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									          ISPA Mattress Industry Leadership Summit
Objective: Review highlights of the February 7, 2008 ISPA Mattress Industry
Leadership Summit, and agree on path forward on three key issues:
   1. Formation of a Mattress Retailer Council in ISPA;
   2. Development of a National Mattress Industry Marketing Campaign for the
      mattress industry; and
   3. Establishment of a National Mattress Industry Sustainability Initiative.

Action Requested: Approve recommended structure, process and schedule for
advancing each of the above mentioned issues with the overarching goal of
expanding the market for new mattress sales.

Background: At its November 7, 2007 meeting the ISPA Board of Trustees
authorized the Executive Committee to meet with leading mattress retailers in
February, 2008 to discuss ways to collectively expand the market for mattresses
and improve the overall image of the industry. This resolution stemmed from
recommendations by ISPA’s Better Sleep Council and the Sleep Products Safety
Council, with the thought that the likelihood of success will increase substantially
with direct mattress retailer involvement.

Current Activities: On February 7, 2008 the ISPA Executive Committee held a
day-long summit with key executives representing nine mattress retailers. The
retailers represented were: Art Van Furniture, Mattress Discounters, Mattress
Firm, Mattress Giant, Sit N’Sleep, Sleepy’s, Slumberland, R.C. Willey, and The
Sleep Train, Inc.

Feedback from the retailer executives was positive on the concepts of a national
marketing campaign, a sustainability initiative, and the formation of a separate
mattress retailer’s council (without dues) within ISPA. The retailers indicated that
if the ISPA Board elects to move ahead on these efforts, they would welcome the
opportunity to help shape them and ultimately participate. A complete summary
of the discussions that took place, including specific feedback from the retailer
executives, is presented in Attachment A in this TAB (p.3).

On February 21, 2008 the ISPA Better Sleep Council was briefed on the
developments that took place at the Leadership Summit, and they were very
supportive of the direction being recommended, particularly as it relates to an
industry marketing campaign and ongoing retailer involvement in ISPA. Many
BSC members expressed interest in participating in the various work groups
being proposed to shape the marketing campaign, if the Board approves moving
ahead.
Based on the enthusiastic response from the retailer executives at the
Leadership Summit, it is recommended that ISPA move forward with developing
these two major initiatives. Specific organizational, process and timing
recommendations are included in Attachment B of this TAB (p.9).

Financial Implications: There are three financial considerations that need to be
addressed by the ISPA Board. These include: ISPA Administrative Costs;
Overall Funding for a National Marketing Campaign, and Developmental and
Operational Costs for a National Sustainability Initiative. If the Board elects to
proceed, the immediate financial issues the Board needs to address relate to
ISPA’s Administrative costs. These would include funding to support the addition
of two new staff positions and related consultant support. The total projected
funding for this is $300,000.

Questions to Consider:
  1. Are the anticipated returns on this investment worth moving forward?
  2. How do we engage more of the industry in our efforts? Specifically, what
      role should mattress retailers play in supporting expanded manufacturer
      participation?
  3. Should ISPA tackle both of these efforts simultaneously, or does one have
      more precedence over the other?

Recommendation: Approve formation of an ISPA Mattress Retailer Council; the
development of a National Marketing Campaign; and development of a National
Sustainability Initiative.

Contact Person: Dick Doyle, 703-683-8371, Ext. 1122,
ddoyle@sleepproducts.org


ISPA
BD
3/11/2008




                                        2
              National Mattress Industry Sustainability Initiative
                     Proposal for Board Consideration

As noted at the Leadership Summit, the aim of a National Mattress Industry
Sustainability Initiative is to improve the environmental impact of our industry’s
operations and products, and to raise awareness of our overall social
responsibility.

ISPA’s policy states in part:
“With regard to our industry’s impact on the environment, we recognize that as
manufacturers, we have a responsibility to consumers, our employees, owners
and other stakeholders to take environmentally sound and economically practical
actions to improve the long-term sustainability of our business operations over
the full life cycle of our products. This begins with the materials sourcing
process, and encompasses the manufacturing and assembly stages, product
distribution and used product disposal phases.”

Given the interest in advancing a Sustainability Initiative among the retailers
participating at the Leadership Summit and among ISPA members, it is
recommended that the Board approve moving forward with a structure that will
develop the specific components of such an initiative.

To accomplish this, the following structure is recommended:


                            ISPA Board of
                              Trustees



         Sleep                 Mattress              Mattress
       Products              Sustainability          Retailer
        Safety            Steering Committee         Council
        Council


         Manufacturing                         Mattress
         Sustainability                     Disposal Work
          Work Group                            Group




Once again, this structure assumes that the Board approves moving ahead with
the formation of a Mattress Retailer Council. If that is the case, then it is
recommended that a Mattress Sustainability Steering Committee be comprised of
representatives from this Retailer Council and the Sleep Products Safety Council,
along with Board representation. This Steering Committee would oversee the
development of specific recommendations for Board consideration on the overall



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Sustainability Initiative, including: scope, content, funding, timing, and
performance metrics.


Concurrent with the formation of this Sustainability Steering Committee, it is
recommended that two work groups be established in early April, 2008. These
work groups would be tasked to develop specific recommendations on the key
aspects of the sustainability initiative within three months (at which point the work
groups would sunset). The Steering Committee would then be responsible for
formulating overall recommendations for Board consideration by August, 2008.

The specific responsibilities of the two work groups are as follows:

Manufacturing Sustainability Work Group
     Identify current sustainability practices at manufacturing facilities both in
     the mattress industry and other industries (reduced energy use, waste
     reduction, human resource management, etc.).
     Develop educational materials and process for disseminating “best
     practices” to the membership.
     Determine with the Certification Work Group whether a Seal or
     Certification process that includes sustainability oriented criteria is
     warranted.

Mattress Disposal Work Group
      Assess work carried out in the mattress disposal arena.
      Engage those that are actively recycling used mattresses.
      Determine if partnership should be established with commercial scrap
      recycling or disposal firm(s).
      Identify government resources available to help fund a mattress recycling
      initiative.
      Partner with academic institutions to develop knowledge and data for
      future operations.
      Build on existing recycling efforts by identifying up to six pilot sites.
      Establish criteria and performance measures for mattress recycling efforts.

Tentative Schedule:
   1. Name Sustainability Steering Committee by March 25.
   2. Establish work groups for each area by April 1. Draft charters, based on
       Board recommendations.
   3. Set work group assignments and timelines to support the full launch of the
       Sustainability Initiative by January, 2009.
   4. Set review and decision schedule for the Steering Committee, and a
       reporting schedule to the Board. Such oversight will review and affirm or
       modify decisions by the two work groups.




                                          4
Summary of Key Actions for Board Consideration:         Dates:

Name ISPA Sustainability Steering Committee             March 2008

Affirm Steering Committee responsibilities in Charter   March 2008

Establish and populate both work groups                 April 2008

Define environmentally feasible options to consider     May 2008

Identify pilot site criteria and locations              May 2008

Work Group Recommendations to Steering Committee        June 2008

Steering Committee Recommendations to Board             August 2008

Launch 1-3 year demonstration with local partners       Sept 2008

Sustainability Steering Committee Performance Review    Quarterly

Performance reported to Board                           Quarterly

Board review, Adjustments Made as needed                Jan 2010




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