business Marketing Plan. For more information, visit

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